We Dream in Digital
BACKBONE is an international, full-service digital consulting agency specialized in digital product innovation and focused on helping companies unlock their true business potential through strategy, design & technology services.
Over the past decade we have achieved constant, stable growth. With a global team of over 80 people we have successfully delivered hundreds of projects to a broad range of clients all over the world.
We are a passionate group of digital strategists and practitioners who are focused on the future of the web. Our mission is to help our clients, big or small, to tap into their true business potential through customized digital solutions & digital system integrations. digital strategy and consulting, custom-made web and mobile design and development, content creation and marketing services.
Our Core Values are: Integrity, Team Spirit, Excellence, Exploration and Positivity
headquarters
other locations
Recommended Providers
Focus
Portfolio
Teck, Archies, Di Lucca, Da Portare, EYDAP, Motor Oil, nrg, Data Communication, This is Athens, Luxury Vacations UK
From tentative eCommerce to digital trailblazing
About the project – After a longstanding relationship with Backbone, Archies US wished to develop a fully customized eCommerce experience and enable customers to engage with online delivery orders, book events, and access all the services of the corporate site. Process – Archies pushes its technological growth and we are by their side each step of the way. Our digital team designed their website to reflect the essence and philosophy of the brand. We created an eCommerce platform that provides an equally welcoming experience as the physical location of the restaurant. We recently integrated geolocation in order to assign online orders to the nearest restaurants and we also added online payments. For administrators, we created an easy-to-use interface that allows real-time order management.
Results – https://www.archies.co/pre-geo Thanks to BACKBONE, Archies has become one of the first restaurant chains to go fully digital in Colombia.
Completely user-centric platform, that brings an intuitive, safe, and optimal experience to customers
About the project – Da Portare, is a home delivery service that integrates the best restaurants in the city that are part of the Leo Katz group. Among its specialties are sushi, pizza, pasta, ceviches, meats and gelatos. His dynamics to manage orders depended on email; they needed a more efficient method that would allow them to centralize their operations and boost sales. Process – Da Portare is a company that integrates the delivery of a large number of restaurants. They needed to guarantee customer accessibility from any of their three points of operation in Bogotá and to unify orders on a single platform, with an automated and efficient process. Results – https://www.daportare.com.co/ DaPortare now has a completely user-centric platform, that brings an intuitive, safe, and optimal experience to customers. The company is able to manage all orders in a simplified manner with optimized delivery times and more payment method options.
A powerful platform integrated with AWS
About the project – Mutante is an independent community of journalists that aims to address Colombia’s urgent issues through conversation and dialogue. Consequently, they needed a platform with a robust content management system as all journalist produce and upload content constantly.
Process – Mutante team was required a digital platform that would not only reflect Mutante’s brand but also highlight the benefits of its subscription models.
Results – https://www.mutante.org/ is now a powerful platform integrated with AWS, and features an easy-to-use CMS for fullfilling the journalists' demanding work day. Mutante is developed with Expresia
Website Development / UI/UX / eCommerce
About the project – Sami Sacha Flowers is a flower-delivery company that aims to expand to the U.S. and become a leading flower-delivering company in North America. To do this, they chose BACKBONE to help them digitize their services. They needed an eCommerce platform to expand and deliver their products.
Process – BACKBONE developed an eCommerce platform that includes integration with two ERPs, CRM, as well as high-quality payment gateways for Sami Sacha. Our biggest challenge was the fact that we needed to digitize all Sami Sacha traditional operations. Our team of professionals joined forces, talent and experience to make this project successful.
Results – https://www.samisachaflowers.com/ Today the business is growing exponentially, and is successfully adapting to the digital landscape thanks to our high-quality services, and our continuous support.
This is Athens - Portal Development
About the project – The Athens Destination and Development Management Agency (ΕΑΤΑ) contracted BACKBONE to undertake the complete redesign and development of it’s primary web portal: www.thisisathens.org Process – The objective was to design and implement a flexible web solution that would not only facilitate the different end-user groups but to also provide the appropriate technical solution which would be able to support the different internal teams responsible for creating and maintaining the different types of content for the city portal. Results – www.thisisathens.org was turned into a rich, functional portal that promotes Athens as an attractive year-round destination for residents, visitors, professionals and investors.
EYDAP website & mobile app for great customer service
About the project –EYDAP is Athens Water Supply and Sewage Company servicing customers solely through their call center. EYDAP needed to turn about its brand strategy to find a new effective way to communicate with their customers. Process – The solution was “EydApp”, a mobile application through which customers could easily report a problem by taking a photo of the issue, track their location and get notified once the issue was resolved, see and pay their latest bill and learn about scheduled works and planned improvements in real-time. By partnering with Backbone, EYDAP was poised to launch a powerful, easy-to-use brand utility and thereby tactfully influenced how the brand is perceived by the general public. Backbone recognized the importance of communicating the added value of EydApp in order to successfully convert an experimental user to a long term user. As such, alongside the promotional website, Backbone developed a slick motion design video that showcased the features and functionality of the application, as well as demonstrated how customers would use the application in their daily lives, delivering meaningful interaction with EYDAP. To build awareness and boost adoption of EydApp, Backbone launch a promotional website to launch the application and educate customers on the features and capabilities. A scroll-down storytelling approach was leveraged into the user experience, and the application was showcased in real-life situations that customers could relate to. Results – Backbone played a integral role in helping EYDAP transition into the digital era. The development of compelling digital assets combined with Backbone’s out-of-the-box thought process helped EYDAP achieve substantial goals, such as effectively serving an evolving customer base as well as advance EYDAP brand perception.
Luxury Vacations UK - Functional Website Redesign
About the project –Luxury Vacations UK, since 2002, offers tailor-made tours to individuals, couples, families, groups and corporations. The company offers top-notch guides, luxury transportation, and well crafted tours and experiences within the UK and Ireland. Process – With an intuitive experiential website that reflects the essence of both the English culture and the company itself, the company wished to provide its high-end customers with personalised options for luxury holidays in the United Kingdom. BACKBONE focused on the following:
a.Virtual exploration with interactive touring guide BACKBONE created an interactive experience where users can select the location they prefer and then view all points of interest. The map includes accommodation, activities and monuments marked with colored clickable pins. The experience resembles a virtual trail in the UK with a clean interface, rich content that drives customers to further explore it. b.Lead generation with all inclusive private tours High-end customers wish for tailored-made tours that include activities the average traveller cannot participate in. Our team created for Luxury Vacations UK a filtered list for luxury tours of all kinds. Each tour is a startling experience as the astonishing design along with the breathtaking photo material prompt users to make a request for a quote. For Luxury Vacations UK, the new website is a great sales point that offers efficiencies with data collection functionalities. Results – From a digital point of view, the brand is now presented in a holistic manner. The fresh and classy look of the new digital environment reflects the essence of the company.
Motor Oil visual identity and website redesign
About the project – Motor Oil is a leader in crude oil refining and petroleum products marketing and distribution. BACKBONE was approached to redesign the Motor Oil Website as the old website was outdated with no responsive view and the content structure did not help the user in their navigation Process – Apart from a great visual identity the website was also improved with the following features: Stock Price & Chart: A dynamic chart has been created which features the stock price through time where the user can easily select any period he is interested in and view specific information in a table. Migration: Over 1200 articles all over the website have been migrated to the new one Content Evaluation & Proofreading: Content has been evaluated and rewritten in order for it to be SEO friendly Fully responsive & modern website far ahead of their competitors SEO: Improved ranking upon conducting a SEO strategy Results – From the striking graphic on the Home page to the updated and user-friendly Contact portal, Motor Oil’s new responsive site is striking, functional, and perfectly suited to their clients.
White Keys Villas website redesign, property management solution & mobile app
About the project – White Key was established 13 years ago, pioneering the way of the Greek luxury villa rental industry. Our goal was to create an unmatched user experience combined with highly aesthetic visuals to inspire visitors to book their dream villa experience. Process – Backbone conducted in depth discovery sessions to gain the appropriate insight of user habits and tendencies when searching for a villa. With several unique traits and habits identified, the initial outcome was to group the villas into themes. Coupled with a customized spotlight search function directly over the video content on the homepage the website experience became unique. Add to that Google maps integrations, CRM inter-connectivity, digital signature functionality (DocuSign) and finally the use of agent portal that can be whitelabeled to White Keys B2B customers and White Key now had the right tools to call themselves a truly digital business. We completed the White Key Villas experience and the companies digital transformation with a mobile application that was built on native script, a codebase suitable for both Android and iOS. Results – Within the 1st year of the new website launch, the business received 40% more organic visits, 28% more organic enquiries and 33% increase in revenues.
nrg website redesign & change supplier custom system
About the project – nrg is member of the Motor Oil group of companies and it is one of the leading suppliers in the Greek energy market. They provide electricity and natural gas for domestic, commercial, and industrial customers. Noting that their website was their customers’ main point of contact, the company wanted a new digital presence that would function well with straightforward and easily accessible calls to action to successfully convert prospective customers into leads.
Process – Realizing that their website was their main sales tool, nrg wanted to exploit that. Convincing consumers to switch energy providers is a complex process so nrg knew they had to leverage their strengths. The company decided to rebuild their site with the goal of encouraging their customers to call, fill in an online form, or use Click2call and Click2chat.
Results – The goal of centering the customer experience in nrg’s website paid off. According to analytics, the new web experience is more engaging and relevant to its constituents, striking the right balance between design, functionality, and high-quality content. Even better, the responsive design has empowered nrg to reach their audiences regardless of what devices they may be using, and they’ve seen a jump in time on the site coming from mobile users. The entire site was search engine optimized and built to be social media friendly, an effort that seems to have worked—nrg has seen an increase in leads and conversions, and an overall increase in organic traffic of at least 45%.
Teck, Digging deeper to deliver excellence
About the project - Teck approached us with one big ask: Develop a state-of-the-art, enterprise-level website that empowered multiple users and departments while creating a visually powerful and informative client experience.
Process – We balanced the client needs with the creative team’s UX and design direction. Backbone was also responsible for the overarching project management and ensuring that smart strategic decisions were made at every step of the process.
Results – The final solution, consistent workflows and user experiences in the back end, which make managing a large website like Teck easier. At the front end, visitors have everything they need at their fingertips (interesting content updated frequently).
Di Lucca To Go, a site redesign to reflect the essence of one of the most traditional and renowned Italian restaurants in Bogotá.
About the project – Di Lucca is a restaurant that remains one of the most traditional and renowned Italian restaurants in Bogotá. When Di Lucca approached us, they wanted not only to renovate their style by keeping their brand image, but they also wanted to improve sales.
Process – During the client consultation, we learned about their customers, and we also determined that the client had three important needs: offer a better customer experience, online orders in an easier way, and update their image.
Results – Di Lucca now has a responsive e-commerce site where the administrator has total control of all items on the menu. In addition, the site now has a Geolocator which acknowledges the customer address and places the order to the nearest store.
Superfoods - Creating a website with vitality for nature's own products
About the project – SUPERFOODS NATURES’ BEST® was the first company to introduce superfoods into pharmacies through a complete range of innovative and natural food supplements. After a recent rebrand SUPERFOODS required a digital asset that would promote their products and be in line with their new brand positioning.
Process – With a responsive website, our team was certain that we could put SUPERFOODS into the hands of more consumers, regardless of their browsing location. Beautiful imagery was key to reflecting the simplicity and organic nature behind their products.
Results – SUPERFOODS brand promotes health, quality of life and the strength that nature can give people today. Their fresh, new website can grow with them as they continue to develop products that enhance our wellbeing for tomorrow.
The Dirty Apron - Developing a seamless platform for staff and customers, alike
About the project - Dirty Apron was looking to not only update the look and feel of their website for both front- and back-end users, but build an infrastructure to manage their business and transactions online.
Process – Our team created a platform that assisted with registering for classes, ordering catering, event management and more. The goal was to create a smooth user experience for both Dirty Apron and their guests.
Results - Today, Dirty Apron has a modern, engaging, mobile-friendly website that enables users to engage with ease. Best of all, because of the nature of Expression, Dirty Apron can continue to scale their digital asset along with their business.
Celestyal Cruises - Redesign and develop a website targeted to a global market
About the project – An amazing, personalized experience aboard a Celestyal Cruise begins with your booking. An online portal that is attractive, customized and easy to use would drive more travelers to Celestyal’s websites organically.
Process – Celestyal offers its passengers an array of travel choices to showcase the best of each region. It was integral to showcase these options in each of their websites, as well as the global platform.
Results – Built using a faster, simpler booking process with a comprehensive introduction to features and services, travelers can now make travel plans with ease.
Easton & Race Face - Providing a digital asset that outperforms competition everywhere
About the project – Race Face and Easton Cycle have earned reputations as detail-oriented innovators with quality products. There were two clear goals for their digital transformation: launch a site with stunning aesthetics and build a strong customizable e-commerce.
Process – Our team analyzed the two clients’ business needs – many of which differed between both. This resulted in analyzing how to manage these differences with distinct product management styles and levels of controls specific to each company’s needs.
Results – Equipped with powerful and aesthetically appealing sites, Race Face and Easton Cycling are now positioned to break away from their competitors. They now have long-term digital assets that will grow with them and serve as their strongest advantage.
Reviews
the project
Digital Campaigns & Dev Projects for Villa Rental Company
"Our cooperation with BACKBONE had been seamless throughout the years."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Managing Director of White Key Villas, the leading luxury villa rental company in Greece. We offer 360 of Greece's best villas for rent and complement them with high-end hospitality services.
For what projects/services did your company hire BACKBONE?
BACKBONE has been our digital partner since 2015 and we have worked together towards achieving a complete digital transformation of our company. More specifically BACKBONE has successfully completed our:
- Website development
- Custom integrations, including CRM
- SEO for our website
- Design of multiple Digital Assets
- Mobile apps – concierge admin app, a concierge visitor app
- Custom web apps
- Digital Acquisition Campaigns
How did you select this vendor and what were the deciding factors?
We met with several IT consultants before selecting Backbone. What won us over was their simple explaining of complex technical issues, their "can do" approach and the deep understanding of the nature of our business that they got since early on.
Describe the project in detail and walk through the stages of the project.
Our cooperation with BACKBONE started with discovery sessions where they identified our needs. After that, they created a digital strategy and a roadmap for converting our traditional operations into a fully integrated digital experience.
Right now the booking process from both the client and the administrators’ side are fully automated and we are moving ahead to the next steps of the roadmap.
How many resources from the vendor's team worked with you, and what were their positions?
Since 2015 we have worked with 1 Account Manager, 1 Project Manager, 7 web developers, 4 web designers and 2 performance marketers.
Can you share any outcomes from the project that demonstrate progress or success?
The online booking system has helped us do our job faster and manage our clientele more efficiently. Also, we have seen a significant increase in sales that is attributed to both digital acquisition campaigns and SEO optimization.
How effective was the workflow between your team and theirs?
Our cooperation with BACKBONE had been seamless throughout the years.
What did you find most impressive or unique about this company?
Their professionalism and the fact that they are always proposing state of the art technology solutions.
Are there any areas for improvement or something they could have done differently?
I’m sure there is room for improvement for everyone, but we had no particular problems with BACKBONE.
the project
Mobile App Design for Sewerage Company
"The cooperation has been amazing and the deliverables were met each time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Communications & Marketing Architect at Commmunications and Corporate Affairs Division of EYDAP S.A. -Athens Water Supply and Sewerage Company. I am leading the development team of mobile app "EYDAPP" and corporate websites, building brands or rebranding, coordinating video & photo productions. EYDAP is the leading company in the sector of water supply, sewerage and waste treatment in Greece, covering the needs of more than 40% of the total population of the country.
For what projects/services did your company hire BACKBONE, and what were your goals?
BACKBONE had developed the first version of "EYDAPP", our Company's mobile app, in 2014. After 2-3 years, we started noticing errors/bugs in an essential and crucial section of the mobile app and as a result the application started to receive negative reviews and ratings. At the same time, our Company had implemented some new digital services for the benefit of our customers, so we wanted to integrate them into a new upgraded version.
We do not have in-house mobile app specialists, so we needed to outsource the entire redesign and rebuild. We wanted to re-engage our customers with "EYDAPP", we wanted to increase downloads and receive positive reviews and we wanted to increase the numbers of payments and inquires that we receive through our mobile app
How did you select this vendor and what were the deciding factors?
As I mentioned above, BACKBONE had already developed the first version of "EYDAPP" in 2014; This had an important role in the final decision. However, we followed the process, as always, by searching the market for a tech company that specializes in applications. We compiled and compared three companies in total, and we selected BACKBONE based on their willingness to work on this project again and improve it and their price point.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Once we selected BACKBONE, we had a series of discovery meetings between the vendor and our Department, IT Department, Billing Department, Customer Service Department, Data Protection Office and Banking Institutions, to discuss our goals and objectives.
We sent our Company's brand manual, as a guideline and some designs and elements from other mobile apps (mainly banking apps), that we found useful. Within 2 - 3 weeks, we received mockups and designs for iOS and Android. After an internal discussion, we finalized the designs and provided feedback. The vendor came back to us with wireframes and concepts for the rest sections of the app.
How many resources from the vendor's team worked with you, and what were their positions?
Our primary contact was the Account Manager. There was a team of 6 other people: a project manager, 2 developers, 2 designers and a copywriter.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The app has been recently launched and there is not much data available, however all the process went really smooth and there are no problems at the moment.
Describe their project management style, including communication tools and timeliness.
The cooperation has been amazing and the deliverables were met each time.
What did you find most impressive or unique about this company?
The fact that they perform numerous discovery sessions in order to identify the true clients needs besides the initial brief they received from our side.
Are there any areas for improvement or something they could have done differently?
None that I can think of.
the project
Web Maintenance for Grocery Distributer
“Their team hasn't been as proactively involved in updating or improving the site as they should be.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the marketing manager for a consumer products company.
What challenge were you trying to address with Backbone Technology?
They were originally hired to redesign our website, and they've been managing it since.
What was the scope of their involvement?
Backbone Technology maintains our website, using Expression, and is in the process of updating it with new designs.
What is the team composition?
I primarily work with a project manager, as well as a web designer.
How did you come to work with Backbone Technology?
The advertising agency we work with referred them to us.
What is the status of this engagement?
We've been working with them for about six years.
What evidence can you share that demonstrates the impact of the engagement?
Our website has been the same for a long time. Their team hasn't been as proactively involved in updating or improving the site as they should be.
How did Backbone Technology perform from a project management standpoint?
Due to turnover within their company, they've changed our project manager a number of times over the years. As a result, some things have slipped through the cracks and we've felt that they're not as proactive as they could be to ensure our site is up-to-date on a regular basis. We'd also like more feedback from their team on ways we could improve or update the site.
There was a period of time in which we didn't know when we'd be getting a new project manager, so it slowed things down quite a bit. We also tend to experience issues reaching their team during the holidays when they become less available.
What did you find most impressive about them?
Nothing comes to mind that stands out. Given the length of our relationship and how much we've invested in their services over the years, we'd like to see more effort on their part.
Are there any areas they could improve?
Their team is aware of the improvements we'd like them to make, and we're hoping our current project manager will help them implement those changes.
the project
Website Development for Conference Series Organization
"Backbone Technology is very good from a technical perspective. Our project was challenging because it wasn't started from scratch, but taken over."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please describe your organization.
We own and operate the a series of conferences and expositions.
What is your position?
I'm the chief operating officer of the company.
What business challenge were you trying to address with Backbone Technology?
We hired Backbone Technology to develop our Globe 2016 website.
Please describe the scope of their involvement in greater detail.
They took over the development of our site. We haven't extended their involvement in other areas.
How did you come to work with Backbone Technology?
A member of our staff had used them in the past and recommended them highly. We decided to give them a try.
Could you provide a sense of the size of this initiative in financial terms?
The total development cost so far has been around $25,000 - $30,000.
What is the status of this engagement?
We started working with them in July of 2015. It's an ongoing relationship.
Could you share any statistics or metrics from this engagement?
Backbone Technology is very good from a technical perspective. Our project was challenging because it wasn't started from scratch, but taken over. The website had already been developed in Wordpress. They converted it to Expression and further developed it.
In hindsight, I wish we'd started the work from scratch, but it was not possible. Being an events company, we have a tight timeline. We decided to take what we already had, convert it to Expression, and rebuild it as we go along. Because of its backend structuring, modifications can't be done on-the-fly.
How did Backbone Technology perform from a project management standpoint?
Deadlines presented some challenges. Being event planners, we need to have everything done yesterday. Our business model is very steep: we have one big deadline. Once it has passed, we will no longer need the site. They did a good job at understanding that.
What distinguishes Backbone Technology from other providers?
They draw on expertise which they garner out of South America, which is a very different market to the one in Vancouver. There is a different demographic, and there are different clients, so they have a contrasting international perspective compared to other boutique companies.
Is there anything Backbone Technology could have improved or done differently?
They suffer from the challenges of most small businesses. Having fulltime staff is expensive, so they need to contract it out. This means that their resources can be overwhelmed. I can't get the full attention of their people, but this is something to be expected in a small company.
Also, while they are very well-covered from a technical standpoint, Backbone Technology could use better talent on the design side.
the project
Web Design Project for Mining Company
"Backbone Technology cares about the quality of a project. They don't need to be given any information twice."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please describe your organization.
We are a mining company.
What is your position?
I am in charge of the company's website and social media.
What business challenge were you trying to address with Backbone Technology?
We are a large and diversified mining company with operations across the world. Reputation management and adequately communicating with the communities in our areas of operation are important goals for us. Communication with investors is another important factor as well.
Please describe the scope of their involvement in greater detail.
Backbone Technology designed and developed our website in partnership with a marketing agency. The site was developed using Expression.
How did you come to work with Backbone Technology?
We had been working with another company, and wanted to modernize our infrastructure. With the help of our advertising agency, we reached out to a number of vendors and asked for proposals.
I’d also worked with Backbone Technology since 2003 on various projects for other institutions, including information pages for government officials.
Could you provide a sense of the size of this initiative in financial terms?
We’ve had a common budget for development and marketing.
What is the status of this engagement?
There will always be new updates and features added to the site, so we plan to have an ongoing relationship.
Could you share any statistics or metrics from this engagement?
The average time spent on our site has gone up from an average of 19-23 seconds to well over a minute and a half.
We've had to shorten our development time by 80 days. Backbone Technology came through for us.
How did Backbone Technology perform from a project management standpoint?
Since we've started working together in 2003, Backbone has never missed a deadline. Not only that, but they were 80 days ahead of schedule and 10% under budget on the last project. The website features around 3,000 articles and 200 photos, so it was a significant undertaking. In order to complete that project so early, we've had to work 15-hour days.
What distinguishes Backbone Technology from other providers?
Backbone Technology cares about the quality of a project. They don't need to be given any information twice. After a list of requirements is handed out, there's no need to spend time micromanaging them.
Is there anything Backbone Technology could have improved or done differently?
I've had a good experience with them, and have nothing to complain about.
the project
Website Development for Marketing Company
"We rebuilt the site, evaluating its architecture and user experience, which was driven by the Backbone functionality. The bounce rate has decreased by about 50% and the time on site and user engagement has almost tripled."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please describe your organization.
We are a marketing agency.
What is your position?
I am the owner.
What business challenge were you trying to address with Backbone Technologies?
We needed to build a complex website that required a lot of backend tagging. It was meant to allow content to update itself based on specific user-determined parameters. A lot of the typical software like Wordpress couldn't offer the functionality that we needed. We were looking for a company that could provide a custom solution.
Please describe the scope of their involvement in greater detail.
Backbone Technologies is my go-to agency. I have worked with numerous other web companies given the fact that each of our clients requires a website, and the norm in the digital world is to rebuild a site every couple of years, starting from scratch.
The major advantage that Backbone Technologies brought was eliminating the need to scrap the elements we were working on periodically. The site that they built is scalable, based on the concept of building a foundation to which new elements are added year after year. Even if the frontend design is changed, the functionality and fundamentals remain the same.
The first project we worked on was for a client offering different services to the market. It was very complex, featuring a lot of technical information. We had to find a way to communicate it in a compelling fashion that was both visual and retained technical aspects. Backbone Technologies managed the process very well, starting from the way in which they responded to the proposal requests, to every subsequent stage that we underwent with them. Their process is streamlined and efficient.
I've never run into a problem with any project that we've worked on.
How did you come to work with Backbone Technologies?
We found them through word of mouth.
Could you provide a sense of the size of this initiative in financial terms?
The development costs for the websites they've made for us have ranged from $12,000 to $75,000 per project. Backbone Technologies recognizes that some clients can only afford a certain price range but, over the course of a relationship, the work can add up significantly.
What is the status of this engagement?
We started working with them four years ago. The relationship is ongoing.
Could you share any statistics or metrics from this engagement?
One of the most recent projects we've worked on with Backbone Technologies was for a website that was experiencing high bounce rates and short visit times. We rebuilt the site, evaluating its architecture and user experience, which was driven by the Backbone functionality. The bounce rate has decreased by about 50% and the time on site and user engagement has almost tripled.
Another project was a complex website construction for a forensic engineering company. No one in their industry had put any thought into their users' website experience. That company has come to be regarded as the standard to live up to in this regard.
How did Backbone Technologies perform from a project management standpoint?
They never missed a deadline. Any roadblocks we've ever come across that may have shifted timelines (normally because of additional functionality that we requested) were always managed very well by Backbone Technologies through open communication and weekly meetings.
What distinguishes Backbone Technologies from other providers?
They see us as a partner rather than a client using them to build websites. They help us manage the digital world because they have a better understanding of it than even me, as a marketer.
Is there anything Backbone Technologies could have improved or done differently?
Nothing stands out to me. I would like to say that there is, as there's always room for improvement, but they provided an excellent experience even in looking ahead. They're building new versions of their proprietary CMS [content management system], so by the time I will have gone to them and asked for a particular new feature, Backbone Technologies will have had it ready for us.
The online booking system that BACKBONE developed helped the company to efficiently do their work. The system also enabled the client to communicate with their third-party clients effectively. They were professional, and they utilized modern solutions to ensure the collaboration's success.