Attract Group

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Belichberg, which primarily does software development in the data science industry. We work with computer vision, which requires a lot of data. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Attract Group?

Before the COVID-19 pandemic, I saw the opportunity to build a product to help our company by labeling data and organizing it in boxes. We couldn’t do it in-house, so we brought in Attract Group. 

SOLUTION

What was the scope of their involvement?

Attract Group developed the software from scratch; it was created as a web app. We walked through my initial vision, and their UX/UI designer worked with me to design the product. The entire platform was developed using Vue.js; we needed editable labeling processes, which needed to be done in Java.  

What is the team composition?

We worked with developers but primarily coordinated meetings and staffing with a project manager. About five teammates from Attract Group were involved in our project. 

How much have you invested with them?

We invested $30,000–$35,000 over the short project. 

What is the status of this engagement?

Our engagement with Attract Group was from November 2019–May 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We didn’t finish the project because of the COVID-19 pandemic; I had to end the partnership because of the pandemic’s impact on our business. We were 70%–80% of the way to viable MVP; it would take another 5–6 months to complete the project and launch it internally. Overall, Attract Group completed 85% of the work they were meant to do. 

How did Attract Group perform from a project management standpoint?

I didn’t have to push Attract Group to complete their tasks. Since the project was for internal use, we had no urgent deadlines. Attract Group’s project manager did a great job organizing biweekly and monthly calls to discuss ongoing tasks. We used Slack to communicate since we were all working remotely. 

What did you find most impressive about them?

Attract Group proved that our technical solution was viable. 

Are there any areas they could improve?

Attract Group should focus more on the details. I’m a very technical person, and I would’ve liked to know more about the technical aspects of the specific software. Also, since we’re in a specific industry, they didn’t understand everything we needed, but that was okay. 

Do you have any advice for potential customers?

Go for it!

BACKGROUND

Please describe your company and position.

I'm an executive at Eversports

Describe what your company does in a single sentence.

Yoga, fitness and sports management software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Attract Group to accomplish?

• Attract and convert visitors into leads

SOLUTION

How did you find Attract Group?

Referral

Why did you select Attract Group over others?

• Pricing fit our budget
• Referred to me

How many teammates from Attract Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Attract is our partner in ever improving the experience of our prospecting customers with our brand by delivering wordpress web development services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead generation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Attract usually delivers on time. We have a system that works very well, provided we give them the right context, specs, and timelines.

What was your primary form of communication with Attract Group?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed with their friendliness, low cost, and willingness to invest in us as a client.

Are there any areas for improvement or something Attract Group could have done differently?

Design and UX could improve. But we have designers in-house, so we've got this covered.