Bananas Marketing Agency

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Parachute Technology

Describe what your company does in a single sentence.

Parachute provides comprehensive technology solutions and support to small and medium-sized businesses, ensuring efficient management and security of their IT operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bananas Marketing Agency to accomplish?

• Improved Organic Traffic
• Increased Online Visibility
• Lead Generation

SOLUTION

How did you find Bananas Marketing Agency?

Online Search

Why did you select Bananas Marketing Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bananas Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our engagement with Bananas encompassed a comprehensive range of services that significantly transformed our online presence. They began by conducting a thorough analysis of our website and industry, identifying key areas for improvement. The firm's SEO experts devised a tailored strategy to optimize our website's content, enhance keyword rankings, and improve our overall online visibility. 

Their meticulous attention to detail was evident in how they curated high-impact content, ensuring it resonated with both search engines and our target audience. Additionally, their competitor analysis provided invaluable insights that allowed us to stay ahead in a highly competitive landscape. 

Throughout our partnership, we appreciated their action-oriented approach and clear organization of tasks, which resulted in measurable ROI and substantial increases in organic traffic, lead generation, and keyword rankings. The firm's dedication to our long-term success was evident, making them a valuable asset to our business development efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Bananas services on our business is evident in the tangible, measurable outcomes we've achieved. Through their strategic SEO and content optimization approach, we witnessed a remarkable increase in organic traffic to our website. This surge in organic traffic translated into a substantial boost in the number of leads, as we now consistently generate approximately 20 raw leads per month. 

These leads have enhanced our client base and significantly contributed to our annual recurring revenue (ARR), which has grown impressively. This measurable success underscores Bananas' pivotal role in our business development as an MSP. Their contribution has been instrumental in achieving our growth targets and is a testament to their expertise and action-oriented approach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bananas' project management style is characterized by their commitment to clear organization and regular communication. They have established an efficient workflow that includes frequent check-ins over email, ensuring that we remain informed and up-to-date on progress. Additionally, monthly strategy meetings have proven instrumental in keeping us ahead of the curve. During these sessions, we thoroughly review our Google rankings, allowing us to track our performance and identify areas for improvement. 

Bananas also plays a crucial role in building our blog content calendar, offering a structured plan for content creation that aligns with our SEO and marketing objectives. Their dedication to this comprehensive project management style ensures transparency and provides us with a roadmap for continued success in the ever-evolving digital landscape.

What was your primary form of communication with Bananas Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out as the most impressive aspect of our partnership with Bananas is their profound impact on our evolution as a business. Their ability to base recommendations on concrete facts and data is truly commendable. It's reassuring to note that a robust foundation of evidence backs every piece of guidance they provide. Equally remarkable is the fact that we consistently witness tangible results from their strategies, reinforcing their expertise and the effectiveness of their approach.

Are there any areas for improvement or something Bananas Marketing Agency could have done differently?

There are no areas for improvement. We have been thoroughly impressed!

BACKGROUND

Please describe your company and position.

I am the CEO of California Mobility

Describe what your company does in a single sentence.

California Mobility is a home accessibility and safety solutions company that helps individuals with mobility challenges to thrive in the home they love.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bananas Marketing Agency to accomplish?

• Lead Generation
• Marketing Strategy
• SEO
• Brand Awareness

SOLUTION

How did you find Bananas Marketing Agency?

Online Search

Why did you select Bananas Marketing Agency over others?

• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Bananas Agency has been with us since our inception driving a number of key deliverables not limited to: 

• Market Research: Delivered key audience insights to help us understand the California Mobility customer. Who they are, what they value, and how to reach them. 
• Brand Development: Successfully helped California Mobility develop logo, brand guidelines, and brand messaging to differentiate the company in a crowded marketplace. 
• Digital Marketing Strategy: Delivered thoughtful SEO, CPC, and content marketing strategy significantly increasing website traffic YoY. 
• Data Analysis: Delivered process and systems to understand data and track progress of KPIs. Shared analysis and insights to make data-driven decisions. 
• Lead Generation: Delivered continual YoY lead growth that converted above the industry average. 
• Technology Infrastructure: Delivered run-the-business CRM capabilities to improve efficiency and acquire key data insights on overall business health.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Simply growth. Bananas Agency has provided the tools and insights to help spur growth YoY and become a recognizable brand in the California aging-in-place marketplace, and it feels like were just getting started!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I appreciate Bananas Marketing Agency's measured approach and understanding of start-ups' challenges. They are considerate of the many demands that business owners have to run a business and work with you to establish a manageable strategy to reach short and long term goals.

What was your primary form of communication with Bananas Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Bananas Agency consultants are data-driven and up-to-date on industry trends. Their ability to always be looking around the corner for what's next and willingness to test and learn with new technology gives me confidence in our long term vision.

Are there any areas for improvement or something Bananas Marketing Agency could have done differently?

Continue to share possibilities of short-term options and long term vision. In the short term, what other channels/tools can be utilized to drive value (nicejob, newsletter, mailing lists, sequences, triggers/zapier) .In the long term, how can we roll-out short term options as a roadmap to the long term vision.

BACKGROUND

Introduce your business and what you do there.

I’m the business manager for Herrig & Vogt, a law firm practicing construction litigation, family law, and estate practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bananas Marketing Agency?

We were working with another company a few years ago and weren’t happy with what they were doing, so we wanted to hire another agency for marketing services.

SOLUTION

What was the scope of their involvement?

They’ve advised us on Google Ads, run several personal injury campaigns, helped us with content creation, and built backlinks. Bananas Marketing Agency has looked through the marketing services we work with to determine whether or not they’re worth our continued investment. They also manage our website and SEO. 

What is the team composition?

We work with Andrew (Owner) and one other person. 

How did you come to work with Bananas Marketing Agency?

Andrew had good references and seemed very knowledgeable, so we moved forward with Bananas Marketing Agency. 

How much have you invested with them?

We’ve invested around $135,000. 

What is the status of this engagement?

We started working with them in 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since starting work with them in 2018, we’ve had about 7,700 leads; around 3,000 of those came from our Google Ads Campaigns. We receive leads fairly regularly, and we’re able to turn a couple of those into paying customers every month. At this point, we need to hire more attorneys because we have more work than we can handle. 

Overall, we’ve gotten visibility, and it seems we’ve gotten good click-throughs. We also have a tracking phone number and know that has resulted in several clients.  

How did Bananas Marketing Agency perform from a project management standpoint?

Bananas Marketing Agency stays on budget and hits deadlines. They send us documentation monthly to show their hours and what they did, and we communicate via email. 

What did you find most impressive about them?

They seem to know the business quite well and have knowledge of how to access relevant data to inform campaigns. Our website looks sharp because they have a good design eye, and they’ve helped propose projects to build our business and enhance our marketing stance. 

Are there any areas they could improve?

Our site is a little slow because we have nice graphics, but that’s about it. 

Do you have any advice for potential customers?

Be proactive in scheduling regular meetings; this will help you stay on top of the marketing campaigns.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a landscaping company that distributes and sells sod throughout the state of California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bananas Marketing Agency?

We were looking for someone to manage our marketing, SEO, and PPC.

SOLUTION

What was the scope of their involvement?

The team assists with organic SEO and paid search advertising. They also create and publish blog articles for us.

What is the team composition?

Andrew (Owner) was our primary contact.

How did you come to work with Bananas Marketing Agency?

I believe I found them online while looking for companies to take care of us.

How much have you invested with them?

We’ve spent about $54,000.

What is the status of this engagement?

Our engagement with Bananas Marketing Agency started in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we’ve started, Andrew has helped us gain reviews on our Google My Business profiles. We’ve seen legitimate, happy customer reviews every month. We’ve also seen our organic traffic go up by 160% since we started working with them.

His big focus is being efficient with the PPC ads. We’ve seen an increase in that area, which has us spending less. Sometimes, we’re hitting the same sales numbers, and other times, we’re hitting more.

How did Bananas Marketing Agency perform from a project management standpoint?

We have a monthly meeting that Andrew always sets up. He’s always prepared, and he’s very results-driven as far as ROI.

What did you find most impressive about them?

Andrew is straightforward. If he doesn’t know something, he is honest. He will look into it and get back to us. He’s genuine. He also doesn’t make false promises of what he can do and offer.

Are there any areas they could improve?

This could also be one of his strengths, but his business is on the smaller side. But the team that he does work with seems to get the job done.

BACKGROUND

Please describe your company and position.

I am the CEO of TriCord Advisors

Describe what your company does in a single sentence.

Wealth Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bananas Marketing Agency to accomplish?

• Creating a consistent online presence
• Optimizing organic local search
• Tracking lease generation sources

SOLUTION

How did you find Bananas Marketing Agency?

Referral

Why did you select Bananas Marketing Agency over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Bananas Marketing Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Bananas Marketing provided insightful marketing strategy advice and took the lead in practical implementation to upgraded our processes. They were fantastic to work with and have a fantastic perspective!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our search results greatly improved and put us as the number 1 result in our local search market!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were easy to work with, were proactive in scheduling meetings and kept our project on track!

What was your primary form of communication with Bananas Marketing Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Andrew has a great sense of marketing and his team's implementation was consistently great.

Are there any areas for improvement or something Bananas Marketing Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Managing Member of Uplift Legal Funding

Describe what your company does in a single sentence.

Our company provides cash advances to plaintiffs involved in pending personal injury claims.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bananas Marketing Agency to accomplish?

• Increase organic search traffic
• Improve conversion rate

SOLUTION

How did you find Bananas Marketing Agency?

Referral

Why did you select Bananas Marketing Agency over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Bananas Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The core project is search engine optimization through content marketing. Bananas helped us ideate, create and market various detailed, well researched and attention-grabbing articles to grow our online presence and backlink profile on several websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bananas helped us increase organic search volume and improved our conversion rate on key sales pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Andrew and the Bananas team as a whole are extremely well organized. Deliverables were on time and exceeded expectations. We have had a weekly catch up call since day one.

What was your primary form of communication with Bananas Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team consistently comes up with innovative ways to grow our brand.

Are there any areas for improvement or something Bananas Marketing Agency could have done differently?

N/A