ATRA (Formerly Megethos)

BACKGROUND

Please describe your company and position.

I am the Vice President of Marketing of Mosaic Dental Collective

Describe what your company does in a single sentence.

Mosaic Dental Collective is a private equity backed group of dental offices throughout the West.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Megethos to accomplish?

• New patients
• Low cost per acquisition

SOLUTION

How did you find Megethos?

Referral

Why did you select Megethos over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Megethos were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with them after hearing how good of an agency they were from some colleagues of mine. We have been incredibly pleased with everything from our results (most important) to our account management. 

Communication is top notch. I've also been impressed with how quickly they've gotten up to speed in the details of our organization. 

Megethos is highly recommended. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen a dramatic increase in new patients after moving our paper click to Megethos. We've also seen a decrease in cost per acquisition of those new patients.

While I appreciate that some of the PPC metrics are positive, the most important thing has been new patient growth. And they've delivered. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication has been very strong. And I've really appreciated the strategic discussions that we had about each of our different offices. 

The nuances between offices can be very frustrating, but the team has really jumped in to understand how we operate and how they can help deliver new patients to us

What was your primary form of communication with Megethos?

Virtual Meeting

What did you find most impressive or unique about this company?

Ultimately, the most important thing for us is driving new patients to our dental offices. And they have really delivered.

Are there any areas for improvement or something Megethos could have done differently?

Nothing that I've seen yet. 

BACKGROUND

Please describe your company and position.

I am the Owner of Equicity

Describe what your company does in a single sentence.

We provide digital marketing services like SEO, paid search, website design and development, social media management, and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Megethos to accomplish?

• Scale results for our paid advertising clients
• Help lead communication with our paid ad clients

SOLUTION

How did you find Megethos?

• Online Search
• Referral

Why did you select Megethos over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Megethos were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Megethos Digital served our portfolio of around 8 PPC clients by running their ad campaigns each month and joining us on client calls to provide closed-loop reporting. They managed the ad accounts for our clients to ensure that ads and budgets were being regularly optimized and maximized for the client's results.

Typically, we had a meeting with our clients once every two weeks or once a month. During this time, we'd have a specialist from Megethos join our account strategist to report on the results that were experienced during the period so far — as well as make any recommendations for what could be done to pivot and improve.

We saw a great ROI with our clients in working together with Megethos. At the time, we didn't have great in-house capabilities for paid ads/PPC so Megethos was excellent at providing us with a robust strategy for our clients and setting things up for success. We would receive emailed reports from Google AdWords or Agency Analytics, depending on the client needs, be able to schedule calls with our Megethos teammate, and have quarterly reporting to evaluate progress ongoing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client retention for paid search service increased as a result of working with Megethos. Previously, we hadn't been able to keep clients interested in paid ads as a channel, due to our inability at the time to provide great strategic insight and ROI on the channel.

Nearly every client that we worked with Megethos on experienced a positive ROI in the paid search services and their ad budget. This also improved our ability to retain our clients in our SEO services, improving monthly cash flow and scalability. Clients who were seeing results slowly in SEO felt better due to having their sales pipeline bolstered by paid ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Megethos was always on-time with their deliverables. We shared a Slack channel together where we could ping them and get what we needed. We almost always heard back on the same business day, and usually within 3-4 hours. If there was a high-priority matter, we DID have their phone number and were able to get on the line ASAP if needed. This was seldom necessary.

They always showed up to client meetings and were prepared. We had a very high level of trust in the work they were doing, so there were RARELY any moments with the client where we seemed under-prepared. Megethos was also good at pushing US to be timely with the deliverables that we needed to supply, which included ad creative/copy, etc.

What was your primary form of communication with Megethos?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think that Megethos is a unique example of a small to mid-size team that can work extremely efficiently and scale up. They also have an obvious expertise in what they do for paid advertising. We know intimately that they do not hire people unless they have real PPC/paid ad experience. We were also always impressed with their level of professionalism and how friendly/relatable they were to our clients.

Are there any areas for improvement or something Megethos could have done differently?

At the time, Megethos was a smaller team — so I think that there were a couple of isolated times that they felt the pain of having a few too many plates spinning. However, this was years ago, and I've remained in contact together with the company and it seems that they've grown significantly while still preserving the attributes that made them valuable as a smaller team.

I think that Megethos is always eager to learn more about how they can improve their craft and upskill — but they do an excellent job in all things paid advertising, and deliver their service with a friendly trustworthiness that make them very unique.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Symmetry Companies

Describe what your company does in a single sentence.

We are a residential, luxury community real estate developer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Megethos to accomplish?

• Build brand awareness through digital marketing
• Generate leads through digital marketing

SOLUTION

How did you find Megethos?

Referral

Why did you select Megethos over others?

Referred to me

How many teammates from Megethos were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Megethos worked with our team on search ads, programmatic ads, paid social media ads, and landing page development. They were helpful throughout the strategy development, the management of the ads, and the reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A paid social media campaign that we ran with Megethos early on in the year was highly successful. Our overall social media traffic increased significantly and we saw an overall lift in website traffic during that time. Additionally, we were able to generate a decent amount of leads at a lower cost per lead than our standard forms of advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Coree was an incredible project manager. We received an email recap at the end of every meeting, outlining deliverables and action items. They followed through with their action items in a timely manner, and were, for the most part, responsive if additional requests or issues arose.

What was your primary form of communication with Megethos?

Virtual Meeting

What did you find most impressive or unique about this company?

Their communication is solid, and it's fun working with them.

Are there any areas for improvement or something Megethos could have done differently?

The landing page design could probably use a bit of a refresh.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of marketing at Beacon Specialized Living Services. We provide various services for people with mental and developmental disabilities, including crisis respite care programs and specialized care for adults and children.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

Our marketing department started out small. We recognized the need for a professional agency to make sure we were doing the right things to set ourselves up for success as we continued to scale up the business. 

SOLUTION

What was the scope of their involvement?

Initially, we had a couple of discovery calls to determine our needs. After that, Megethos helped me develop a plan scaled to our budget. 

Since then, they’ve helped us ensure our Google Analytics platform works correctly and efficiently. They’ve migrated us from Google Analytics Universal to Google Analytics 4, which is mandatory in 2023. Moreover, the team has optimized our keywords, bidding strategy, and Microsoft and Bing strategy, aiming to get our branding out there and on social media via Facebook and Instagram. 

On top of that, their members have audited our website’s UX to find improvements for our users. After every quarter, we reevaluate our goals and where we want to go to continue spreading our branding. They continue creating ads and managing our digital marketing strategies. 

What is the team composition?

We work with four people, including Daniel (Paid Media Analyst) and Adam (Paid Media Services Manager). 

How did you come to work with Megethos?

Megethos’ president contacted me via a cold call and told me about the services they could provide and how they could help improve our business. This worked well with my business strategy and goals, so we engaged them. 

How much have you invested with them?

We pay them $3,000 per month on top of the $2,500 charged for the UX audit. 

What is the status of this engagement?

We started working together in July 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve effectively doubled the number of user sessions on our company website since partnering with Megethos. Aside from that, we’ve introduced our marketing to new platforms. We’re now on Google, Facebook, Instagram, and Bing — we’ve seen exponential growth. 

Our company continues to see more and more conversions every month using Bing even with a limited budget. Overall, Megethos has driven our cost per lead down while getting more conversions — the cost is going down, but the number of conversions is going up. 

How did Megethos perform from a project management standpoint?

Megethos’ members are friendly and provide timely services. They’re always transparent about what they’re working on; they create strategies in-house and convey them to me. We have biweekly meetings to ensure we’re on track and continue to advance to our goals. Moreover, their resources are communicative. 

In terms of tools, we use Google Spreadsheets, Analytics, and Data Studio to present and discuss results. We also use Google Ads, Bing Ads, and Facebook Insights. 

What did you find most impressive about them?

Their responsiveness is impressive. They always get back to me within 12–18 hours, and we’re typically either on schedule or ahead of schedule in our campaigns. 

Are there any areas they could improve?

They need to improve their expertise on Facebook and Instagram. For context, we’ve run into some issues. Our team at Beacon manages over a dozen social handles, some of which are legacy pages. Megethos has helped me consolidate all of our social assets under one business account umbrella. Their technical expertise in that regard has been lacking. 

Nonetheless, I’m still satisfied with their strategic vision for what we want to accomplish. 

Do you have any advice for potential customers?

Have your goals upfront and your materials ready, and they’ll do what they can to reach your vision.

BACKGROUND

Please describe your company and your position there.

Marketing Director for a software company selling library management, collections management and knowledge management systems to Libraries, Archives and Museums.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos, and what were your goals?

Megethos was hired a couple of years ago, to drive highly qualified lead volume with a paid media strategy and campaigns for us across the platforms of Google, Bing, LinkedIn and Capterra.

SOLUTION

How did you select this vendor and what were the deciding factors?

We viewed a number of candidates and they made the best presentation and most through report about what they could do for us and the type of ROI we would get.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Their strategy was to launch one top of the funnel platform (LinkedIn) where they educate their audience by promoting downloadable ebooks. The goal of promoting these ebooks is to reach qualified prospecting and retargeting audiences in hopes they come back and convert through their more bottom of funnel channels.

They integrate these leads with HubSpot to make sure they are followed up appropriately by the Lucidea sales team. On Google & Bing, they target high intent keywords around Lucidea’s services including:

• Archives collections
• Integrated Library
• Museum Collections
• Knowledge Management solutions

These ads land on custom built landing pages and custom forms that are highly relevant to their keyword targeting to increase conversion rate through audience relevance. On Google, they run Brand and Competitor campaigns. Brand campaigns target Lucidea keywords, capitalizing on a high intent audience that is already familiar with Lucidea through different channels or platforms. Brand campaigns also help prevent competitors conquesting on their keywords by driving up their CPC’s.

Capterra is a specific software selection ad platform and therefore one of their higher intent channels for their paid ads. On Capterra, they target users with service category listings/reviews, who are specifically looking for software solutions and therefore get the very bottom of funnel leads from this platform. To reach their goals, Megethos continuously performs search term mining, keyword bid adjustments, creates new campaigns, updates ad copy, and creates weekly status reports.

In terms of budget allocation, their strategy is to allocate a significant amount of the budget towards higher intent platforms (Google, Bing & Capterra) in hopes those have a better chance of turning into qualified opportunities and eventually closed deals for Lucidea. Meanwhile, they are building Lucidea’s brand awareness and retargeting pool through efforts on LinkedIn.

How many resources from the vendor's team worked with you, and what were their positions?

Three project managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Year to date in 2022 (as of Dec. 13th) the campaigns generated 793 leads for Lucidea, well below their pre-planned goals. In comparison to 2021, lead volume increased by 23% and cost per conversion decreased by 32%.

How effective was the workflow between your team and theirs?

Very effective. We weekly received update reports and meet once a month to go over performance, ROI and new campaign strategies.

What did you find most impressive or unique about this company?

They serve all our pay per click campaign management needs and make a significate contribution to our overall lead generation strategy.

Are there any areas for improvement or something they could have done differently?

No they adapted readily to our specialized industry

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a company that matches body donors to medical research educators all over the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We work in a death-related industry and have an active donor registry, so we work with people before and after passing. Therefore, we work with senior communities and their next of kin who are in a younger age group. We have eight local markets that we operate in, and we take donors in 35 additional states outside of that. 

The challenge was finding a partner with the expertise to get into those geo-specific levels of our lead generation and donor rates to ensure we were hitting our goals. Many providers only track how many leads we get and the cost per lead (CPL); we wanted someone to look more at the active donor rate.

SOLUTION

What was the scope of their involvement?

Megethos provides us with PPC and SEO services. First, we gave them information about what our business does, where we were at, and our goals. They run our paid advertising campaigns on Google and Bing, focusing on getting a lower cost per acquisition (CPA) of active donors in our local registry prior to passing. We provide the art for the ads, and they create everything else. We continuously brainstorm about the different campaigns. 

Additionally, Megethos partners with the provider who handles our website updates, and they work together on SEO, content optimization, and recommendations for increasing our website traffic and conversions. We collaborate on keyword research. 

What is the team composition?

Adam (Manager & Paid Media Services) is our main point of contact and handles a lot of the strategy. Janessa (Project Manager) does meeting preparation and follow-ups. Andrew (VP of Operations) and Megethos’ owner also work with us in the background. 

How did you come to work with Megethos?

I partnered with another service provider to build our website, and they referred us to Megethos. We went through a transition during the COVID-19 pandemic, where we ended up laying off our marketing team at the time. When we were recovering from that, we got the referral for Megethos. Since hiring for marketing can be difficult because there are many levels of expertise and tools, and we had struggled to find someone with expertise in paid advertising, finding Megethos was convenient for us. 

How much have you invested with them?

We’ve spent over $100,000. 

What is the status of this engagement?

This project started around April 2022, and the engagement is ongoing. Initially, we worked with them from March–September 2021, but then we hired an in-house resource. After we terminated that contract, we re-engaged Megethos, and we’ve been with them ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When we started working together, our CPL was about $100, and Megethos has helped bring that down to $65–$70. By balancing between Google and Bing and figuring out which market works best, they've also helped reduce our per active donor by 25%. Their work is continuously helping us get a better understanding of our market. 

As for the Megethos team, they hit the ground running. I can be hands-off because I trust that they get things done and make things easy, enabling me to check the numbers every other week. They go above and beyond and help us with things outside the project's scope. Moreover, they jumped right back in to do their analysis when we rehired them. While another provider might take offense that we ended our previous engagement, I appreciate that Megethos didn't react that way. 

How did Megethos perform from a project management standpoint?

I admire the way they stay ahead of things; they come to the meetings prepared, always review the data ahead of time, and provide meeting notes right after. They also offer us agendas the day before a meeting and weekly updates. 

They've built out a dashboard with auto-updates that I can access through Google Drive to see our ad spend by location and platform. We communicate via email and Zoom. If I send them a question between meetings, they're on it immediately. 

What did you find most impressive about them?

Megethos biggest strength is their subject matter expertise that doesn't just focus on ad spend. They can create strategies to move our budget around in different areas, such as optimization, TV ads, or over the top marketing. The team has a broad knowledge of things we can test that I wouldn't otherwise be able to come up with. 

We appreciate having someone bedding the scenes who knows much more about marketing and optimization than we do. Our team could only be a jack of all trades up to a certain point; we needed someone to help us get better, and Megethos gets things done for us.

Are there any areas they could improve?

I don't have constructive feedback; Adam is awesome and on top of everything. 

Do you have any advice for potential customers?

Communicate with them upfront about what you're looking for. At first, I was waiting for Megethos to give me the golden answer, which nobody has. Therefore, communicating what you need and your KPIs will get you further ahead quicker. Every market is a bit different, so the more information you can provide them, the better. If you can give the team age and demographic data, they can have a better strategy, drive down your costs, and improve your lead quality.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of an Air Ambulance provider. We perform long-range patient transports in Learjet aircraft outfitted as an airborne ICU to domestic and international locations. We also provide repatriation worldwide on commercial airlines.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos, and what were your goals?

We hired Megethos to take over our Google PPC. Our goals were to increase leads at a lower cost per conversion. We wanted to become more efficient and outsource the service to do so.

SOLUTION

How did you select this vendor and what were the deciding factors?

They reached out to us as they had experience doing PPC for a competitor, who they no longer were able to work with. We decided to use them because of that background knowledge and credibiltiy.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first looked at our current campaigns at the time and provided us with an audit and plans to improve. They then took over the PPC campaigns as well as improved tracking and landing page experiences. After the new campaigns were running smoothly they recommended expansions such as Bing.

How many people from the vendor's team worked with you, and what were their positions?

I work with 2-3 people. A project manager and analytics team member. Occasionally a director will be involved.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have improved our cost per conversion by 100% consistently exceeding our goals. We've increase user experience via the landing pages. They have improved tracking to identify leads more effectively. And we've more than doubled our revenue from our PPC leads. They provide weekly status as well as monthly calls to review campaigns and performance. A dashboard is provided for me to check in at any time, and they've accommodated platforms we're working with.

Describe their project management style, including communication tools and timeliness.

Their communication is very predictable and reliable. I get communication every week about the campaign and what they are doing and working on. Then every month we review it all together. Their style is laid back but effective. They're always responding to emails day of.

What did you find most impressive or unique about this company?

They're a start-up with qualified and smart people to do the job. They were unique to us because of their previous experience with the company in our industry. Not many people understand what our business is so that was a plus in terms of starting the campaigns quickly and efficiently right out of the gate.

Are there any areas for improvement or something they could have done differently?

I come to them with a lot of test information from Google, I wish they would be more proactive about informing me of Google/Bing updates before I hear the news myself.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for American Metal Roofs. We cover the entire lower peninsula of Michigan, selling and installing residential metal roofing. We’ve done Google Ads advertising for over ten years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We needed help with PPC services.

SOLUTION

What was the scope of their involvement?

Initially, we talked with Megethos on the phone, and they looked at the website. Right away, there were about half a dozen things that they could improve for us. They looked for ways to make our advertising more efficient, and we told them to make those changes immediately.

Megethos works on our Google and Bing ads. They’ve suggested things that no other PPC vendor has, and their suggestions make a lot of sense and are easy to change and update. Overall, they’ve refined our campaigns.

What is the team composition?

Our main contact is Adam (Senior Paid Media Analyst), but there’s a team working on the account. We’ve also spoken with Coree (Project Manager). He keeps us up to date via email and sends us reports on the account, while Adam is usually the one who talks with us during online meetings.

How did you come to work with Megethos?

I ran across an ad they’d placed and went into their website to look around. We had to make a change from our previous vendor. They were one of the three companies we talked to.

How much have you invested with them?

We’ve spent between $25,000–$50,000.

What is the status of this engagement?

We started working together in June 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The issuing rate is double competing vendors. Out of the leads that they poll, 30% of them have turned into appointments, when we used to hover around 15%. Now, we get much more out of the ledger that they deliver through Google Ads. Sales were over $100,000 in the last quarter, so not only are we able to issue more leads, but the leads are more responsive to our phone centers. The quality of the leads they deliver is better than other vendors we’ve worked with in the past.

How did Megethos perform from a project management standpoint?

Project management is excellent. We talk to them every two weeks and give a summary every week. Other vendors have let our budget get out of control in the past, but Megethos has been very sensitive to our selling seasons and using our money efficiently.

Overall, the contact and reporting have been regular. We don't use their dashboard as much, but the reports that explain what’s going on are our favorite part of working with them. They send out an email, and it’s very helpful.

What did you find most impressive about them?

They never miss a call and are very thorough in their communication. They provide a call schedule, and we go through it every time before the call. Adam usually deals with us, but Coree or other team members are also on the call. Then, they send a follow-up email with a list of the action items we talked about, which helps us remember if we owe them a report, a piece of content, or something else. They always follow up immediately, so we feel that they really listen to all the details.

Are there any areas they could improve?

Their dashboard is a little sketchy for us. They’ve changed it once or twice, so I’m not sure if the information is up to date. Usually, we go into the Google Ads account and look there. Other than that, there isn’t anything.

Do you have any advice for potential customers?

I’d encourage anyone to talk to them, listen to them, and look at how they handle things. However, I’d only suggest them to companies that are over $3 million in annual revenue. Their services are better suited for medium and large companies.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a packaging and containers manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We needed help with paid shopping ads.

SOLUTION

What was the scope of their involvement?

Megethos is helping us with digital marketing, which involves SEO and PPC with keyword research. They started by auditing our current campaign strategy to ensure that it was aligned with our products and the users we wanted to reach. In addition to that, we’ve given them plenty of information about our business to help them put out a strategy together, which has included Facebook and Google Ads.

What is the team composition?

We’ve been working with Jacob and Janessa; they are our day-to-day contacts.

How did you come to work with Megethos?

They reached out to us via email as part of their prospecting efforts. We did the due diligence researching their work, and their work seemed to be in line with ours, so we gave them a shot.

How much have you invested in them?

We’ve spent $50,000–$100,000 with them so far.

What is the status of this engagement?

We started working together in March 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been able to exceed our targets while maintaining our paid spending.

How did Megethos perform from a project management standpoint?

I’m pleased with their project management; they’re always on time, keep us updated, and communicate with us properly. Regarding tools, we use a custom Google data studio dashboard, Gmail, and phone calls to keep track of the process.

What did you find most impressive about them?

One of their strongest attributes is that they take the time to explain performance, metrics, and strategy in layman’s terms. They don’t try to confuse us with technical terms — their team breaks things down for us to understand clearly.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I’ve been really happy with their work.

Do you have any advice for potential customers?

Megethos is one of the good agencies to work with to avoid wasting money.