Assemblo is a full service Digital Marketing Agency based in Melbourne, Victoria.Get more out of your marketing with Assemblo.
We've helped a wide range of retailers, financial & business advisers, councils and government and other SMEs take control of their marketing and get great results on and offline.
Drop us a line and let's have a chat about how we can help you.
- Camberwell Traders Association
- Elsternwick Traders Association
- CMA Ecocycle
- Future Estate Property Group
- LDB Group - Accountants and Business Advisory
- State Government Victoria
- Small Business Victoria
- City of Yarra
- City of Port Phillip
"Assemblo was friendly and helpful."
Assemblo created a government website by providing full-stack services, assisting from early design consultation to final implementation. They now conduct hosting and maintenance to promote functionality.
"Assemblo was friendly and helpful."
May 16, 2017
The site finished within the aggressive timeline and surpassed all KPIs, accounting for 30% of web traffic at the time. Assemblo’s initiative in bridging original design gaps and ability to meet complicated requirements contribute to a productive collaboration.
The client submitted this review online.
Please describe your organization.
I am the Digital Marketing Officer in the Small Business Victoria branch of the State Government of Victoria, Australia. I manage marketing campaigns and projects of a digital nature.
What business challenge were you trying to address with Assemblo?
We were trying to outsource the coding of a website. We wanted to build an ongoing relationship with the chosen agency to consult and build future websites. Small Business Victoria does not have the in-house capability to build websites.
Please describe the scope of the work and Assemblo’s involvement in greater detail.
They were tasked with turning a design into a working website. Through consultation, they needed to create a solution that could be achieved in the time and budget constraints typical of government campaigns. They consulted in the design phase, filled in the gaps with their own initiative, and then built the site. They also provide web hosting and ongoing support.
They were consulting during the planning phase through to implementation, which is important in government campaigns since we seek outside opinions to make tactical decisions.
How did you come to work with Assemblo?
I had previously worked with Assemblo at a prior company and had invited them to be part of the process. They were selected based on their prior work portfolio and the solution they pitched to our idea.
Could you provide a sense of the size of this initiative in financial terms?
Small Business Victoria’s digital engagement budget is quite sizeable, running in the millions. For this type of project, we usually expect a range from $10,000–$50,000 per campaign, plus ongoing costs.
What is the status of this engagement?
The first project with Assemblo was started last year in June of 2016 and concluded in September of 2016. A follow-up project took place in January of 2017, and there are two more projects in the pipeline for June through December of 2017. Our ongoing retainer for services is per financial year from July to June.
What are the results of the project, and are there any statistics or metrics you can share?
The project was very well received and won an internal award for excellence for its part in the Small Business Festival digital project. The campaign accounted for 30% of our web traffic during this period, versus our projected KPI [key performance indicator] of 10–15%. It beat all the projected KPIs.
The website received praise from stakeholders, including a rare review from a government minister. No customer survey has been run at this point, but the campaign received a lot of social media shares, far outstripping our other campaigns up to that point.
For the few months the campaign was running, it was often brought up in conversations when referring to “good government web projects” and received praise from skeptical management. Good government web projects are quite hard to come by, so this was an excellent outcome and buy-in from internal stakeholders with sway to approve future projects.
How did Assemblo perform from a project management standpoint?
Assemblo was friendly and helpful. They were given the near impossible task of coding the website in two weeks (due to government approval processes and the fight it took to get to payment) and were able to do this. Frequent communication was necessary to clarify design aspects and to make on-the-fly changes, all inside the complicated government procurement and approvals process.
What distinguishes Assemblo from other providers?
They’re able to take initiative to fill in the gaps that we wouldn’t think about and to work towards a tough deadline.
They did not get upset even though government projects can be tedious, which was commendable. This is pretty rare from a government supplier. Usually, they aren’t quite as kind or will charge us gratuity for the trouble. It is refreshing to have a supplier that understands we’re not trying to be troublesome on purpose, but the public pressure means we have deeper processes that take more time.
Is there anything Assemblo could have improved or done differently?
No, we have had nothing but a positive experience.