Creative Intelligence
Avenue 25 is a full-service agency serving clients of all size, local, national and international. Our in-house capabilities are as vast as our clientele from branding and web development to traditional and online marketing, SEO, PPC, social media advertising and graphic design. Having the right team of talented, experienced professionals is how we can consistently deliver that creative spark to achieve your marketing goals while maintaining the integrity of your brand and message.
We’re a boutique creative studio. That means we’re purposely small, highly creative and extremely versatile. Unlike other advertising agencies, graphic design and web design companies, every member of our team is an “expert” in at least one field and highly skilled and knowledgeable in numerous others.
We’re those people who feel the need to constantly be learning something and are always coming up with inventive ideas and unique solutions.
Focus
Recommended Providers
Portfolio
Dream Bone, Smart Bones, Nevoa Life Sciences, MD Helicopters, Bryce Fastener, Appraisal Tek, Hardrock Concrete, Archer Douglas, Metz, Chemo Experts, LoadPilot, Zelus, LittleBird, etc.
SEO - Search Engine Optimization
Bryce Fastener is the manufacturer of the world's highest-security screws, nuts and bolts.
When we started working with Bryce several years ago, their website was outdated and they weren't ranking on Google for anything but their company name. Also, their website was not generating sales for them. They relied almost exclusively on their outside sales team to generate orders.
After developing a great new site for them, we began optimizing it to compete against big competitors like Amazon, Home Depot, Fastenal, Lowes and many other big names.
Within a few months we were gaining traction on some of the more fringe keywords. After a year, we were in the top 3 for about a third of our 100 targeted keywords. Now, they are on page one for all of their keywords. They're in the top 3 positions for half and hold #1 positions for a third of them. We have beat out all competitors on the most important and highest searched phrases, such as "security screws".
We then moved on to developing pages as "featured snippets" and are ranking #1 for most of those as well.
Today, their website generates the majority of their sales They've expanded into more facilities, hired more employees and now only need one or two salespeople who are mostly devoted to answering calls and lead forms generated by the website.
MD Helicopters
MD Helicopters is an offshoot of McDonnell Douglas. They came to us because they wanted both a marketing company and web developer. They also needed some help with their branding on the site.
We worked closely with the MD team of execs and their IT department to also tie the site into various company databases for necessary functionalities.
Going through some of our discovery processes we found out that pilots absolutely love MD Helicopters, because they are so easy and familiar to fly. They also have a unique, patented tail stabilization system they call NOTAR. Digging deeper, we discovered that although some pilots can afford a helicopter of their own, most are corporate owned. Also, most final purchasing decisions are actually made by the company pilot. Until then, marketing was largely directed at people higher up the corporate ladder.
Understanding who to direct the messaging to was vital. Pilots are looking for very different attributes than a corporate CEO. So, we took a pilot-centered approach. MD interviewed various pilots to find out what they liked most about the aircraft and also had them send in photos of themselves for us. Then in our studio, we created scenes of the choppers in action and at the bottom of each image, we added a heroic-photo of one of the pilots, along with their quote. These impactful images were then added to the homepage carousel. This made it easy for a pilot to envision himself in such a scenario, and reading real testimonials from other pilots, helped drive the sales process.
This was definitely one of our most exciting clients and we thoroughly enjoyed field trips to their airfield!
Bryce Fastener Website
https://www.brycefastener.com/
Bryce Security Fastener designs and manufactures the world's most crime-proof security screws, nuts, and bolts. These aren't like other security fasteners that you can simply buy off the shelf at most hardware stores. These fasteners are custom manufactured for each client and no two clients get the same security head shape. The specialty head and matching driver bits are like a lock and a key. Their clients include government and military installations and equipment manufacturers around the world, prisons, credit card terminal manufacturers, universities, etc.
Their problem was differentiating themselves from common, everyday security screws. At first glance, they look like a typical security screw and people assumed that's what they were. Their website also looked like a typical screw distributor site. So they came to us to help fix their identity crisis.
We rebranded them and developed all new marketing materials. This included developing a much more robust website to provide the look of a product with the status they deserved. We gave them a tagline of "Manufacturer of the World's Most Secure Fasteners" to further differentiate them. Then we designed the site to capitalize on their differences.
We developed a system of funnels, intuitively directing the user down their own pathway of interest, culminating in a solid lead.
To display their various products in the best possible manner, we created 3D models of each. This allowed us to show them in different perspectives with complete control of lighting effects, details, etc., that you just can't achieve in a standard photo shoot.
We also developed a highly intuitive, custom fastener creation tool. This provides the Bryce sales team with leads that are already almost complete and ready for pricing.
Their website is now their most effective lead generating tool, whereas it once accounted for very little of their newfound business.
DreamBone
Did you know DreamBone brand dog chews got their start at Avenue 25?
Walmart Aspirations: A pet products manufacturer tasked us with creating an all-new brand including retail packaging with the goal of getting into Walmart. This was a new dog treat product that wasn’t made of rawhide. At the time, many people were unaware of the dangers associated with rawhide chews. Our market research showed that Walmart shopper buying decisions are often driven by impulse and emotion. So we focused on cute puppy imagery, and a large, differentiating “No Rawhide” graphic.
It worked. We designed and handmade several prototypes for the client to present to the buyers at Walmart headquarters in Bentonville, Arkansas. The result: they secured a contract right then, the first time – with zero packaging or graphics change recommendations. According to the client, “That never happens.”
The DreamBone brand has been widely successful. Products are sold in retail stores everywhere in multiple countries and produced in numerous languages.
Avenue 25 focuses on branding and design that is more than attractive, it’s effective.
Bryce Fastener - American Craftsmanship
We wanted to show the faces of the men who make Bryce Fastener great. We photographed each of the technicians and composited them together into the perfect ensemble – a sort of nuts and bolts brotherhood. Stock photography is rarely a great idea when it comes to websites and wasn't ever an option for this client. The result was so well received that the guys clamored for a poster for themselves. We obliged and Bryce presented the posters to the team just as we launched the new site. This commitment is paying off. Bryce is confident that he has few competitors. Take a look around the shop and all you see is big, heavy, hulking, WWII-era machinery. According to Bryce, "You can get these machines any more. Anywhere. They don't exist. Take our patents and plans somewhere else – even a state of the art factory and you simply couldn't make the same products." And that's exactly how the guys at Bryce like it. There is a level of pride and innovation that combine to keep making products better. It's been that way for decades and they're only gaining momentum. Toolbox for success? Indeed. See their site at https://www.brycefastener.com/
Ware Pet Products - Manufacturer
Since 1993 Ware Manufacturing Inc. produced and sold their products through distributors to independent pet stores under the Ware brand. They also provided private label branding to large retailers such as PetSmart™ and Petco™.
Ware was well-known in the industry but their name and branding lacked focus and personality and they were losing market share.
WHAT WE DID
- Brand Positioning & Strategy
- Brand Identity
- Name Development - Ware Pet Products™
- Tagline Development
- Business Collateral
- Packaging
- Trade Show Exhibit
- Custom Iconography
- Signage
- Personnel Photography
- Supplemental Logo Design - Ware Cares™
The Client and distributors of their Ware products were excited about the refreshed brand. The distributors viewed it as Ware's long-term commitment to them and to their customers (the stores).
This renewed confidence and fresh look helped lead to a substantial increase in customers, orders and revenue.
Even private label customers - to whom the new look wasn't directly applicable - viewed them more favorably.
Ware has since expanded their operations with additional manufacturing facilities and employees.
"Personnel from a top pet food brand exhibiting next to us were very impressed.
They came over to tell us that they just spent millions on a brand and booth redesign and they liked ours much better!"
– John G.(Ware Pet Products)
Reviews
the project
Web Dev, SEO & Marketing for Jewelry & Coin Shop Company
“They’re an awesome company, and they always understand what their clients want.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-owner of a jewelry and coin shop company.
What challenge were you trying to address with Avenue 25?
We needed someone to develop our website.
What was the scope of their involvement?
Avenue 25 developed our website from start to finish. I didn’t provide them with documentation or wireframes; they handled everything. Although the website is now complete, they continue to work for us. Currently, they help us with our SEO and marketing. Additionally, they keep improving and adding new features to the website.
What is the team composition?
We work with 4–5 people from Avenue 25, including the owner, the head of SEO, the head of the design, and the head of marketing.
How did you come to work with Avenue 25?
We did a Google search, and Avenue 25 was in the top five results. We called each of those companies we found in the top results and told them our idea and vision. After discussing with them, we felt most comfortable with Avenue 25. They answered every question we had, and they were the fastest to respond. Additionally, they made a proposal that we couldn’t refuse.
What is the status of this engagement?
We started working together in January 2020. They delivered the website in three months, but our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Hiring Avenue 25 has been the best decision we have made — I really like their work and their team. Since we launched our site, we’ve seen an increase in our traffic and leads, which has helped us grow our business by 25%.
How did Avenue 25 perform from a project management standpoint?
Avenue 25’s project management and communication are absolutely phenomenal. We use Zoom, email, WhatsApp, phone calls, and text messaging to communicate.
What did you find most impressive about them?
Avenue 25 has a friendly service; interacting with them feels like we’re talking to family. Additionally, we feel 100% secure that they're doing the right job. Overall, they’re an awesome company, and they always understand what their clients want.
Are there any areas they could improve?
No. Our engagement has been absolutely perfect — I highly recommend them.
Do you have any advice for potential customers?
Know what you want because they’ll build exactly that.
the project
Web Dev, Content & SEO for Full-Service Furniture Company
“They’re highly organized and go above and beyond our needs — whatever they do is productive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the general manager for a full-service furniture store that sells medium- and high-end furniture. We have a 35,000-square-foot showroom in Gilbert, Arizona.
What challenge were you trying to address with Avenue 25?
We have three websites, namely a mattress store, a general furniture store, and an e-commerce store. Avenue 25 helps us with all three websites.
What was the scope of their involvement?
Avenue 25 helps us improve our website since they know the ins and outs of Shopify and BigCommerce. They handle software improvements and similar tasks. They also provide maintenance for MicroD, which is our main website. Their resources work on making it easier for customers to purchase from us; they also improve the backend functionality of the site.
Moreover, the team helps us write content, supplying us with a writer who interviews us and writes articles about interior design. On top of that, they also do SEO work for us. We’ve been doing backlinking campaigns.
What is the team composition?
I work with Rusty (CEO), Daniel (Co-Founder & SEO Specialist), Rachel (Account Manager), and Dave (Website Manager).
How did you come to work with Avenue 25?
In 2017, we Googled website development companies in Phoenix, Arizona. We wanted to find a local company and came across Avenue 25. Our team interviewed them, and then we gave them the job.
How much have you invested with them?
We’ve invested at least $230,000.
What is the status of this engagement?
We started working with them in February 2017, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We have 60–70 ranking keywords on the first page of search results. This has increased the number of quality leads we get. We’re now making more sales on our e-commerce platform, and that’s a direct result of their SEO work.
How did Avenue 25 perform from a project management standpoint?
Avenue 25’s project management is great. They communicate with us regularly and stay on budget and on time. We use emails, Zoom, phones, and in-person meetings.
What did you find most impressive about them?
They’re thorough. Rachel does a good job of taking notes and outlining the specific tasks that we want to accomplish. When I need them to do something, they do it. On top of that, they’re highly organized and go above and beyond our needs — whatever they do is productive.
Are there any areas they could improve?
No, there aren’t any.
Do you have any advice for potential customers?
Call Avenue 25 and schedule a meeting. They won’t let anybody down.
the project
Logo Design & Branding for Environmental Nonprofit
"They showed a tremendous amount of interest in our project, and they were very much engaged right from the beginning."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Greenhouse Gives, a nonprofit organization that aims to create a safe space for people through community gardens, community outreach programs, and social impact events.
What challenge were you trying to address with Avenue 25?
We needed someone to provide us with branding and logo design services.
What was the scope of their involvement?
Avenue 25 delivered two logo designs for our main organization and a cafe that we’re planning to establish. They did a thorough background check about us, our mission, and what was important to us, and implemented the information into the final designs.
We collaborated on the creative process as we had to describe our expectations in terms of the color scheme and who we were trying to target. They ended up presenting several logo studies to choose from and we ultimately decided on the ones that best represented our organization.
What is the team composition?
We mainly worked with Rachel (Account Manager) and Rob (Creative Director). Rachel was our in-between person and she was highly involved throughout the duration of the partnership, while Rob orchestrated the entire design process.
How did you come to work with Avenue 25?
We came across their company while researching for potential partners who’ve had experience working in the nonprofit sector.
We decided to hire Avenue 25 because they showed a tremendous amount of interest in our project, and they were very much engaged right from the beginning.
What is the status of this engagement?
We worked together from December 2021–April 2022.
What evidence can you share that demonstrates the impact of the engagement?
We haven’t launched our marketing campaign yet, but my partner and I personally love the logo they delivered. We’re really satisfied with their work and we’re excited to use this logo for merchandising and other marketing collateral.
How did Avenue 25 perform from a project management standpoint?
We were given a rough estimate of the project timeline and even though they went past the shorter timeline they originally promised, they kept us updated on the progress and delivered an excellent product.
We mainly communicated via email and video conferences.
What did you find most impressive about them?
We were impressed with their communication skills because we just felt very comfortable working with them. The product they came up with was tremendous, but we were really happy with the connection we established with their team.
Are there any areas they could improve?
I can’t think of anything they could’ve done differently, as they included us throughout the process and implemented online tools so we can keep track of the progress of the design.
Do you have any advice for potential customers?
To get the most out of your engagement with Avenue 25, I would advise you to communicate with them and take the time to provide them with information that can be important to the design process.
the project
Web Development for Nonprofit Organization
''They care about our brand and are willing to utilize all their resources to help us achieve our goals.''
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of a nonprofit organization. We're a residential group home for teenage girls.
What challenge were you trying to address with Avenue 25?
We wanted to make ourselves available on the internet so parents who were looking for help with their daughters could reach out to us.
What was the scope of their involvement?
Avenue 25 designed and developed our website from scratch. We provided them with briefs and guidelines that they could follow for their research. Also, I explained who we are, what we're trying to do, and the public we're targeting. They took all that information and tested different things to get us to a great online position.
We continue to work together according to our needs.
What is the team composition?
We've worked with Rusty (CEO), a team of developers, and SEO specialists.
How did you come to work with Avenue 25?
I had worked with them in the past, but I chose them based on their reputation for website development.
How much have you invested in them?
We’ve spent about $10,000 with them so far.
What is the status of this engagement?
The project started in October 2016, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve only recently launched the website, so there are no quantitative metrics to share yet. However, I can confirm that Avenue 25 Technologies has done a great job amplifying our brand position to our audience and getting it to a more successful launch.
How did Avenue 25 perform from a project management standpoint?
The team is great at listening and tuning our wants and needs. Avenue 25 also has a basic understanding of our business because we’ve worked together for a few years.
Overall, Rusty and the team are good at collaboration; if I have a question, I can call them, and they will give me a clear answer right away.
Regarding communication tools, we use Google Meet for video calls.
What did you find most impressive about them?
I’ve worked with other companies in the past, but only Avenue 25 has maintained the same level of dedication and accommodation from start to finish — they care about our brand and are willing to utilize all their resources to help us achieve our goals.
Are there any areas they could improve?
There’s nothing they could do better.
Are there any areas they could improve?
Avenue 25 is a great team to work with; they communicate well and will give you the best solutions.
the project
Branding & Web Dev for Real Estate Company
“They put themselves in our shoes to develop the end products we needed.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and designated broker of a small boutique real estate marketing firm in Phoenix, Arizona.
What challenge were you trying to address with Avenue 25?
I needed a cohesive brand that spoke to all different types of buyers and sellers. I had developed my brand by collecting different fun elements, but they didn’t have cohesiveness. For example, our logo didn’t necessarily match our mission and vision statements.
I didn’t know how to figure out my brand and develop everything else around it, so I needed help with creating a brand, a logo, and a website for my brokerage. The type of realtors I was attracting were leaders in the real estate industry, so I wanted my brand to reflect less of my fun personality and more of a serious, professional, and yet cheerful company.
What challenge were you trying to address with Avenue 25?
I needed a cohesive brand that spoke to all different types of buyers and sellers. I had developed my brand by collecting different fun elements, but they didn’t have cohesiveness. For example, our logo didn’t necessarily match our mission and vision statements.
I didn’t know how to figure out my brand and develop everything else around it, so I needed help with creating a brand, a logo, and a website for my brokerage. The type of realtors I was attracting were leaders in the real estate industry, so I wanted my brand to reflect less of my fun personality and more of a serious, professional, and yet cheerful company.
SOLUTION
What was the scope of their involvement?
Initially, my team and I went to Avenue 25’s offices, and we had two long days of Zoom meetings with Rusty (CEO), Rob (VP & Creative Director), and their sales consultant. We went through a series of extensive discovery and exploratory exercises about who we were, which our values were, who our customers were, and how we saw ourselves in the future.
We also provided Avenue 25 with our former branding elements like our logo and branding assets so that they had an idea of how our brand looked. Based on these assets and what they discovered during the exploratory phase, they created our new logo, branding, and website to reflect our culture and professionalism.
Now, every time I need to tweak something on my website or create new assets, Avenue 25 is there to help me out.
What is the team composition?
I worked with Rusty, Rob, Rachel (Account Manager), and Kelly (Co-Founder & Executive VP).
How did you come to work with Avenue 25?
I knew Rusty from the Phoenix West Rotary Club, and I learned that he had an award-winning agency, so I was interested in working with them.
How much have you invested with them?
I’ve spent around $15,000.
What is the status of this engagement?
We started working together in February 2020, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Before working with Avenue 25, my web presence was almost inexistent. Although I can't say that our success is entirely linked to Avenue 25’s work, after our new website was launched, I started getting contacted for various things within the real estate industry. For example, I was featured in a real estate magazine and was given the Arizona Association of Realtors’ Vision Award in 2021. Additionally, I also got my local association’s President Award in 2021.
Still, the biggest achievement has been being contacted by the Vanity Fair magazine. They did a whole page article on my work related to fair housing. I’ve been a realtor for 20 years, and the only difference I’ve made in these last two years of achievements is working with Avenue 25 on my branding and web presence.
The hardest part of our engagement has been choosing what I want. Avenue 25 has given me a lot of different options, and I’ve loved them all because they all speak about who we are — I’ve felt like a kid in a candy store.
How did Avenue 25 perform from a project management standpoint?
Avenue 25’s project management has been excellent. There is never a time when I don’t know where we are in the queue, and their delivery dates are spot-on. My communication with Rachel is great. She always communicates timeline expectations and reaches out to me for points of clarification. We communicate via phone calls, text messages, and email.
What did you find most impressive about them?
Avenue 25 doesn’t belittle any aspect of what their clients share with them. They create a very warm, inviting, and friendly atmosphere to make the discovery process happen, and they don’t put words in the client’s mouths to figure out who they are. Additionally, they’re very patient and know which questions to ask to help them dive deeper into the thought process.
During our discovery process, Avenue 25 immersed themselves in knowing everything they could about my company, and they put themselves in our shoes to develop the end products we needed. The first two days were fascinating, and we learned things about ourselves that I didn’t even think would be important for creating a brand. It was a very participant-centered process.
Are there any areas they could improve?
Not really. Although Avenue 25’s services aren’t affordable for everyone, they’re very affordable compared to their competition, and they’re worth every penny. I can’t imagine a smoother or better-delivered process; their work is wonderful.
Do you have any advice for potential customers?
Trust the process; you’ll be in expert hands that know what they’re doing, and you will be surprised by what they can do for you.
the project
Web Design & Branding for Pet Food Manufacturer
"[Avenue 25] brought our vision to light in a much better way than we could have imagined."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please introduce your business/organization and what you do there.
Our business is a pet food manufacturing company that specializes in handcrafted whole food for dogs. We are passionate about bringing health for your canine friend and do so by providing the freshest product using local and organic (when possible) ingredients.
What challenge were you trying to address with Avenue 25?
The challenge that we were trying to address with Avenue 25 focused on website/brand development. We are not versed in website development nor graphic design. Therefore, we needed a company that could help us create our vision for customers.
What was the scope of their involvement?
The scope of Avenue 25’s involvement comprised of website, label, brochure, and business card development. We went in initially wanting to develop just the website, but we found that they were so talented in many different areas, and ended up using them for a couple of projects.
How did you come to work with Avenue 25?
We found Avenue 25 via the Internet. After looking at a couple different companies in the area (online), we liked the reputation that they had and the work that they had completed.
How much have you invested with them?
Thus far, we have spent close to $12,000 with Avenue 25.
What is the status of this engagement?
We started our project with Avenue 25 about a year and a half ago. We had to pause work within the period (on our end). The work is currently ongoing.
Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?
When creating our labels, not only did the Avenue 25 designer create the labels in a timely fashion, but also she brought our vision to light in a much better way than we could have imagined. From start to finish, we went step-by-step tailoring each label so that they were clear and concise. As a result, we ended up with a final product that people love and still comment on!
How did Avenue 25 perform from a project management standpoint?
Avenue 25 was always on task and available for comments and concerns. They always let us know how much time we had available and what our budget would allow. In that aspect, they really directed the project in a manner that felt like we were always moving towards progress.
What did you find most impressive about them?
What we found impressive about Avenue 25 was their ability to sync all of our branding, and the fact that they stay so focused on the project through completion. Also, their communication was fantastic while doing so!
Are there any areas Avenue 25 could improve?
Not that we can see.
Do you have any tips or recommendations for other prospective clients that might increase their success when working with Avenue 25?
Have an open mind. You are coming to Avenue 25 for their expertise; let them guide you through the process and provide feedback. You may have a vision; let them help you fulfill that, but ask for feedback – they are entrenched in the social world and may have valuable information for you. You form a close relationship with your designer; you exchange valuable information that is not only pertinent to your product but also sets you up for future endeavors.
I would also suggest to anyone going into this process that they do their research in terms of what they would like to see developed and the process it requires to get there. Also, having a better understanding of website development, social media, etc. is vital to maintaining an online business – so brush up or hire out!
the project
Web Design for Mechanical Systems Installer
"I have used Avenue 25 again and again."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Comfort Systems USA has become America’s leader in installation and service of building mechanical systems. We are prepared to build, service, or retrofit any mechanical, HVAC, or electrical system.
No other company offers a wider range of technical expertise and experience. Our foundation of uncompromising integrity, unequaled service, and effective project management make us the value leader in this market. We have been serving the Southwest US since 1962!
I am the Customer Loyalty and Marketing Representative. I’m responsible for measuring customer engagement for our Building Services Division as well as Construction/In-Plant Services. I’m also responsible for marketing and communications.
What challenge were you trying to address with Avenue 25?
Our website was downright awful and dated. While the content of the website was acceptable, it looked like something that could have been produced in Microsoft FrontPage circa 2002. It wasn’t acceptable for a large, publicly-traded company with a national presence to present ourselves like a “Two Chucks in a Truck” mechanical contractor.
What were your company’s specific goals for the project?
We wanted to have a website that put us head-and-shoulders above our competition. No stock images, no “hire the cheapest company,” like many of our competitors did.
What was the scope of their involvement?
The scope involved a completely new website with branding, commercial photography done with a vendor recommended by Avenue 25, the ability to effectively communicate who we are and what we do to current and prospective customers, and an employee portal.
How did you come to work with Avenue 25?
We interviewed three marketing and web firms in the Phoenix metro area that had a reputation of being the best at what they do. It started with an interview with each company, and a second presentation with a proposal to the officers. We chose Avenue 25 because of the expertise they brought to the table, their longstanding presence in the valley, and glowing recommendations from their current and past clients on similar projects.
How much have you invested with Avenue 25?
We have spent $14,100 so far.
What is the status of this engagement?
Specifically, the website project started in April of 2014 and wrapped in March of 2015. I have used Avenue 25 again and again for a multitude of advertisements, templates for newsletters, and am currently working with them on a Capabilities Presentation that any of our sales people can use regardless of who they’re selling for, whether it’s the Building Services Division, Construction, or In-Plant Services.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I can’t share any specific metrics or statistics. However, I know that several of our current customers have found us via our website painted on our technicians' and other tradesmen’s vans.
How did Avenue 25 perform from a project management standpoint?
The best way to describe their terms of project management is right from their website: “Doing it right the first time.”
Breaking the process down from discovery, to wire framing, to content production, was especially helpful for us.
What did you find most impressive about Avenue 25?
You have direct access to the creative team and never have to speak with a gatekeeper.
Are there any areas Avenue 25 could improve?
Truthfully, I can’t think of anything at this time.
the project
Web Design & Branding for Medical Debt Collector
"I would recommend that any prospective client trust Avenue 25's expertise."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are a debt-collection service. I am the owner of the company.
What challenge were you trying to address with Avenue 25?
We were going through a rebranding process for the company.
What was the scope of their involvement?
Avenue 25 helped us update our logo, marketing materials, and messaging, in order to better communicate what we do and who our target audience is. Avenue 25 also hosts our website.
How did you come to work with Avenue 25?
I came to know Avenue 25's owners through my rotary club. Avenue 25 was my first choice when I needed help. I found out what their ideas were, got an estimate, and decided to hire them.
How much have you invested with Avenue 25?
The total cost of Avenue 25's services in our first year was between $10,000 and $50,000.
What is the status of this engagement?
We started working together in November 2011. We've used Avenue 25 for additional work over the years whenever we needed new material for the company, like fliers, conference banners, and so on.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Much of our business effort is done in-person. We've received tremendous feedback for the new material provided by Avenue 25, as well as our company logo. From a web standpoint, we saw a tremendous increase in the leads generated. We don't market online very much because most sales are done person-to-person, but we did see a tenfold increase, going from 50 to 500 leads per year.
How did Avenue 25 perform from a project management standpoint?
Avenue 25 performed excellently.
What did you find most impressive about Avenue 25?
I appreciated Avenue 25's responsiveness, attention to detail, and ability to follow through on deadlines and delivery times.
Are there any areas Avenue 25 could improve?
I can't think of any.
What tips or recommendations could you share that might increase the likelihood of success with Avenue 25?
I would recommend that any prospective clients trust Avenue 25's expertise and follow the recommended process. Avenue 25 did a very good job of providing me with a number of options for various tools aimed at increasing my web presence, strengthening my branding, and enabling me to get my message out to the right people.
They allowed me to pick-and-choose the services that I wanted, and they were willing to discuss the pros and cons of each of them, whether that meant printed or web materials, search engine optimization, video production, and so on. It wasn't an all-or-nothing process, but rather an à la carte, with Avenue 25's recommendations for what they thought would get the biggest bang for the buck and what advantages some of the other tools might provide.
the project
Web Design for Marketing Services Agency
"We were thrilled with the website created by Avenue 25."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Pinnacle Peak Marketing is a marketing services company working with businesses that don't have their own marketing department. I am the owner of the company.
What challenge were you trying to address with Avenue 25?
One of our clients in the trucking business, Above & Beyond Delivery, wanted us to work on a new website for them. Avenue 25 created their original website 4-5 years ago, but it was time for a refresh.
What was the scope of their involvement?
Avenue 25 created Above & Beyond Delivery’s website, handling design and development. They came up with the look-and-feel based on a discovery meeting with the company's owner, office manager, and me. I served as the contact during the process, managing the project and also writing the copy for the site.
Avenue 25 also assigned a photographer to us in order to provide material for the site.
How did you come to work with Avenue 25?
Our client had worked in the past with Avenue 25. They wanted to use Avenue 25 again because they were very happy with the original delivery.
How much have you invested with Avenue 25?
The total cost of our project with Avenue 25 was around $9,000, including the photography services.
What is the status of this engagement?
This project is complete and we plan on using Avenue 25 on a second website development for a sister company of Above & Beyond Delivery.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We were thrilled with the website created by Avenue 25. They did an excellent job in making a design based on my suggestions for the site's look-and-feel. I showed Avenue 25 printouts of various design samples. They then made their own custom version based on those, doing a great job. Everyone involved, from our owner to myself, was happy with the results. Avenue 25 was good at taking our goals and coming up with the perfect wireframes.
How did Avenue 25 perform from a project management standpoint?
Avenue 25 was very good at keeping tight timelines; any delays were usually at our end. Specific people were assigned to specific tasks, and everyone did what they were supposed to.
For the initial site build, Avenue 25 worked directly with the owner. For the second project, they worked with me, as a marketing person. The collaboration worked well, and we were able to combine our expertise successfully.
What did you find most impressive about Avenue 25?
Avenue 25 was extremely responsive. Any time when we had a question or need, Avenue 25 answered quickly. They were also good at maintaining the relationship. Avenue 25 was never hard to reach, so I have no complaints.
Are there any areas Avenue 25 could improve?
I can't think of anything. We relied on Avenue 25's expertise and recommendations.
What tips or recommendations could you share that might increase the likelihood of success with Avenue 25?
If the client has a good idea of what they want to get out of the collaboration, they'll get a good result. Since we worked with Avenue 25 as a marketing agency, the second website built for our client looks even better than the first one. We could come to them and state what we were thinking in more precise terms. In any case, having a two-way conversation is ideal.
the project
Web Design for 3D Modeling Firm
"I had a broad set of ideas and appreciated that Avenue 25 allowed me to discuss them, giving me feedback."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please describe your organization.
Eco3d is the largest laser-scanned model manufacturer in North America, even though we're relatively small. We also have an international presence, working on projects in Canada, Russia, Brazil, Oman, Columbia, etc. We take exterior topography, landscape, buildings, and other physical world elements, and digitize them. We create 3D models of those physical spaces which are used by architects and engineers for renovations and retrofitting. We specialize in construction forensics, working on-site with other teams.
What is your position?
I am the president and CEO of the company.
What business challenge were you trying to address with Avenue 25?
We needed to educate our clients in our cutting-edge technology. We offer the best form of 3D measurement in the world. I needed to make sure that this message would get relayed. My main goal was to educate the client and quickly catch the eye of someone in search of a solution. Our website needed to communicate this in simple terms and project confidence. By having a professional site and displaying our brand logos, clients would know that we weren't working out of our garage. I also needed the site to be evolutionary, moving along with our technology.
Please describe the scope of their involvement in greater detail.
Avenue 25 built our site, and we continue to make updates to it every two months.
How did you come to work with Avenue 25?
I received 18 bids for my request for proposal. The lowest one was for $16,000, while the highest was $98,000. I was blown away by the broadness of the range and by the lack of professionalism exhibited by those companies. The candidates were mainly companies from the southwest, some of which were very big. There was a lack of attention-to-detail as well. Everyone seemed to push their solution and was not open to other possibilities. Avenue 25 sat and listened to us. They were much more interrogatory and had a process involving multiple meetings in which they figured out what we needed to achieve. They were in the middle of the pack, pricewise, so I felt that I was receiving fair value for what they were offering.
Could you provide a sense of the size of this initiative in financial terms?
The initial development cost was $18,000.
What is the status of this engagement?
The project was started two years ago. The work is ongoing.
Could you share any statistics or metrics from this engagement?
I can't measure success beyond website hits. Personally, I love their work.
How did Avenue 25 perform from a project management standpoint?
They did a good job in setting milestones and making multiple iterations for the development, coaching me and moving gradually towards what I wanted. I had a broad set of ideas and appreciated that Avenue 25 allowed me to discuss them, giving me feedback. Whenever I was about to go off a cliff, they would politely make me aware of that fact. They helped to set me in the right lane through their marketing expertise. We had an interactive storyboarding process and did not simply check boxes.
What distinguishes Avenue 25 from other providers?
I haven't worked with many website or marketing companies. Avenue 25 was professional, accommodating, and made an effort in sticking to my schedule. I've had the impression of being juggled by other vendors I've used, but not from Avenue 25.
They were locally based, so I could access them and talk to the actual people building my website, instead of the representatives for an offshore team.
Is there anything Avenue 25 could have improved or done differently?
No.
The client is completely satisfied with Avenue 25’s work, which has helped them increase their traffic and leads, growing their business by 25%. The team is friendly and trustworthy, and they offer phenomenal project management and communication skills.