Baneth & Baker Analytics

Driven by a passion for leveraging data to drive business growth, Julian Baneth and Ben Baker founded Baneth & Baker Analytics, a marketing analytics consulting company dedicated to empowering e-commerce brands and ad agencies. At Baneth & Baker, we specialize in transforming digital marketing data into valuable insights that fuel strategic decisions, optimize marketing efforts, and enhance ROI. By leveraging platforms like Google Analytics 4, Google Tag Manager, Google BigQuery, and Google Looker Studio to name a few, we help bridge the gap between data and actionable strategy, ensuring our clients not only understand their data but can also leverage it to drive significant value and growth. Our business model follows a 4-step process called SEAT to drive value for brands:

Step 1) Set a Purpose: Set a purpose for what data is needed to accomplish. Step 2) Engineer: Audit the current tracking set-up and engineer new data structures. Step 3) Analyze: Apply data science and econometrics to draw actionable insights that bolster your digital marketing campaigns. Step 4) Take Action: Report insights, visualize the data, and take action to drive value.

At Baneth & Baker Analytics, we're not just about data; we're about transforming your data into creative power. If you're ready to unlock the full potential of your digital marketing efforts and see tangible growth in your e-commerce business or ad agency, let's connect.