We put purpose into practice.
For organizations that need highly engaged people to realize their mission, August Jackson is the creative agency that puts purpose into practice. We align and activate communities of people around a shared sense of purpose to drive organizational success.
Our work for corporate brands, hospitals, nonprofit organizations and higher education institutions includes events and experiences, branding, campaign development, integrated communications and multi-channel activation. Our creative solutions incorporate research, strategy, experience design and content development.
Recognized in 2019 as a top agency by Chief Marketer and Event Marketer, a 2019 Crain’s Chicago Best Places to Work finalist, and a Communicator Awards recipient, August Jackson is a 100-person agency with a presence in Chicago, NYC, Washington, D.C., and Baltimore. Our clients include Constellation Brands, DXC Technology, Points of Light Foundation, CARE, Northwell Health, Duke University, MIT and many other leaders within their respective industries.
In planning the public launch of Northwell Health’s ‘Outpacing the Impossible’ Campaign, our challenge: How will we inspire loyal supporters of Northwell’s 23 community hospitals and research institutes to invest beyond their borders and give to such a bold advocacy campaign?
August Jackson helped Northwell craft the messaging structure to communicate the campaign vision. Four campaign pillars (Driven to Discover, Disruptive Thinking, Pioneering Solutions, and Seeing People Fully) helped facilitate active learning during the event and positioned Northwell and its donors as the “heroes” in transforming modern medicine.
The event space engaged guests in meaningful, interactive moments reinforcing Northwell’s impact within each pillar. At check-in, guests were assigned a patient story to follow throughout the evening. As they engaged with the space, RFID technology activated LED monitors to reveal more of the patient’s story. By night’s end, guests experienced the entirety of the patient’s journey – and Northwell’s important role within it.
The launch was the perfect blend of high-touch, emotional storytelling and technological interactivity connecting 600 of Northwell’s highest-level benefactors and advocates.
“August Jackson brought strategic messaging and creativity to our campaign launch that has set the stage for the public phase of our campaign. The event was a proud, emotionally charged and unifying experience that generated momentum for our fundraising efforts.” – Nicole Thigpen Felix, Sr. Director, Campaign, Northwell Health
Following the success of the public campaign launch, Outpacing the Impossible surpassed its halfway point toward its $1 billion goal.
AJ developed a theme and produced Constellation Brands National Sales & Marketing meeting to align and rally audiences to “Rise to the Occasion” for the upcoming year, a nod to meeting the consumer at the occasions in which they seek, buy and enjoy portfolio brands.
The meeting’s purpose is to align both internal sales and marketing teams and external audiences against Constellation’s strategy and mission, resulting in an increase in marketing spend and sales. In addition to gaining support for Constellation’s award-winning portfolio, the meeting (hosting 1,200 attendees) provides the opportunity to celebrate the success of their distributor partners and team members from the previous year.
Our breadth of capabilities spans throughout the engagement, including message and theme development, communication strategy and oversight, concept and execution of the General Session space (which serves two purposes: an internal award program and mainstage content), content development to support Constellation’s executive team and brand team leaders, speaker coaching and training workshops, and mobile app development.
August Jackson’s partnership with Constellation has lasted over eight years - and our relationship continues to expand and adapt. NSMM is included amongst a number of other key Constellation events that we help to support, including their Annual Planning Meeting (an internal sales meeting) and the Gold Network Summit (the beer division distributor and wholesaler meeting).
Our variety of capabilities in event production and communications makes us an ultimate partner for an organization like Constellation, whose needs are expansive and ever-changing and whose vibrant spirit matches our own.