The Backbone

BACKGROUND

Please describe your company and position.

I am an executive of The Office

Describe what your company does in a single sentence.

We offer workspace solutions to professionals and companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Backbone to accomplish?

• Brand Identity
• Logo Design
• Presentation Deck Template

SOLUTION

How did you find The Backbone?

Online Search

Why did you select The Backbone over others?

• Close to my geographic location
• Pricing fit our budget
• Company values aligned
• We saw their website and past works

How many teammates from The Backbone were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Backbone submitted a comprehensive Brand Identity Kit which includes the logo, usage, typography, colors and other information very useful for us to have a clear understanding and know-how of the brand elements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to use the Brand Identity Kit right away and activate marketing right away.We are also able to submit the product deck to various prospective clients in a short amount of time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Backbone was great to work with. They understood the project well and was able to deliver on time.

What was your primary form of communication with The Backbone?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their professionalism and communication.Their emails were detailed and would have accessible links to the file, the meeting link, and others. It was also very easy to reach them from the moment I inquired up to the completion of the project.

Are there any areas for improvement or something The Backbone could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Executive of Talking Stories

Describe what your company does in a single sentence.

Life story recording.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Backbone to accomplish?

• Brand identity
• Brand identity visuals

SOLUTION

How did you find The Backbone?

Online Search

Why did you select The Backbone over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from The Backbone were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The branding was for my new business that was in the process of establishing. The key deliverables were to finalise a logo, and the brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I have a solid portfolio of brand visuals and an impressive brand kit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time. They were vigilant and quick to respond.

What was your primary form of communication with The Backbone?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their work and deliverables. They were prompt, and I'm really impressed with the assets.

Are there any areas for improvement or something The Backbone could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the Founder of Your Story Immigration Consulting Inc.

Describe what your company does in a single sentence.

Canadian immigration consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Backbone to accomplish?

• Branding

SOLUTION

How did you find The Backbone?

Referral

Why did you select The Backbone over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from The Backbone were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I asked The Backbone to conceptualize and create my brand. The company created a design package which included a logo, color scheme, font combinations, and ideas to grow my brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The quality of deliverables and adherence to the timeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered early which was great and they are very responsive. They very open to constructive feedback which made it easier and comfortable to share my vision of what my company would become.

What was your primary form of communication with The Backbone?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Part of their process is to understand the industry and what makes my company’s services stand out. This was incredibly helpful in creating the overall brand.

Are there any areas for improvement or something The Backbone could have done differently?

I am very satisfied with the service so I have none to say.

BACKGROUND

Please describe your company and your position there.

Start up founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Backbone Company, and what were your goals?

Our start up needed full branding services. We wanted to someone to translate our thoughts and imaginings into design.

SOLUTION

How did you select this vendor?

We found it through recommendations from different people in Cebu,philippines

Describe the scope of their work in detail, including any steps and the final deliverables.

The created our logo and color scheme. They created our taglines. They helped us zero in on our target audience. They were very thorough.

How many people from the vendor's team worked with you, and what were their positions?

We dealt mainly with Em S..

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Right now our start up is in preparation for launch. We have 2M in seed funding and ready to go.

Describe their project management style, including communication tools and timeliness.

They were very thorough. They brought structure and discipline to our very "rough" ideas at that time. They took care of everything that we didnt need to worry too much on follow ups and deadlines. We were able to focus on developing our trchnology and prototype.

What did you find most impressive or unique about this company?

They commit to the project and they see it through. They seem like they genuinely care about our success and our project. It seemed like we werent a transaction to them. And we appreciated that alot.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager of novoMOF AG. We are a technology company in the field of advanced materials with a focus on the production and commercialization of metal-organic frameworks (MOFs).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Backbone Company, and what were your goals?

We needed help with developing Brand Guidelines for our company. These guidelines aim to ensure that our brand is communicated consistently to our target audience on all our channels of communication.

SOLUTION

How did you select this vendor?

We found 10 companies online. Once we interviewed and received proposals, we went with TBC because of their skills, expertise, communication and price point.

Describe the scope of their work in detail, including any steps and the final deliverables.

Brand Guidelines to include:

• Logo
• Font
• Color Palette
• Imagery
• Business Cards
• 3D Brand Mascot

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their Co-creator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By implementing the new brand guidelines, we can promote a uniquely recognizable brand identity to stand out from competitors, and remain memorable in the minds of our customers.

Describe their project management style, including communication tools and timeliness.

We had regular meetings, but also we communicated regularly over email. Feedback was implemented in time, and they also finished the work in the expected timeline.

What did you find most impressive or unique about this company?

Their out-of-the-box thinking and creative approach in developing the 3D brand mascot were amazing!

Are there any areas for improvement or something they could have done differently?

Nothing! It was a pleasure working with Emem.