Creative Boutique Marketing Atelier
Artbeat is a boutique creative design and communication agency focusing on brand communications and ad campaign design. Our main focus is on creating influential and impactful concepts are the impossible to ignore.
We use a methodology that is based on crafted top-drawer creative, as well as brain engagement attributes to stimulate attention and longer lasting impressions.
Focus
Portfolio

My Vision
An introductory video of me, Art Moyedi, founder and Art Director at ArtBeat.Marketing
Now that's easy to remember!

The visual encompassing Artbeat's core vision and approach: "brain-friendly" Top-drawer creative that are highly influential and impossible to ignore

Branding and Logo Design
Logo design for the brand "Compliance Mentorz" specializing in transportation and trucking compliance and audit services.
The rest is self explanatory!

Ad Campaign Design
A series of ads for Lant Insurance specializing in classic car insurance.

Branding identity and office design
Concept for a niche recruiting brand specializing in technology and IT staffing. The decal's placement by the elevators to their office with the message reading "elevate your career" was to create a fun, meaningful and engaging experience for the audience.

Logo Design, Branding, and Packaging Design

Branding and campaign concept
Campaign design concept

Logo Design
Logo design for a high-end shoe retail brand Me Shoe Boutique
The idea was to deliver the friendly, and personalized approach of the boutique and portray the elegance of the top-brand products it featured.

Web Design
As part of an integrated marketing campaign including branding, corporate identity, sales support, web design, and ad campaign design for a holistic approach and brand experience
Reviews
the project
Data Visualization for Employment Equity Program at College
"His patience and commitment to understanding our needs were impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an advisor for human rights, equity, and diversity at Humber College. We’re the largest college in Ontario. As a human rights advisor, I perform investigations and I lead Humber College’s employment equity program.
What challenge were you trying to address with ArtBeat.Marketing?
When we reestablished the employment equity program, we had to perform a “current state analysis”. Essentially, we looked at employment equity data. We were analyzing the equity status of full-time employees at Humber—in Canada we have a law that mandates equal employment for groups like women, indigenous persons, persons with disabilities, and racialized persons.
We were relaunching the program. The focus was to look at full-time staff and create a survey that looked at how they identified themselves based on gender identity, race, sexual orientation, and disabilities. Once the survey was complete, we uploaded to a government database that compares the rates on a province and national level. From there, we needed to make a report and visually represent the data, which is why we needed ArtBeat.Marketing.
What was the scope of their involvement?
We needed a visual report of our data. First, we created a write-up and sent the data to ArtBeat.Marketing in a meeting. We gave them some overarching guidelines on what should and shouldn’t be in the report in regards to color scheme, corporate logos, and labeling. They came back with a mockup. I had to keep updating the content, but they were patient and continued to work with the project.
What is the team composition?
We worked with Art (Creative Director
How did you come to work with ArtBeat.Marketing?
I started Googling graphic design companies. I received responses, but some of the companies said they were too busy or wanted to delay the project. However, we had to get it done, and he expressed his availability over the phone. We were pleased based on the phone call.
What is the status of this engagement?
The project began in November 2019 and finished in January 2020.
What evidence can you share that demonstrates the impact of the engagement?
We were pleased with the work and we’ll be sending more work to him. Our style is very particular—it’s very important to use certain images and information that is appropriate or accessible. The response from the people who have seen the report has been overwhelmingly positive. Art made an electronic version and another version for print.
How did ArtBeat.Marketing perform from a project management standpoint?
We were pleased with their responsiveness and timeliness. He stuck to his timelines and always delivered before the deadline.
What did you find most impressive about them?
His patience and commitment to understanding our needs were impressive. We gave him flexibility with design, but he was very responsive to our feedback as well.
Are there any areas they could improve?
There’s nothing that comes to mind.
Do you have any advice for potential customers?
Have your material ready and be prepared to explain it. Ours was a statistical report that needed to be represented in a specific way. Make sure to take the time to answer and questions. Giving freedom in terms of visual design is also recommended.
the project
Corporate Rebranding for IT Company
"The hands-on approach by senior management is impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am VP Commercial. I am responsible for company's Marketing, Commercial Operations etc. We are a universal integrator of Artificial Intelligence (AI) based monitoring technologies for Mission Critical facilities (including Data Centres, Telcom Tower Sites etc.) offering state of the art solutions such as: Data Centers Planning and Capacity Management Energy Monitoring & Control Solution Generator Monitoring & Control Solution HVAC Monitoring & Control Solution Predictive maintenance of equipment at Telecom Tower Sites Tower Lights Control And more…
For what projects/services did your company hire ArtBeat.Marketing?
We hired ArtBeat.Marketing for our Corporate Re-branding, Digital Marketing and Lead Generation.
What were your goals for this project?
1. Crafting identity and positioning of PLC's brand, its logo and brand values. 2. Digital Marketing strategy and plan 3. ABM with target conversion rate of over 10%
How did you select this vendor?
Through a number of interviews, evaluating creatives and commercial terms.
Describe the scope of their work in detail.
1. Establish core brand values 2. Create brand logo 3. Define brand's DNA and colors to reflect it 4. Building and managing website 5. Digital marketing plan 6. SEO and Lead Generation
What was the team composition?
I worked directly with the Senior Creative Director and company's President.
Can you share any outcomes from the project that demonstrate progress or success?
1. Significant growth of our website traffic (over 150%) 2. Active social media presence and customer engagement 3. Positive feedback from clients across different markets (US, Canada, Britain, Pakistan, India, China)
How effective was the workflow between your team and theirs?
1. Weekly calls and meetings with the project management team 2. Bi-monthly calls with the CEO and Senior Creative Director
What did you find most impressive about this company?
Hands-on approach by the senior management. Quality and aesthetics.
Are there any areas for improvement?
We are very happy with our engagement with ArtBeat.Marketing. As they grow, they will need to hire quality resources to sustain the quaility of work they are currently offering.
ArtBeat.Marketing's work was satisfactory. The images and logos they used were very effective, and they were perfectly in line with the college's requirements. Their responsiveness, timeliness, patience, and ability to deliver before the deadline were all effective.