The ASO.co

BACKGROUND

Introduce your business and what you do there.

I’m the director of customer acquisition for Babylon Health, an artificial intelligence healthcare app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TheASO.co?

We needed to improve performance in app stores by growing visibility while lowering our spend. We were working with other agencies but weren’t seeing a healthy return on our investment.

SOLUTION

What was the scope of their involvement?

TheASO.co used a variety of their own tools and tech to help us understand which keywords we needed to use, and identify popular and competitive terms within the App Store and Google Play.

The team helped with our designs in the app store as well. They then conducted A/B testing on the designs they created as well as those which already existed. TheASO.co also ran QA tests amongst users in order to determine the best strategies.

What is the team composition?

We work with about six or seven members of their team. There are three people working on the paid sites, and three or four assigned to the organic sources.

How did you come to work with TheASO.co?

During our search for a new agency, TheASO.co pitched us what we were doing wrong, and how they could improve it. 

How much have you invested with them?

We’ve spent about £161,000 - £175,000 (approximately $186,000 - $192,000) so far. 

What is the status of this engagement?

We began working together in February 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

TheASO.co’s strategies have increased the number of our downloads while dialing down our search ad spend by 60-70%. The team has also improved our organic performance, and we’ve seen a greater, more efficient performance with our keywords.

How did TheASO.co perform from a project management standpoint?

We communicate through Slack and meet regularly via Google Hangouts. We track their progress on Google docs, where we can stay updated and leave comments on the team’s work.

What did you find most impressive about them?

They know what’s necessary in any app environment, whether it be iOS or Google. They’ve been experts in rewriting our copy to help us perform better organically, knowing exactly what tools and keywords to use. Those are key strengths they possess that many other companies don’t.

Are there any areas they could improve?

No, I’ve been quite pleased.