Bad Rhino Inc.

BACKGROUND

Please describe your company and position.

I am the President of TFMinsights for Golden Sands Ocean Resort

Describe what your company does in a single sentence.

TFMinsights provides marketing services to SME companies across multiple industry segments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bad Rhino Inc. to accomplish?

• Gain Wedding Leads through Google Ads
• Establish ranking in local search through Google Business Profile
• Grow the Social Media community through consistent content

SOLUTION

How did you find Bad Rhino Inc.?

Referral

Why did you select Bad Rhino Inc. over others?

Referred to me

How many teammates from Bad Rhino Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bad Rhino partnered with TFMinsights to deliver on a Digital Marketing Strategy designed to grow the brand for the Golden Sands Ocean Resort located in Ocean City, MD. Bad Rhino was instrumental in building out the social media during Phase-2 of the marketing strategy and Phase-3 aimed at Optimizing SEO to highlight brand, grow website visitors, and capture qualified leads seeking a memorable coastal event venue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualified Wedding Leads and increased website traffic

Social Media Community Growth & Engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bad Rhino did a fantastic job with ecvery aspect of this project delivering top results and continually fine tuning the program with a view to grow business. Weekly virtual meetings with the team and regular updates with management were an important factor in succeeding and delivery great results.

What was your primary form of communication with Bad Rhino Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Bad Rhino Inc.'s attention to delivering on objectives and focus on success are commendable.

Are there any areas for improvement or something Bad Rhino Inc. could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the president of Bob Ross Inc. We're the behind-the-scenes support for famous painter Bob Ross and ensure he stays on television. We also manufacture and sell the unique painting materials the painter used and have certified instructors who do painting classes. Our company makes sure the painter stays in the public hearts and minds.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

We needed social media marketing support. We were looking for support to get our message out on social media to increase our exposure and reach the millions of Bob Ross' fans.

SOLUTION

What was the scope of their involvement?

Bad Rhino Inc. creates our social media content. We met with the team early in our engagement to define the types of messages we wanted to share with the public. From there, Bad Rhino Inc. has crafted messages for our audience. The team creates around 80% of our posts, and the other 20% are about specific subjects we request them to do. 

Bad Rhino Inc. suggests what types of posts we should do and what keywords to use. The team provides many suggestions because we aren't knowledgeable about social media. The team also opens new accounts, maintains our existing accounts, and helps us with paid and organic advertising on Facebook. 

What is the team composition?

We regularly work with two teammates from Bad Rhino Inc.: a team member who manages the daily maintenance and posting and her boss who gets involved in almost every aspect of the project.

How did you come to work with Bad Rhino Inc.?

One of my graphic designers researched companies and found 3–4 service providers. We met with all the companies and were most impressed with Bad Rhino. The team seemed to understand our project and had an easier way of communicating with us. We also liked that Bad Rhino Inc. was down to earth and didn't speak technical language.
How much have you invested with them?

We spend $4,000 monthly.

What is the status of this engagement?

We began working with Bad Rhino Inc. in February 2023 and have worked uninterruptedly with the team.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn't have experience posting paid advertising before working with Bad Rhino Inc. The incident I'm most pleased about happened last year. We had a large painting class in Florida and needed to fill 300 seats, which was difficult for our company before. Bad Rhino Inc. embraced the project and filled the required seats with their experience and knowledge. 

There was a lot of machinery behind the scenes, and Bad Rhino Inc. filled our seats with very little investment because they understood how paid advertising worked. The team is very involved in the project. Bad Rhino Inc. understands our company and how to post, trying cold audiences versus warm audiences. 

How did Bad Rhino Inc. perform from a project management standpoint?

We have many Zoom meetings at least once a month and send emails several times a month. Sometimes, the team waits for us. Bad Rhino Inc. has become such an integral part of our company and reminds us to be on time. Bad Rhino Inc. takes a very invested position in making sure that our social media channels are always flowing with perfectly toned messages. The way they work is very good for our disorganized company because they're an organized team. We rely on the team a great deal.

What did you find most impressive about them?

When we interviewed other service providers, we were particularly impressed that Bad Rhino Inc. understood our company and work. The team was familiar with Bob Ross and was excited about our company. Bad Rhino Inc. understood the assignment and stood out from other companies because they knew a personality needs to be promoted differently than a product; they had a good way of reflecting that when we selected them. 

Are there any areas they could improve?

The only stumbling block we've encountered is regarding our client's email list. We have a list of emails from people who have purchased our painting products and wanted Bad Rhino Inc. to manage our email account and social media. We couldn't click nor find a way for the team to manage both projects simultaneously to have a larger impact. 

However, our email list is small, and we don't feel we're missing anything. We had a desire to coordinate both projects but weren't able to figure it out. 

Do you have any advice for future clients of theirs?

I suggest communicating with Bad Rhino Inc. constantly. Talk with the team to decide if they can help you with the required services and hear their thoughts about your ideas instead of trying to decide independently if they can help you or not. When you talk to them, they'll expose the steps they'll take for each project, and you'll be glad you contacted them instead of trying to do things for yourself.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a laundry products company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

We hired Bad Rhino Inc. to help us launch our social media presence.

SOLUTION

What was the scope of their involvement?

Bad Rhino Inc’s established our social media presence by creating content for our social media posts. As an example, they created memes. They were also responsible for helping us get our Instagram off the ground. 

What is the team composition?

I worked with a team, but I wasn’t sure how many people were involved in the project. 

How did you come to work with Bad Rhino Inc.?

They were referred to us.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

Our partnership ran from July 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We gained 5,000 social media followers from their work, and we saw an increase in our site’s traffic.

How did Bad Rhino Inc. perform from a project management standpoint?

I’d give them a perfect score on their ability to communicate and stick to schedules and budgets. We communicated through email, phone calls, and video conferences.

What did you find most impressive about them?

They were very professional, and they understood what we were looking for. They were very creative, too.

Are there any areas they could improve?

No. Bad Rhino Inc.'s performance was stellar.

Do you have any advice for potential customers?

Have a clear understanding of what you want and their team will be able to execute based on that.

BACKGROUND

Introduce your business and what you do there.

I’m the Owner and Drink Head of Split Rail Tavern. We’re a new-age American restaurant, cocktail, and beer bar in central Pennsylvania.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

We needed to understand how to grasp and take advantage of social media. 

SOLUTION

What was the scope of their involvement?

Bad Rhino has handled social media management, online marketing services, and the general organization of our daily and monthly events. They’ve refined our overall written and graphic messaging, allowing people can spot us among the masses. We keep them abreast of daily and monthly events, and they help us play to our strengths. They filter us to the general public and help target the proper people. We operate in a very big college town, so they’ve handled everything related to the music, food, and university areas.

What is the team composition?

I meet with their CEO on weekly basis, but I can always contact him by phone.

How did you come to work with Bad Rhino?

A mutual friend introduced me to their CEO, and he was recommended to me by multiple people. We met, and it turned out that he was a fan of our place, and that he knew exactly what he wanted to do. All it took was a 10-minute conversation.

How much have you invested with them?

We pay $20,000 per year, which comes to around $1,500 per month. Marketing is sometimes a bit extra as well.

What is the status of this engagement?

We’ve been working together since April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bad Rhino has completely overhauled our public image and made us completely acceptable to the world—with “the world” being the general 30-mile radius, which is all we really worry about. We’re all creative on our side of things, but it didn’t seem as though we were doing a good job organizationally and from an advertising standpoint. Bad Rhino has completely solved this for us. We’ve had an uptick in business that is beyond definable. I’m younger than the other partners in the restaurant, and I always thought I was internet-savvy, but Bad Rhino is simply next level. They promised to bring us to the next level and exceeded that times a thousand.

How did Bad Rhino perform from a project management standpoint?

We have face-to-face communication, but we also use email and phone calls. I prefer talking to people in-person or over the phone, and they’ve been okay with whatever was most comfortable with me. They always clearly explain what they need from us.

What did you find most impressive about them?

Most people think that social media is something that anyone can do, but I won’t pretend to be able to do this kind of work. Bad Rhino is able to stay ahead of the curve, and even create the curve. They go all the way with marketing, keeping us alive.

Bad Rhino is open to anything we want to put out there, and they figure out a way to do it, and they always integrate it into a long-term plan

Are there any areas they could improve?

I've had no qualms with them whatsoever. We’ve broached and worked through any issues we’ve had, and it’s been fine.

Do you have any advice for future clients of theirs?

It’s important for clients to know what they want to achieve because Bad Rhino will give them a straight answer based on this.

BACKGROUND

Introduce your business and what you do there.

We're a digital marketing and strategy company. We do web design development, SEO, pay-per-click, and full strategies for clients. I’m the CEO and founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

I needed help executing social media campaigns for clients to increase traffic to their websites.

SOLUTION

What was the scope of their involvement?

We either work with them through our social media strategies or recommend them to our clients. We’ve referred them to work with 3–5 different clients over the last 3–4 years, and we've worked with them directly on about 3–4 clients, including our current one.

We manage traffic through SEO and pay-per-click, while they increase engagement through social media. They help us with the reporting for our clients and how they’re doing on Facebook, Twitter, and Instagram.

What is the team dynamic?

We’ve spoken to a couple people besides Marty [Co-Founder, Bad Rhino] and Rich [Co-Founder, Bad Rhino]. Rich is always involved in the reporting conversations and has people working with him on the accounts.

How did you come to work with Bad Rhino?

A client was considering Bad Rhino as the social media agency for their website. We vetted them out and saw they were onto something good. We worked with them on that project, and we've worked together on other projects ever since.

How much have you invested with them?

Less than $25,000.

What is the status of this engagement?

We started working together in June 2014, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen an increase in overall traffic and engagement from social, across at least 2–3 projects where we see the reporting directly. Other projects could have increased, but those are referred to the clients. Any client we’ve referred them to has been happy with the results.

How did Bad Rhino perform from a project management standpoint?

They are always available. Anytime I call Marty, he picks up the phone. Anytime they need to be a part of a meeting or they’re giving some degree of strategy, they’re there. As far as sticking to timelines, they have a process and they execute on it. They set clear expectations and we know what to expect.

What did you find most impressive about them?

There are 2 sides to social media. One is the strategy and the other is the execution. Very few people can get both right. Bad Rhino has figured out the process to manage campaigns and executes on social media management the way it should be done. 

Are there any areas they could improve?

They could work with bigger clients to execute bigger strategies. That’s not necessarily a reflection of them, but a matter of the market. I think the bigger the budget, the better they’d do with it.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Bare Essentials, which is a lingerie store. We offer a broad range of bra sizes and provide fittings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

I purchased the business in September, and we really did not have any type of social media presence. We were on Facebook but minimally. I was trying to attract more clientele but also tap into the social media aspect of our company.

SOLUTION

What was the scope of their involvement?

Probably the biggest thing has been our Facebook presence, although we also do Instagram and some Twitter. Bad Rhino suggested Facebook Live as a great way to get your stuff out there and get known. I wanted people to see that my business was under new ownership and that we had modernized it. We did a remodel, but we also brought in some higher-end and younger brands, as well as more fashion.

Bad Rhino researched the correct audience to target as well as many different types of ads or posts for us to put on Facebook. They put that together and sent it to me for approval. Our content could be a short video, a funny meme, or an article. We’ve gotten to the point where we understand each other, so I don’t always have to read the proposed content. Sometimes, I just send them details about a brand-new bra and ask them to promote it. They also respond to customers’ comments on the Facebook page, which means I don’t have to be on it all the time. We’ve also shared some coupons for people to bring in.

I have Taylor [Social Media Specialist, Bad Rhino], who’s my primary contact. The person she reports to also responds to me. Rich [Co-Founder, Bad Rhino] is slightly involved, and I spoke to Marty [CEO and Co-Founder, Bad Rhino] when we first began the engagement.

How did you come to work with Bad Rhino?

My husband works out at the same gym as Rich. I did reach out to other companies, but I liked the package that Bad Rhino put together, as well as their professionalism and response time. They give the impression that you’re truly their client; it’s not a commercial feeling.

How much have you invested with Bad Rhino?

Including Facebook advertising posts, I’ve spent around $10,000.

What is the status of this engagement?

The campaign started on November 1, 2016. Our partnership is ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I definitely see our business growing, and we have much more of a Facebook following than we used to have. We started with maybe 1,500–1,800 likes on our Facebook page, and we’re now at 5,100. Customers rarely would tell us that they saw us on Facebook, but we hear that comment more often now.

How did Bad Rhino perform from a project management standpoint?

They’re excellent. We primarily use email for communication at least once a week. If a question comes up on Facebook that they can’t answer, they’ll get in touch with me right away. Every few months, they come for a site visit as well.

What did you find most impressive about Bad Rhino?

They do a great job of building a relationship. We can have a real conversation that’s not stuffy and overly professional. They do what they say they will without any fluff.

Are there any areas Bad Rhino could improve?

I’d like to see more happening on Instagram without having to ask. 

BACKGROUND

Introduce your business and what you do there.

I am the executive director of the Philadelphia section of The PGA of America. It is one of 41 regional offices, and we act as the main headquarters for our region. We are the local managing office for all PGA members and apprentices in our geographic footprint. We cover Eastern Pennsylvania, Harrisburg East, Trenton, and Southend New Jersey, as well as the entire state of Delaware. We cover all member services, education, communication, employment, and interment operations, as well as a junior tour. Our operations are run by 7 full-time and 16 per-diem staff.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

We needed to evaluate our communications footprint, including social media, website, technologies, and practices.

SOLUTION

What was the scope of their involvement?

Bad Rhino has reviewed our communications, particularly our website and our operations in the social media arena. Bad Rhino explained to us the intricacies of Facebook, Twitter, and Instagram, as well as everything else we didn't know about this space. There are many measurable metrics on Facebook, as well as many things that we can and can't do in the space. In the fall of 2016, Bad Rhino's principal even served as the key guest speaker at one of our chapter meetings. Bad Rhino has also put us in touch with a very good website developer who we've used to create websites for our professional and junior tours.

How did you come to work with Bad Rhino?

Bad Rhino was recommended by one of our members who had talked with them about their own golfing business. It was an off-chance conversation. We weren't scouring for a social media consultant, but it ended up being advantageous for our company.

How much have you invested with Bad Rhino?

The cost of Bad Rhino's services has been around $10,000.

What is the status of this engagement?

We have been working with Bad Rhino since the end of 2014. It's been a fantastic relationship to date.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Bad Rhino has improved the efficiency of our staff, maximizing our work time and quality. Bad Rhino has impacted how we manage our social media and communication campaigns. Since we're not selling particular products, we gauge results by how much our outward voice has been elevated on social media channels and on the web. We've cleaned everything up. We now have new policies in place for our actions on Facebook, Twitter, Instagram, and so on.

How did Bad Rhino perform from a project management standpoint?

We haven't worked on any big projects with Bad Rhino, so it's a bit hard to answer. From a response standpoint, Bad Rhino has been fantastic. They've been immediately responsive in getting me the information and answers I needed.

What did you find most impressive about Bad Rhino?

I've appreciated Bad Rhino's general knowledge and ability to communicate in general languages. Their principal has gotten in front of a group of 60 golf professionals and made them understand the social media space, explaining the advantages and disadvantages of operating in that arena. It would be easy for Bad Rhino to smoke and mirror us with numbers and language, but they've explained how we can be efficient in simple language.

Are there any areas Bad Rhino could improve?

I haven't run into any issues with Bad Rhino.

BACKGROUND

Introduce your business and what you do there.

I am the communications director for Unite for HER, a nonprofit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

We had a two-fold issue. We had a lack of knowledge, and we had a lack of manpower, so to speak. We didn't have someone experienced on our staff to develop our social media presence across several platforms fully. In addition, no one had available hours to learn those skills and work on that on a part-time basis.

SOLUTION

What was the scope of their involvement?

Initially, Bad Rhino performed a social media audit to evaluate where we were. That was about December 2015. Bad Rhino did background research on Unite for HER and our mission to understand who we are and what we do. Then, they looked at similar organizations and gave us feedback on our strengths and weaknesses. It took about a month to complete the initial audit. At the very beginning of January, they gave a detailed evaluation and a recommendation on how to proceed. I would say the first three months focused on learning.

We then developed a plan to expand our presence within the community and the region. It involved a lot of strategy and evaluating previous content to give us direction on what works organically. We needed to make sure that we were using best practices to communicate clearly, consistently, and effectively. As we've gotten past the initial month, we've gotten into that in a little bit more detail. They also gave recommendations for marketing and branding. We have been much more focused on audiences, messaging, and content. In the past several months, we've started doing special promotions, contests, and things like that. It's evolved very organically and intentionally.

How did you come to work with Bad Rhino?

We are located in the same town as Bad Rhino. They are local, but that wasn't our most important criteria in looking for an agency. We wanted somebody who was a little bit out of the box, had a great reputation, and good references. We wanted to find somebody young, cutting edge, and aggressive. After interviewing a few people, we decided Bad Rhino was the best fit.

How much have you invested with Bad Rhino?

We have spent $10,000 to $50,000 on Bad Rhino's services.

What is the status of this engagement?

We first started working together in December 2015. Bad Rhino is currently on retainer.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Without spouting out a bunch of numbers at you, our engagement doubled in the first six months of working with Bad Rhino. There are a number of factors that obviously go into that number. Bad Rhino is primarily focusing on Facebook and Twitter, and we've just started working on Instagram. Our Twitter followers have gone up 600 percent or something like that. By the end of the year, our Facebook will have three times the likes and three times the engagement as we were when we started. We're projecting a 300 percent increase by the end of the year.

For me, it's been obviously a very effective relationship if you look at all the metrics. If you look at the number of followers and the engagement, you can definitely tell Bad Rhino has had a significant impact. I feel like our relationship will continue. We're not at the point where I think we would hire someone to take over this job like a staff person.

How did Bad Rhino perform from a project management standpoint?

This has changed a bit as we've grown into the relationship and the work that they've been doing for us. Initially, we were working on a weekly content development basis. In May or June, we switched to monthly scheduling. We would schedule a month of content at a time. As spontaneous things came up that we wanted to add, I would just email them to the account manager.

I would say Bad Rhino has been very easy to work with and very responsive to emails. We usually sit down and either have a conference call or a meeting to go through the monthly metrics report. They are happy to answer a phone call and we meet consistently – monthly at this point. We have Rich [Dematteo, co-owner of Bad Rhino], who is our contact there. We have access to him and he's pretty involved. Also, Taylor [Bechtel, social media specialist at Bad Rhino] manages the account on a day-to-day basis. 

What did you find most impressive about Bad Rhino?

They are great to work with. I feel like they have a grasp of who we are and the voice that we wanted to use. We are a breast cancer organization, so the language we use and the tone that we use is very important. It's very sensitive, especially when we're working with patients. Bad Rhino is very cognizant of that and very respectful of that.

Are there any areas Bad Rhino could improve?

Nothing's coming to the top of my mind. That's not to say that they are without the potential to grow or be better, but I can't think of anything off the top of my head.

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing at Sidelines. We have an app operating in the U.S only. The app helps sports bettors to create bets in a much better way and allows them so enjoy some more free features.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bad Rhino Inc.?

We needed someone to manage our social media for us. Our goal was to increase amount of followers and create engaging content. And eventually installs to the app.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and talked to a few agencies. Eventually we picked Bad Rhino.

Describe the project in detail and walk through the stages of the project.

They helped us build our social media channels, mainly IG/Twitter/FB. They made the content for both recurring content and sports content that changes every day. They did not buy media for us, as we are doing that by ourselves.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one of the founders and 3 account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our IG followers jumped from 7K to 17K over the entire period.

How effective was the workflow between your team and theirs?

We had a weekly meeting, about 30-45 minutes. It was mainly updates and plans for the coming week.

What did you find most impressive or unique about this company?

We were impressed by their human relations and willingness to learn and research.

Are there any areas for improvement or something they could have done differently?

They can improve when it comes to handling Twitter.