Ashworth Creative

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of Crystal Run Healthcare/Optum

Describe what your company does in a single sentence.

The company is a premier, large-scale multi-specialty group medical practice in New York featuring over 375 providers across 50+ medical and surgical specialties, serving 350,000+ patients with a focus on value-based care, on-site diagnostics, and urgent care.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ashworth Creative to accomplish?

• Create several campaigns that included video for social media and the company website, billboards, and print ads
• Website redesign

SOLUTION

How did you find Ashworth Creative?

Other

Why did you select Ashworth Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• good design aesthetic

How many teammates from Ashworth Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency created a suite of assets for several campaigns each year. These assets included full page print ads for local magazines, billboard advertisements, 15s 30s 60s and long form videos, and radio ads. The agency began with storyboarding the video campaigns, planning the photo/video shoots, coordinating the photo/video shoot days, art directing the photo/video shoot days, editing the photo and videos, and executing the final print, digital, audio and video assets. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Well-executed deliverables were completed on time. Photo/video shoots went smoothly and as planned. Key stakeholders were happy with completed campaigns. Communication from the agency team was attentive. It was a pleasure collaborating with this agency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Assets were delivered on time. Communication was attentive and responsive. Team members were dedicated to the projects.

What was your primary form of communication with Ashworth Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They were a talented team with a strong design aesthetic who were a joy to collaborate with. Video/photo shoot days were well-planned and effecient. It was wonderful to get to know the team during the projects and I would love to work with them again.

Are there any areas for improvement or something Ashworth Creative could have done differently?

The team really got to know our expectations and what we were looking for so that by our last campaigns the assets were ready for market without many revisions—which is amazing for the volume of assets, videos, and photos that went into creating these large campaigns.