Banter Marketo

BACKGROUND

Please describe your company and position.

I am the Director of Close Brothers property Finance

Describe what your company does in a single sentence.

Close Brothers Finance provides a range of financial services, including premium finance, automotive finance, and retail finance solutions, to help businesses and consumers manage their payment solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?

• We hired Banter Marketo to redesign our website for Close Brothers Property Finance with the goals of enhancing user experience, improving mobile responsiveness, and streamlining the application process for our clients.

SOLUTION

How did you find Banter Marketo?

Online Search

Why did you select Banter Marketo over others?

• Great culture fit
• Company values aligned

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Banter Marketo provided a comprehensive web development service that included a full audit of our existing site, design concepts, and the implementation of a user-friendly interface. Key deliverables included a modernized website design, improved navigation, SEO optimization, and an intuitive application form that simplified the client onboarding process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project significantly improved our website usability and resulted in increased engagement from potential clients, as evidenced by the higher volume of inquiries we received post-launch. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management by Banter Marketo was exemplary. They consistently delivered milestones on time and were highly responsive to our evolving needs and feedback throughout the process.

What was your primary form of communication with Banter Marketo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Banter Marketo was their collaborative approach. They truly listened to our vision and provided innovative solutions that surpassed our expectations.

Are there any areas for improvement or something Banter Marketo could have done differently?

While we had a positive experience.

BACKGROUND

Please describe your company and position.

I am the CEO of George House Trust

Describe what your company does in a single sentence.

George House Trust supports people living or affected by HIV.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?

• We partnered with Banter Marketo to enhance our presence on LinkedIn and establish George House Trust as a trusted thought leader in the healthcare and HIV support space. Our key objectives were to increase visibility among healthcare professionals, stakeholders, and potential partners, while also driving engagement with our educational content, awareness campaigns, and fundraising initiatives.

SOLUTION

How did you find Banter Marketo?

• Online Search
• Clutch Site

Why did you select Banter Marketo over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Banter Marketo developed and executed a robust LinkedIn marketing strategy tailored specifically to our mission-driven organization. The scope of work included:

LinkedIn page optimization to improve our professional branding and discoverability.

Content strategy and planning, including a monthly editorial calendar with posts focused on healthcare awareness, HIV education, success stories, events, and donor impact.

Content creation, including branded visuals, video snippets, infographics, and well-crafted post copy aligned with our voice and message.

Audience targeting and growth, with organic tactics to grow followers, improve engagement, and increase interaction with healthcare stakeholders and influencers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were incredibly encouraging. Within three months:

Our LinkedIn follower count increased by over 80%.

Average post engagement tripled, especially during campaign periods like HIV Awareness Week.

Several posts reached viral status within our niche, with one video achieving over 10,000 organic views.

We noticed a marked increase in inquiries from corporate partners and healthcare collaborators.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Banter Marketo's project management was exemplary. They were punctual, professional, and always ahead of schedule. Content drafts were shared well in advance, and they maintained a shared content calendar for real-time collaboration. Communication was smooth whether through email, video calls, or shared documents, their team was always responsive, flexible, and willing to adapt to our feedback or last-minute content updates.

What was your primary form of communication with Banter Marketo?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their deep understanding of how to market sensitive, mission driven content with compassion, clarity, and professionalism.

Are there any areas for improvement or something Banter Marketo could have done differently?

If we had to suggest one area of improvement, it might be exploring additional LinkedIn ad support earlier in the campaign. While the organic strategy was very effective, a small paid budget during peak campaign periods could have amplified results even further. However, once we raised this idea, they quickly developed an optional paid strategy that we’re currently piloting.

BACKGROUND

Please describe your company and position.

I am the CEO of Wagada Digital | HubSpot Partner

Describe what your company does in a single sentence.

Wagada Digital is an award winning marketing agency, providing digital marketing, website development, HubSpot and employer branding services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?

• We hired Banter Marketo to significantly increase our LinkedIn visibility, generate quality leads, and build brand authority within our target industry.

SOLUTION

How did you find Banter Marketo?

• Online Search
• Clutch Site

Why did you select Banter Marketo over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their scope included creating targeted LinkedIn ad campaigns, managing content and engagement strategies, and optimizing our LinkedIn page. Key deliverables were ad creatives, audience segmentation, weekly performance reports, and lead tracking setup.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a noticeable rise in qualified inquiries and engagement on our LinkedIn profile, leading to more conversations and potential clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent; they delivered all content and campaigns on schedule and were highly responsive to our feedback and needs throughout.

What was your primary form of communication with Banter Marketo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their strategic approach and ability to adapt campaigns based on real-time data, ensuring continuous improvement.

Are there any areas for improvement or something Banter Marketo could have done differently?

An area for improvement would be to offer more detailed initial analytics insights upfront, so expectations are clearer from the start.

BACKGROUND

Please describe your company and position.

I am the CEO of American IT Systems

Describe what your company does in a single sentence.

American IT Systems: Powering America's Tech Workforce At American IT Systems, we bridge the gap between top-tier IT talent and innovative companies across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?

• We engaged Banter Marketo to strengthen our online visibility, drive organic traffic, and generate qualified leads for our IT services and consulting solutions. Our previous SEO efforts had plateaued, and we needed a partner who could implement a data-driven strategy to improve our rankings for highly competitive industry keywords, especially in areas like managed IT services, cloud solutions, and cybersecurity consulting.

SOLUTION

How did you find Banter Marketo?

• Online Search
• Clutch Site

Why did you select Banter Marketo over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Banter Marketo delivered a comprehensive SEO package tailored to the unique needs of an IT consulting firm. The scope of work included:

Full SEO audit (technical, on-page, and off-page) to identify gaps and opportunities.

Targeted keyword research for service-related terms like “managed IT support,” “cloud IT services,” and “cybersecurity consulting” across national and regional markets.

On-page optimization of all core service pages, including rewriting meta titles, headers, and content to align with high-converting keywords.

Technical SEO improvements such as fixing broken links, improving site speed, ensuring mobile responsiveness, and optimizing XML sitemaps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first 90 days, we saw a 58% increase in organic traffic and a 40% boost in inquiries from our service pages. Our ranking for critical keywords such as “IT support for small businesses” and “cloud migration services” jumped to the first page of Google. Additionally, our domain authority increased by 12 points, and the bounce rate on landing pages dropped by over 30%, indicating stronger user engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Banter Marketo demonstrated exceptional professionalism and consistency in project management. They used Asana to keep us up to date on tasks, timelines, and deliverables. Everything was delivered either on or ahead of schedule.

What was your primary form of communication with Banter Marketo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of the IT and consulting industry truly set them apart. They didn't just focus on driving traffic; they focused on driving relevant traffic.

Are there any areas for improvement or something Banter Marketo could have done differently?

The only suggestion we would offer is to consider offering a more robust competitor benchmarking dashboard as part of the monthly reports.

BACKGROUND

Please describe your company and position.

I am the CEO of Laminal VR

Describe what your company does in a single sentence.

Liminal VR is working with a global network of developers, to create short virtual reality experiences designed to empower people to consciously choose how they want to feel and perform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?

• We hired Banter Marketo to improve the online visibility and search engine rankings of Liminal VR’s website. Our goal was to increase organic traffic, generate more interest in our unique VR experiences, and build greater brand authority within the wellness and immersive tech space. We also wanted to better connect with both end-users and potential partners globally, ensuring that the value of our emotional state-shifting VR content was more discoverable online.

SOLUTION

How did you find Banter Marketo?

• Online Search
• Clutch Site

Why did you select Banter Marketo over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Banter Marketo executed a comprehensive SEO strategy tailored to our niche in the immersive technology sector. The scope of work included:

Extensive SEO audit of our website, including technical, on-page, and off-page factors.

Keyword research focused on emotional wellness, performance enhancement, and VR therapy, aligning with our product offerings.

On-page optimization across all core pages, including meta tags, content structuring, internal linking, and schema markup.

Technical SEO enhancements such as improving site speed, mobile optimization, fixing crawl errors, and ensuring proper indexing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within four months of starting the SEO campaign, our organic traffic increased by over 65%. Several high-intent keywords related to VR for stress relief, focus, and mood enhancement moved from the third or fourth pages of Google to the top 5 positions. Our domain authority improved by 10 points, and we experienced a 35% increase in demo signups directly from organic search. Additionally, several of our blog posts began appearing in featured snippets, increasing click-through rates significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Banter Marketo’s project management was excellent. They worked in monthly sprints and provided clear deliverables and progress reports at each stage. Communication was seamless—they kept us informed through bi-weekly Zoom check-ins and used shared dashboards and Google Docs to track ongoing tasks and approvals. Their team was incredibly responsive and open to feedback, always adjusting their strategies to reflect our evolving needs and new product features.

What was your primary form of communication with Banter Marketo?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to deeply understand our niche emotional state modulation through VR was what impressed us most. They didn’t apply generic SEO tactics but instead built a strategy that aligned perfectly with our audience and product philosophy. 

Are there any areas for improvement or something Banter Marketo could have done differently?

No areas of improvement.

BACKGROUND

Please describe your company and position.

I am the Founder of Futureproofing - The Future Beyond Innovation

Describe what your company does in a single sentence.

The Future Beyond Innovation is a business consulting and manufacturing company focused on innovative solutions to ensure sustainable growth and future readiness for their clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?

• We hired Banter Marketo to improve our online visibility and increase organic traffic to support our growth in the business consulting and manufacturing sectors.

SOLUTION

How did you find Banter Marketo?

• Online Search
• Clutch Site

Why did you select Banter Marketo over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Banter Marketo conducted comprehensive SEO audits, optimized our website content and structure, implemented targeted keyword strategies, and built quality backlinks. Key deliverables included keyword research reports, on-page SEO improvements, and monthly performance analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved higher search engine rankings for key industry terms, leading to increased inbound inquiries and website traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent; all milestones were met on schedule, and they responded promptly to our questions and requests.

What was your primary form of communication with Banter Marketo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their transparency, strategic approach, and deep expertise in SEO stood out as most impressive.

Are there any areas for improvement or something Banter Marketo could have done differently?

No significant areas for improvement.

BACKGROUND

Please describe your company and position.

I am the CEO of Superlative Creative

Describe what your company does in a single sentence.

Superlative Creative is a multi-disciplinary agency committed to growing brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?

• We hired Banter Marketo to improve our website's search engine ranking and increase organic traffic to boost our brand visibility.

SOLUTION

How did you find Banter Marketo?

• Online Search
• Clutch Site

Why did you select Banter Marketo over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Banter Marketo conducted comprehensive SEO audits, optimized on-page content, improved site structure, and built quality backlinks. Key deliverables included keyword strategy, technical SEO fixes, and monthly performance reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We experienced higher organic search visibility, increased website traffic, and more inquiries from potential clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent; all milestones were met on schedule, and they promptly addressed any queries or adjustments we requested.

What was your primary form of communication with Banter Marketo?

Email or Messaging App

What did you find most impressive or unique about this company?

Their transparency, strategic insights, and proactive communication impressed us the most.

Are there any areas for improvement or something Banter Marketo could have done differently?

No significant improvements needed. They provided a highly effective and professional service.

BACKGROUND

Please describe your company and position.

I am the Vice President and Sales Development - Canada of Ascom Americas

Describe what your company does in a single sentence.

Ascom Americas is a global provider of communication and collaboration solutions for the acute care, long-term care and enterprise sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?

• We engaged Banter Marketo to revamp our hospital’s website to improve user experience, streamline patient access to information, and enhance our overall digital presence. Our primary goal was to create a modern, responsive platform that could handle our growing patient base and provide seamless access to healthcare services, appointment scheduling, and informational resources. We also aimed to ensure the website was compliant with healthcare industry standards and optimized for search engines to reach a wider audience.

SOLUTION

How did you find Banter Marketo?

• Online Search
• Clutch Site

Why did you select Banter Marketo over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a comprehensive redesign of our existing website, development of a user-friendly interface, integration with our appointment management and patient portal systems, and implementation of secure data handling practices. Key deliverables comprised a fully responsive website with intuitive navigation, custom features for patient registration and appointment scheduling, content management system setup for easy updates, and training for our staff to manage the platform effectively. Additionally, Banter Marketo provided ongoing support and maintenance post-launch to ensure optimal performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the new website, we've seen a significant increase in online appointment bookings and inquiries through our digital channels. Patient satisfaction surveys indicate a marked improvement in ease of use and accessibility. The website’s improved search engine ranking has also led to increased visibility, resulting in more community outreach and engagement. Overall, the digital transformation has contributed to a more efficient patient experience and enhanced our hospital’s reputation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Banter Marketo demonstrated excellent project management throughout the process. All milestones were met as scheduled, and they maintained clear, proactive communication from start to finish. They were highly responsive to our feedback and quickly adapted to any evolving requirements. Their team kept us informed at every stage, ensuring transparency and confidence in the project’s progress.

What was your primary form of communication with Banter Marketo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their genuine understanding of healthcare industry needs and their ability to translate that into a user-centric digital solution. 

Are there any areas for improvement or something Banter Marketo could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the CEO of Marketing Labs® - SEO & Digital Marketing Experts

Describe what your company does in a single sentence.

Marketing Labs® - SEO & Digital Marketing Experts specializes in providing comprehensive digital marketing solutions, including SEO, PPC, content marketing, and social media management, to help businesses enhance their online presence and drive growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?

• When we engaged Banter Marketo, our primary goal was to enhance our online visibility and drive targeted traffic to our website. We aimed to improve our lead generation efforts and ultimately increase our client base within the competitive landscape of the technology and digital marketing industry. Specifically, we were looking for strategic campaign management that would result in a measurable uplift in our overall performance metrics, including web traffic, engagement rates, and conversion rates.

SOLUTION

How did you find Banter Marketo?

• Online Search
• Clutch Site

Why did you select Banter Marketo over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Banter Marketo conducted a comprehensive analysis of our existing digital footprint and marketing strategies. Their scope of work included the development and execution of targeted performance marketing campaigns across various digital channels, including Google Ads, social media platforms, and content marketing initiatives.

Key deliverables included:

Creating data-driven advertising campaigns tailored to our target audience.
Conducting A/B testing to maximize ad effectiveness and optimize our budget allocation.
Providing detailed reports and analytic insights on campaign performance.
Continuous monitoring and iterative adjustments to strategies based on real-time data feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our collaboration with Banter Marketo included a significant increase in qualified leads, which directly contributed to our sales pipeline. We observed a notable enhancement in our search engine ranking for key terms we targeted, resulting in more organic traffic to our site. In addition, our social media engagement saw a marked boost, as well as an increase in inquiries generated from our campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach employed by Banter Marketo was exceptional. They delivered all key items within the agreed timelines and proactively communicated updates and performance metrics. Whenever we had questions or needed adjustments to our strategy, their team was responsive and quick to implement changes, demonstrating their commitment to our success.

What was your primary form of communication with Banter Marketo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about Banter Marketo was their extensive knowledge of performance marketing intricacies and their ability to adapt their strategies based on our industry-specific needs. Their team showcased creativity in campaign design, which helped us stand out in a crowded marketplace.

Are there any areas for improvement or something Banter Marketo could have done differently?

Our experience was overwhelmingly positive.

BACKGROUND

Please describe your company and position.

I am the CEO of Private Jet Media

Describe what your company does in a single sentence.

Private Jet Media specialises in managing the media space within private jet terminals globally from China to the USA and all points in between.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banter Marketo to accomplish?
We hired Banter Marketo to enhance our LinkedIn marketing strategy for Private Jet Media. Our specific goals were to increase brand awareness, generate high-quality leads, and establish ourselves as thought leaders in the private jet advertising space.

SOLUTION

How did you find Banter Marketo?

• Referral
• Clutch Site

Why did you select Banter Marketo over others?

• Good value for cost
• Referred to me

How many teammates from Banter Marketo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Banter Marketo conducted a comprehensive analysis of our target audience and crafted tailored LinkedIn campaigns. The scope of work included creating engaging content, managing our LinkedIn ads, and optimizing our profiles for searchability. Key deliverables included a detailed marketing strategy, content calendar, and monthly performance reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a noticeable increase in engagement on our LinkedIn posts and a steady rise in inbound leads from industry professionals. We also saw improved interactions with our target audience, leading to several valuable inquiries about our services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Banter Marketo excelled in their project management, consistently delivering updates and reports on time. They were highly responsive to our needs, adapting campaigns quickly based on performance metrics and our feedback.

What was your primary form of communication with Banter Marketo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their ability to create compelling, relevant content that resonated with our audience.

Are there any areas for improvement or something Banter Marketo could have done differently?

Our experience was largely positive.