AW PROJEKT Interactive Agency

BACKGROUND

Please describe your company and position.

I am the Editor-in-Chief of WarsawCity.info

Describe what your company does in a single sentence.

WarsawCity.info is a comprehensive online platform dedicated to providing information and services related to the city of Warsaw. It serves as a hub for both locals and visitors, offering up-to-date details about events, attractions, restaurants, public transportation, and various city services. The website also includes practical guides for tourists, recommendations for places to visit, and local news, making it an essential resource for navigating life in Warsaw. Whether you're exploring the city or looking for daily updates, WarsawCity.info is your go-to source for everything related to Warsaw.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AW PROJEKT Interactive Agency to accomplish?

• Website Design and Development
• SEO and AI Optimization
• Branding
• Digital Marketing
• Social Media Strategy and Engagement

SOLUTION

How did you find AW PROJEKT Interactive Agency?

Online Search

Why did you select AW PROJEKT Interactive Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from AW PROJEKT Interactive Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work for the WarsawCity.info Project

1. Website Design and Development:

AW PROJEKT was responsible for creating a modern, functional, and visually appealing website for WarsawCity.info, aiming to become a primary source of information about Warsaw for both locals and tourists. The scope of work included:

• User Needs Analysis: Initially, we conducted a detailed analysis of the target audience to understand the types of information they would be looking for on the site (events, attractions, city services, transportation).
• Website Structure Design: A user-friendly and intuitive website structure was developed, ensuring quick access to key sections like events, tourist attractions, restaurants, and practical city information.
• UX/UI Design: AW PROJEKT designed an aesthetically pleasing user interface that not only attracts visitors but also ensures smooth navigation across all devices, from desktops to mobile phones.
• Platform Implementation: The website was built using modern web technologies, ensuring responsiveness, fast loading times, and SEO optimization.

2. SEO and AI Optimization

AW PROJEKT was fully responsible for the SEO (Search Engine Optimization) strategy and the optimization of the site using AI-powered tools. The goal was to improve WarsawCity.info's visibility in search engine results and attract more traffic. The scope of work included:

• Content SEO Optimization: AW PROJEKT conducted an in-depth analysis of relevant keywords such as “events in Warsaw,” “what to see in Warsaw,” and “restaurants in Warsaw” to optimize the website's content accordingly.
• Link Building: A strategy was implemented to increase the website’s authority by acquiring valuable backlinks from external, reputable sources.
• AI Optimization: AI tools were integrated to analyze user behavior on the site, enabling real-time content optimization to better meet user preferences and attract organic traffic.
• Local SEO: Special attention was given to local SEO practices, ensuring that WarsawCity.info was easily discoverable by those searching for city-specific information.

3. Marketing Strategy and Social Media

Another key aspect of AW PROJEKT’s work was developing a marketing strategy and managing social media presence for WarsawCity.info. The goal was to reach a broad audience and engage them with the brand. The scope of work included:

• Social Media Strategy: AW PROJEKT created and implemented campaigns on popular social media platforms like Facebook, Instagram, and Twitter to increase awareness of WarsawCity.info.
• Paid Advertising Campaigns: Paid campaigns were launched on platforms such as Facebook and Google Ads to drive targeted traffic to the site, promoting relevant sections like events, restaurants, and attractions.
• Content Creation: AW PROJEKT was responsible for producing engaging content such as posts, images, infographics, and videos to keep users engaged and encourage them to visit the website.
• User Engagement: The campaigns were designed to not only promote the site but also foster interaction with users, encouraging comments, feedback, and participation in discussions.

4. Branding and Visual Identity

AW PROJEKT was also responsible for creating a strong brand identity for WarsawCity.info. The goal was to develop a modern and recognizable brand that stands out from other informational platforms. The scope of work included:

• Logo Design: A modern, easily recognizable logo was designed to reflect the dynamic and vibrant character of Warsaw.
• Visual Consistency: A complete visual identity system was created, including color schemes, typography, and graphic elements, which were consistently used across the website and promotional materials.
• Multi-channel Adaptation: The visual identity was tailored to fit both the website and various social media channels to ensure cohesive brand recognition.

Summary of Key Results:
Increased Traffic and Visibility: Thanks to the effective SEO and AI-powered optimization, WarsawCity.info achieved higher rankings in search engine results, leading to increased organic traffic and visibility.
Strong Social Media Presence: Social media campaigns successfully raised brand awareness, attracted new visitors, and built a loyal community around the website.
High-Quality, User-Friendly Website: The modern, functional, and responsive website with intuitive navigation provided an excellent user experience, making it the go-to source for information about Warsaw.
Strong Brand Identity: The successful design of the logo and cohesive visual identity helped establish WarsawCity.info as a recognizable and trusted brand in the market.
User Satisfaction: The website received positive feedback from users, praising its simplicity, easy access to information, and mobile optimization.

The WarsawCity.info project is now a highly regarded platform, serving as an essential resource for those seeking information about Warsaw. The results from the collaboration with AW PROJEKT confirm the effectiveness of the strategies implemented, with visible improvements in traffic, SEO rankings, social media engagement, and overall brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Summary of Measurable Results:
40% increase in organic traffic and a 50% improvement in search engine visibility.
30% reduction in bounce rate and a 25% increase in average session duration.
60% increase in social media reach and 45% higher engagement rate.
Top 5 keyword rankings for key search terms and a 70% improvement in local SEO.
20% increase in conversions and a 35% rise in lead generation.
30% increase in brand recognition and 85% positive user feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AW PROJEKT demonstrated exceptional project management skills throughout the entire process of developing WarsawCity.info. Their approach was organized, transparent, and responsive to our needs, ensuring that the project was delivered successfully and on time. Here’s a breakdown of their project management performance:

 
1. Timeliness and Adherence to Deadlines:
AW PROJEKT proved to be highly reliable when it came to meeting deadlines. Each phase of the project was completed within the agreed timelines, from the initial design and development to the final launch. The project was delivered on schedule despite some of the complexities involved, particularly in optimizing the website for SEO and integrating AI-based tools for content optimization.

Milestone Deliveries: Key milestones such as the website’s wireframe, first draft of the design, and the final development were all delivered on time. They set clear timelines at the beginning of the project and consistently met those deadlines.
Final Delivery: The project was launched as planned, and AW PROJEKT ensured that all functionalities were fully tested before going live.

2. Responsiveness to Needs:
AW PROJEKT was highly responsive to our needs and any changes or requests we had during the project. Whether it was tweaking design elements or adjusting features based on user feedback, they were quick to act and provide solutions.

Open Communication: AW PROJEKT maintained open lines of communication through regular meetings, emails, and project management tools, which helped keep us informed at every step. They provided us with detailed reports on the progress of SEO and social media campaigns and ensured we understood how their strategies were affecting performance:
Flexibility: When we requested adjustments to the design or user experience based on feedback or new ideas, AW PROJEKT responded flexibly, incorporating our input quickly and without issues. They were open to feedback and made changes in a timely manner.
Problem Solving: If any challenges arose, AW PROJEKT worked proactively to find solutions. For example, when issues with content integration emerged, they quickly adapted and resolved them without impacting the overall timeline.

3. Collaboration and Team Involvement:
AW PROJEKT’s team collaborated seamlessly with our internal team, fostering a strong partnership throughout the project:

Regular Check-ins: They scheduled regular project review meetings to discuss progress, address potential concerns, and adjust timelines as needed. These check-ins were crucial in making sure everything was on track.
Stakeholder Involvement: We were always kept in the loop, with clear explanations of the work being done, the rationale behind decisions, and the expected outcomes. This ensured we were aligned on goals and expectations.
 
4. Quality of Communication:
AW PROJEKT's communication was clear, transparent, and proactive, ensuring there were no surprises throughout the project:

Detailed Reporting: They provided us with comprehensive reports on the project’s progress, including timelines, milestones, and detailed analytics (for SEO, social media, etc.). These reports helped us assess the success of each phase and understand where adjustments were being made.
Support and Guidance: AW PROJEKT didn’t just deliver the project—they offered valuable guidance on how to maintain and optimize the website in the future. They were always available for consultations, even after the project was completed, ensuring we felt supported throughout the process.
 
Summary of Project Management:
Timely Delivery: All milestones and the final project were delivered on time, with AW PROJEKT meeting deadlines consistently throughout the development process.
Responsive to Needs: They were quick to respond to our needs, whether it was regarding design adjustments, functionality changes, or SEO updates. They showed a high level of flexibility and adaptability.
Proactive Problem-Solving: Any issues that arose during the project were addressed quickly and efficiently, without causing delays or disruptions to the overall timeline.
Excellent Communication: AW PROJEKT maintained open communication through regular meetings and detailed progress reports, ensuring we were always informed and aligned with the project goals.
Overall, AW PROJEKT’s project management was top-notch, and their ability to deliver high-quality work on time, while responding quickly to our needs, was a key factor in the success of the WarsawCity.info project.

What was your primary form of communication with AW PROJEKT Interactive Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about AW PROJEKT was their holistic approach and flexibility throughout the project. They truly understood our needs and vision, always adapting to changes and delivering solutions that aligned with our goals. Their focus on measurable results like increased traffic, higher search rankings, and social media engagement made a big difference. Additionally, their clear communication and commitment to delivering high-quality work on time set them apart as reliable and professional partners.

Are there any areas for improvement or something AW PROJEKT Interactive Agency could have done differently?

There were no significant areas for improvement. AW PROJEKT executed the project flawlessly from start to finish. Their communication, responsiveness, and ability to adapt to changes were exceptional. They consistently met deadlines, delivered high-quality work, and provided valuable insights that contributed to the project’s success. Overall, their approach was highly professional, and there is little to critique in terms of performance or delivery.