ArtBeat.Marketing

Introduce your business and what you do there.

I’m an advisor for human rights, equity, and diversity at Humber College. We’re the largest college in Ontario. As a human rights advisor, I perform investigations and I lead Humber College’s employment equity program.

What challenge were you trying to address with ArtBeat.Marketing?

When we reestablished the employment equity program, we had to perform a “current state analysis”. Essentially, we looked at employment equity data. We were analyzing the equity status of full-time employees at Humber—in Canada we have a law that mandates equal employment for groups like women, indigenous persons, persons with disabilities, and racialized persons.

We were relaunching the program. The focus was to look at full-time staff and create a survey that looked at how they identified themselves based on gender identity, race, sexual orientation, and disabilities. Once the survey was complete, we uploaded to a government database that compares the rates on a province and national level. From there, we needed to make a report and visually represent the data, which is why we needed ArtBeat.Marketing.

What was the scope of their involvement?

We needed a visual report of our data. First, we created a write-up and sent the data to ArtBeat.Marketing in a meeting. We gave them some overarching guidelines on what should and shouldn’t be in the report in regards to color scheme, corporate logos, and labeling. They came back with a mockup. I had to keep updating the content, but they were patient and continued to work with the project.

What is the team composition?

We worked with Art (Creative Director

How did you come to work with ArtBeat.Marketing?

I started Googling graphic design companies. I received responses, but some of the companies said they were too busy or wanted to delay the project. However, we had to get it done, and he expressed his availability over the phone. We were pleased based on the phone call.

What is the status of this engagement?

The project began in November 2019 and finished in January 2020.

What evidence can you share that demonstrates the impact of the engagement?

We were pleased with the work and we’ll be sending more work to him. Our style is very particular—it’s very important to use certain images and information that is appropriate or accessible. The response from the people who have seen the report has been overwhelmingly positive. Art made an electronic version and another version for print.

How did ArtBeat.Marketing perform from a project management standpoint?

We were pleased with their responsiveness and timeliness. He stuck to his timelines and always delivered before the deadline.

What did you find most impressive about them?

His patience and commitment to understanding our needs were impressive. We gave him flexibility with design, but he was very responsive to our feedback as well.

Are there any areas they could improve?

There’s nothing that comes to mind.

Do you have any advice for potential customers?

Have your material ready and be prepared to explain it. Ours was a statistical report that needed to be represented in a specific way. Make sure to take the time to answer and questions. Giving freedom in terms of visual design is also recommended.

Please describe your company and your position there.

I am VP Commercial. I am responsible for company's Marketing, Commercial Operations etc. We are a universal integrator of Artificial Intelligence (AI) based monitoring technologies for Mission Critical facilities (including Data Centres, Telcom Tower Sites etc.) offering state of the art solutions such as: Data Centers Planning and Capacity Management Energy Monitoring & Control Solution Generator Monitoring & Control Solution HVAC Monitoring & Control Solution Predictive maintenance of equipment at Telecom Tower Sites Tower Lights Control And more…

For what projects/services did your company hire ArtBeat.Marketing?

We hired ArtBeat.Marketing for our Corporate Re-branding, Digital Marketing and Lead Generation.

What were your goals for this project?

1. Crafting identity and positioning of PLC's brand, its logo and brand values. 2. Digital Marketing strategy and plan 3. ABM with target conversion rate of over 10%

How did you select this vendor?

Through a number of interviews, evaluating creatives and commercial terms.

Describe the scope of their work in detail.

1. Establish core brand values 2. Create brand logo 3. Define brand's DNA and colors to reflect it 4. Building and managing website 5. Digital marketing plan 6. SEO and Lead Generation

What was the team composition?

I worked directly with the Senior Creative Director and company's President.

Can you share any outcomes from the project that demonstrate progress or success?

1. Significant growth of our website traffic (over 150%) 2. Active social media presence and customer engagement 3. Positive feedback from clients across different markets (US, Canada, Britain, Pakistan, India, China)

How effective was the workflow between your team and theirs?

1. Weekly calls and meetings with the project management team 2. Bi-monthly calls with the CEO and Senior Creative Director

What did you find most impressive about this company?

Hands-on approach by the senior management. Quality and aesthetics.

Are there any areas for improvement?

We are very happy with our engagement with ArtBeat.Marketing. As they grow, they will need to hire quality resources to sustain the quaility of work they are currently offering.