This review was updated on October 17th, 2019, by the client. New content is below.
Introduce your business and what you do there.
I’m the commercial manager of a South African company that manufactures chemicals for various industries. I am also involved in one of the sister companies, of which its scope of business is the rental of mobile coating plants for agricultural use.
I oversee the rental agreements between the company and the customer as well as marketing concepts (designs, advertisements, etc).
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Astral Studios?
For this project, we decided on digital (social) media platforms as the direct marketing channel. We wanted to introduce our equipment, which is a first for the South African market and needed a video to draw attention to what we offer.
Our request to Astral was for two videos—one for the South African market and one for the African market. As we were once again participating in an Agricultural Exhibition, we needed to be able to use the videos for the (1) Exhibition as well as for (2) Digital marketing.
What was the scope of their involvement?
Astral Studios handled everything from start to finish. We created the draft script, which Irene (Executive Producer, Astral Studios) tweaked to make it more suitable. Throughout the process, we were able to view and request changes.
Astral’s work included:
- Scriptwriting and arrangement, pre-production, research, conceptualizing, and storyboarding
- Arranging for a voice-over artist as well as recording and editing
- One day’s filming on site
- Providing background music and sound effects
- Sourcing of background images and transfers to compatible formats
- Digital offline and online editing, graphics and tilting.
- 3D Animation and modeling
- Scene development, production management, production coordination, and web conversions
What was the overall project size?
- 1 x RSA video (2.15 minutes)
- 1 x RSA commercial version (40 sec)
- 1 x RSA commercial version (12 sec)
- 1 x Africa video (2:15 minutes)
- 1 x Africa commercial version (40 sec)
- 1 x Africa commercial version (12 sec)
The 2:15-minute versions are the full videos; the 12- and 40-second versions are only snippets of the full version, for digital marketing purposes.
What is the team composition?
We worked mostly with Irene and Mike (Director, Astral Studios). Irene managed their film crew when they came through to our premises for filming.
How did you come to work with Astral Studios again?
As Astral Studios are already familiar with our agricultural chemicals and we have experience of their quality of work, the choice was obvious to involve them in this project.
How much have you invested with them for this project?
We spent $25,000 on this project.
What were the start and end dates of this engagement?
The project started on July 9th and ended on August 27th, 2019. They met the deadline we indicated as being the second week in September (to be in time for the Exhibition).
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement/ to showcase the results of the work done?
As our product serves only a niche market, it is difficult to quantify success at this early stage.
The Exhibition was a success in that the video definitely drew attention and led to us receiving many compliments for being creative and well put together, as well as explaining the concepts clearly.
With the Exhibition, our focus was more on the chemicals we sell. But the message was delivered that both companies work together: one supplying innovative chemistry (products) and the other innovative technology (mobile coating plant).
Following the Exhibition, which ended on October 4th, the consultants running our digital marketing campaign began using the videos on our social platforms. We will be reviewing the results with them this month and will make changes to the strategy if necessary.
To date we’ve had already had a few enquiries, which we see as a positive result. Again, it is important to emphasize that the message the video spreads is only relevant for a relatively small portion of the South African population.
How did Astral Studios perform from a project management standpoint?
As our previous experience with them, they were very conscientious and responded swiftly after any inquiries from our side.
Their processes and timing can be described as being effective. Their graphics skills and field expertise were impressive. They adequately delivered on their promises.
Irene still checks in for a chat every now and then, even after completing our project(s).
What did you find most impressive about them?
They deliver a product and service of world-class quality.
Are there any areas they could improve?
At this point, there’s nothing they could have improved on for the purpose we contracted them for.
Do you have any advice for future clients of theirs?
Give Astral Studios a broad outline of your needs. If you allow them to visit your company, they’ll get a better feel for your team and work. Once they understand the culture and core values of your business, they’ll be able to relay that into an exceptional animation/end product.