What evidence can you share that demonstrates the impact of the engagement?
They really excelled in my eyes. Other agencies that I worked with solely did PPC, but Art & Science understood that we were looking to grow our business. Every time they found something we could improve, even if it was outside of their scope, they would come to me.
Early on, they got me excited about the partnership by providing these really valuable insights. They clearly cared about building our business.
This is a crazy year, and so I don’t care that much about top of funnel activities. I only care about how much money they can generate for me. They’re doing a great job following that.
They’re great at executing the plan, finding obstacles, and overcoming them.
How did Art & Science Digital Experience Design Inc. perform from a project management standpoint?
They changed their reporting so it was more meaningful for me. I only care about my bottom line. Google Analytics can be a little vague, so Art & Sciences included everything from their fees to how the ads performed. Then they calculated a net positive or net negative.
Taking it a step further, their reporting is more than I could expect. Every month, they provide a phenomenal presentation to show me all of the tests they’ve done.
They’re great communicators. Their reports explain what they’re doing and why they’re doing it. On top of that, they’re great at sticking to budget and listening to what we needed.
When COVID-19 hit and I had to call and tell them to pause the project, they were very understanding and paused their fees. Before anything, they’re amazing people and they’re highly competent. I can’t speak highly enough about them.
What did you find most impressive about them?
They’re honest and have told us what our issues are, what they can do, where they’re limited, and if they haven’t figured something out yet. I’ve been in this industry for a long time, and the last thing I want is a dishonest partner. Art & Science is aligned with our goals and are trying their best to help us find success. That makes them good partners because they’re very transparent about the pros and cons of the journey.
Are there any areas they could improve?
I’m happy with our partnership. I have zero complaints.
Do you have any advice for potential customers?
It would really depend on who the client is. I would tell a smaller business owner to do exactly what I’m doing. Don’t worry about how many links and clicks you have; focus on the revenue it generates for you.