Avid Demand

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing operations for a business process management platform. I’m heavily involved in all our marketing initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmartSearch?

We wanted a team to help with our SEO and PPC campaigns.

SOLUTION

What was the scope of their involvement?

They optimize the content on our site for proper keywords. They have a hand in our YouTube videos and any other deliverables that improve our positioning and rankings. They create content for us and provide marketing support and suggestions. They’re very hands-on and we speak frequently.

What is the team composition?

We have one team member who works on our blog and a number of individuals on the PPC side

How did you come to work with SmartSearch?

We chose them for their interactivity and work ethic. They’re professional, prompt, and communicative. They continually try to find improvements and never settle for status quo solutions.

How much have you invested with them?

We spent somewhere in the $10,000–$50,000 range.

What is the status of this engagement?

We started our collaboration around February 2016. They’re still very involved.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve reviewed our past SEO and see a significant jump in organic traffic since they began with us. We like the optimizations and are starting into the next levels of organic hits and referrals. We know each other well now and have a good feel for the long-term potential. We’re really pleased with their results so far.

How did SmartSearch perform from a project management standpoint?

They’re friendly and collaborative and we’ve had a really positive experience with the whole team. They understand our aesthetic and are open to our opinions. The bulk of our communication is via email and we speak on the phone when necessary. We have monthly meetings on GoToMeeting where we run assessments, go over analytics, and give updates.

What did you find most impressive about them?

They experiment constantly and look for ways to improve functionality. They make our optimizations pop and never sit on their laurels.

Are there any areas they could improve?

I’m happy with my experience with them. I don’t have any negative comments.

Do you have any advice for potential customers?

Be open to their ideas and let them guide you. They will find options that fit your individual organization.