Solving problems through strategy, design, & tech

Azai Studios is an independent creative agency with footprints in New York, Dubai and Riga. We are curiosity-led, goal-focused and inspired by our desire to tell stories and create brands for a wide range of businesses that matter. We do this by solving problems through strategy, design, technology, and content production.

 
$25,000+
 
Undisclosed
 
10 - 49
 Founded
2014
Show all +
New York,
headquarters
  • New York
    United States
other locations
  • Dubai
    United Arab Emirates

Portfolio

Key clients: 

L'Avenue 

Baltic eSport League

City of Liepaja

Monalise

RIYA

Hotel Chantelle

Kassin Sabbagh Realty 

Bond Communicatoins

Volante Dubai

Suite 303

Forest City Ratner Companies

Invesco Advisors

Main Technologies 

Cosme Collective

GILK

MILK

Innovative Ventures

DME Tuning

GILK

We were approached by GILK, a leasing conglomerate based in St. Petersburg and Moscow that provides a wide variety of equipment for construction, telecommunications, and railways to a forward-thinking customer. The brief was to come up with a brand that stands out from the current dull marketplace.

Reviews

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Branding & Web Design for Financial Company

“It’s great, funny, and people remember it.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Sept. 2018
Project summary: 

Azai provided branding and website design services, working also on stationery designs for notepads, letterheads, and other branded collateral.

The Reviewer
 
1-10 Employees
 
Russia
Anna Epifantseva
COO, GILK
 
Verified
The Review
Feedback summary: 

They finished the branding project in two months, working quickly to create unique, creative, and well-received designs that customers find memorable and engaging. The team managed the work effectively, communicating through a variety of channels and responding rapidly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

GILK is a financial company based in Moscow and Saint Petersburg, Russia. I’m its COO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Azai Studios?

The biggest challenge was creating a new brand. We’d had the last one for the last 10 years, so wanted something outstanding, that was different to everything else on the market. We’re a financial company and most of our competitors have quite dull branding. We were looking to be more fun and memorable. The problem was that we were running out of time, as we wanted to finish branding in two months.

SOLUTION

What was the scope of their involvement?

They asked me a lot of questions and gave me an initial set of options for the design. I chose one, and we proceeded from there. Two months later, I received the deliverables of the branding, website design, and stationery designs for notepads, letterheads, and so on.

What is the team composition?

I worked with Harji (Founder and Executive Creative Director, Azai Studios).

How did you come to work with Azai Studios?

They were recommended to me by a friend, then we had a two-hour call with them, in which we explained what we needed to do.

I chose them because I was interested in working with someone overseas, in order to differentiate my company from competitors. They used some international designers, who produced results that are more unusual for the Russian market.

How much have you invested with them?

They first estimated the work at around $35,000, but there were additional illustrations and material that brought the cost to $40,000.

What is the status of this engagement?

We worked with them from July–September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re not a retail company, so we don’t measure these kinds of statistics. The customer feedback has been that it’s an unusual and international-looking website. It’s great, funny, and people remember it.

How did Azai Studios perform from a project management standpoint?

They delivered right on time, which is unusual in the design world. We communicated through WhatsApp, email, phone, and all other possible means, but we didn’t meet in person.

What did you find most impressive about them?

I’m not a designer myself, but they were helpful in giving me comments and advice on what to do with the branding. They were responsive to my comments and corrected everything quickly. It was great.

Are there any areas they could improve?

The only issue was with the development of our website. It’s in Russian, and Azai wasn’t able to do it, so I had to hire someone in Russia for the task. It would be great if they provided international website development too, as it’s better for the design and development teams to work together.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    The work was quite expensive.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Dev for Information-Sharing Startup

“Aside from their superior design capabilities, their team is incredibly communicative.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Azai Studios provided branding and web development services for a startup company. Deliverables included a website, branding collateral, and logos.

The Reviewer
 
1-10 Employees
 
New York, New York
Sumit Ahuja
CEO & Founder, Main Technologies
 
Verified
The Review
Feedback summary: 

Azai Studios delivered high-quality designs for both branding and website elements. In addition to their creativity, their communicative, customer-centric approach sets them apart. They're also competitively priced compared to other vendors.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and founder of Main Technologies, a startup that provides a communication app service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Azai Studios?

We needed help developing our branding materials and building a website.

SOLUTION

What was the scope of their involvement?

Azai Studios went over our requirements and design ideas in an initial meeting in order to develop a scope of work and set up timelines. We then met for multiple creative sessions to collaborate on the brand and filled out questionnaires to assist their team with the process. They designed various materials, including letterheads, email signatures, logos, and overall elements that defined the look and feel of the company's brand. They then developed wireframes and mockups for our website and developed it from scratch.

What is the team composition?

I worked directly with Harji (Founder & Creative Director, Azai Studios).

How did you come to work with Azai Studios?

A friend of mine who had worked with them before recommended them. I was impressed by their history of work—the type of branding they'd done in the past spoke to me. They were also highly cost competitive.

How much have you invested with them?

We invested around $40,000–$50,000.

What is the status of this engagement?

The entire project took about a year from start to finish, including all the iterations we requested.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site hasn't gone live yet, but we're very happy with their work internally; we've received lots of positive feedback from testers. They were very responsive to all our iterations and requests throughout the process and exceeded our expectations.

How did Azai Studios perform from a project management standpoint?

They managed the project very well. They have access to a couple communication tools, including Asana and Jira, so they let us choose which platform we preferred.

What did you find most impressive about them?

Aside from their superior design capabilities, their team is incredibly communicative. They respond quickly to all of our emails and calls, and are always precise and to the point in their explanations.

Are there any areas they could improve?

Not really. However, if you have a more complex project than we did, I would image that they'd have to outsource additional resources, but I believe they're working on hiring additional staff.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're very organized and quick to respond.
  • 5.0 Cost
    Value / within estimates
    They're very competitive compared to other vendors we reached out to.
  • 5.0 Quality
    Service & deliverables
    They exceeded expectations and their designs were on point with what we were looking for.
  • 5.0 NPS
    Willing to refer