Creative Video Production Agency

Astral Studios is a leading television and video production company founded in 1991 in Johannesburg, South Africa. We specialize in the creation of quality video productions.

We can help you create excitement with 3D Animation and Motion Graphics. Our clients use the videos we create for a wide range of applications. These include online marketing, e-learning, and corporate communications. Video production can educate, entertain and engage staff, customers, and stakeholders.

Our specialty is 3D animation and Motion graphic design applicable to e-Learning course development. Our aim is to liven up training sessions with interactive learning through AR technology and well as 3D animation programming with Virtual Reality immersive experiences to deliver educational and informative content to ensure excitement and highly engaged trainees!

 
$1,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
1991
Show all +
Johannesburg, South Africa
headquarters
  • 43 Thembi Place, 15 Calderwood Road, Lonehill
    Johannesburg, GT 2191
    South Africa
other locations
  • South Africa

Portfolio

Key clients: 

ASCA

CSIR

Bidvest Group

Cadbury’s

Department of Trade and Industry

Eskom

FIFA

First National Bank

Human Sciences Research Council

Ladbrokes

L’oreal

Mercedes Benz Finance

Nike SA

Panasonic

Pepsico

RCI

SA Breweries

Safcor Panalpina

Southern Sun

Standard Bank

The Innovation Hub

TOTAL

Reviews

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Explainer Video for Travel Company

"Astral Studios is very efficient and completed the project quickly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
April 2018
Project summary: 

Astral Studios created a short explainer video. They were responsible for the ideation phase, animations, and voiceovers. 

The Reviewer
 
11 - 50 Employees
 
Johannesburg, South Africa
Leila Aube
Head of Sales & Business Development, Nextour
 
Verified
The Review
Feedback summary: 

The project was completed on time and satisfied both the internal team and the general public. As a partner, Astral Studios was highly effective, consistently checking in on the work and producing a quality video. Customers can expect a dedicated, easy partnership. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of sales and business development at Nextour.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Astral Studios?

We hired Astral Studios to create a short video explaining who we are and what our company does. 

SOLUTION

What was the scope of their involvement?

Astral Studios created our animated explainer video and did the voiceover services, as well. They came up with fabulous ideas and completed the project quickly.

What is the team composition?

My main point of contact was Irene (Owner, Astral Studios).

How did you come to work with Astral Studios?

After searching on Google and seeing their work, we were impressed with the work they'd done for other clients we knew. 

What is the status of this engagement?

We worked together in April 2018 and the project only took a few weeks to complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone we’ve shown the video to likes it. We’re pleased with their work, so we’re now in negotiations to do another project with them.

How did Astral Studios perform from a project management standpoint?

The project was very efficient—there was never any back and forth. Astral Studios generally got everything right on the first try. They gave us follow-up calls for progress updates and checked to see how everything went. We primarily communicated via email and phone calls. 

What did you find most impressive about them?

Astral Studios is very efficient and completed the project quickly. 

Are there any areas they could improve?

There are no areas for improvement; I was very impressed with their work.

Do you have any advice for potential customers?

They’re a great team to use and they’re always on the ball. Go with what they say because they’re experienced and always come up with great ideas.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were efficient.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They’re on top of the game. They always do their best.
  • 5.0 NPS
    Willing to refer
    I’d recommend anyone to them.

Animated Technical Videos for Tank Manufacturer

"They are friendly, open to ideas, and they listen to what we say."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2017 - Ongoing
Project summary: 

Astral Studios created informative and marketing animated videos of a mascot. They collaborated on scripts, added voiceovers, and published the videos to YouTube.

The Reviewer
 
11 - 50 Employees
 
Johannesburg, South Africa
Terence Stanley
Director, RotoTank
 
Verified
The Review
Feedback summary: 

The team’s marketing videos have improved brand recognition, while informative videos have helped customers use their products. Astral Studios communicates throughout the production process for feedback and iterations, and their deliverables have improved throughout the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of RotoTank. We are a tank manufacturer, and I mostly handle the marketing side.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Astral Studios?

We needed someone to help us with animated technical videos for our company.

SOLUTION

What was the scope of their involvement?

Our company has a mascot, Mr. RotoTank, and we wanted to animate him for YouTube. Astral Studios has created a mixture of informative and marketing videos for us. We wanted the videos to be fun for the kids but also informative for the adults. It was very difficult to produce because we were marketing to children and adults, but it worked out very well.

Because of the technical side of the business, we have to sit down and have meetings with them face to face and then hash out what the script is going to be. They send us a script upfront and a guideline of what they think, and from there, we will sit down in those meetings and make changes and talk about what needs to be changed and how it is going to be changed. They are quite knowledgeable with all of that. Additionally, they did all the voiceovers for us. We use the same voiceover artist for Mr. RotoTank. We use one voice for the informative side, and then Mr. RotoTank will talk as well. We still have another seven videos that we will be working with them on.

What is the team composition?

We deal with three people directly when working on a video. Irene (Executive Producer, Astral Studios) has been our main point of contact through the various projects we have done.

How did you come to work with Astral Studios?

In South Africa, they have a reputation for being the best. There aren’t many vendors in the country offering the same services, so we would have had to hire people overseas which can be difficult when doing videos and animations. The cities in South Africa are far apart, and it is difficult to travel here, so we really wanted to deal with someone in Johannesburg so that we could access them quickly and easily. Access to in-person meetings was important to us.

Astral Studios was the obvious choice. Their other videos and animations are very professional. A lot of their animations are quite realistic, which is what we were looking for. We really wanted to be able to get our character across.

What is the status of this engagement?

We began working with them in February 2017, and it is an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos have been very successful so far and we are getting a lot of mileage out of them. They’re helping us break into the market and customers are remembering our name because of Mr. RotoTank and because we have given a character to our business. People are remembering it a lot more easily.

On the technical side, it is very difficult for us to explain how to install our products. Having a fun video which helps with installation speaks volumes. It is so difficult to put technical things into a manual, so having that visual side in a video has been helpful.

How did Astral Studios perform from a project management standpoint?

I think they do well. There have been one or two times when they have been a bit slow or they have had other projects that have come up and they put ours on the backburner a little bit. In general, they have been good. We haven’t had a problem and we will carry on working with them.

They have a system that allows us to see the progress as they are working. They give us a code, and they will update the process every couple of days. If we see something isn’t going the way we want it to, we can contact them and bring it to their attention.

In the early stages of the video, they will send us the script and we can see any changes we have made from their original ideas. Once we sign off on the script, they start doing the animation. The early videos were more difficult because they didn’t really know what we wanted. We had the idea in our mind and trying to get it across was very difficult. Now that we have done a couple of videos, it has become a lot easier for Astral Studios as they’ve come to understand our business. That is one of the main reasons we will stay with them.

What did you find most impressive about them?

They are friendly, open to ideas, and they listen to what we say. They aren’t pushy, and they do what we ask them to do.

Are there any areas they could improve?

They have to stick to their quote. They need to hone the quote a little bit better and try to get as close to the exact figure from day one.

Do you have any advice for potential customers?

The initial understandings regarding the video are very important. It is important that they understand what you want. You both have to be on the same page with what your needs and requirements are. Keep an eye on the project from day one.

Don’t wait too long before you check what is happening in the project. In the early stages, we didn’t really know what was going on, and when all the updates came through, we realized we didn’t like the results. Ask them to send updates as often as possible so that you can keep an eye on your project. That way, if something is going wrong, you can catch it in the early stages. The key to the project is to get those updates as often as possible.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple Corporate Videos for Skills Development Institution

"They were fully committed to the project, and they went to great lengths to fulfill our objectives."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2016
Project summary: 

Astral Studios produced multiple videos that showcase corporate achievements and highlight key messages from a range of sectors. Their services included script writing, shooting, editing, and delivery. 

The Reviewer
 
51- 200 Employees
 
Cape Town, South Africa
Marketing & Communications Manager, Skills Development Institution
 
Verified
The Review
Feedback summary: 

Working within tight deadlines, Astral Studios produced high quality, engaging multimedia content. Internal stakeholders have received positive feedback from the videos’ audience. Astral Studios built a professional relationship based on open communication and accessibility. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications manager for a leading education and training authority.  We operate within five different subsectors, including telecom, IT, print and digital advertising, and electronics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Astral Studios?

We wanted Astral Studios to assist us in producing a corporate video that would provide an overview of our organization, show how we assist South Africans, and highlight some of our programs. It would provide developments and updates, establish our sector profile, and also profile our stakeholders and beneficiaries. 

We wanted to promote skills development in our subsectors and communicate the strategic imperatives of our stakeholders. The messaging would speak to enhancing partnership development and maintaining stakeholder relationships. The video would also support and leverage our brand reputation.

SOLUTION

What was the scope of their involvement?

They were responsible for the production of various videos, including scripting, shooting, editing, postproduction, and delivery. Each of our target audiences had their own training providers and employers, and we wanted to share each perspective.

We gave Astral Studios a list of our requirements and then specified our objectives to the team. Then they provided the treatment and wrote scripting. We facilitated the interviews and site visits for the location shoots. 

The project included creating four different videos for different sectors. These were from the perspective of a training provider, an employer, a beneficiary, and of a center of excellence. Within the videos, we addressed absorption rates and whether learners had attained the right skills for job placement. 

There was another segmented video that did an overview of our corporate structure. This video featured a message from our CEO, board chairman, executive management, and CEOs from our center of excellence. They also produced a full 20-25 minute film. 

What is the team composition?

Astral Studios was well equipped for our project—there were quite a few team members involved. They had a field crew comprised of a director, producer, cameramen, and assistants. 

How did you come to work with Astral Studios?

Our video required a service provider with the right experience. Astral Studios stood out in terms of professionalism, creative ability, and previous corporate video production experience. We also reviewed Astral Studios’ cost. Their ability to meet deadlines was important as well, given that our project had a very tight timeline. 

What is the status of this engagement?

We started working with Astral Studios in October 2016, and they produced the video in two weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project got positive feedback—it was phenomenal. The videos were created meticulously with great use of graphics and good editing.

The content allowed us to showcase our success stories instead of using an annual report to explain them. This method of visual communication had a higher impact than written reports. People are able to actually hear from the beneficiaries, which increases our credibility and allows us to promote our programs.

How did Astral Studios perform from a project management standpoint?

Their performance was exceptional, and they met stringent deadlines to deliver the project on time. Astral Studios managed the project in a professional, efficient manner. They were fully committed to the project, and they went to great lengths to fulfill our objectives.

I appreciated their openness and accessibility. Their communication was responsive and they kept us abreast of the status of the project. We used email and phone calls to communicate from the morning until late in the evening.

What did you find most impressive about them?

They are very innovative; they try to remain relevant in the information age. They also had great relationship-building skills. It wasn’t a matter of producing a one-off service won through a competitive bid. Instead, we built an ongoing relationship. We’re still able to engage them whenever needed.

Are there any areas they could improve?

I didn’t have any complaints while working with them.

Do you have any advice for future clients of theirs?

It’s important to start with a detailed brief and create open lines of communication. This way, both parties will be on the same page if a challenge arises. Constant feedback is essential to the success of any project.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They offer good value for money, but we had a limited budget.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple Animated Videos for Chemical Manufacturing

"They were professional and personable—we felt like a part of their team, not just another customer."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Feb. 2017
Project summary: 

Astral Studios provided video production services for multiple projects. They created the animations, supported script-writing efforts, and handled the creation from pre- to post-production. This review was updated by the client on October 17th, 2019.

The Reviewer
 
11-50 Employees
 
Potchefstroom, South Africa
Commercial Manager, Chemical Manufacturer
 
Verified
The Review
Feedback summary: 

The videos have successfully helped spread awareness about the highlighted concepts. Astral Studios emphasized the relationship between the teams, ensuring all requirements were satisfied and were flexible about requested changes. Their support and expertise ensured a successful engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the commercial manager of a South African company that manufactures chemicals for various industries. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Astral Studios?

We were participating in an agricultural exhibition and needed to visualize our idea. We were struggling to convey our concept without a video, so we hired Astral Studios to help create the animations.

SOLUTION

What was the scope of their involvement?

Astral Studios handled everything from start to finish. Irene (Executive Producer, Astral Studios) spent time working to understand the concept before production began.

Our team created the script, working with a specialist in the topic to explain the ideas in plain language. Irene then communicated the ideas to her graphic design teammates. Throughout the process, we were able to view and request changes.

Astral Studios created two videos for us, of which one was more focused on a specific audience regarding technical aspects and chemical reactions (processes) within crops and how our products can provide aid thereto.

What is the team composition?

I mostly worked with Irene, who was the liaison with the team. There were 1–2 other people from Astral who got in touch with us, including on the payments side. They also supplied voiceover artists.

How did you come to work with Astral Studios?

After researching a few South African companies, Astral Studios caught the attention of our company's director. We looked at their portfolio, communicated through email and phone, and provided Irene with our outline before selecting them.  

How much have you invested with them?

We spent $20,000.

What is the status of this engagement?

We worked with Astral Studios between October 2016–February 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It is difficult to quantify success, but the videos helped spread awareness of our products and services, which was the message we wanted to convey.  Following the exhibition in Cape Town, the Western Cape experienced a severe drought, which had a negative impact in general on sales of micronutrients and fertilizer products in that province.  

We will use the videos again for another exhibition this year, after which we intend to update the content.

How did Astral Studios perform from a project management standpoint?

They were very conscientious and got back to us swiftly after we asked for changes. Their processes and timing can be described as being effective.  Their graphics skills and field expertise were impressive. Any time I had an inquiry, they treated me as though I was their priority and made us feel like we were their only customer. They adequately delivered on their promises.  Even once we stopped working together after the exhibition, Irene still followed up with us to check in.

What did you find most impressive about them?

They were professional and personable—we felt like a part of their team, not just another customer.

Are there any areas they could improve?

At this point, there’s nothing they could have improved on for the purpose we contracted them for. 

Do you have any advice for future clients of theirs?

Give Astral Studios a broad outline of your needs. If you allow them to visit your company, they’ll get a better feel for your team and work. Once they understand the culture and core values of your business, they’ll be able to relay that into an exceptional animation.  

Updated Review

This review was updated on October 17th, 2019, by the client. New content is below.

BACKGROUND 

Introduce your business and what you do there.

I’m the commercial manager of a South African company that manufactures chemicals for various industries. I am also involved in one of the sister companies, of which its scope of business is the rental of mobile coating plants for agricultural use.

I oversee the rental agreements between the company and the customer as well as marketing concepts (designs, advertisements, etc).  

OPPORTUNITY / CHALLENGE 

What challenge were you trying to address with Astral Studios?

For this project, we decided on digital (social) media platforms as the direct marketing channel. We wanted to introduce our equipment, which is a first for the South African market and needed a video to draw attention to what we offer.

Our request to Astral was for two videos—one for the South African market and one for the African market. As we were once again participating in an Agricultural Exhibition, we needed to be able to use the videos for the (1) Exhibition as well as for (2) Digital marketing.

SOLUTION 

What was the scope of their involvement?

Astral Studios handled everything from start to finish. We created the draft script, which Irene (Executive Producer, Astral Studios) tweaked to make it more suitable. Throughout the process, we were able to view and request changes.

Astral’s work included:

  • Scriptwriting and arrangement, pre-production, research, conceptualizing, and storyboarding
  • Arranging for a voice-over artist as well as recording and editing
  • One day’s filming on site
  • Providing background music and sound effects
  • Sourcing of background images and transfers to compatible formats
  • Digital offline and online editing, graphics and tilting.
  • 3D Animation and modeling
  • Scene development, production management, production coordination, and web conversions

What was the overall project size?

RSA video:

  • 1 x RSA video (2.15 minutes)
  • 1 x RSA commercial version (40 sec)
  • 1 x RSA commercial version (12 sec)

Africa video:

  • 1 x Africa video (2:15 minutes)
  • 1 x Africa commercial version (40 sec)
  • 1 x Africa commercial version (12 sec)

The 2:15-minute versions are the full videos; the 12- and 40-second versions are only snippets of the full version, for digital marketing purposes.

What is the team composition?

We worked mostly with Irene and Mike (Director, Astral Studios). Irene managed their film crew when they came through to our premises for filming.

How did you come to work with Astral Studios again?

As Astral Studios are already familiar with our agricultural chemicals and we have experience of their quality of work, the choice was obvious to involve them in this project. 

How much have you invested with them for this project?

We spent $25,000 on this project.

What were the start and end dates of this engagement?

The project started on July 9th and ended on August 27th, 2019. They met the deadline we indicated as being the second week in September (to be in time for the Exhibition).

RESULTS & FEEDBACK 

What evidence can you share that demonstrates the impact of the engagement/ to showcase the results of the work done?

As our product serves only a niche market, it is difficult to quantify success at this early stage.

The Exhibition was a success in that the video definitely drew attention and led to us receiving many compliments for being creative and well put together, as well as explaining the concepts clearly.

With the Exhibition, our focus was more on the chemicals we sell. But the message was delivered that both companies work together: one supplying innovative chemistry (products) and the other innovative technology (mobile coating plant).

Following the Exhibition, which ended on October 4th, the consultants running our digital marketing campaign began using the videos on our social platforms. We will be reviewing the results with them this month and will make changes to the strategy if necessary.

To date we’ve had already had a few enquiries, which we see as a positive result. Again, it is important to emphasize that the message the video spreads is only relevant for a relatively small portion of the South African population.

How did Astral Studios perform from a project management standpoint?

As our previous experience with them, they were very conscientious and responded swiftly after any inquiries from our side.

Their processes and timing can be described as being effective. Their graphics skills and field expertise were impressive. They adequately delivered on their promises.

Irene still checks in for a chat every now and then, even after completing our project(s).

What did you find most impressive about them?

They deliver a product and service of world-class quality.

Are there any areas they could improve?

At this point, there’s nothing they could have improved on for the purpose we contracted them for.

Do you have any advice for future clients of theirs?

Give Astral Studios a broad outline of your needs. If you allow them to visit your company, they’ll get a better feel for your team and work. Once they understand the culture and core values of your business, they’ll be able to relay that into an exceptional animation/end product.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    Their cost estimates were spot-on
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Technical Explainer Video for Civil Society Coalition

"Rather than rushing to get the job done, the team took the time to get the messaging right."

Quality: 
4.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Aug. 2018 - Feb. 2019
Project summary: 

Astral Studios managed the pre- and post-production processes of an explainer video. The team communicated dry digital migration content through audiovisual media to engage a wide audience.

The Reviewer
 
11 - 50 Employees
 
Johannesburg, South Africa
Duduetsang Makuse
National Coordinator, SOS Coalition
 
Verified
The Review
Feedback summary: 

Astral Studios produced interesting videos that accurately simplified complex technical information. Adapting to changing content, the team was flexible throughout the production process. Their diligence assured a productive collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the national coordinator for a civil society called SOS Coalition.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Astral Studios?

As a complex subject, we needed someone to make a video that could simply explain digital migration to a wider audience. We weren’t satisfied with the deliverable we got from a previous vendor, so we needed a partner who could manage the dry nature of government-directed content.

SOLUTION

What was the scope of their involvement?

Astral Studios directed the entirety of the pre- and post-production processes of the explainer video. They translated the digital migration content we provided into audiovisual media for a broad audience.

What is the team composition?

We worked directly with Irene (Executive Producer, Astral Studios) and Mike (Creative Director and Producer, Astral Studios). There was also a floor manager who worked on the project. They were flexible in terms of the staff members that would be assigned to us. 

How did you come to work with Astral Studios?

We’d seen their other work, specifically the videos for government departments and other organizations. They didn’t oversimply or overcomplicate the information, which is what we needed.

How much have you invested with them?

The project cost between $75,000–$80,000.

What is the status of this engagement?

We worked together from August 2018-January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re satisfied with the deliverables. We were worried about miscommunication on the project specifications, but everything went well.

How did Astral Studios perform from a project management standpoint?

We communicated in person, on the phone, and over email. Despite the long planning process because we were relying on government reports, Astral Studios remained flexible. From pre-planning to post-production, the team was diligent.

What did you find most impressive about them?

Rather than rushing to get the job done, the team took the time to get the messaging right. We came to them with a highly technical subject matter which Astral Studios made sure they understood.

Are there any areas they could improve?

No, everything went well.

Do you have any advice for future clients of theirs?

Understand Astral Studios will not be the domain expert. If the content is explained well, there won’t be any problems.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Technical Education Videos & Infographics for Research Group

"...Astral Studios’ patience stood out most to me."

Quality: 
4.0
Schedule: 
3.5
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - June 2017
Project summary: 

Astral Studios created 12 videos and infographics to explain best practices to operate industrial systems. They led end-to-end video production—from brainstorming to script-writing to onsite filming.

The Reviewer
 
1,001 - 5,000 Employees
 
Pretoria, South Africa
Project Manager, Technology Research Organization
 
Verified
The Review
Feedback summary: 

The videos met all requirements and received praise from all stakeholders, leading to more work for Astral Studios. The team delivers high-quality, engaging video production work at fair prices. The project ran smoothly because of their diligence, independence, and proactive approach.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager for a technology research organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Astral Studios?

We needed a company to develop 12 videos and infographics to use in meetings with companies, conferences, and workshops.

SOLUTION

What was the scope of their involvement?

Astral Studios developed technical educational videos to communicate different types of industrial systems. For instance, there’s a video that tells a story of what a compressed air system is and how one can use it efficiently and effectively. We wanted companies to use them in training their operators for that particular system. The videos would help them understand how to operate the systems as effectively and efficiently as possible.

The systems and information we wanted to communicate were a bit difficult even for us. We wanted to convey the information to machine operators with basic education and years of experience in working machine in less-than-optimal ways. The information needed to be as simple as possible and to hold up to pushback. 

As a result, we met with Astral Studios multiple times to brainstorm and explain what each system does. We helped articulate the mechanical engineering part so that they could translate it into the right wording. After we gave Astral Studios the information, they refined and fine-tuned it into a communicative story. They formulated a storyboard and a proper script. Then they went back, reworded and rethought what we’ve said, and sent us back a draft explaining how they think it can fit in our video or infographic.

The videos include a bit of infographic animation. Some were filmed on site at factories with specific systems and processes. Astral Studios kept the project largely in-house, providing team members to write the script and record footage on location.

What is the team composition?

We communicated mainly with Irene (Executive Producer/Owner, Astral Studios), Mike (Creative Director, Astral Studios), and one other person. Irene was our main point of contact.

How did you come to work with Astral Studios?

We’re a government institution. Our tenders advertise on the government portal in South Africa, and everyone has access to them. Our government is trying to streamline all the tendering systems, so they appear on the Department of Trade and Industry tender portal. Astral Studios applied and won the bid—they met the criteria that we wanted.

How much have you invested with them?

We spent between $50,000–$199,999.

What is the status of this engagement?

We worked together from June 2016–June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Astral Studios delivered educational videos that engaged with our target audience and helped guide them toward better practices with systems. After continuous requests from companies to revisit our videos, we’ve uploaded the videos to YouTube for them to easily access and incorporate into training programs. We still use Astral Studios on an as-needed basis.

How did Astral Studios perform from a project management standpoint?

Their project management was excellent. We divided the project into 12 phases, each month being a phase. Even when we weren’t answering their emails, Astral Studios carried on working. At one point, it was a bit tough for us because we lost some of our staff members, but they went the extra mile to gather the information.

We communicated over email. We used to have monthly meetings. If we couldn’t have a personal meeting, we used Skype. In terms of viewing work in progress, they shared a link with us in our Dropbox before a meeting. We’d look at it and be able to give meaningful feedback.  

What did you find most impressive about them?

Their script-writing was creative, but Astral Studios’ patience stood out most to me. We’d been thinking about doing this project for quite some time, but we only got it off the ground because Astral Studios was able to run with it without waiting for us. They encouraged us to take it seriously and get it finished.

Are there any areas they could improve?

Astral Studios does more commercial type work, but they learned our side as we went along. They didn’t have somebody with the expertise for our more technical and industrial field.

Do you have any advice for potential customers?

Give them what you want them to do to start to with, and Astral Studios will be good to go.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
    The deliverables sometimes arrived late because we hadn’t given Astral Studios the information they needed.
  • 3.5 Cost
    Value / within estimates
    Astral Studios gave us good quality work, but in some instances, I would have liked their costs to be lower.
  • 4.0 Quality
    Service & deliverables
    My clients and I are happy with the product they delivered.
  • 5.0 NPS
    Willing to refer
    I’d definitely recommend Astral Studios. They made my work easy.