What evidence can you share that demonstrates the impact of the engagement?
We’ve sent the video to our agent and host networks, and it’s also included in our email signatures, so it’s been fairly widely distributed. The people that have watched it have had fantastic comments about it and a greater emotional reaction than from any of the other videos we’ve seen or done.
How did ARTIE MEDIA, LLC perform from a project management standpoint?
Darrin was great. He came up with the script, exchanged emails with us, and followed up to make sure we had all the information we needed to promote the video and make it accessible to our clients. It was a very seamless process marked by good service.
What did you find most impressive about them?
Darrin’s script was outstanding; it really won us over from the beginning and the results have been fantastic. We feel like it’s a very high-quality video, and everyone who watches it feels the same.
Are there any areas they could improve?
The process for making the video accessible was something we hadn’t considered when we first began the project, but luckily, we had Darrin to guide us. If there’s anything to improve, it would be at providing that information from the beginning so that clients know how to manage the distribution of the video afterward.
Do you have any advice for potential customers?
Let Darrin go with it; he’s very creative. I got the feeling that he liked working with us as well because we let him do his job without too much direction. He was able to get us a better result because he had creative freedom.
The resulting video is distinctive and more emotive than what was produced for the Australian market, making it easier to appeal to a U.S.-based audience. Their CEO’s involvement, impressive creativity, and direction on video distribution the led to a high-quality output and smooth collaboration.