We do the stuff and make the things.
A film production house of passionate story-tellers. AXLE carries the weight of entire brands to provide creative strategies and memorable brand experiences for all audiences.
Start with the audience in mind. AXLE develops a creative strategy to reach customers and consumers alike. Producing video content from start to finish, telling stories to evoke emotion, and drive brand awareness through creative video marketing campaigns.
AXLE was tasked to develop a creative strategy to tell the story of the Toronto Raptors’ journey to the 2019 Championship Ring. Our team was trusted to produce everything needed for this project from start to finish. We handled everything from writing original scripts to capturing visuals and tying it all together in one powerful edit. On opening night 2019, the final video was revealed to a nationwide audience over many major Canadian TV networks and all Toronto Raptors social channels.
The video provided excited fans with their first look at the 2019 Toronto Raptors Championship Ring. A 2min version of the video was released on all Raptors social channels, and the 30 second TV Spot was broadcasted during the game and over the following weeks.
Visit https://axlefilms.com/toronto-raptors for the full case study.
The Windsor Police Service ICE Unit (Internet Child Exploitation) approached AXLE with a problem: there is an overwhelming amount of child luring, sex trafficking, & child pornography happening within the city. Awareness needed to be spread and the WPS needed an informational piece to educate the community on these serious topics.
Where Passion Comes To Play
AXLE was tasked to create the new brand-voice video for Marine Drive Golf Club of Vancouver. The brief was simple; help Marine Drive attract serious golfers. Research started with examining pro golfers and what sets them apart from an average weekend golfer. Professionals are the most dedicated and disciplined players of the game. They compete against themselves and the course, while focusing on the details in the endless pursuit of perfection.
Visit https://axlefilms.com/marine-drive-golf for the full case study.
AXLE was tasked to create stunning visuals to engage and captivate audiences at the 47th World Gymnastics competition in Montreal, Canada. The team was to create content that included pre-show and in-show videos, plus both male and female “Uplift” feature videos.
Visit https://axlefilms.com/fig for the full case study.
Lemonade Ltd. came to AXLE with a genius campaign on how to introduce a new line of burgers for Pickle Barrel: A heist. Yes. These burgers are planning a heist; to infiltrate the GTA with astounding new flavours and topping combinations. Hold on, James, these are burgers, are they gonna talk?! YES SIR! Scripted and storyboarded, we knew AXLE’s plan was simple… if they can’t talk, we’ll make’ em.
The result is a three cheesy yet funny video that celebrates the cliché of a typical heist scene so audiences can meet the personalities of every burger. Introducing the Notorious 6: The Biggest, Baddest, Burgers in town.
At Baron’s, their motto is Every Ring Has a Story, with each element of the ring signifying a moment, score, or milestone that team has achieved. Combining with Toronto FC fans’ doing the Viking Clap like they do during most games, in tune with the championship ring’s production, it created the momentum the team and fans remembered leading up to winning the 2017 MLS Championship Cup.
AXLE knew this was just as important to the fans. The team created scenarios as if they were en route to the championship game itself, adding to the lead-up, with everyone including the Baron Championship production team tuning in for one of Toronto FC’s biggest achievement.