What were the results of the project?
When we first started, we always had a website, but a lot of our funds were going to print media. We were probably spending north of $300,000 a year in print media. Once we started really investing in our website, search engine optimization, and ranking high on Google, that really changed. We started really decreasing the amount of print media. We probably cut print media down to about $50,000. The amount of money that Atomic has been able to allow us to save, while getting more people on our website, was incredibly substantial.
As things continued to evolve, we were starting to become more dependent on Google AdWords. We've always kind of stayed ahead of the curve, so where we were spending $150,000 a year on Google AdWords, we're now spending $10,000 a year on Google AdWords. We're spending some on Facebook, but not even close to that amount. We're always staying ahead of the curve, and having the maximizing visibility while using fewer funds.
What differentiates Atomic Motion from others?
Number one, they back up what they say. Number two, the customer service is excellent. Number three, they just get it. They understand navigation and they understand search engine optimization. You meet with so many of these companies that say, "Oh, we'll rank you high on Google, and we'll do this and we'll do that," but, at the end of the day, they can't back it up because they don't fully understand how to do it. Atomic has always been ahead of the curve, and the results speak for themselves.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
No. I wouldn't say there's anything you can improve upon. I think it's just more of constantly staying up with the times – staying ahead of the curve so that when the next thing arises, we're there. They continue to come to us with the trend so that we're always ahead of the game and ahead of our competitors. They're already doing it, so as long as they continue to do it, then we'll be in good shape and be ahead of our competitors.