What evidence can you share that demonstrates the impact of the engagement?
There was a very significant impact as soon as we started working with the Authentic Form & Function team, in that we had a reliable partner to count on and to present to our clients. We knew that we could speak to their process and take ownership of their role really well, and they blended into our agency operations almost seamlessly.
Not only that, but their expertise adds authority to the conversation when we talk about the more digital aspects of our process and what the client can expect. They are able to amplify our point of view when it comes to design and back it up with the technical perspective as well so that the client gets a more confident prediction of what we’ll be able to deliver.
How did Authentic Form & Function perform from a project management standpoint?
They’re really religious about using Asana as their project management tool. They do all project updates through that, and while the downside is that not all clients are totally interested in getting that far into the details, the upside is that it’s an incredibly open and efficient way to communicate. They also use Slack to communicate with us, which helps create a more collegial experience all around.
What did you find most impressive about them?
Their ability to think beyond the technology they’re designing is incredibly helpful. They’re never just thinking in ones and zeros, and they’re not working in a bubble. The whole team has a great grasp on design and bring thought leadership in our industry to the table.
Are there any areas they could improve?
I think a little bit more flexibility in their process, especially when it comes to communication, could help a little bit. It’s not really a negative thing because their style definitely keeps things under control, but I think different client types would appreciate a little bit of leeway when it comes to that.
Do you have any advice for potential customers?
I would suggest everyone take advantage of their network and the opportunity for thought leadership. Use them to amplify your project to their own audience, because it can help bring a lot of expert attention to what you’re doing.