ATTN Agency

Please describe your company and your position there.

I'm the VP of eCommerce at a CPG company that sells caffeinated chocolate.

For what projects/services did your company hire ATTN Agency, and what were your goals?

We were trying to scale our DTC business and had high CACs that were completely unstable. Our goal was to bring stability to our CAC as well as drive it low enough to make the business scalable from an economic perspective.

How did you select this vendor and what were the deciding factors?

I had an initial conversation with Bobby, the principal, and determined that he was the smartest media person I'd come in contact with in a very long time. ATTN has no competition in the growth marketing space.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

ATTN was hired to run performance media in support of driving DTC sales from our Shopify store. Within 45 days, they had reduced our aggregate CAC by more than 50% and brought incredible stability to it as well.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with many of their team members depending on what the topic of our weekly call is going to be. We have two employees that we meet with regularly who directly manage our account. We've met with team members there specific to paid social and email as well.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They've reduced our CAC by more than 50% in 45 days. They ran several value prop tests to determine the best-performing messaging and creativity. They've brought more value to Awake than I could have ever imagined prior to engaging them.

How effective was the workflow between your team and theirs?

The workflow couldn't be better. They act instantly and get things done at a pace few can achieve.

What did you find most impressive or unique about this company?

Their shared passion for client goals that starts at the top of the organization.

Are there any areas for improvement or something they could have done differently?

There is nothing they can do better.

Introduce your business and what you do there.

I’m the social media director at Gas Monkey Garage. We’ve been featured on the television show Fast N’ Loud, and we build and sell cars. We’re also engaged in online merchandising.

What challenge were you trying to address with ATTN Agency?

We needed help in marketing and advertising.

What was the scope of their involvement?

ATTN helped us launch a new campaign. We changed our digital marketing plan, and we raffled one of our cars, and every $1 purchase entitles our customers to one raffle entry.

They advised us about email, SMS, and social media best practices. They also connected us with a specialist for anything that we needed help with. Their specialists then gave us guidance on our various needs.

ATTN also helped us with our paid ads on Google, Facebook, Instagram, and YouTube. We provided them with the content, and they checked the placement and targeting. Additionally, they’ve added backend links for tracking and ensured links were working correctly. However, ATTN’s role was only advisory, and I was still the one who posted our content and ads.

What is the team composition?

I worked with 7–8 teammates, including an account representative, an email specialist, and a paid social media specialist.

How did you come to work with ATTN Agency?

A friend recommended them to us.

What is the status of this engagement?

We worked together from April–November 2021. 

What evidence can you share that demonstrates the impact of the engagement? 

Our partnership with ATTN’s has been outstanding. They had an answer to pretty much every question that we had, and they were easily accessible. The only reason we decided to terminate our contract was because we decided to bring everything in-house. 

How did ATTN Agency perform from a project management standpoint?

They were excellent at project management. We communicated through Slack, email, and text messages. 

Are there any areas they could improve?

ATTN could have provided better examples when discussing strategies. They mentioned competitors in our area on a lot of their advice. However, half of the time, we didn’t have any concrete examples to compare.

Additionally, whenever we asked for a quote, the final price always increased as we got more into details. We weren’t able to completely trust their initial quotes.

Do you have any advice for potential customers?

Have a full business and game plan ready so you can maximize your time with ATTN.

Please describe your company and your position there.

I am the CEO of Pawz Inc, an apparel and accessories company catering to dog lovers.

For what projects/services did your company hire ATTN Agency, and what were your goals?

We were launching an email program and need the right flows to trigger journeys to our customers alongside campaign management.

How did you select this vendor and what were the deciding factors?

After vetting 4-5 digital marketing agencies, We chose ATTN due to the nature of attention to detail and boutique digital marketing feel. The team was highly knowledgeable and engaged and provided us with great service, specially after the sales cycle.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Email Flows: Welcome Series Abandon Browse Series Abandon Cart Series Thank You Flow Replenishment Flow Winback Flows Sunsetting Flows Campaign Management

How many resources from the vendor's team worked with you, and what were their positions?

I worked alongside 4 team members. Justin Buckley-Co-Founder and Commercial Director Andrew Buckley- Co-Founder and Email specialist Michael- Data and Email segmentation Manager Bobby Dietz:Co-founder and Business Development

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working with ATTN Agency was a great experience. They delivered services in a timely manner, and everything was in line with what we agreed upon. The team is highly capable and committed. The email campaigns generated an increase of 14% in total Revenue for 2020.

How effective was the workflow between your team and theirs?

Easy communication, Slack set up and email communication on point and great project management under ASANA.

What did you find most impressive or unique about this company?

Their ability to perform under tight deadlines, support us in all of our effors, team communication and accountability. It is very rare to find personalized service in the digital marketing space and ATTN provided that for us.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

Introduce your business and what you do there.

I’m the CFO for an outsourced consulting firm for finance and accounting.

What challenge were you trying to address with ATTN Agency?

I have a number of e-commerce clients that need help in the advertising portion of their business.  

What was the scope of their involvement?

They do off-site advertising on the e-commerce side for my clients. They help produce content, optimize websites, and ensure that our clients’ marketing needs are being met. The team works with Shopify, Magento, and other e-commerce sites. They also created a number of landing pages.

What is the team composition?

I work with 3–4 individuals with a project manager and a marketing specialist. We also have access to Facebook and Google Ads experts if we need them.

How did you come to work with ATTN Agency?

They were recommended to us.

How much have you invested with them?

We’ve spent $200,000–$300,000.

What is the status of this engagement?

We started working together two years ago, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

After engaging with ATTN Agency for one client, I now refer all my clients to them.

The metrics are really different based on the clients. Every time that they were brought in, the metrics that we were measuring improved significantly.

How did ATTN Agency perform from a project management standpoint?

They’re really great. The team puts together a plan together on the front end, and they execute well. We communicate via email, phone, Microsoft Teams, and Zoom.

What did you find most impressive about them?

They build relationships very well. It’s easy to ask them questions, and they’re also easy to work with.

Are there any areas they could improve?

They could hire more people. Sometimes they don’t have a high enough bandwidth.

Do you have any advice for potential customers?

My advice is to go through their audit process and listen closely to what they’re suggesting. Trust in their expertise and you’ll be successful.

Introduce your business and what you do there.

I’m the CEO of rau. We manufacture and sell organic functional cacao drink mixes.

What challenge were you trying to address with ATTN Agency?

We needed help organizing our marketing strategy and executing our new product line launch.

What was the scope of their involvement?

ATTN Agency advised us in successfully setting up all the channels of our digital marketing strategy to launch our new product line B2C. They’ve consulted us on our business plan, helped us develop our website's front end, and built all of our strategic email flows.

We’ve not launched our products yet, so now, we will begin to engage with ATTN Agency on their other services that include Google Ads, SEO, Facebook and Instagram ads, and email.

What is the team composition?

We work with Justin, Joe, Andrew, and Bobby (Co-Founders), as well as with their team's email specialists.

How did you come to work with ATTN Agency?

We needed an agency that could work hands-on for a small brand on a new product line launch from scratch. ATTN Agency came to us as a highly recommended referral from a few brands that they currently work with. We’re very happy with our current engagement.

How much have you invested with them?

We’ve spent less than $15,000 so far.

What is the status of this engagement?

We started working around September 2020, and the engagement is ongoing. We’re transitioning out of the pre-launch phase and into a more engaged relationship with their full scope of services.

What evidence can you share that demonstrates the impact of the engagement? 

Working with an experienced marketing agency like ATTN Agency has been great. We, as a small brand, really needed to lean on their experience to correctly build and execute our new product line launch.

How did ATTN Agency perform from a project management standpoint?

ATTN Agency’s team is very communicative and professional when managing projects to completion. Workflow has been great, and we use Slack for communication, which has been clear and streamlined.

They use a handful of internal tools to manage content development. They're very easy to integrate and work with.

What did you find most impressive about them?

I’m impressed with their creative problem-solving skills, as well as with the quality of their deliverables.

Do you have any advice for potential customers?

I highly recommend them to anyone.

Introduce your business and what you do there.

I’m the marketing director at Wolfgang Man & Beast.

What challenge were you trying to address with ATTN Agency?

We were looking for a company that could increase our return on ad spend (ROAS).

What was the scope of their involvement?

ATTN Agency’s process for developing our digital strategies was to first understand the ethos of our brand. The team manages the day-to-day operations of our paid digital media efforts with the main focus of prospecting clients by retargeting.

What is the team composition?

My main point of contact is Justin (Co-Founder & Partner). 

How did you come to work with ATTN Agency?

We found ATTN Agency by doing a lot of research and looking at several companies. What ultimately drove our decision to hire the team was their attention to detail. I talked about digital paid media with Justin, and the conversation went great. I was looking for a boutique agency instead of a large one, so I didn’t have to deal with a lot of different account managers. 

How much have you invested with them?

Our business has invested around $60,000.

What is the status of this engagement?

Our engagement started in January 2021, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Our KPIs are based on ROAS, and the team has gone above and beyond in achieving these objectives. They’ve been also very good at managing the challenges that have come with the most recent iOS update. 

How did ATTN Agency perform from a project management standpoint?

ATTN Agency’s team is very communicative. We mainly use Slack, have weekly phone calls, and touch base once a month. 

The account manager has been fantastic. He is on top of things and relays information to the correct teams. All the partners of the group are very involved in the project and oversee it daily.

What did you find most impressive about them?

I’m very impressed with the knowledge the team has; they have a wide array of individuals with a lot of experience in their fields. 

Are there any areas they could improve?

There’s nothing they can improve. I only hope they don’t grow too fast. 

Introduce your business and what you do there.

I’m the CEO of Designer Protein. We’re a sports nutrition company that distributes and sells protein powders based in the San Diego area. We recently launched a high protein, low sugar chocolate bar and plan to add wellness products in 2021.

What challenge were you trying to address with ATTN Agency?

We needed a partner with digital marketing experience to help us increase our online reach because consumers more and more often buy online.

What was the scope of their involvement?

ATTN manages our digital paid ads primarily on Google and Facebook. Their team provides concepts and ideas and then we create the ads in-house. They manage email campaigns and will start texting campaigns.

What is the team composition?

Bobby (Owner) is my primary contact. However, there are people in various roles working on the team too.

How did you come to work with ATTN Agency?

A trusted friend in the industry recommended ATTN. I talked with Bobby extensively about our goals, and then we decided to work towards achieving them together.

How much have you invested with them?

We’ve spent $100,000 on this project, including ad spend.

What is the status of this engagement?

We began working together around May 2020 and have an ongoing partnership.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve experienced an increase in traffic, new consumer emails, and return customers. Their work also has a dramatic impact on our Shopify sales. We’ve also seen growth on our social media platforms such as Instagram followers. We’re happy with their work and its results.

Their team provides feedback on what does and doesn’t work, and then we creatively adjust. They’re mindful of our budget and maximize each dollar to help us achieve the best possible ROI.

How did ATTN Agency perform from a project management standpoint?

They’re deadline-oriented, efficient, and responsive. We have weekly meetings and between them, we use Slack and email to communicate. 

What did you find most impressive about them?

We had several discussions before we officially partnered with ATTN. I was impressed by the integrity and patience ATTN displayed throughout that entire process.

Are there any areas they could improve?

No, ATTN only needs to continue with the project’s natural progression. They should continue to learn about our company, identify new ways to sell products, and see new customers and channels to reach. 

Do you have any advice for potential customers?

As with any partner, stay in regular communication. Keep them apprised of upcoming changes in products, budgetary constraints, and product seasonality. Try to give them some flexibility from a budget perspective.

Introduce your business and what you do there.

I’m the vice president of marketing for HYLETE, a direct to consumer fitness apparel brand.

What challenge were you trying to address with ATTN Agency?

Since we don’t have any brick and mortar space, digital marketing is our bread and butter. Owning the customer journey is really important to us, so we hired ATTN Agency to support our paid marketing efforts and acquire new customers.

What was the scope of their involvement?

They are responsible for all of our paid search and paid social efforts. They work on Facebook and Instagram primarily, but all of the various search platforms, as well. Display ads and Google Ads are also handled by their team. For short term projects, they work as a consultant for us, too. 

We build most of the creative and copy in-house, but ATTN Agency helps with iterations on those materials. They make suggestions and small changes to our copy to make everything more efficient.

What is the team composition?

Four people from their team work with us. Joe (Co-Founder), Bobby (Co-Founder), Andrew (Partner), and Justin (Partner) have all been hands-on since the beginning. 

How did you come to work with ATTN Agency?

I believe they reached out initially in a cold call scenario. We’re both in San Diego, so having that close proximity and in-person connection was a big plus. What attracted me first was their dedication to the space; I could tell they were going to do everything they could to hit our KPIs. 

How much have you invested with them?

The cost varies depending on how the project is going and where we need to spend more resources, but the total cost can be anywhere from $60,000–$120,000.

What is the status of this engagement?

We started working together in April 2019 and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Cost-per-acquisition is the main KPI for our business, and they make sure we’re getting the correct numbers to drive our business. They’ve come up with creative ways to segment our audience, too. 

How did ATTN Agency perform from a project management standpoint?

They give us a lot of attention, which is in their name. They’re very conscious of how we want reports to look and ensure they’re working with us. It’s all about communication and they’re good at it. They provide the minimum-effective dose to make sure everyone is getting what they need to be successful which is great. 

What did you find most impressive about them?

Their commitment to our campaigns has been consistent since we began working together. They’re conscious about every client they take on.

I’ve worked with other vendors that show love at the start, but then they treat the project as less of a priority as time goes on. I’ve never felt that way with ATTN Agency. If anything, they are more proactive and keep an eye on our KPIs even more. 

Are there any areas they could improve?

No, I’ve been pretty happy with everything so far. 

Do you have any advice for potential customers?

Trust their recommendations — they know what they’re talking about. If they’re concerned about your KPIs, make sure you’re clear about it. 

Introduce your business and what you do there.

I’m the co-founder of Alday Denim. We’re a B2C e-commerce company that sells comfortable denim for men.

What challenge were you trying to address with ATTN Agency?

We hired ATTN Agency pretty early on in our brand. We have a history on the retailer side with wholesale brands, but this was our first B2C brand. We knew we needed a reliable PPC partner. We brought on ATTN Agency during our Kickstarter phase.

What was the scope of their involvement?

ATTN Agency runs all of our Facebook, Instagram, and Google ad campaigns. This includes creating and tweaking the creative aspects and working with our team on the copy. Outside of their PPC work, we had a few issues with troubleshooting our website and getting attention there. They offered a few suggestions for fixing the conversions.

What is the team composition?

We have one account rep, and then a couple of others that we’ve met over the engagement.

How did you come to work with ATTN Agency?

It was a referral. My co-founder knows one of the principals.

How much have you invested with them?

We’ve spent around $75,000.

What is the status of this engagement?

We’ve been working with them since the beginning of 2019.

What evidence can you share that demonstrates the impact of the engagement?

The team at ATTN Agency understands the tone of our brand. They go beyond the scope of what they’re supposed to do. Our office is based in Orange Country. Joe (Co-Founder) came up during the night of our Kickstarter launch. He was up with us all night, helping us with last-minute troubleshooting problems. I don’t think we would’ve had much success without that attention to detail. They helped as much as they could.

How did ATTN Agency perform from a project management standpoint?

They’re incredibly attentive. They text with us and even make last-minute changes and tweaks on the weekends. In the last few months, they’ve had a hectic schedule with everything going on in the world. We had to take a month and a half long hiatus from shipping. Getting back into that now has been a little challenging, but their team has been nimble at changing project scope based on that.

What did you find most impressive about them?

I was impressed with their adaptability. They’re open-minded.

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

Create enough content and build enough creatives so that they can do the technical side well. The more ammo we’ve given them, the more success we’ve seen in campaigns.

Introduce your business and what you do there.

I’m the CEO of Gym Gear Co., an exercise equipment agency.

What challenge were you trying to address with ATTN Agency?

We needed someone to provide media buying and email services.

What was the scope of their involvement?

ATTN Agency handles our media buying, email services, and they also do a little bit of content creation. Their efforts include email setup, Google account setup, Google Shopping, Pinterest Ads, Facebook Ads, and ad buying. They’re doing all the messaging for these ads.

What is the team composition?

There are five individuals right now. I’m working with project managers on Pinterest, Facebook, Google, and email. We have a dedicated person for each of those platforms.

How did you come to work with ATTN Agency?

They were a referral from a friend. We considered other agencies but went with them because the recommendation was from a trusted friend. I had a good first meeting with ATTN Agency’s owner and knew I had to choose them.

How much have you invested with them?

I haven’t paid them yet but the total will be between $50,000–$199,999.

What is the status of this engagement?

We started working together in April 2020, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

ATTN Agency is responsive, which is very comforting in a very volatile industry. They’re dedicated and prompt. We’ve sold $320,000 in just three weeks of business with a 2.5 rate for return on equity (ROE).

The creative strategy has been a synchronized effort. There hasn’t really been an official strategy yet because we’ve had such success that we’re continuing with my direction. Essentially, we both know what we need to do as far as the creative side goes. Things are going well right now.
 

How did ATTN Agency perform from a project management standpoint?

Their project management skills are Grade A. We’re in communication multiple times a day through Slack, email, and text.

What did you find most impressive about them?

They’re extremely responsible and responsive.

Are there any areas they could improve?

No, they have a niche in what they do. Their team needs to keep it going and focus on that niche. I don’t want them to get distracted.

Do you have any advice for potential customers?

Make sure to work closely with them. You know the product best. They know all the buyer and consumer trends.