Atomic Motion

BACKGROUND

Please describe your company.

We are a leading property investment and property management firm, where we invest in high-rise buildings. We have a management arm that manages each individual property.

What is your role and responsibilities?

I am one of the principals

OPPORTUNITY / CHALLENGE

What was your goal for working with Atomic Motion?

We wanted to maximize our coverage on the advertising side with the least amount of cost. When we first initially went with Atomic, search engine optimization was a big thing at that time. It was developing the website as well as search engine optimization.

SOLUTION

Please describe the scope of their work.

Atomic essentially has created three or four of our websites, which includes any search engine optimization and any statistics on our website, such as how many unique visits and where they're coming from. They provided all of that service, and they provided the content management services as well. From an SEO perspective, they helped manage our Google AdWords.

They provided us with Web consulting. They provided us great consulting on navigation tools and on the best way to setup a website because they're big specialists in understanding navigation from a user perspective.

What was your process for selecting Atomic Motion?

We did a bid process to develop our website, with the SEO in mind, and they won the bid.

When did you begin working with Atomic Motion? Is it still ongoing?

Probably eight to 10 years ago. We are still engaged with Atomic Motion. I sign checks every month for their work.

RESULTS & FEEDBACK

What were the results of the project?

When we first started, we always had a website, but a lot of our funds were going to print media. We were probably spending north of $300,000 a year in print media. Once we started really investing in our website, search engine optimization, and ranking high on Google, that really changed. We started really decreasing the amount of print media. We probably cut print media down to about $50,000. The amount of money that Atomic has been able to allow us to save, while getting more people on our website, was incredibly substantial.

As things continued to evolve, we were starting to become more dependent on Google AdWords. We've always kind of stayed ahead of the curve, so where we were spending $150,000 a year on Google AdWords, we're now spending $10,000 a year on Google AdWords. We're spending some on Facebook, but not even close to that amount. We're always staying ahead of the curve, and having the maximizing visibility while using fewer funds.

What differentiates Atomic Motion from others?

Number one, they back up what they say. Number two, the customer service is excellent. Number three, they just get it. They understand navigation and they understand search engine optimization. You meet with so many of these companies that say, "Oh, we'll rank you high on Google, and we'll do this and we'll do that," but, at the end of the day, they can't back it up because they don't fully understand how to do it. Atomic has always been ahead of the curve, and the results speak for themselves.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No. I wouldn't say there's anything you can improve upon. I think it's just more of constantly staying up with the times – staying ahead of the curve so that when the next thing arises, we're there. They continue to come to us with the trend so that we're always ahead of the game and ahead of our competitors. They're already doing it, so as long as they continue to do it, then we'll be in good shape and be ahead of our competitors.