BAR Agency

BACKGROUND

Introduce your business and what you do there.

I’m the headmaster of a trading school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BAR Agency?

We needed to create a quality website.

SOLUTION

What was the scope of their involvement?

BAR Agency developed a website with a user-friendly interface, clear logistics, and a high conversion rate. The team took my design needs into account and set everything up perfectly. The site's logic was well-developed, and information was presented in the right sequence. BAR Agency also added animations and developed a unique font.

What is the team composition?

We worked with four teammates from BAR Agency.

How did you come to work with BAR Agency?

My friends recommended BAR Agency. The team was reliable and modern, with good reviews.

What is the status of this engagement?

We worked together from July–August 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We acquired 600 new clients three months after the project was completed. Additionally, BAR Agency received an award for this project in the World Brand Design Society competition. It was a very high-quality job.

How did BAR Agency perform from a project management standpoint?

BAR Agency delivered on time. We communicated via Zoom and chat.

What did you find most impressive about them?

BAR Agency employed good specialists and strong technical developers.

Are there any areas they could improve?

No, they did everything we asked for.

BACKGROUND

Introduce your business and what you do there.

I'm the product director of CT Mobility, a cloud-based platform that enables businesses to launch and manage shared mobility services for various vehicle types.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BAR Agency?

We needed help updating our branding and visual identity and making our website more modern, concise, and clear to our audience.

SOLUTION

What was the scope of their involvement?

BAR Agency conducted thorough market research and analyzed our target audience and competitors. They provided us with several options for the updated identity and branding based on current trends. After we chose the final design, they provided the brand book, structure, and designs for our updated website. The brand book included logos, images, fonts, and updated content.

What is the team composition?

We worked with three teammates from BAR Agency.

How did you come to work with BAR Agency?

BAR Agency was referred to us by one of our customers. We chose them over other options because they had a great portfolio, experience, and understanding of our needs.

What is the status of this engagement?

We worked together from May–November 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BAR Agency's work resulted in an increased number of website visitors and a higher amount of leads generated by the contact form on the site.

How did BAR Agency perform from a project management standpoint?

Everything was delivered on time. We had a group chat for ongoing discussions and weekly calls to track the progress and make decisions.

What did you find most impressive about them?

BAR Agency's flexibility, speed, and focus on deep research were impressive. Moreover, the quality of their work was above our expectations.

Are there any areas they could improve?

I didn't think there was anything they could improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that shares power banks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BAR Agency?

We needed help with branding and design.

SOLUTION

What was the scope of their involvement?

BAR Agency developed our brand book and created designs for stickers and public area signage. The team also created different layouts for printing.

What is the team composition?

We worked with two teammates from BAR Agency.

How did you come to work with BAR Agency?

We found BAR Agency through a partner’s recommendation. There are always lots of options. I saw their portfolio and liked it.

What is the status of this engagement?

We worked together from May–September 2024. The project is complete, but we still occasionally turn to them for minor tweaks. In the future, we might commission them to design our website and mobile app.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're great, they get everything done on time, and we don't have to remind them. The results are professional and high-quality. We were very pleased. BAR Agency’s work met our expectations. They designed and created the stickers within the agreed timeframe.

How did BAR Agency perform from a project management standpoint?

We primarily communicated via Telegram. BAR Agency delivered on time and managed the project excellently.

What did you find most impressive about them?

We were impressed with BAR Agency’s vibrant take on design and excellent management.

Are there any areas they could improve?

Everything was fine.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a financial services company. We offer an AI-powered Web3 platform that provides traders with institutional-grade insights, control, and professional training through an intuitive interface and a supportive expert community.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BAR Agency?

We needed help with our NFT landing page.

SOLUTION

What was the scope of their involvement?

BAR Agency helped us create a modern conversational landing page. They also created modern animations and a color palette.

What is the team composition?

We worked with three teammates from BAR Agency.

How did you come to work with BAR Agency?

We found them through a referral. We chose them because they had a good portfolio and a professional approach.

How much have you invested with them?

We spent $1,000.

What is the status of this engagement?

We worked together in April 2024

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We sold all our NFTs and obtained $100,000

How did BAR Agency perform from a project management standpoint?

They delivered on time and had good quality. We communicated via Telegram.

What did you find most impressive about them?

Their speed and quality were impressive.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m in the marketing department of Hello Carsharing, a car rental company. We provide cars for short- and long-term rental.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAR Agency to accomplish for your business?

We needed to design a new mobile app for our company.

SOLUTION

What was the scope of their involvement?

BAR Agency created a new and user-friendly design for our mobile app. They also created a UI/UX design pack with everything needed for our IT specialists and developers.

What is the team composition?

We worked with five teammates from BAR Agency.

How did you come to work with BAR Agency?

We found them online and chose them because we liked their portfolio and previous projects.

What is the status of this engagement?

We worked together from January–April 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BAR Agency delivered a completely new app. We received positive feedback from users, who said, “Your new app is so beautiful.”

How did BAR Agency perform from a project management standpoint?

Everything was done on time. We communicated via online chat and voice calls.

What did you find most impressive about them?

We were impressed with their modern ideas and proficiency.

Are there any areas they could improve?

No, everything was fine.

BACKGROUND

Introduce your business and what you do there.

RideNow is a Cyprus-based car-sharing service that lets users quickly rent a car via a mobile app and end the trip at any available parking spot in Nicosia, Limassol, Larnaca, or Paphos, including the airports.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BAR Agency?

We needed help with our marketing and design needs.

SOLUTION

What was the scope of their involvement?

BAR Agency took full ownership of RideNow’s marketing and design. They developed our brand identity and guidelines, designed the customer mobile app and interfaces for all internal services, created a new website, advertising campaigns and materials, and designed vehicle decals and other offline branding elements.

What is the team composition?

Eight team members were assigned: three designers, one marketer, one art director, one analyst, and two developers.

How did you come to work with BAR Agency?

We learned about BAR Agency through a personal recommendation from a trusted partner and were immediately interested in their approach. BAR Agency was our first client, and our project was where the agency began before expanding to serve other car-sharing services and companies. We chose them because we saw a partner ready to grow alongside us.

How much have you invested with them?

We invested roughly $12,000 in total with BAR Agency, covering about $3,000 for the full rebrand and visual identity, $5,000 to develop the car-sharing MVP, approximately $2,000 to set up and manage our initial advertising campaigns, and $2,000 to design and implement the website.

What is the status of this engagement?

We started working with BAR Agency in September 2019, before the agency officially entered the market. They were formed in the process, and RideNow officially launched in Cyprus in January 2020. The main work on the website, branding, advertising, and app design has been fully completed, but we have now moved into a new phase. Together with BAR Agency, we are developing a new mobile app, designing RideNow’s internal staff services, and planning new advertising campaigns.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the past two years, RideNow’s audience has grown from zero to about 3,000 organic monthly visitors, with conversion rates fluctuating between 5% and 25%, translating to 150–750 new customers per month. With an average LTV of €150 and a CAC of around €10, our LTV/CAC ratio is 15× (ROI ≈ 1400%), meaning every euro spent on acquisition returns €15. Monthly marketing investments of €1,500–7,500 have generated €22,500–112,500 in customer lifetime value.

The biggest drivers of our growth were a combination of organic and paid channels: SEO and on-street branded cars with QR codes proved exceptionally cost-effective—bringing in a steady 3,000+ monthly visitors and dozens of app installs per car each day—while targeted search and social ads delivered predictable, scalable acquisition at our €10 CAC. Influencer partnerships (notably with Margarita Orlova) outperformed all large-scale offline efforts by generating dozens of high-quality signups for a fraction of the cost, and our simple referral program guaranteed a baseline of new users every month. In-app upselling then maximized revenue from our existing base without extra acquisition spend, making these six tactics the core of our success.

How did BAR Agency perform from a project management standpoint?

I’d describe BAR Agency’s project management as highly structured and transparent. They broke our scope into clear phases (branding, MVP development, site build, campaign setup), mapped each to sprint milestones in Asana, and kept us in the loop with daily stand-ups (or quick syncs) and weekly demo reviews.

Communication was proactive. We primarily communicated via Google Meet, managed tasks and progress in Asana, and used Telegram for quick questions and day-to-day communication.

Whenever a dependency or unknown cropped up, they flagged it immediately, proposed solutions, and adjusted the schedule before it became an issue. As a result, the core deliverables went live on schedule, and we seamlessly moved into the next phase without any major hold-ups.

What did you find most impressive about them?

What impressed me most was how BAR Agency combined creative vision with data-driven rigor. They didn’t just design and build our brand and MVP; they integrated analytics into every sprint, ran rapid A/B tests on campaigns and even sticker designs, and proactively adjusted tactics based on real-time results. Their cross-functional team—designers, developers, marketers, and analysts—worked in seamless sync, communicated transparently, and treated our first car-sharing MVP as a true partnership rather than a one-off project, turning a steep learning curve into a smooth, on-time delivery.

Are there any areas they could improve?

One thing that could’ve gone more smoothly was the very first MVP phase. Because it was BAR Agency’s first car-sharing prototype, the team spent extra time ironing out details and ramping up on the domain, which added a week or two to our timeline. In the future, they could lean into a leaner “launch fast, iterate later” approach—streamlining initial design specs, cutting back on over-fine-tuning, and running quicker internal reviews—to get to market even faster without compromising quality.