What was the scope of their involvement?
Bandwidth came up with several different concepts, one of which we liked immediately. It was a program called “Love My Grub”. Restaurants were able to customize a small brochure. The front cover was a photo frame shaped like a heart with #lovemygrub on it. Patrons of the restaurant were encouraged to take a photo of their food through the frame, which was imprinted with the restaurant’s name. Patrons were also encouraged to post their photos, and the restaurant with the most posts got their restaurant featured on a billboard and a marketing email.
We didn’t have any idea of what do to, and Bandwidth came up with the whole concept. We had them do all the design, writing, and collateral for this campaign. They handed over the production files to us, and we had it printed. The idea and execution were completely theirs.
The Love My Grub campaign was centered on social media, especially Facebook and Instagram. It helped build a substantial and strong Instagram presence, where GrubHub didn’t really have one in the past. They accomplished the goal of getting a lot of content up there quickly.
Bandwidth has worked on three or four campaigns for GrubHub. They helped a lot with ideation, and I think that’s their real strong point. We relied on them for conceptualizing, which consisted of taking a business goal and coming up with ideas against it. They developed an idea for a TV campaign and wrote the scripts for it as well. Another project was geared to restaurants in New York and included a lot of tactical executions.
How did you come to work with Bandwidth Marketing Group?
I had worked with their founder, Rob, when he was with another agency quite a few years ago. I knew he had opened his own agency and we reestablished contact. I brought them in for one project, and that worked so well that I brought them in for more.
How much have you invested with Bandwidth Marketing Group?
GrubHub invested probably between $50,000 and $70,000.
What is the status of this engagement?
We started working together in the summer of 2013, and the engagement ended in August or September of 2015.