ATTN Agency

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Kicksta

Describe what your company does in a single sentence.

Saas company - Instagram growth tool

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATTN Agency to accomplish?

• Drive customer engagement and conversions
• increase brand awareness

SOLUTION

How did you find ATTN Agency?

• Referral
• Other

Why did you select ATTN Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from ATTN Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work included campaign strategy and planning- conducting keyword research, identifying target audience segments, and defining campaign goals to optimize our advertising efforts. Ad creation and optimization - created ads that effectively communicated our brand message and resonated with our target audience. 

They crafted attention-grabbing headlines, persuasive ad copy, and engaging visuals to drive clicks and conversions. Campaign management and reporting - They continuously monitored performance metrics, such as click-through rates, conversion rates, CPA, CPCs, etc, making data-driven optimizations to maximize campaign success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes and demonstrated progress and success through increased CTRs, improved conversion rates, enhanced ROAS, expanded reach and impressions, and customer engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ATTN is always on top of things when it comes to project management. They always make sure everything is delivered on time. Whenever we need assistance or have any questions, they're super quick to respond and provide the support we need. 

We love working with Melanie and Mark, their organization, responsiveness, and expertise make collaborating with them very easy and ensure that everything runs smoothly. Overall awesome people to work with.

What was your primary form of communication with ATTN Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their creativity and expertise - they provide fresh and innovative ideas and have extensive knowledge of their field, which sets them apart and aids in delivering great results.

Are there any areas for improvement or something ATTN Agency could have done differently?

Don't have anything for this - as we've been working with them for a long time and still are continuing to do so

BACKGROUND

Please describe your company and your position there.

We are an e-commerce company that offers products for cars, boats and planes

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ATTN Agency, and what were your goals?

We hired Attn for social media marketing and google ads campaigns

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to this vendor by a non client of theirs

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We hired attn to manage or social media campaigns and google ad campaigns. They also made creatives for these campaigns

How many resources from the vendor's team worked with you, and what were their positions?

One project manager, one auditor, one creative designer and a few random people

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We give them one and a half stars. We were excited to embark on our Journey with Attn in August 2022 after a very nice referral- (the referral was not to our knowledge a client of Attn).

Our first web meet was with Bobby. He took our call in an outfit in my opinion one might wear if you didn’t plan to leave the house for the week. There were kids screaming in the back ground. He would jump from a room to a hallway to another room. We were constantly getting paused while he dealt with distractions. We kind of chalked it up as this modern day tech vibe situation. You work from home… who knows. It’s a different world we live in.

We went thru our meeting - Bobby told us all about his strategy and his offerings. About their successes and his excitement to work with our brand. He emphasized the importance of reporting and value props. Etc. He drove home the point that we need to spend at least 50k a month to make any sort of progress on Facebook. Everything sounded pretty good to us. We proceeded forward with Attn.

Immediately within the first month we noticed reporting was grossly off. During our weekly calls we would review reports with Attn. We noticed some major discrepancies with reporting and made it very clear to Attn numbers were not matching. Socials reporting would show almost double what our actual books were showing for revenue generated from ads. We noticed sales started to drop. Also we had a huge hunch our existing customers were being targeted instead of new ones.

Of course this reporting discrepancy is a Major Major issue as one might assume an ad is doing much better than it really is. We made it clear to Attn there was a reporting issue. They offered their in-house service to audit all reporting systems and identify the bug -as they agreed there was indeed an issue.

After the audit they were unable to find the bug!! Yet they strongly suggested that we increase our budget regardless. Interestingly enough that budget was above their tier one commission threshold.

Hmmm I’ll admit he got us very pumped up in the beginning. After we signed Bobby punted us off to a project manager. We felt she was argumentative, didn’t care for changes we wanted to make, and overall didn’t understand us. The creatives that were made for us were not close to our standards. When we presented changes or issues we had with deliverables it always seemed like they were attempting to sell us on why certain changes shouldn’t be made. Tbh we just weren’t impressed.

So here’s the most revealing behavior imo! After unsuccessfully auditing our reporting - they hit us with a bill that was higher than expressed and check this out… charged us to read our emails!!! To the tune of $150 per email!!!!! I have never in all of my experience been charged by a marketing agency to read my emails.

I will never recommend that anyone from our network do business with this company. I get it this may be ok for large companies with a ten million dollar budget and who cares if they charge to read emails- but us. Ya no… hard pass.

How effective was the workflow between your team and theirs?

We had weekly meetings. Wasn’t very stoked. It was not productive in our opinion

What did you find most impressive or unique about this company?

I was most impressed by their attempts to charge us to read our emails to the tune of $150 per email.

Are there any areas for improvement or something they could have done differently?

Attitude, transparency, pricing, be less argumentative, do what’s best for the company - not what’s best for your pocketbook.

Company Responses

The vendor responded on March 14, 2023.

Reader Be Advised: After 5 months of service without being paid once, this person canceled services and went dark. We took him to collections. This review is obviously his attempt at vindication.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an e-commerce company that specializes in home goods and fashion accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We needed a company that could provide us with PPC services.

SOLUTION

What was the scope of their involvement?

We hired ATTN Agency to manage our PPC advertising. They conducted an analysis and reconfigured our entire advertising strategy. They created a new Google strategy and TikTok strategy from scratch and reconfigured our Facebook campaigns, ads, audiences, and creatives. They also made recommendations to improve our conversion rate on our website and connected us with a web developer.

What is the team composition?

We’ve worked with five people from ATTN Agency, including an account manager, two Facebook and TikTok buyers, one Google buyer, and one salesperson.

How did you come to work with ATTN Agency?

We found ATTN Agency through a referral. We chose them for this project because they managed PPC for a brand that we looked up to.

How much have you invested with them?

We’ve spent around $75,000 so far.

What is the status of this engagement?

We started working together in March 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our overall site ROAS started at 0.9, and now it's up to 2.4. They’ve also brought our CPM (cost per mille) down from $13 to around $5–$6. This season, they managed a really successful holiday campaign and helped us set up an email lead generation funnel, which has probably tripled our email list since we started working with them. They also got us migrated over to Sabio, which has been a hugely beneficial integration for us.

How did ATTN Agency perform from a project management standpoint?

ATTN Agency has performed well in terms of project management. They’re extremely responsive to any communication or need that I might have. They usually respond within an hour during working hours. There was never really any time when I felt they dropped the ball. Similarly, there were times when I had to face them on stuff or had criticisms of stuff at the beginning when we were learning what each other's working strategies were, and they were super receptive to my suggestions and worked with me to tailor their strategy to our needs as a brand, which was pretty unique.

What did you find most impressive about them?

ATTN Agency’s strengths are their communication, versatility, and creativity. There are times when they almost function like a consultancy for us, where they make suggestions for things that we can do to improve our overall business.

Are there any areas they could improve?

No, we’re incredibly satisfied with their work. I would say that they’ve undersold and overdelivered.

Do you have any advice for potential customers?

Make sure to communicate clearly and honestly what your needs are and to be willing to try the things that they suggest.

BACKGROUND

Please describe your company and your position there.

I'm the VP of eCommerce at a CPG company that sells caffeinated chocolate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ATTN Agency, and what were your goals?

We were trying to scale our DTC business and had high CACs that were completely unstable. Our goal was to bring stability to our CAC as well as drive it low enough to make the business scalable from an economic perspective.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had an initial conversation with Bobby, the principal, and determined that he was the smartest media person I'd come in contact with in a very long time. ATTN has no competition in the growth marketing space.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

ATTN was hired to run performance media in support of driving DTC sales from our Shopify store. Within 45 days, they had reduced our aggregate CAC by more than 50% and brought incredible stability to it as well.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with many of their team members depending on what the topic of our weekly call is going to be. We have two employees that we meet with regularly who directly manage our account. We've met with team members there specific to paid social and email as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They've reduced our CAC by more than 50% in 45 days. They ran several value prop tests to determine the best-performing messaging and creativity. They've brought more value to Awake than I could have ever imagined prior to engaging them.

How effective was the workflow between your team and theirs?

The workflow couldn't be better. They act instantly and get things done at a pace few can achieve.

What did you find most impressive or unique about this company?

Their shared passion for client goals that starts at the top of the organization.

Are there any areas for improvement or something they could have done differently?

There is nothing they can do better.

BACKGROUND

Introduce your business and what you do there.

I’m the social media director at Gas Monkey Garage. We’ve been featured on the television show Fast N’ Loud, and we build and sell cars. We’re also engaged in online merchandising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We needed help in marketing and advertising.

SOLUTION

What was the scope of their involvement?

ATTN helped us launch a new campaign. We changed our digital marketing plan, and we raffled one of our cars, and every $1 purchase entitles our customers to one raffle entry.

They advised us about email, SMS, and social media best practices. They also connected us with a specialist for anything that we needed help with. Their specialists then gave us guidance on our various needs.

ATTN also helped us with our paid ads on Google, Facebook, Instagram, and YouTube. We provided them with the content, and they checked the placement and targeting. Additionally, they’ve added backend links for tracking and ensured links were working correctly. However, ATTN’s role was only advisory, and I was still the one who posted our content and ads.

What is the team composition?

I worked with 7–8 teammates, including an account representative, an email specialist, and a paid social media specialist.

How did you come to work with ATTN Agency?

A friend recommended them to us.

What is the status of this engagement?

We worked together from April–November 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our partnership with ATTN’s has been outstanding. They had an answer to pretty much every question that we had, and they were easily accessible. The only reason we decided to terminate our contract was because we decided to bring everything in-house. 

How did ATTN Agency perform from a project management standpoint?

They were excellent at project management. We communicated through Slack, email, and text messages. 

Are there any areas they could improve?

ATTN could have provided better examples when discussing strategies. They mentioned competitors in our area on a lot of their advice. However, half of the time, we didn’t have any concrete examples to compare.

Additionally, whenever we asked for a quote, the final price always increased as we got more into details. We weren’t able to completely trust their initial quotes.

Do you have any advice for potential customers?

Have a full business and game plan ready so you can maximize your time with ATTN.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Pawz Inc, an apparel and accessories company catering to dog lovers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ATTN Agency, and what were your goals?

We were launching an email program and need the right flows to trigger journeys to our customers alongside campaign management.

SOLUTION

How did you select this vendor and what were the deciding factors?

After vetting 4-5 digital marketing agencies, We chose ATTN due to the nature of attention to detail and boutique digital marketing feel. The team was highly knowledgeable and engaged and provided us with great service, specially after the sales cycle.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Email Flows: Welcome Series Abandon Browse Series Abandon Cart Series Thank You Flow Replenishment Flow Winback Flows Sunsetting Flows Campaign Management

How many resources from the vendor's team worked with you, and what were their positions?

I worked alongside 4 team members. Justin Buckley-Co-Founder and Commercial Director Andrew Buckley- Co-Founder and Email specialist Michael- Data and Email segmentation Manager Bobby Dietz:Co-founder and Business Development

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working with ATTN Agency was a great experience. They delivered services in a timely manner, and everything was in line with what we agreed upon. The team is highly capable and committed. The email campaigns generated an increase of 14% in total Revenue for 2020.

How effective was the workflow between your team and theirs?

Easy communication, Slack set up and email communication on point and great project management under ASANA.

What did you find most impressive or unique about this company?

Their ability to perform under tight deadlines, support us in all of our effors, team communication and accountability. It is very rare to find personalized service in the digital marketing space and ATTN provided that for us.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the CFO for an outsourced consulting firm for finance and accounting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

I have a number of e-commerce clients that need help in the advertising portion of their business.  

SOLUTION

What was the scope of their involvement?

They do off-site advertising on the e-commerce side for my clients. They help produce content, optimize websites, and ensure that our clients’ marketing needs are being met. The team works with Shopify, Magento, and other e-commerce sites. They also created a number of landing pages.

What is the team composition?

I work with 3–4 individuals with a project manager and a marketing specialist. We also have access to Facebook and Google Ads experts if we need them.

How did you come to work with ATTN Agency?

They were recommended to us.

How much have you invested with them?

We’ve spent $200,000–$300,000.

What is the status of this engagement?

We started working together two years ago, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After engaging with ATTN Agency for one client, I now refer all my clients to them.

The metrics are really different based on the clients. Every time that they were brought in, the metrics that we were measuring improved significantly.

How did ATTN Agency perform from a project management standpoint?

They’re really great. The team puts together a plan together on the front end, and they execute well. We communicate via email, phone, Microsoft Teams, and Zoom.

What did you find most impressive about them?

They build relationships very well. It’s easy to ask them questions, and they’re also easy to work with.

Are there any areas they could improve?

They could hire more people. Sometimes they don’t have a high enough bandwidth.

Do you have any advice for potential customers?

My advice is to go through their audit process and listen closely to what they’re suggesting. Trust in their expertise and you’ll be successful.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of rau. We manufacture and sell organic functional cacao drink mixes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We needed help organizing our marketing strategy and executing our new product line launch.

SOLUTION

What was the scope of their involvement?

ATTN Agency advised us in successfully setting up all the channels of our digital marketing strategy to launch our new product line B2C. They’ve consulted us on our business plan, helped us develop our website's front end, and built all of our strategic email flows.

We’ve not launched our products yet, so now, we will begin to engage with ATTN Agency on their other services that include Google Ads, SEO, Facebook and Instagram ads, and email.

What is the team composition?

We work with Justin, Joe, Andrew, and Bobby (Co-Founders), as well as with their team's email specialists.

How did you come to work with ATTN Agency?

We needed an agency that could work hands-on for a small brand on a new product line launch from scratch. ATTN Agency came to us as a highly recommended referral from a few brands that they currently work with. We’re very happy with our current engagement.

How much have you invested with them?

We’ve spent less than $15,000 so far.

What is the status of this engagement?

We started working around September 2020, and the engagement is ongoing. We’re transitioning out of the pre-launch phase and into a more engaged relationship with their full scope of services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Working with an experienced marketing agency like ATTN Agency has been great. We, as a small brand, really needed to lean on their experience to correctly build and execute our new product line launch.

How did ATTN Agency perform from a project management standpoint?

ATTN Agency’s team is very communicative and professional when managing projects to completion. Workflow has been great, and we use Slack for communication, which has been clear and streamlined.

They use a handful of internal tools to manage content development. They're very easy to integrate and work with.

What did you find most impressive about them?

I’m impressed with their creative problem-solving skills, as well as with the quality of their deliverables.

Do you have any advice for potential customers?

I highly recommend them to anyone.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Wolfgang Man & Beast.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We were looking for a company that could increase our return on ad spend (ROAS).

SOLUTION

What was the scope of their involvement?

ATTN Agency’s process for developing our digital strategies was to first understand the ethos of our brand. The team manages the day-to-day operations of our paid digital media efforts with the main focus of prospecting clients by retargeting.

What is the team composition?

My main point of contact is Justin (Co-Founder & Partner). 

How did you come to work with ATTN Agency?

We found ATTN Agency by doing a lot of research and looking at several companies. What ultimately drove our decision to hire the team was their attention to detail. I talked about digital paid media with Justin, and the conversation went great. I was looking for a boutique agency instead of a large one, so I didn’t have to deal with a lot of different account managers. 

How much have you invested with them?

Our business has invested around $60,000.

What is the status of this engagement?

Our engagement started in January 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our KPIs are based on ROAS, and the team has gone above and beyond in achieving these objectives. They’ve been also very good at managing the challenges that have come with the most recent iOS update. 

How did ATTN Agency perform from a project management standpoint?

ATTN Agency’s team is very communicative. We mainly use Slack, have weekly phone calls, and touch base once a month. 

The account manager has been fantastic. He is on top of things and relays information to the correct teams. All the partners of the group are very involved in the project and oversee it daily.

What did you find most impressive about them?

I’m very impressed with the knowledge the team has; they have a wide array of individuals with a lot of experience in their fields. 

Are there any areas they could improve?

There’s nothing they can improve. I only hope they don’t grow too fast. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Designer Protein. We’re a sports nutrition company that distributes and sells protein powders based in the San Diego area. We recently launched a high protein, low sugar chocolate bar and plan to add wellness products in 2021.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We needed a partner with digital marketing experience to help us increase our online reach because consumers more and more often buy online.

SOLUTION

What was the scope of their involvement?

ATTN manages our digital paid ads primarily on Google and Facebook. Their team provides concepts and ideas and then we create the ads in-house. They manage email campaigns and will start texting campaigns.

What is the team composition?

Bobby (Owner) is my primary contact. However, there are people in various roles working on the team too.

How did you come to work with ATTN Agency?

A trusted friend in the industry recommended ATTN. I talked with Bobby extensively about our goals, and then we decided to work towards achieving them together.

How much have you invested with them?

We’ve spent $100,000 on this project, including ad spend.

What is the status of this engagement?

We began working together around May 2020 and have an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve experienced an increase in traffic, new consumer emails, and return customers. Their work also has a dramatic impact on our Shopify sales. We’ve also seen growth on our social media platforms such as Instagram followers. We’re happy with their work and its results.

Their team provides feedback on what does and doesn’t work, and then we creatively adjust. They’re mindful of our budget and maximize each dollar to help us achieve the best possible ROI.

How did ATTN Agency perform from a project management standpoint?

They’re deadline-oriented, efficient, and responsive. We have weekly meetings and between them, we use Slack and email to communicate. 

What did you find most impressive about them?

We had several discussions before we officially partnered with ATTN. I was impressed by the integrity and patience ATTN displayed throughout that entire process.

Are there any areas they could improve?

No, ATTN only needs to continue with the project’s natural progression. They should continue to learn about our company, identify new ways to sell products, and see new customers and channels to reach. 

Do you have any advice for potential customers?

As with any partner, stay in regular communication. Keep them apprised of upcoming changes in products, budgetary constraints, and product seasonality. Try to give them some flexibility from a budget perspective.