Let's build great brands
ASHR is a full-service creative agency that combines intuition, intelligence and technology to create brands that engage and emotionally connect with people.
Brands need a unique story, something that connects people. These stories create an identity that people relate to. Often it's already there, sometimes we have to find it. Either ways, the story must showcase the soul and value system of the brand. We bring these stories to life in a way that people relate to them.
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Focus
Portfolio
DarkWater Artisan Coffee, SuperFood Co, Upline Peace Foundation Trust, Where's The Food, IndieCreed Co.
Logo and Stationery Design for IndieCreed Co.
A custom design clothing company with a cause. IndieCreed Co. hit a roadblock 3 days before their launch. Their leadership and partners did not like the brand identity. The logo design was casual and did not compliment the drive of the organisation. ASHR. was signed up overnight and we had 3 days to make it all happen.
In an effort to accommodate a compressed timeline, our team stiched together the process of research, content planning, and visual style concepting into a single marathon session with active participations from all fuctional teams.
Our content strategist, designers and creative director played a crucial role in defining the brand story and developing a theme to compliment the identity of IndieCreed.
After countless hours of hardwork, collaboration and coffee. We delivered the completed work with 8 hours to spare.
DarkWater Artisan Coffee Design and Brand Strategy
DarkWater - A 2nd generation coffee manufacturer was undergoing a massive transition, leaving behind the traditional ways of procurement, supply, and marketing strategy.
The focus of Dark Water Artisan Coffee was to recreate the brand to make it more in-line with the new wave of coffee consumers in India while launching a series of specialty coffee and an e-commerce platform.
Our approach was to update what was otherwise a an old, stale brand identity to be vibrant, young, inclusive, and accessible to the newer generation of consumers. We also wanted the presence to be bold to build credibility in the fierce competitive coffee industry.
Our teams collaborated to brainstorm on business ideas around brand vision, thought process, and business strategy. We closely worked with their leadership and project team over the coming weeks to define the brand identity, logo, product, website designs, and marketing collateral. The new brand sums up the vision of the founding members of Dark Water Artisan Coffee.
Reviews
the project
Web Design & Dev for Language Specialization Agency
"We were impressed with their quality work and collaborative working."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Language Studio is a holistic language specialization agency that smartly amalgamates modern technology with authentic linguistic proficiency to give you the perfect taste of languages across the globe. I am the CEO and Co-Founder of Language Studio.
For what projects/services did your company hire ASHR. Designs?
We wanted to design and develop our new company website as it would help us to grow. We also wanted to design a brand new logo for our company and use advanced features in website design like Chabot, analytics, animations, SEO, social media marketing, payment gateway etc.
What were your goals for this project?
We wanted a simple, user friendly website for our company. Our website should showcase all the services which we offer with bit of modern designs.
How did you select ASHR. Designs?
We were struggling to find a good web designer in our area and we found ASHR though social media platform. We selected this vendor based on below criteria :
- Past work experience in this field
- Willingness and confidence in initial discussion
- Price point which was very competitive
- Sample designs
Describe the project in detail.
After the selection on the vendor, we had a series of discussion on our goals and objectives. Within 7 days we recived mockups and 3 themes for our website. After further round of discussion we fianlized the design of home page and dicussed on designs for other pages. Vendor came back to us with new animations on different pages, different forms, wireframes etc.
What was the team composition?
Throughout our journey with the vendor, we always has a project manager and a senior developer on all our discussions. Also I was been told there are other resources are also working in background for testing, designing, and development.
Can you share any outcomes from the project that demonstrate progress or success?
We are very happy with the services offered by ASHR on all front as it went beyond our expectations. We continues to hear positive feedback on the usability from our customers.
How effective was the workflow between your team and theirs?
We regularly connect with ASHR project manager for frequent updates. We connect over Google-Meet on a weekly basis. Overall I was impressed of the team for the timely delivery of all our goals.
What did you find most impressive about this company?
I really liked about the expertise of the website designer as she is the master in her field. Overall it was a collaborative and positive experience with the team. I will certainly engage with this team in future for any website needs and would definately recommend across my network.
Are there any areas for improvement?
Everything can be done faster but we were impressed with their quality work and collaborative working.
the project
Logo & Web Design for Mental Health Agency
"Their communication, knowledge on market and designs, and the effort they made were impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Mental Health Practitioner/Therapist.
For what projects/services did your company hire ASHR. Designs?
For Logo Designing and Web Designing.
What were your goals for this project?
Unique Logo Design and help with organizing my website.
How did you select ASHR. Designs?
Based on reviews and word of mouth. One of my friends also recommended their professionalism and quality work.
Describe the project in detail.
Needed help with unique logo designing and also needed to sort my website.
What was the team composition?
I was in constant touch with both the logo designer and the web designers.
Can you share any outcomes from the project that demonstrate progress or success?
The team maintained time and arranged meetings over zoom to discuss designs, colours and also took time to understand my requirements. Things that didn't fit my taste were immediately changed or recommended with some great designs
How effective was the workflow between your team and theirs?
Was effective enough. The timings matched and adjusted as per requirements.
What did you find most impressive about this company?
Their communication, knowledge on market and designs, and the effort they made were impressive.
Are there any areas for improvement?
No all good.