Big agency thinking, without the price tag.

Backlash is a creative agency on a mission to make the power of experiential available to any brand. Inspired by the shifting needs of brands in these times, we have developed a more progressive agency offering to support every brand's ambitions no matter what their budget size.

We call this - Big agency thinking, without the price tag.

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London, United Kingdom
  • Pill Box PB307, 115 Coventry Road
    London E2 6GG
    United Kingdom


Key clients: 

Neom Organics, Smyths Toys, Mattel, Hasbro, Lego, Next, Fenty Beauty, Avery Dennison, Olivia Burton, Holland & Barratt, Three Mobile, Kat Von D, Debenhams...


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Activation for Major Cosmetics Brand Pop-Up

"They take everything in their stride and find solutions no matter what."

Willing to refer: 
The Project
Jan. - May 2019
Project summary: 

Backlash ventured to create captivating activations for a pop-up event of a major cosmetics brand. They were responsible for creatively representing the brand within the constraints of a specific space. 

The Reviewer
201-500 Employees
London, United Kingdom
Project Manager, Major Cosmetics Company
The Review
Feedback summary: 

Backlash's work allowed the client to exceed sales expectations for each product launch. The resulting interactions on social media were also very high. The team's installations received great acclaim both internally and externally. They're grounded and honest while being able to deliver results.

The client submitted this review online.


Please describe your company and your position there.

Project Manager for one of the most influential Beauty Company's today. Breaking the UK market in 2017 and working across a range of retailers.


For what projects/services did your company hire Backlash?

For various Pop Ups, Brand Launches, Multiple activation spaces and Internal & external conferences.

What were your goals for this project?

To have engaging and captivating activation spaces. To be efficient and creative with the use of furniture and to deliver all within a specific time & launch plan.


How did you select this vendor?

Aarron and the team always delivered high energy ideas. They were always very flexible and went above and beyond for our team. They have a real GSD attitude which is something highly needed in the cosmetic industry!! No challenge was too much and they always delivered to a very high standard. They are so great to work with!!

Describe the scope of their work in detail.

They designed the initial works for a demanding Brand and succeeded in nailing the Brand identity. They worked seamlessly with all our internal companies, the retailers and other suppliers. They designed, created all the artwork, built all the furniture, they then installed and de-rigged. All within budget .

What was the team composition?

To be honest, I mainly only worked with Aarron. I know there were a lot more people involved but they wanted to keep the Brand contact to a minimum which was very helpful for me!!


Can you share any outcomes from the project that demonstrate progress or success?

We worked with Backlash to launch multiple Fenty Beauty products into Boots. Sales ambitions were exceeded on each and every launch, social media interactions were high. The Projects were delivered amazingly well, high quality & with short lead times. The retailer, the brand and the customers were all very happy and loved the pop ups/ conferences that Backlash have installed and provided.

How effective was the workflow between your team and theirs?

Communication was great and very clear. It was not over complicated. They simplified it for the brand, knowing that we have a lot of plates to spin. They gave definite deadlines and dates and kept to them.

What did you find most impressive about this company?

They themselves are spinning a number of plates and yet shield the Brand for any kind of disruption. They take everything in their stride and find solutions no matter what. They are very dedicated. What I found most appealing was they were very grounded. They would bring you in the room and have good honest conversations, it was clear and collaborative.

Are there any areas for improvement?

Not that I can think of.

Overall Score
  • 4.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer