What evidence can you share that demonstrates the impact of the engagement?
B2B Only is easy to work with and sends monthly detailed reports to track each telemarketer’s performance. Last month, I wanted to see if they could secure 15 appointments, so I offered a bonus to anyone who could meet the goal. Not only did both representatives surpass the target, but the quality of the leads was phenomenal.
Considering the cost per acquisition, they’ve already generated a considerable ROI. We’ve now landed two leads and have 10 more in the pipeline. This is crucial because our business is dead around the holidays, so there’s only a small window of opportunity to secure leads. B2B Only has far surpassed our expectations here.
How did B2B Only perform from a project management standpoint?
I’ve worked with numerous telemarketers in the past but plan to continue working with B2B Only for a long time. They’re top-tier performers who are interested in setting up quality appointments rather than just hitting a quota.
It’s also easy to train them, and they adapt well to our scripts. Their representatives are good listeners and can usually replicate the message that I need them to convey. I appreciate that they don’t try to sell anything and, instead, focus on scheduling appointments so that I can make the sale.
What did you find most impressive about them?
B2B Only has a range of tools and techniques to help them speed through the dialing process. For example, the representatives don’t leave messages themselves when they hear a voicemail prompt; rather, they have a pre-recorded message to deliver the voicemail while they continue on to the next call. This allows them to get in more dials in a day. In addition, the team adapts well to my given materials. I provide them a spreadsheet of leads, and they reformat it to work with their automatic dialers.
Are there any areas they could improve?
No, I don’t have any comments for improvement at this point. The bottom line is that they consistently hit it over the moon, and we plan to pursue a long-term partnership.
Do you have any advice for potential customers?
Have all your scripts ready, including the voicemail message, but be open to adjustments because they’re able to tweak the content to suit the frontline. Moreover, make sure that you give them strong leads to begin with because you get what you put in. In our case, I supply them with a leads list and refresh it consistently to accommodate the lead source (e.g., trade shows, special events).