What was the scope of their involvement?
Over the years, they’ve completed about 20 projects with us, some of which included multiple videos. Typically, we provide them a script, storyboard, and shot list, which they use to set up the production. Sometimes they help with the pre-production work, simplifying our ideas for clarity or to make things easier to film. After the shoot, they edit the videos and send them to us. In general, they do live-action work.
A major project that they did for us was a series of 16 training videos for one of our product lines. They created short, 6-minute instructional videos showcasing the different versions of the product. The tutorials introduced each product and demonstrated how to work productively with them. Customers could then view the series online at their leisure.
For another project, they collaborated with us to create a training video, showcasing our product accuracy as well as our calibration lab. They filmed the video in our high-end lab, interviewed some of our team members, and edited it into an overarching story. We initially commissioned the video for internal use before utilizing it for promotional purposes.
Additionally, they also manage our YouTube channel on an ongoing basis. Once the team completes a video, they upload it to YouTube with translation files, which allows viewers to watch in different languages. They constantly redo our channel to emphasize products/tutorials, add new content, and increase our visibility.
What is the team composition?
I primarily work with their project manager or owner, but they typically assign 3–4 people to each project.
How did you come to work with Bakerbuilt Works?
While I’m not sure how we originally started working with them, I believe they had worked with a number of different marketing groups in our company, including myself. Compared to other more expensive production companies I've worked with, Bakerbuilt Works refrained from adding unnecessary features without compromising on quality. We’ve continued to work with them ever since.
How much have you invested with them?
We’ve spent over $200,000 thus far.
What is the status of this engagement?
Their work began in March 2010 and is ongoing.