Avalanche Creative

BACKGROUND

Please describe your company and position.

I am the VP of Marketing & Business Development of DK Security

Describe what your company does in a single sentence.

We provide security guard services to a variety of different organizations in different industries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Avalanche Creative to accomplish?

• Increase quality leads, especially in emerging markets.
• Increase the number of applicants for job postings

SOLUTION

How did you find Avalanche Creative?

Hosted an SEO event

Why did you select Avalanche Creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Avalanche Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Avalanche Creative has been our website and SEO partner since late 2022. They have also helped us with how we utilize Hubspot, our CRM. Our first priority when we partnered with Avalanche Creative was fixing our website. At the time, there were some serious issues that resulted in slow load times and even the website crashing at times. They also took over all SEO efforts. By late 2023, it was time to have Avalanche Creative take on a website rebuild for us, which included being intentional about building it with good SEO practices in mind. They built a strong front end and back end website for us by early 2024. What started as content templates a month recently turned into their team fully writing two pieces of content a month. Between the content, SEO, and website maintenance, Avalanche has been a very solid partner for us. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our security requests/lead continue to increase, especially from our SEO efforts. 
• Our website looks better than the last one from not only a functionality standpoint, but also design. This plays an important role with generating more leads through the site. 
• The website has had zero issues since the redesign. 
• We're seeing improved google rankings on important keywords.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is always responsive with a great attitude. They continue to follow through for us. Overall, they're great to work with. 

What was your primary form of communication with Avalanche Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to quickly respond when I first reached out with our broken website. Lance helped out right away and quickly got our website back online. Since then, I've been impressed by the increase in requests we're receiving in Ohio and Indiana. 

Are there any areas for improvement or something Avalanche Creative could have done differently?

I'm very content with our partnership right now. I'm looking forward to continued success with them. 

BACKGROUND

Introduce your business and what you do there.

I'm the owner of White Lake Dock & Dredge. We're an environmental dredging company that works primarily for public entities and large private business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avalanche Creative?

We needed to put marketing efforts in place for a new division of our company that designs and installs residential rock revetments for homeowners on the Great Lakes.

SOLUTION

What was the scope of their involvement?

After performing preliminary industry research, Avalanche Creative configured our SEO campaign, redesigned our website, and reached out to media contacts on our behalf. They currently manage our ongoing marketing campaigns.

What is the team composition?

We primarily work with Lance (Owner, Avalanche Creative).

How did you come to work with Avalanche Creative?

I worked with Lance on previous projects and we originally met through a mutual colleague.

How much have you invested with them?

We’ve invested $10,000.

What is the status of this engagement?

Our engagement began in April 2019 and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had an impressive ROI. Since working with Avalanche Creative, we’ve identified a group of homeowners that found us through our redesigned website. This opportunity may turn into $1.5–$2 million worth of business.

How did Avalanche Creative perform from a project management standpoint?

They use their own project management tool and orchestrate the project wonderfully. We typically communicate via phone and email.

What did you find most impressive about them?

I was impressed by their willingness to understand our industry. They truly do their homework to best represent us.

Are there any areas they could improve?

No, none that I can think of.

BACKGROUND

Please describe your company and position.

I am the Business Development Director of TrapBag: Flood and Erosion Protection

Describe what your company does in a single sentence.

We sell flood protection and erosion control barriers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Avalanche Creative to accomplish?

• Increase SEO presense
• Manage Website
• Reduce AdWord Spending

SOLUTION

How did you find Avalanche Creative?

Referral

Why did you select Avalanche Creative over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Avalanche Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage all things related to our website, increase our SEO visibility, and help with CRM using HubSpot.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website analytics
• Google rankings
• increase in Leads and Conversions
• increase in Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very communicative and they make sure to handle any of our needs quickly.

What was your primary form of communication with Avalanche Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very knowledgeable about the work they do, and they want us to succeed as much as we do.

Are there any areas for improvement or something Avalanche Creative could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Co-Owner of Jobson Roofing

Describe what your company does in a single sentence.

Residential roofing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Avalanche Creative to accomplish?

• Increase organic traffic to our website
• Increase organic conversions on our website

SOLUTION

How did you find Avalanche Creative?

• Referral

Why did you select Avalanche Creative over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Avalanche Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO strategy, audit of the website, SEO content for website, on-going search engine optimization of the website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are still early in our engagement. All of the work and interactions we've had so far have been excellent and we can see steady progress being made! We are regularly adding new SEO-rich content to the site that will bring more organic traffic, and the team has been able to create everything in a way that blends seamlessly with our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very punctual, reliable, and provides great communication. They are always willing to answer questions.

What was your primary form of communication with Avalanche Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great communication, high-quality work, easy process.

Are there any areas for improvement or something Avalanche Creative could have done differently?

Everything has been great so far!