What was the scope of their involvement?
For this new image campaign, Astute helped us update a part of our brand guidelines. Initially, the team asked us a series of questions and we provided them with information about our company. We met several times to talk through what we wanted; language to not include, aspects that needed to be included. It was an informal process, but they had structure to it.
The first mark that Astute provided was unfortunate, and it had to be changed due to timing. The team had presented several options to choose from, and we picked one that everyone was happy with. Around two weeks later, we had to start the process again. The original mark was too closely tied to several things in the media.
The verbiage attached to the logo mark didn't change; we were completely happy with that.
What is the team dynamic?
I worked with Anna [Owner, President and Creative Director], as well as another person that did business development. Although she left towards the end of the process, she was great as well.
How did you come to work with Astute Communications?
We met Astute at an association meeting. There are other companies that can provide the same service, but after meeting Anna, we felt that she could give us the kind of perspective that we were trying to get. We are an almost 60-year-old company, and a lot of people have worked here for over 30 years. We wanted to honor everything that we have put together so far and keep a sense of tradition, without actually using the word tradition. We wanted to freshen up the language so it didn’t sound so old, and Astute was great with that.
How much have you invested in them?
We spent approximately $6,000 on this project.
What is the status of this engagement?
We worked with Astute on this project from July 2016 to December 2016