What are the results of the project, and are there any statistics or metrics you can share?
The project was very well received and won an internal award for excellence for its part in the Small Business Festival digital project. The campaign accounted for 30% of our web traffic during this period, versus our projected KPI [key performance indicator] of 10–15%. It beat all the projected KPIs.
The website received praise from stakeholders, including a rare review from a government minister. No customer survey has been run at this point, but the campaign received a lot of social media shares, far outstripping our other campaigns up to that point.
For the few months the campaign was running, it was often brought up in conversations when referring to “good government web projects” and received praise from skeptical management. Good government web projects are quite hard to come by, so this was an excellent outcome and buy-in from internal stakeholders with sway to approve future projects.
How did Assemblo perform from a project management standpoint?
Assemblo was friendly and helpful. They were given the near impossible task of coding the website in two weeks (due to government approval processes and the fight it took to get to payment) and were able to do this. Frequent communication was necessary to clarify design aspects and to make on-the-fly changes, all inside the complicated government procurement and approvals process.
What distinguishes Assemblo from other providers?
They’re able to take initiative to fill in the gaps that we wouldn’t think about and to work towards a tough deadline.
They did not get upset even though government projects can be tedious, which was commendable. This is pretty rare from a government supplier. Usually, they aren’t quite as kind or will charge us gratuity for the trouble. It is refreshing to have a supplier that understands we’re not trying to be troublesome on purpose, but the public pressure means we have deeper processes that take more time.
Is there anything Assemblo could have improved or done differently?
No, we have had nothing but a positive experience.