BANG! creative

BACKGROUND

Please describe your company and position.

I am a manager at KRGinsure

Describe what your company does in a single sentence.

We are an Insurance Broker with locations throughout southern Ontario.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BANG! creative to accomplish?

• Bang Creative was hired to fix an old website that was outdated and unsecure. We also wanted to freshen and update the look of our website.
• We wanted to attract more visitors to our website and increase lead generation opportunities.

SOLUTION

How did you find BANG! creative?

I know Bang Creative

Why did you select BANG! creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from BANG! creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bang Creative was hired to fix our outdated and unsecured website. Bang Creative took over maintaining and hosting our old website while developing the new website on a new secure web platform. Bang Creative gave our website a fresh new look, and a better user interface creating a much improved branding image on our website to represent our insurance brokerage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have a new more secure, functional website with a modern look
• Increased web traffic to our site
• Increased lead generation from the site

Bang Creative was a pleasure to work with. David listened to our needs and developed our new website with the functionality that we were looking for and designed the website to evolve as our insurance brokerage continues to grow. He helped us understand how we could effectively brand our insurance brokerage and how to utilize the website for future growth with digital marketing plans to rise above the competition in the insurance industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project was delayed due to company restructuring within our brokerage. When we were ready to refocus on the website Bang Creative was there and the website progressed promptly. Whenever we needed anything from Bang Creative, they always responded very quickly and David always takes the time to explain everything thoroughly so you understand what needs to be done and why.

What was your primary form of communication with BANG! creative?

Email or Messaging App

What did you find most impressive or unique about this company?

Bang Creative spends time with you to develop the scope of the project, identify our needs and explain the deliverable of the website. David provides good insight on ways to improve lead generation and visitors to the website as well as informing us of future website capabilities such as chatbots. David is very passionate about his work and enjoys sharing his knowledge on how to improve marketing engagement.

Are there any areas for improvement or something BANG! creative could have done differently?

Ensuring accuracy throughout the website

BACKGROUND

Please describe your company and position.

 I am the Events & Sponsorship Lead of a Nonprofit Organization

Describe what your company does in a single sentence.

We are a non-profit who provides professional, holistic, high quality, and personalized hospice, respite and residential care for children with medical complexities and their families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BANG! creative to accomplish?

• Elevate our annual fundraising gala brand
• provide creative support for the overall event direction

SOLUTION

How did you find BANG! creative?

Referral

Why did you select BANG! creative over others?

• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from BANG! creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bang Creative designed and developed the overall look and feel for our 25th Annual fundraising gala - The Butterfly Ball: On the Silver Screen. This is our largest fundraising event of the year, so very important for us. Elements included: 

• Logo Concepts and selection 
• Promotional advertisement (including Facebook and print) 
• Evening Signage
•  Event Program 
• Multi-media presentation template for use on-site 
• Additional elements to enhance the event include custom wine labels, roundels to add a touch of the creative to items on display; on theme table numbers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The design laid the foundation for the overall look and feel of the event. Guest feedback was that it was one of the best galas yet and that the theme was wonderful and well presented.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The nature of fundraising events, with sponsors and donors involved, is that final content and approvals can be very last minute. Bang worked with us to ensure that we met our deliverables and adjusted with us as things changed.

What was your primary form of communication with BANG! creative?

Email or Messaging App

What did you find most impressive or unique about this company?

BANG! creative thought about the overall goals of the entire event, not just their role. They provided input into other areas that enhanced the overal event experience.

Are there any areas for improvement or something BANG! creative could have done differently?

Perhaps sharing more of the process in terms of how long project elements will take to complete so we can work backwards.

BACKGROUND

Introduce your business and what you do there.

Skön Laser Clinic is a family business that focuses on laser services such as anti-aging treatment, hair removal, electrolysis, skin tightening, and more. In my role, I work as the business manager, taking care of all the day-to-day operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BANG! creative?

After 36 years, we were at a turning point with the business. My mother was interested in retiring, and I wanted to move us away from our old name ECC Cosmetic & Laser Centre. I was looking to refresh our brand to create a different feel — something that was more updated, modern, and my own.

SOLUTION

What was the scope of their involvement? 

BANG! creative worked with me to execute an all-encompassing branding package. When I approached them, I didn’t really have anything in mind beyond wanting the new identity to be young and fresh. 

We basically started from scratch. Their team did all of the R&D behind the scenes before presenting me with a basic set of brand guidelines. From there, they applied our brand to several assets, including a new name, logo, website, and stationery. The team even designed the graphics we use in our reception area.

This was fantastic for me because we were trying to move locations at the same time. To inform our existing clients about the new space, they coordinated the email blast and created discount cards to hand to patients. It made for a seamless transition. 

Currently, they continue to compile and monitor our email blasts in addition to managing our social channels.

What is the team composition? 

We worked with about four people at any given time. David and Athena (Co-Founders) were my two primary contacts, and then the remaining two would switch out depending on what we were working on. We had a social media specialist, a person who did the brand colors and graphics for our new space, and some others.

How did you come to work with BANG! creative?

I was looking for a full-service marketing company when I found BANG! creative. Being from a small town, I recognized some of the companies they’d worked with in their portfolio and followed up with those clients. All of them seemed happy with BANG! creative’s services. I also liked that each business had its own needs, which meant that I could customize my service package.

How much have you invested with them?

I opted for their small business package, which cost about $10,000 CAD (approximately $7,500) for those initial deliverables. We now pay a monthly retainer fee.

What is the status of this engagement?

The bulk of the work was done in August 2018 before we moved to our new location in September. Since then, we still collaborate on an ongoing basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first year, everyone thought that we were franchised because our materials were so professional. The colors were consistent, and the name created a lot of buzz because no one knew what it meant yet.

Besides our new branding, it was a big deal for us to finally start tracking metrics. Now, with our email campaigns, I can see how many people clicked on our links and track the traffic to our website. 

It’s the same with our social/advertising. I have more insights into how people are engaging with us. On Instagram, we’ve gone jumped from no followers to about 800, and our Google Ads are performing well. I’d say that 90% of our business comes from our website, social, and Google Ads campaigns.

How did BANG! creative perform from a project management standpoint?

BANG! creative stays in constant contact and has quick turnarounds. Before, when someone would ask me if I wanted to advertise with them, I’d have to scramble because I wouldn’t have anything ready. That’s not the case anymore. I have all of my assets at my fingertips, and, if I don’t, BANG! creative can jump right in and take it over for me.

What did you find most impressive about them?

I appreciate their overall commitment to our success as a small business. Not only do I see them as an extension of my own team, but they also make everything easier on a day-to-day basis. The team is knowledgeable, skilled, and helpful, which takes most of that stress off of me.

Are there any areas they could improve?

The only thing I can think of is that they’d never worked with a company like ours before, so it took some time for them to learn all of our terminologies. That wasn’t a deterrent to success, though, and they weren’t afraid to ask questions.

Do you have any advice for potential customers?

Trust their expertise because they know what works. In our initial project, I gave them so little information, but they still managed to come back with research into different angles and showed that they knew what I was looking for. I don’t even think twice about going with them, now.