Raising Your Profile

A.wordsmith is a boutique communications firm specializing in thought leadership public relations. The firm’s core areas of expertise are media relations, writing, corporate positioning, social media and design. Strategically designed and delivered, A.wordsmith’s brand of PR is a uniquely powerful tool. It challenges. It differentiates. It starts relationships and enhances existing ones. And it drives sales with high-value customers like nothing else.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2009
Show all +
Portland, OR
headquarters
  • 420 SW Washington, Suite 205
    Portland, OR 97204
    United States

Portfolio

Key clients: 

North Highland Worldwide, ProKarma, NICE, Levy Restaurants, Hilton, IDL Worldwide.

Reviews

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Content Update & UX Design for Nonprofit

"They were a joy to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July - Oct. 2018
Project summary: 

A.wordsmith assessed a website and helped create the right kind of content for creating connections to the nonprofit’s audience. They also assisted with design work.

The Reviewer
 
1-10 Employees
 
Tigard, Oregon
Allie Roth
Founder & President, With Love Oregon
 
Verified
The Review
Feedback summary: 

Since the website has recently launched, there are no significant metrics to share yet. However, their expert team was easy to work with, friendly, and highly capable of guiding the process. They delivered top quality outputs.

BACKGROUND

Please describe your company and your position there.

I’m the founder and president of With Love, a nonprofit that serves children in foster care from ages 0–6 in the greater Portland area. We deliver gear, toys, and clothing, all free of charge to their front-door step.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire A.wordsmith?

We needed help with updating our website and making it more user-friendly.

What were your goals for this project?

We basically wanted to make our content more concise and the UX easy, as well as promote what we do to for donors and volunteers.

SOLUTION

How did you select this vendor?

A.wordsmith came highly recommended. We had an initial meeting with their team and knew right away that they understood our mission and needs.

Describe the project in detail.

Together, we looked over the current website to find problem points and create cleaner content that would create more of a connection to our audience. They then moved on to create a visually-compelling website.

What was the team composition?

They assigned four people to help create content. Three members of our team were also involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just launched the website, so there isn't much we can tell yet.

How effective was the workflow between your team and theirs?

It was so easy. They guided us and we were quick to reply, so it was seamless. They were a joy to work with.

What did you find most impressive about this company?

Their team’s quality, kindness, and talent are outstanding.

Are there any areas for improvement?

None.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Media Relations & PR for Business Software Firm

"They've leveraged their experience and enthusiasm to help us become experts in our market."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2017 - Ongoing
Project summary: 

A.wordsmith targets small businesses with a range of PR and media relations strategies. They apply for awards, arrange appearances, write content, and manage social media.

The Reviewer
 
11-50 Employees
 
Portland, Oregon
Sunil Pande
CEO, VersAccounts
 
Verified
The Review
Feedback summary: 

By winning prestigious awards and landing coveted media spots, A.wordsmith significantly enhances the company's public image. Their outstanding work translates to more leads and conversions. The team works independently, making valuable suggestions and maintaining an excellent ROI.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of VersAccounts. We produce business software for 1.5 million globally-focused small companies. We help our rapidly growing client base build modern companies on our flagship platform, which allows even the smallest business to easily and rapidly achieve their full potential in a connected, changing world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire A.wordsmith?

We hired them for PR.

What were your goals for this project?

We wanted to establish ourselves as a thought leader in the business systems market while reaching out to our target customer base.

SOLUTION

How did you select this vendor?

We found them through word of mouth, interviews, and reference checks. They weren't familiar with our space, but we were impressed with the research and preparation they put into the interviews. They put us at ease.

Describe the scope of their work in detail.

They handle press and analyst relations, media placement, and speaking opportunities. They also apply for awards on our behalf, create our content, and execute our social media strategy.

What was the team composition?

Their principals and senior team members work on our projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Leading analysts and publications have produced meaty coverage of our company, products, and customers. We've won multiple awards, substantially improved our social media presence, and boosted lead generation.

How effective was the workflow between your team and theirs?

It's excellent. We hold meetings every two weeks to share progress updates and finalize plans. They send us an agenda and background material ahead of each meeting.

What did you find most impressive about this company?

They're a highly experienced team that can execute without guidance. They've leveraged their experience and enthusiasm to help us become experts in our market and understand our influencers and messaging.

I've spent more than 30 years bringing products to market and targeting a broad range of customers from individuals. A.wordsmith is one of the best companies I have ever worked with. If you need a team that works fast and delivers high-quality work at a reasonable price, then you really can have it all. 

Are there any areas for improvement?

I can't think of any.

5.0
Overall Score They're the best of the best.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It's super easy.
  • 3.0 Cost
    Value / within estimates
    It's reasonable, with a high ROI.
  • 5.0 Quality
    Service & deliverables
    It's excellent.
  • 5.0 NPS
    Willing to refer
    I recommend them all the time.

Communications & Media Relations for Marketing Agency

“They always have a positive attitude whenever I ask them to do something.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

A.wordsmith manages comms and media relations, improving metrics such as media mentions and speaking pitch submissions. They conducted market research to fine-tune the brand and also write and edit articles.

The Reviewer
 
1-10 Employees
 
Portland, Oregon
Angela Earl
President, Haatzama Marketing
 
Verified
The Review
Feedback summary: 

A.wordsmith works closely with the internal team, creating content together to optimize the partnership. They’re incredibly organized and are willing to adapt to new workflows and procedures. They reach their goals and are a pleasure to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Haatzama Marketing, an agency that provides demand gen and revenue services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with A.wordsmith?

We didn’t have an in-house communication or media team, and we wanted to get more local and regional press attention.

SOLUTION

What was the scope of their involvement?

A.wordsmith gave us a questionnaire to fill out about our company, and then we had a kickoff meeting to discuss the answers. We talked about our brand and what we wanted to achieve with the partnership.

After the initial questionnaire, A.wordsmith wrote a few articles and edited some written by our in-house team. They’ve also helped craft and brainstorm numerous speaking abstracts.

What is the team composition?

We have two primary points of contact.

How did you come to work with A.wordsmith?

We met them through a technology association. They shared some of our core values and were willing to co-create with us, so we hired them.

How much have you invested with them?

We spend $3,000 a month.

What is the status of this engagement?

We began working together in 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have quarterly metrics, such as how many speaking pitches we want to submit, how many media mentions we want to secure, etc. A.wordsmith hits the goals every quarter.

How did A.wordsmith perform from a project management standpoint?

They’re communicative and document everything. After meetings, they send follow-up notes that capture the actions and next steps we talked about. We mainly use Google Docs to communicate.

What did you find most impressive about them?

They’re responsive both in how quickly they answer questions and also how eager and willing they are to work on projects. They always have a positive attitude whenever I ask them to do something, and they’re willing to adapt to the needs and processes of their clients.

Are there any areas they could improve?

No.

5.0
Overall Score They're exactly what we hoped they’d be.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always meet deadlines and are good about scheduling things in advance.
  • 5.0 Cost
    Value / within estimates
    We have a good arrangement with them.
  • 5.0 Quality
    Service & deliverables
    They do very well.
  • 5.0 NPS
    Willing to refer
    I've already recommended them twice.