Atypical Software Pvt Ltd

BACKGROUND

Please describe your company and position.

I am the Project Manager of By Wild Pty Ltd

Describe what your company does in a single sentence.

By Wild Pty Ltd is an Australian digital publisher and developer that builds, operates, and grows a portfolio of online properties (websites and platforms) across different content and niche markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atypical Software Pvt Ltd to accomplish?

• Use NewsData API to sort and retrieve appropriate news content
• Use OpenAI Api to translate and rewrite news content
• Sort and store news content on multiple websites

SOLUTION

How did you find Atypical Software Pvt Ltd?

Online Search

Why did you select Atypical Software Pvt Ltd over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Asked the correct questions about the original project

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work (detailed)
1) WooCommerce product onboarding via CSV 

Requirements analysis & data mapping

Reviewed your CSV product feed and mapped fields to WooCommerce (SKUs, product titles, descriptions, categories, attributes, pricing, stock and any other structured fields).

Import implementation

Built or configured a repeatable import workflow to bring large volumes of products into WooCommerce reliably.
Ensured correct handling of variations/attributes where applicable, and validated imports to avoid duplicates and data integrity issues.
Post-import validation

Verified product records, taxonomy assignments (categories/tags), and front-end display consistency after import.

2) AI rewriting pipeline for product content

Content rewriting workflow

Processed imported product descriptions through an AI rewriting pipeline to generate unique, cleaner, more SEO-friendly copy.

Formatting & consistency

Normalized tone and structure across product pages (consistent headings, bullet points, specs layout where relevant).
Deployment to WooCommerce

Applied rewritten content back into product listings at scale.

3) AI product image generation and replacement

Image generation

Used AI to create new product imagery suitable for ecommerce listings.
Image assignment at scale

Attached/replaced product images across imported products, ensuring correct association to SKUs/products.

Quality checks

Ensured image consistency (presentation, sizing, and suitability for the site’s theme/layout).

4) Front-end build: category & product sliders 

UI/UX replication

Implemented category sliders and product sliders modelled on an existing style 
Responsive behaviour

Ensured sliders work cleanly across desktop/tablet/mobile, with appropriate spacing and interaction.
Theme integration

Integrated sliders into the theme/layout so they feel native and consistent with the site design.

5) CSS, layout fixes, and overall site polish

CSS remediation

Fixed styling inconsistencies, spacing, alignment, typography and responsive issues.
Cross-device refinement

Tuned appearance across browsers/devices for a “finished” professional look.

6) Security, stability, and repeatable workflows

Security best practices

Applied practical hardening measures appropriate to WordPress/WooCommerce environments.
Reliability

Ensured imports and publishing processes are stable and repeatable (reduced risk of failures during bulk operations).

7) Automation projects (separate websites: news ingestion and publishing)

News API ingestion

Integrated external news feeds via API.
AI rewriting + automated publishing

Automated rewriting, categorisation and publishing workflows for multiple sites
 
Summary of key deliverables
A working bulk CSV → WooCommerce import pipeline  (products correctly created with structured data).
AI-rewritten product descriptions applied to imported products at scale.
AI-generated product images created and assigned/replaced across listings.
Category + product sliders implemented (styled to match the existing approach), responsive across devices.
Site-wide CSS/layout fixes and front-end polish to improve overall presentation.
Security and stability improvements to support reliable operations.
Automated news ingestion + AI rewrite + publishing workflows for multiple sites.
Delivery always achieved within budget and ahead of schedule.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1) Time saved and throughput gained

Bulk onboarding at scale: Products that would normally take minutes each to create manually were added via CSV in bulk—measurable as:

# of products imported successfully
Time to publish X products (before vs after the import workflow)
% reduction in manual entry time for product setup
Repeatable process: Once the import pipeline existed, re-imports/updates were faster and less error-prone:

Time to update pricing/stock/descriptions across the catalogue (before vs after)

2) Content quality improvements (AI rewriting)
Unique, cleaner descriptions at scale: The project produced rewritten product copy that is consistently formatted and easier to read:

# of product descriptions rewritten
% of catalogue with standardized formatting (specs layout, bullet points, headings)
Reduced duplication risk: If the original content was supplier/stock text, the rewrite reduced “copy-paste” duplication across pages:

Duplicate-content checks: measurable via SEO tools that report duplicate/near-duplicate pages

3) Visual uplift and merchandising impact (AI images + sliders)
Catalogue imagery coverage increased:

# / % of products with a featured image after implementation (vs before)
# of new images generated and applied
Improved homepage/category merchandising:

Category and product sliders implemented, giving measurable merchandising surfaces:
Trackable via analytics as:

Click-through rate (CTR) on slider items
Product views originating from sliders
Conversion rate for sessions that interacted with sliders vs those that didn’t

4) Front-end stability and user experience gains (CSS + responsiveness)
Fewer display issues across devices:

# of layout bugs resolved (recorded as a before/after punch-list)
Mobile usability improvements (e.g., fewer overflow/spacing issues)
Performance/UX indicators:

Improvement in Core Web Vitals / Lighthouse scores (especially CLS for layout stability)
Reduction in bounce rate on key landing pages after the visual refresh (if measured)

5) Reliability, fewer errors, fewer support incidents
Import reliability / data integrity:

Import success rate (successful rows vs failed rows)
Reduced duplicates (SKUs/products)
Lower manual correction workload after import (measurable as fewer fix tickets / fewer admin edits)
More stable operations under normal admin use:

Measurable as fewer “something broke” events requiring dev intervention

6) Budget and delivery efficiency
Delivered ahead of schedule and to budget (your stated outcome), measurable as:

Planned vs actual delivery date
Planned vs actual spend
# of scope items completed within the agreed timeframe

7) Automation outcomes (news ingestion + AI rewrite + publishing)
For the automation work:

Faster publishing cycle:

Articles processed/published per day/week
Time from source discovery → published post (before vs after automation)
Consistency:

% of posts following the same formatting rules (draft status defaults, publication date rules I specified, etc.)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management approach

Atypical Software Pvt Ltd managed the work as a coordinated, end-to-end delivery rather than a set of disconnected tasks. The project involved multiple moving parts—CSV ingestion into WooCommerce, AI rewriting of product content, AI image generation and assignment, implementing category/product sliders inspired by existing site, and then CSS polish and fixes—so effective project management showed up in how smoothly those dependencies were handled (import first, then content/images, then front-end merchandising, then refinement).

Delivery timing

Atypical Software Pvt Ltd delivered on time and in fact ahead of the expected timeframe. Nearly all work was completed well ahead of the time frame, which is a strong indicator that milestones were met quickly and without dragging out final fixes.

Budget control
Atypical Software Pvt Ltd delivered to budget. The budget was kept each time, there was never any unexpected issues that caused a budget overrun. Everything was done to budget, whilst still completing the full set of outcomes (import + AI enhancements + sliders + CSS polish).

Responsiveness to your needs
Atypical Software Pvt Ltd responsiveness comes through in three practical ways:

Adapted to your desired look and benchmark: Implemented category and product sliders to match the style and behaviour you wanted, which indicates Atypical Software Pvt Ltd listened to specific requirements rather than building a generic solution.
Followed through to “finished” quality: Atypical Software Pvt Ltd fixed up all the CSS and other details to make the site look wonderful, which suggests Atypical Software Pvt Ltd didn’t stop at “functional”—Atypical Software Pvt Ltd responded to feedback and refinements until the presentation met my expectations.
Handled complex scope smoothly: Coordinating imports, AI content generation, and front-end merchandising typically creates edge cases (formatting, image placement, taxonomy mismatches). My summary is, that it was done “elegantly and securely” shows that Atypical Software Pvt Ltd proactively addressed issues, not just reacted when something broke.
Overall assessment
Usha’s project management (as you’ve experienced it) can be summarised as:

Reliable delivery: Completed the agreed scope ahead of schedule.
Cost discipline: Delivered within budget.
Client-focused execution: Responded to your requirements closely—particularly around design matching (sliders), content quality (AI rewrites), and final polish (CSS and site finishing).
Professional implementation: You characterised the work as elegant and secure, suggesting structured execution and attention to quality, not rushed output.

What was your primary form of communication with Atypical Software Pvt Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most—after working with lots of coders, artists, and full-stack developers, was the consistency and reliability of Usha’s company Atypical Software Pvt Ltd.

I found it impressive and genuinely rare that:

They've always delivered with no excuses, no disappearing mid-project, no half-finished handoffs, just work completed properly.
They never let me down even once, which is unusual in this space where quality and follow-through can be inconsistent.
They handled multiple projects concurrently (sometimes at the same time) without things slipping, showing strong prioritisation and dependable execution. Never mixing up projects or where we stood on any project at anytime.
They sustained that standard over several years, not just during a “good first project.” That long-term consistency is what made them unique.
They are a safe pair of hands, I can trust that if something needed doing, it would get done, and done well, without me needing to micromanage.

Are there any areas for improvement or something Atypical Software Pvt Ltd could have done differently?

I've never had one complaint, I've always been able to contact her at anytime, she has never told me any excuses, I really can't think of one thing that the company could do better. They have never let me down over dozens of projects and multiple years.