Can you share any outcomes from the project that demonstrate progress or success?
We worked with Backlash to launch multiple Fenty Beauty products into Boots. Sales ambitions were exceeded on each and every launch, social media interactions were high. The Projects were delivered amazingly well, high quality & with short lead times. The retailer, the brand and the customers were all very happy and loved the pop ups/ conferences that Backlash have installed and provided.
How effective was the workflow between your team and theirs?
Communication was great and very clear. It was not over complicated. They simplified it for the brand, knowing that we have a lot of plates to spin. They gave definite deadlines and dates and kept to them.
What did you find most impressive about this company?
They themselves are spinning a number of plates and yet shield the Brand for any kind of disruption. They take everything in their stride and find solutions no matter what. They are very dedicated. What I found most appealing was they were very grounded. They would bring you in the room and have good honest conversations, it was clear and collaborative.
Are there any areas for improvement?
Not that I can think of.