Ballistic Arts

Please describe your company and your position there.

I am the Director of Communications and Marketing for a regulatory body for all commercial egg farms in British Columbia. We have a small team of 13 employees and look after 144 family owned farms.

For what projects/services did your company hire Ballistic Arts?

The public and farmer-facing websites had been created many years before I started and had only been periodically updated since. They no longer met our needs as a transparent farming organization and were very difficult to navigate.

What were your goals for this project?

We wanted to make more content available for the public and make that content easier to find (the old website didn't even have a search function). For the farmer website, we needed to create categories of information that made sense and allowed farmers to easily find the info they needed.

How did you select Ballistic Arts?

I had worked with Ballistic Arts in the past on other projects (photography, video production) and at a past job had them redesign a website. I knew the team was skilled and easy to work with so, while I did ask other companies for a quote, it was an easy decision to go with Ballistic Arts.

Describe the project in detail.

We had a number of meetings with the Ballistic Arts team to discuss our needs, our brand, various platforms, etc. Ballistic Arts set our milestones and check in points in the contract that they adhered to and we were able to chat with the team at anytime.

What was the team composition?

We had an account manager who was our main point of contact; however, we also spoke with the people responsible graphics and programing as the need arose.

Can you share any outcomes from the project that demonstrate progress or success?

When our websites launched, we had immediate positive response to both the design and the improved navigation.

On the public site, we saw an immediate increase on our recipe pages (a key hook to bring the public to our site) as they could now actually find a recipe they were looking for.

How effective was the workflow between your team and theirs?

Ballistic Arts was easy to communicate with. Any questions were answered promptly and meetings were efficient.

What did you find most impressive about this company?

Everyone assigned to work on our redesign was extremely knowledgeable. They offered solutions to our problems and were able to explain things in plain English.

Are there any areas for improvement?

There were some changes in personnel but I understand that people leave and it's not always possible for a company to predict these things.

Please describe your company and your position there.

I held the position of Director of Communications at a nonprofit from February 2020 - August 2020. The nonprofit aims to unlock the potential of innovative Canadian enterprises by bringing together leading organizations to develop solutions for some of our biggest global problems. Based in Vancouver, British Columbia, we are one of five Superclusters across Canada, funded by the Government of Canada’s Innovation Supercluster Initiative via the Ministry of Innovation, Science and Economic Development (ISED).

Bringing together small medium enterprises, multi-national organizations, large companies, research organizations and post-secondary institutions, we provide co-investment to selected, collaborative digital technology projects that will transform our local industries, fuel economic opportunities and position Canada as a leader in digital innovation.

For what projects/services did your company hire Ballistic Arts?

I was first introduced to Ted, through his leadership role at the BC Business Council. I hired Ballistic Arts to support the delivery of the organization's first Digital Annual Report. Ted was instrumental in developing the vision for this digital asset to serve not only the organization's regulatory requirements but also as a marketing piece to support the progress and vision of the organizations.

What were your goals for this project?

The goals for this project included:

• Meet regulatory compliance.
• Support the momentum gained in the organization's first year of operations.
• Highlight how the organization's ability to pivot quickly, marshaling the drive, expertise, and collaborative innovation to support Team Canada address issues and opportunities related to COVID-19.
• Visually demonstrate the innovative solutions developed to clearly articulate the impact and value of the organization.

How did you select Ballistic Arts?

The decision to move forward with Ballistic Arts was a no brainer. Ted's professionalism and passionate dedication through his work at BC Business Council and Ballistic Arts to grow early-stage Canadian companies aligned well with the organization's goal to work to position Canada as a global hub for digital innovation.

Describe the project in detail.

The scope of this project was to digitize the nonprofit's 2019-2020 Annual Report inclusive of key regulatory compliance elements, financials, and impact stories from our Members.

What was the team composition?

The Ballistic Arts team was led by a seasoned Project Manager who helped guide the end results despite several timeline delays due to COVID-19.

Can you share any outcomes from the project that demonstrate progress or success?

A key success factor in delivering this project was the trust, perseverance, and ability to pivot. Ted and the team at Ballistic were a driver in achieving our digital vision.

How effective was the workflow between your team and theirs?

The workflow changed weekly, and there were inescapable road blocks due to conflicting priorities due to the current environment. But, as mentioned before the distinguishing factor and solution-oriented guidance was what fuelled our collaboration and final product.

What did you find most impressive about this company?

They sat co-pilot in our nonprofit's communication strategy and efforts to drive Canada forward. See: http://annualreport.digitalsupercluster.ca/

Most notably:

1. Ted's ability to see the bigger picture.
2. Their passion for doing things differently and challenging the client to push boundaries and walk the digital walk.

Are there any areas for improvement?

No one's perfect, but if there was one thing I personally strive to improve on is the ability to say no. I know historically "the client is always right" but if the vendor is the SME - BE the SME - and continue to lead and to champion your creative thinking and digital marketing expertise. It's a fine balance and I believe Ballistic Arts has a very successful future ahead.

Please describe your company and your position there.

I am the CEO of Brightside Community Homes Foundation in Vancouver, Canada. We build resilient communities, throughout Vancouver, with safe and secure homes for those struggling to meet the demands of market housing.

For what projects/services did your company hire Ballistic Arts?

Our website was out of date, hard to update, and not accessible to users with different abilities. We needed a complete rebuild of the website and a redesign to show off who we are.

What were your goals for this project?

Greater accessibility to accommodate site users with colour blindness or other vision impairment, with learning disabilities, users that may require assistive technology, etc.

Easier navigation, more efficient site design Improved online forms UI More agile backend design for improved future functionality Easier to update and maintain

How did you select Ballistic Arts?

I've worked with Ballistic Arts for 15 years and now them to be effective, efficient, easy to work with and smart designers and problem solvers. We brought them in to discuss the project and hired them right away.

Describe the project in detail.

We held sessions scoping out the project. Ballistic Arts interviewed staff to understand the organizations needs. We iterated through different design layouts and styles. We decided on the site architecture and navigation.

We narrowed in on what Accessibility features we would focus on. They developed the site functionality. The content was moved over to the new site. We launched. It was efficient and painless.

What was the team composition?

We were assigned a Senior Project Manager who was the go-between for us to work with their User Experience Designers and Developers.

Can you share any outcomes from the project that demonstrate progress or success?

The site very recently launched, but staff are proud of it. And it represents the organization far better.

How effective was the workflow between your team and theirs?

Communications was excellent. Milestones were clear. Scope was also clear.

What did you find most impressive about this company?

I like the balance of creative and pragmatic. We didn't go down any rabbit holes that lost time, nor did we rush through creative to just get it done. The balance was very effective.

Are there any areas for improvement?

None I can think of.

Please describe your company and your position there.

I'm an associate lawyer in a law firm.

For what projects/services did your company hire Ballistic Arts?

Digital Marketing, Branding.

What were your goals for this project?

Brand recognition, bringing in clients.

How did you select Ballistic Arts?

I was referred by several people who said they give top notch service.

Describe the scope of their work in detail.

They ran ad campaigns on our facebook, instagram, and youtube pages. The results were incredible.

What was the team composition?

We used several members of the team.

Can you share any outcomes from the project that demonstrate progress or success?

We received a ton of new clients and traffic to our website. Followers increased.

How effective was the workflow between your team and theirs?

10/10.

What did you find most impressive about this company?

Their attention to detail, professionalism, hard work were impressive.

Are there any areas for improvement?

no.