App Store Optimization and Apple Search Ads
The ASO Co provides an end to end, global App Store Optimization and management service covering competitor analysis, metadata/creative production, review management, A/B testing, localization, reporting, data analysis and optimization for all app stores globally. Whether optimising your app listing for increased organic installs and conversion, understanding your audience better for product development, or setting up your systems to gather valuable data, there are many ways you can acquire, convert and retain customers outside of paid for media. We have seen first hand how improvements based on the right data can transform a business and we believe that all digital businesses have scope for optimisation.
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the project
App Store Optimization for AI Healthcare Company
"They know what’s necessary in any app environment, whether it be iOS or Google."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of customer acquisition for Babylon Health, an artificial intelligence healthcare app.
What challenge were you trying to address with TheASO.co?
We needed to improve performance in app stores by growing visibility while lowering our spend. We were working with other agencies but weren’t seeing a healthy return on our investment.
What was the scope of their involvement?
TheASO.co used a variety of their own tools and tech to help us understand which keywords we needed to use, and identify popular and competitive terms within the App Store and Google Play.
The team helped with our designs in the app store as well. They then conducted A/B testing on the designs they created as well as those which already existed. TheASO.co also ran QA tests amongst users in order to determine the best strategies.
What is the team composition?
We work with about six or seven members of their team. There are three people working on the paid sites, and three or four assigned to the organic sources.
How did you come to work with TheASO.co?
During our search for a new agency, TheASO.co pitched us what we were doing wrong, and how they could improve it.
How much have you invested with them?
We’ve spent about £161,000 - £175,000 (approximately $186,000 - $192,000) so far.
What is the status of this engagement?
We began working together in February 2019, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
TheASO.co’s strategies have increased the number of our downloads while dialing down our search ad spend by 60-70%. The team has also improved our organic performance, and we’ve seen a greater, more efficient performance with our keywords.
How did TheASO.co perform from a project management standpoint?
We communicate through Slack and meet regularly via Google Hangouts. We track their progress on Google docs, where we can stay updated and leave comments on the team’s work.
What did you find most impressive about them?
They know what’s necessary in any app environment, whether it be iOS or Google. They’ve been experts in rewriting our copy to help us perform better organically, knowing exactly what tools and keywords to use. Those are key strengths they possess that many other companies don’t.
Are there any areas they could improve?
No, I’ve been quite pleased.
The team’s efforts have reduced costs by over half, while increasing the app’s overall performance in stores. TheASO.co are experts in their field, and they offer frequent communication.