Auxilia

BACKGROUND

Introduce your business and what you do there.

I'm the brand manager for Randall, a construction company based in Orlando.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Auxilia?

When I came into this role, my first task was to improve our digital reputation. We had two websites, neither of which were functional. One had no SEO functionality, and the other was outdated. Since the company had already invested a decent amount of time and money on both sites, we were looking for a cost-effective solution to help replace and consolidate the two into one. 

SOLUTION

What was the scope of their involvement?

Auxilia redesigned and developed our two WordPress websites, incorporating SEO-friendly content and functionalities. 

What is the team composition? 

I work directly with Preston (WordPress Web Developer and SEO Analyst, Auxilia), but he's also brought in a designer to work on some elements of our websites as needed.

How did you come to work with Auxilia?

We have a consultant who works on various initiatives for the company, including recruitment, and he recommended them based on his experience with them in the past. When we met with Preston, we were impressed by his breadth of knowledge and ability to take on our project under a tight deadline of just eight weeks. 

How much have you invested with them?

We've invested about $4,000 for coding services thus far. 

What is the status of this engagement?

We've been working with them since around April 2019, and the relationship is ongoing. Although the site just went live in June, we're going to work with Preston to continue refining it and adding more features. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Auxilia has been instrumental in making sure we're both happy with and aware of the progress of their work. Overall, we've been very happy with the final results. 

How did Auxilia perform from a project management standpoint?

Preston is excellent at communicating exactly what he needs in order to deliver the best product on time and within budget. He's also been great about helping us understand the technicalities of his work and what we could do to speed it up. For example, when we had two weeks left to meet our deadline, he recommended a freelancer who could help us meet the timeline during the final stages. Thanks to his attentiveness and honesty, we were able to meet our objectives on time.

We mostly manage project tasks through Google Docs, which makes it easier to loop in the freelance designer when needed. 

What did you find most impressive about them?

In addition to their analytical nature, Auxilia's team takes the big picture into account when building out platforms. They've helped us understand what needs to be done outside of just their coding work alone. 

Are there any areas they could improve?

That's a hard question to answer, but if I had to think of something I'd say that the level of detail Preston goes into when explaining his work is sometimes overkill.