We create remarkable brand experiences.

Art & Science is multi-award winning digital agency unlike any other. We combine the creative inspiration of the artist with the analytic rigour of the scientist to produce campaigns, products and even new companies.

We’re smart, agile, and we generally kick a lot of ass.

Our wide-ranging set of in-house skills follows a strict process designed to ensure top-notch creative and technical execution. Depending on the needs of each project, we enagage in different portions of our overall process.

Our services include:

  • Discovery & Ideation
  • Digital Strategy
  • Business & Technical Requirements Planning
  • Brand Design
  • UX Design
  • UI Design
  • Front-end Programming
  • Back-end Programming
  • Social Integration
  • Search Engine Optimization (SEO)
  • Pay-per-click Marketing (PPC)
  • Social Media Marketing
  • Media Buying
  • Content Marketing
  • Analytics & Data Mining
  • Experiential Marketing
 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2010
Show all +
Toronto, Canada
headquarters

Portfolio

Key clients: 

Art & Science has had the pleasure of working with a wide variety of clients

  • Hermes
  • Toronto International Film Festival (TIFF)
  • Precision Nutrition
  • Intel
  • Starbucks
  • VetStrategy
  • The National Film Board of Canada
  • Forec
  • Morguard
  • The Walrus
  • Gay Mens’ Sexual Health Alliance
  • Partners in Art

Starbucks #150PlusWishes

To celebrate Canada’s 150th birthday, Starbucks Canada ran a nationwide social media campaign focussed on our country’s future.

The campaign asked the public to write their wish for Canada’s future on a Starbucks cup, snap a photo, and share it on Instagram or Twitter. Then, for every wish shared, Starbucks donated $1 to a local youth charity.

The online campaign culminated in real-world events in five major cities across Canada. At each event, a local artist collaborated with youth to create an original artwork inspired by the wishes.

To support this amazing campaign, we provided Starbucks with everything from branding and website development to social media management and on-site digital experiential activation.

Hermès Canada - PPC Success

When Hermès Canada approached Art & Science to update and modernize their online advertising strategy, we performed a complete audit and overhaul resulting in remarkable improvements in their return on investment.

In the process, we revealed multiple missed opportunities and under-leveraged traffic sources. For example, we noticed a significant number of non-English speaking shoppers visiting the site, so we translated our ads to better serve these growing markets. We also layered in a remarketing campaign to drive qualified shoppers back to the site to finish their transaction process.

In the first two months of our relationship with Hermès, we boosted their return on investment for pay-per-click ads by a whopping 884%  in the first month, and 1,389% the next. This translated to a 67% increase in online revenues.

#ShareJoy - Creating “Unexpected Happiness” for Starbucks at Christmas

For the 2013 holiday season, Starbucks Canada challenged us to “share joy” with their fans and followers.

Strategically, we concluded that joy was “unexpected happiness”, and that Starbucks Canada would actively demonstrate the message a number of different ways. Our seven-week social media campaign blended animations, videos and gifts of coffee.

In the end, the #sharejoy hashtag was used 63,000 times in social media—including 9,000 Instagram images—and we increased @starbuckscanada’s follower count by 6%. We even helped @starbuckscanada hit 100,000 Twitter followers three months ahead of projections.

The Sex You Want - A Public Health Initiative

Gay men in Ontario have been subjected to a barrage of public health messages for decades, which has led lots of guys to tune out. On top of this, the messages are often presented the same way: photography of shirtless, beefy, cis-gendered guys.

So how do you create a gay men’s health campaign that will get noticed, challenge complacency, make sex ed fun, and allow for a truly diverse set of guys? We drew it!

An initiative of the Gay Mens’ Sexual Health Alliance, and funded by the Ontario AIDS Bureau, The Sex You Want delivers modern sexual health information in a fun, sex-positive and inclusive platform. The website at the centre of the campaign is packed full of sexy “real story” comics, cool infographics, and educationally-erotic, animated videos!

The Sex You Want has garnered a Platinum Hermes Creative Award in the Non-Profit category (platinum is the highest honour); and rave reviews from the ...

It's like PONG... but in 4D!

Do you remember the classic arcade game Pong? We wanted to reinvent this beloved game in a physical environment for a yearly trade show to "wow" our booth visitors and this ginormous multiplayer game didn't disappoint. 

THE SPACE WE HOLD

The result of our collaboration with the National Film Board of Canada and independent producer Cult Leader, The Space We Hold shares the stories of “the Grandmothers”—women who were forced into sexual slavery by the Japanese army during World War II. The interactive documentary premiered at the 2017 Sheffield Documentary Festival in the UK.

Built from the ground up using WebGL, the documentary intermixes full-screen video, scrolling content, user input and data visualization to share the Grandmothers’ tragic stories and reflect back to us our collective reaction.

Bramalea City Centre's "Black Friday Mystery Box"

On Black Friday, 2016, nearly 1,500 shoppers tried their luck at the BCC Black Friday Mystery Box in a campaign that’s garnered two prestigious marketing awards. 

Installed a few days before Black Friday, the Mystery Box was designed to entice shoppers to visit Bramalea City Centre on Black Friday by giving them a reason to be on-site in person, rather than doing their shopping elsewhere (or online).

In addition, the “spectacle” of the Box—its size,  its lid that opens auto-magically, the fog that pours out—was designed to help position BCC as a destination for cool, delightful and memorable shopper experiences.

Using a clever combination of real-time 3D animation and four live webcams, the box appears to be transparent, and to house an oversized BCC gift card floating around on a magic cloud of smoke. The experience of entering a code on the nearby iPad caused the box to react with both sound and visuals, building tension in a carefully crafted experience...

Magic Mirrors - An Interactive Lab Project

Born out of a desire to create digital art, our "Magic Mirrors" execution has been spun off into a trade show product and interactive mall hoarding system. 

Nifty Fish - Phone to Screen Interactive Technology

Spawned in the Art & Science Studio Lab, Nifty Fish is a 60″ digital aquarium that allows anyone with a smartphone to design a unique fish, and “fling” it from their phone into the tank.

With 12 options each for each part, there are almost 800 species of Nifty Fish to create and discover.

The different body parts come from drawings made by the Art & Science staff: from project managers to developers, everyone was invited to sketch and colour a few fish on a template that indicated the general size and placement of body parts. Then we scanned in the sketches and recreated the drawings in software, re-interpreting everyone’s artwork in a consistent, comic book style. 

Fellini: Spectacular Obsessions

This video details the innovative approach taken by Art & Science to promote the "Fellini: Spectacular Obsessions" exhibition at TIFF Bell Lightbox in Toronto.

We developed a photo-sharing experience that blurred the boundaries between social media and the real world, allowing anyone to share their obsessions and see it on screens and projectors at the TIFF Bell Lightbox.

"Septembering" - A Creative Approach to Fundraising

Art & Science created an innovative fundraising model for Camp Trillium that turns the typical "sponsor me" model inside out.

Septembering.ca allows for the exponential growth of donations through the simple act of paying it forward.

Revisiting Grace - An Socially Enabled Video Booth

Created to record visitors' impressions of the Grace Kelly exhibition at TIFF Bell Lightbox, our Revisiting Grace video booth captured over 1,000 videos in just four weeks.

Here's a behind the scenes look at the fabrication, design and installation. 

A&S Rules for Creative Problem Solving

An internal digital signage project for our agency. We created a list of rules for creative problem solving which guide our thinking and approach to client work.

LandMarks2017/ Repères2017 - A Canada 150 Signature Project

A Canada 150 Signature Project, LandMarks2017/ Repères2017  consists of a series of contemporary art projects located in and around Canada’s National Parks and Historic Sites.

Our “interactive exhibition” feature provides the most immersive way to explore the online galleries: select a destination from the stars, then travel through a real-time, generative 3D Canadian landscape—while hearing the personal, oral histories of everyday Canadians. On arrival, you’ll engage with an artist’s work on their own terms, in exhibition spaces that we carefully assembled in close collaboration with the artists and curators.

100 art projects, 12 contemporary artists, 16 universities, 20 national parks and historic sites… all in one of the most ambitious and immersive online experience we’ve ever created.

Reviews

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Digital Marketing for Vet Clinic Management Company

“We’ve had an excellent experience. It’s been a true partnership from the start.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Aug. 2013 - Ongoing
Project summary: 

Art & Science provides ongoing digital media support that focuses on business growth. The team implemented, and continues to update, the efforts behind websites, social media pages, and other various campaigns.

The Reviewer
 
51-200 Employees
 
Canada
Ross McKay
COO & Partner, VetStrategy
 
Verified
The Review
Feedback summary: 

Art & Science’s efforts drove more new business to clinics and increased website traffic. The new strategies form a cohesive brand that’s more easily managed. Throughout the partnership, the team has shown a consistent level of receptiveness, accommodation, and involvement in various projects.

BACKGROUND

Introduce your business and what you do there.

I’m the COO and partner at VetStrategy. We own and operate veterinary hospitals across Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Art & Science Digital Experience Design Inc.?

We wanted to improve our digital presence to attract new potential clients and generate business. Initially, we managed our online efforts internally, but we were struggling to get results, so we looked for external help.

SOLUTION

What was the scope of their involvement?

Their team took over the management of our entire digital strategy. They helped optimize our websites and Facebook pages on both the corporate and clinical levels. Additionally, they implemented campaigns to improve our presence on Yelp and Google review pages. The team also provided support for several of our client outreach programs that involved digital components. They’re still supporting these various campaigns. Working together we recently put together the plans for our next fiscal year.

What is the team composition?

For planning and strategy, we work with the partners at A & S.  For the day-to-day activities we have a key account manager that works with our team and our hospitals.

How did you come to work with Art & Science Digital Experience Design Inc.?

My predecessor made the decision to look for external support, conducted several interviews, and ultimately chose Art & Science Digital Experience Design Inc. I took over the relationship soon after, and I’ve managed the engagement ever since.

How much have you invested with them?

We spend in excess of $1 million annually.  That cost includes payment for their digital strategy management services, Google AdWords fees, and various ad placement costs.

What is the status of this engagement?

We started working together in August 2013 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the beginning of the partnership, we’ve experienced an increase in new clients and growth in our hospitals. As an organization, we have been able to expand from about 17 hospitals when we started with A & S to almost 90 hospitals across the country. The Art & Science team was an important part of that growth. They helped us bring a variety of different digital activities into one cohesive social media strategy. 

How did Art & Science Digital Experience Design Inc. perform from a project management standpoint?

We’ve had an excellent experience. It’s been a true partnership from the start. The team is responsive and readily adapts to our needs and requests. Over the course of the partnership, they’ve developed a good understanding of our business and know how to properly address tasks.

What did you find most impressive about them?

They actively suggest new methods to drive clients to our practices then guide us through their implementation. For example, they found that blogging by our veterinarians helps bring awareness to the clinics and attract website visitors. They took the time to educate our team on how to write blog content to help us benefit from each post.

Are there any areas they could improve?

Their strength is digital media, not traditional marketing. In that area, they’re outstanding.

Any advice for potential customers?

Clients should treat them like a partner, not as an outside source. We gave them access to as much information as we possibly could to help them develop a thorough understanding of our business. We even allowed them to interact directly with our clinics. With these developed relationships, they’re able to come up with the best solutions.

4.5
Overall Score We’re very satisfied.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They meet deadlines about 90% of the time.
  • 4.0 Cost
    Value / within estimates
    It’s been almost six years and the value is still there.
  • 5.0 Quality
    Service & deliverables
    We’ve never had issues with the quality of their services.
  • 5.0 NPS
    Willing to refer

Marketing Strategy for Online Nutrition Coaching Software

"They perform better than any other agency I’ve worked with, marketing or otherwise."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

Art & Science has created a marketing strategy to grow audiences in seven adjacent markets. The team collaborates on targeting in a multi-channel campaign with full-attribution tracking.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Eva Tang
Product & Marketing Manager, Precision Nutrition
 
Verified
The Review
Feedback summary: 

They generated tens of thousands of new leads and expanded the customer base. The team has built a solid rapport with regular communication, responsive service, and impressive listening skills. The collaboration is a valuable learning experience and positive results should continue in the future.

BACKGROUND

Introduce your business and what you do there.

I work on product and marketing for Precision Nutrition, an online nutrition coaching, education, and software business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Art & Science?

We were venturing into seven adjacent markets and didn’t have the internal capacity to execute a sophisticated marketing strategy.

SOLUTION

What was the scope of their involvement?

They created a multi-channel campaign in six months with full-attribution tracking for completed sales. We’re still executing the strategy, which now includes testing and systems implementation. Since we have an in-house marketing team, both sides have split targeted audiences between them.

What is the team composition?

We interface primarily with the VP and co-founder, a digital marketing manager, a digital project coordinator, and a designer.

How did you come to work with Art & Science?

former director of marketing referred them while we vetted numerous other agencies. During the presentations, Art & Science was the only vendor to focus on our material, rather than the client reel. They titled one of the slides “This is What We Heard”, which successfully captured our stated goals. During the initial meeting, Art & Science explained how we may have based our goals on incorrect assumptions. We decided to hire them because they could execute at that unexpectedly high level so early in the process.

How much have you invested with them?

We’ve spent $60,000.

What is the status of this engagement?

We started working with them in January 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a reputation in the fitness industry for 10 years, but Art & Science helped expand our customer base from mostly personal trainers and enthusiasts to yoga teachers, chiropractors, and others. In addition, they’ve generated tens of thousands of new leads. We expect results to grow substantially going forward.

How did Art & Science perform from a project management standpoint?

They perform better than any other agency I’ve worked with, marketing or otherwise. The team is responsive; they follow-up in minutes, not hours. We’ve built a rapport with Art & Science and they’re now great at communicating upcoming tasks. We speak with the co-founder on a daily basis and have formal weekly check-ins. The project coordinators on both sides interact with one another, but we prefer to communicate directly with the designers as appropriate.

What did you find most impressive about them?

Unlike traditional marketing agencies, Art & Science integrates our team as an extension of their own. They’re good people that I’d hire in-house if given the chance. To reiterate, they have incredible listening skills and the expertise to guide collaborations. Cross learning between teams has benefited both companies.

Do you have any advice for future clients of theirs?

Knowing exactly what we wanted has helped us. If the client has quantitative numbers that need to be optimized, it’s always good to start a conversation. Art & Science’s expertise comes into play here, especially at the early stages. They will do the actual work, and it will allow them to differentiate themselves from other agencies.

Second, I’ve found them to be flexible with workflows, particularly weekly sync-ups and creating reports. We didn’t have these reports and sync-ups initially, but we noticed that there were some gaps in the communication, and we wanted to speed it up in general. Clients should go in with that kind of flexibility in mind.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Everything is on schedule, but we’re not schedule-based on this project. Much of the work is ongoing.
  • 5.0 Cost
    Value / within estimates
    The other agencies we contacted were much more expensive, and I doubt they could’ve offered the same flexibility.
  • 5.0 Quality
    Service & deliverables
    They do what they say they will. I can’t think of a time when they didn’t, but there’s always room for improvement.
  • 5.0 NPS
    Willing to refer

SEO & SMM for Christian Fellowship Organization

"Their strategy, expertise, and creativity have been paramount."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2013 - Ongoing
Project summary: 

Art & Science serves as a marketing partner, providing consultation for SEO, GoogleAd Words, social media posting and positioning. They have also designed  several promotional websites.

The Reviewer
 
1001-10,000 Employees
 
Madison, Wisconsin
Nathan Thompson
National Marketing Manager, InterVarsity
 
Verified
The Review
Feedback summary: 

Marketing campaigns designed by Art & Science have cultivated fresh interest, attracted new customers, and organically promoted the organization. Their flexible approach achieves consistent results, and their passion for finding creative solutions makes the working relationship enjoyable. 

BACKGROUND

Introduce your business and what you do there.

InterVarsity is a Christian Canadian youth and student organization that operates nine summer camps between British Columbia and Ontario, employing around 3,000 staff and servicing around 10,000 campers. We also run a university and high school campus student group ministry in 80 campuses across the country.

We have international missions as well, which take two different forms: a U.S. conference, and a student mission conference that takes place every two years in St. Louis. For the latter, we partner with InterVarsity U.S. to welcome 20,000 students who are interested in international developments and global mission issues. We have people working in student-driven ministries around the world, or for international development in different contexts.

I am the organization’s national marketing manager, working as a part of the larger communications team. I oversee all externally-focused messaging and promotion and lead our strategic innovation teams across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Art & Science?

We want to get our message out, particularly to Canadian students and parents, and are looking for effective and diverse methods of doing so. One of our biggest needs—and internal knowledge deficiencies—was online marketing. We needed to intentionally promote our name on Google and social media, so we approached Art & Science to serve as our strategic partner.

SOLUTION

What was the scope of their involvement?

Art & Science has helped us with SEO, Google AdWords, social media campaigns, website design and consultation, and general online marketing strategy.

We operate ten websites as a part of our organization. Our national site covers everything that we do, and each of our summer camps also has a separate page. We largely handled web design in-house, but leveraged Art & Science as a strategic partner during the process.

They helped us design a mobile-friendly user experience for users and ensured that our sites were optimized for search engines. We wanted to build accessible sites that were easy to use, relevant within our industry, and pleasant for our visitors. 

They have designed some social media advertising campaigns for our summer camp promotion, which lends itself to a transactional business approach. Our campus submission side doesn’t accommodate social media advertisements as well.

What is the team composition?

My initial experience was with Adam Green [Vice President & Co-Owner]. Nitin Joseph [Sr. Digital Marketing Manager] acts as our project manager and account lead.

How did you come to work with Art & Science?

I initially connected with Adam Green, one of their vice presidents. I had worked with him in a previous capacity before and knew of his expertise. Adam is an out-of-the-box thinker who asks great questions and a brings a visionary approach to every situation.

He was a natural resource for me to approach when we were trying to build a more strategic and creative online presence. This evolved into a conversation about the different ways that we could potentially partner with Art & Science. The relationship has taken different forms over the last few years, but we mainly wanted to leverage their industry-leading expertise in SEO and paid advertising.

We considered other companies, but my previous relationship with Adam was a significant factor in our decision to fully engage Art & Science.

How much have you invested with them?

The overall cost of their work has been around $250,000, or about $50,000 to $60,000 per year.

What is the status of this engagement?

We started working with Art & Science four or five years ago, around 2013. The relationship is ongoing, and we’ve been looking for ways to expand it.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Art & Science’s work has been incredibly effective at moving us up the rankings organically and attracting a fantastic amount of traffic. Their strategy, expertise, and creativity have been paramount to our design process.

They’ve been incredibly effective in managing our ads and encouraging us to be more intentional about our social media posting and positioning. Art & Science has helped our teams develop a more effective approach to social media.

I don’t have exact numbers in front of me, but the biggest result for us is that our online advertising has directly increased our number of summer camp visitors. This has happened in every year that we’ve worked with Art & Science.

How did Art & Science perform from a project management standpoint?

Our account manager, Nitin Joseph, is professional and dedicated to our organization. We’ve had a very pleasant experience working with him. He goes above and beyond the requirements of our on-paper relationship out of a desire to see our organization thrive, and his technical expertise has been unmatched. When he notices an issue, he sends me a text or a quick email so that our teams can address it as promptly as possible.

Nitin and Adam prioritize customer service in many forms: prompt response times, an appreciation for deadlines and budget, and a very solutions-oriented approach. Art & Science finds solutions that address our problems and objectives as well as our budget restraints. I can’t say enough positive things about their project management.

What did you find most impressive about them?

Few agencies that I’ve worked with have offered the same quality, professionalism, and ability to hit objectives. The main quality that separates Art & Science from other agencies is their commitment to customer service. Their technical expertise and their creative approach have been unmatched. The team can think outside the box, but within our resources and constraints, to find effective solutions. Art & Science has been an incredible asset to our organization, and we’re grateful for their efforts.

Are there any areas they could improve?

Nothing jumps out at me. We always want to see more growth and communicate our message to more people, but this is true of any collaboration. There’s nothing I could highlight as an area for improvement, either regarding their workflow or their achievements.

Do you have any advice for future clients of theirs?

My advice is a recommendation. Art & Science has been a fantastic partner and resource for our organization, and I couldn’t recommend them more strongly to another business looking for a strategic partner for online marketing.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Ongoing PPC Partnership with Digital Agency

“Art & Science’s team is made up of excellent marketers and PPC experts—that’s their strength.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2015 - Ongoing
Project summary: 

Art & Science served as a marketing agency's PPC partner, providing strategic advising and implementation of ads. 

The Reviewer
 
11-50 Employees
 
Canada
Director, Digital Marketing Agency
 
Verified
The Review
Feedback summary: 

Art & Science quickly became a crucial element of the company's strategy, offering a 30% profit increase over the previous contractor. Their strong management and insightful advice, made them a valuable resource. They approach to strategy was thoughtful and technically skilled.

BACKGROUND

Introduce your business and what you do there.

We are a marketing agency. Our clients range from Fortune 50 accounts to really interesting B2B and B2C companies. I partner with Art & Science for PPC [pay-per-click] marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Art & Science?

We wanted to grow our business by providing PPC services and counsel to our clients. We wanted to establish a productive partnership with a PPC company who offered a wide variety of services. They should deliver what was important to us and help us stand out in the marketplace.

SOLUTION

What was the scope of their involvement?

Art & Science works with us for our PPC needs. In the past 12 months, they have worked with about six of our clients. Business would materialize inside our agency, and I would work with the client. We would own the client relationship—the strategy, the creative, and all those things.

When it came time to execute the project, it would be a matter of including Art & Science as a contributor in our team. Just like I would have a copywriter, a creative director, and a designer, I’d turn to Art & Science for the media planning. They would give recommendations on what we would do for media, and then turn around and execute our plan. They don’t do anything outside of PPC for our clients.

What is the team dynamic?

I have worked with about six different people from Art & Science, and two of them are consistently on our team. We’ve integrated their PPC strategists into in our accounts. We have established workflows between our two teams and collaborate on an ongoing basis.

How did you come to work with Art & Science?

I was looking for a vendor with specialized skillsets, one that could execute the strategies that we were selling to our clients. Paid media is a really important component of digital. It’s crucial, and it must be well integrated with all the rest.

Our ideal PPC partner should use different platforms tactics to deliver the results we were looking for. Sometimes, when looking at a PPC partner, they say that they can only do Google —they would never touch a social network or a native platform. I ran into a lot of that, unfortunately.  

I found two possible shops, but we ended up choosing Art & Science. They were at the very top of the list. I had a pre-existing relationship with one of the principals when I worked with them at a different agency, so I knew firsthand their expertise and prowess in PPC marketing.

How much have you invested with them?

We’ve paid $500,000–$750,000 for their services.

What is the status of this engagement?

We started working together in 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Art & Science’s marketing PPC specialists are integral to the success of our digital marketing practice. Their involvement has led to immediate improvement for our clients. Their results are at least 30% better than those of our previous provider.

They provide added-value service. Their remarkable insights have proven invaluable for our clients. They have grown mandates with existing clients, and we’ve landed new accounts together. Everything’s transparent. We’re one team, and we trust them. I’m not going to let just anybody talk directly with my clients.

How did Art & Science perform from a project management standpoint?

They’re extremely strong in project management. We are constantly connected through Slack. We have ongoing conference calls that are scheduled. We also have ad hoc meetings when we need them. There are no concerns.  

What did you find most impressive about them?

Art & Science’s team is made up of excellent marketers and PPC experts—that’s their strength. They can completely grasp all the considerations that go into marketing, and then translate that to PPC advertising performance. They value respect and teamwork, and they are fantastic collaborators. I don’t want to talk about them too much because they are my secret weapon.

Are there any areas they could improve?

I can’t think of anything that needs improvement. We are extremely tight partners. If there was anything that needed improving, it would be discussed and resolved within minutes. It just doesn’t linger.

5.0
Overall Score They are my partners of choice for digital media strategy, buying, execution, analysis, optimization, reporting, and insights.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They are fantastic at sticking to schedules and communicating progress against deliverables.
  • 4.5 Cost
    Value / within estimates
    They are conscientious media managers who care about the client's resources and goals.
  • 5.0 Quality
    Service & deliverables
    The team at Art & Science is laser-focused on the quality of their execution. It shows in the results they get.
  • 5.0 NPS
    Willing to refer
    I recommend Art & Science.

Web Design & Ongoing Support for Real Estate CRM

“They dealt with every challenge we gave them with perseverance, understanding, and an open mind.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - Aug. 2015
Project summary: 

Art & Science migrated a complex legacy website from .NET to WordPress without interrupting business or online marketing.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
EVP, SaaS CRM
 
Verified
The Review
Feedback summary: 

Art & Science’s technical expertise, elegant design, and promptitude helped boost website traffic by 40%, and conversion rates have also increased. Obstacles never hindered their progress, and overall, they were a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and EVP [Executive Vice President] of one of the leading real estate CRM solutions. I’m responsible for sales, marketing, and business development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Art & Science?

We needed to migrate our complex legacy website from .NET to WordPress. It was imperative during the process that we minimize business interruptions and impact to our online marketing and client registration.

SOLUTION

What was the scope of their involvement?

They rebuilt our consumer-facing website on WordPress.

What is the team dynamic?

I mainly communicated with a project manager, but also interacted with their CEO and chief designer/artistic director. I’m unsure how many of their team members were involved.

How did you come to work with Art & Science?

We’d already worked on a project with Art & Science in developing a real estate agent platform, which was extremely successful. They were a logical partner for the redevelopment of our public website.  

How much have you invested with them?

We spent between $50,000–$200,000.

What is the status of this engagement?

We worked with them from May 2015–August 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website traffic has increased by 40% since going live, and conversions continue to increase. The website is unwavering, and we receive a lot of compliments on it. There were many complex integrations involved which they did a great job with. The website has been very smooth in regard to bugs.

How did Art & Science perform from a project management standpoint?

The project was well managed, delivered on time, and finished under budget.

What did you find most impressive about them?

Art & Science was simply fantastic. They listened well, and really comprehended the project unlike other developers we'd worked with who required much more effort. They dealt with every technical challenge with perseverance, understanding, and an open mind. Their design skills are excellent, and there wasn’t a issue they weren’t able to overcome. Their deliverables were extremely close to the final product.

5.0
Overall Score I would give them an 11 if I could.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always on time.
  • 5.0 Cost
    Value / within estimates
    They stayed under budget.
  • 5.0 Quality
    Service & deliverables
    The quality of work was amazing. It was refreshing to go through the testing/QA process and have so little remediation required.
  • 5.0 NPS
    Willing to refer
    I can't recommend Art & Science highly enough.

UX, Web Dev & SEO for Global Entertainment Design Company

"That investment on their part to understand and listen to us has made them an ongoing partner."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2015 - Ongoing
Project summary: 

Art & Science built a WordPress site to overhaul user experience and content navigation, working closely to interpret the goals of marketing specifications. They also contributed SEO services to the project.

The Reviewer
 
51-200 Employees
 
Canada
Marketing Director, FORREC
 
Verified
The Review
Feedback summary: 

Through an accessible and dedicated project manager, Art & Science delivers a modern website with high ease of use, generating more leads than ever before. Site maintenance is smoothly delivered with an immediate response.

BACKGROUND

Introduce your business and what you do there.

We're a global entertainment design company. We create theme parks, water parks, visitor attractions, mixed-use and entertainment spaces, and resorts. We are a company of designers, architects, landscape architects, interior designers, graphic artists, and creative people.

I'm the marketing director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Art & Science?

We had a website that was more than 10 years old and gravely in need of an overhaul, both from a technological, user experience, and content point of view. The company has evolved quite a bit from how it was 10 years ago and it was a question of how to frame the business as it is today, using the best possible website design, SEO, and user experience.

SOLUTION

What was the scope of their involvement?

They did the strategic framework, the development, and the SEO. They met with us through a variety of discovery meetings to interpret marketing goals and they played a key role in identifying how best to represent our company’s work.

We wanted a website that we could update ourselves. Art & Science built a CMS on the back of a WordPress site, which made it accessible to us, but they customized it so that it wasn't a completely off-the-shelf plug and play that anybody would have. We also had to make sure this website worked in China, due to their firewall issues: Art & Science gave valuable consultation and advice. They also worked to assess the best way to show our projects on the website. There are more than 60 projects on this website and we didn't want to show all of them at the same time, so Art & Science created a user-driven access database to tease people into learning more about our work beyond what the site revealed.

We were looking for traffic, but also to garner more leads, and we’ve had really good results in the two years the website has been in place.

How did you come to work with Art & Science?

We tendered out the project to five firms and Art & Science was superior to the rest.

Their ability to listen was impressive. They didn't come in telling us what they thought. Art & Science spent an enormous amount of time doing discovery with our leadership and teams to better understand our business. They probably know more about us than we know about ourselves. That’s the reason we keep going back. They invested time in understanding and listening to us and that has made them an ongoing partner as we evolve the website.

What is the status of this engagement?

The engagement began around January, 2015 and we just hired them to do new work for us. We're expanding the functionality and scope of the website to meet other marketing targets.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Art & Science helped streamline a process of self-analysis to understand our company. One of the strongest things they brought to the table was being equally invested in finding a way to keep our business evolving. Another success factor is that the website is very easy to work with. We definitely wouldn't have said that of our previous website, which was HTML and hard to add content to. The website is really easy to use, which was a requirement to ease the load on our marketing team. I didn't want to send the updates out to a developer every time I wanted to update the site.

How did Art & Science perform from a project management standpoint?

They have a dedicated project manager who has been terrific to work with - always available, always ready for solutions. We delivered the material in a really tight time frame, our content had to be ready in a six week period and at their end they coded as we delivered. It was well-planned, but it was also a real partnership to get the work done, which is why I consider them an outstanding company.

Are there any areas they could improve?

They're great; I can't think of anything. Their company has grown in size, but I don't notice an impact on the service they provide me. They are still readily accessible.

Advice for potential customers?

Respect their insight and don't make a lot of decisions about what you need upfront - bring them in. Present your challenge and let them do their magic, because they are really quite good at understanding and coming up with solutions.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Media Strategy for Leather Goods Retailer

"Art & Science was very invested in the success of our business."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2010 - Oct. 2015
Project summary: 

Art & Science performed digital marketing services, specifically focused on SEO and display advertising campaigns to increase brand awareness.

The Reviewer
 
501-1000 Employees
 
Ontario, Canada
Jennifer Spencer
Former VP of Marketing, Danier Leather
 
Verified
The Review
Feedback summary: 

Art & Science provided dedicated and focused project management that met deadlines, adhered to budgets, and regularly provided updates. The results of the engagement yielded measurable improvements to the campaign results.

BACKGROUND

Introduce your business and what you do there.

Danier Leather sold apparel leather goods and other products. I was the head of marketing for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Art & Science?

The biggest issue for us was awareness. Regular customers of the store had stopped shopping there, so we needed to get them to think about our business again and re-explore what we had to offer.

SOLUTION

What was the scope of their involvement?

Art & Science was our digital agency. They managed all of our display and search advertising, working with us during our "winter warmth" campaign. The object was to make people associate Danier with warm winter coats since we had traditionally been known for leather jackets.

Art & Science focused on SEO [search engine optimization], ensuring Danier appeared prominently in all searches for winter coats. Art & Science's recommendations were around completing the path to purchase for someone going online in the morning and getting the idea to buy a new coat. We wanted to keep our business top of mind and make people consider coming to our store.

How did you come to work with Art & Science?

One of the people working on our digital team had known Art & Science from a previous job. It was very much a positive referral. Art & Science also presented their services along with a few other agencies. We felt that they had the best vision for what we were looking for, plus we preferred working with a smaller agency. That would bring more investment in our own business, as we weren't such a big company ourselves.

How much have you invested with Art & Science?

The yearly cost was between $600,000 and $700,000. We had a monthly retainer with Art & Science, which fluctuated depending on our focus at each point. The business was seasonal from a weather perspective, with peaks during specific times of the year.

What is the status of this engagement?

Art & Science worked with Danier for around three years. I was involved with them for a year of that period.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I don't remember our actual stats, but we definitely saw a lift while running our awareness campaigns for warm winter coats. Art & Science was very invested in the success of our business. I appreciated their ability to take action if we had a plan in place. If we weren't getting the results we had determined, they went back and rethought our strategy, determining which areas were working best and where we needed to shift our dollars. Art & Science was very reactive and understood the retail business. A bigger agency wouldn't have given us the same level of attention and care. They had an analytical ability to show us tangible results, making information clear for people who didn't understand the digital field very well. There were many people on the executive team who weren't as familiar with the metrics, but Art & Science did a great job of giving a base level for them.

How did Art & Science perform from a project management standpoint?

I've never worked with a better agency, from a project management capacity. We had weekly status calls, and Art & Science always kept to our timings. More than that, they were proactive in bringing solutions and suggestions to us, based on their work with other clients or their analysis of the business.

What did you find most impressive about Art & Science?

At the time, it was Art & Science's ability to analyze a business and provide proactive solutions while staying within budget. I know that Art & Science has expanded to include experiential marketing to their portfolio, but I still find that one of their biggest strengths is the ability to analyze a business and provide tangible solutions for driving sales and traffic to the website.

Are there any areas Art & Science could improve?

As a fashion retailer, it was important to have a global understanding of competitors in the fashion world. There was a bit of a learning curve in getting Art & Science up to speed with key fashion websites and brands, but they did a good job of learning who the leaders in the e-commerce space were once they immersed themselves in the business. 

4.5
Overall Score Art & Science is a professional company. Their team is growing, and they continue to be innovative in their space, especially considering how competitive it is. I really enjoyed having Art & Science as a business partner.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Barring any emergencies, Art & Science was good at keeping on track. They delivered within our timelines.
  • 5.0 Cost
    Value / within estimates
    Compared to the other options we looked at in the market, the amount of work delivered by Art & Science exceeded their retainer fee.
  • 4.0 Quality
    Service & deliverables
    Art & Science always delivered high-quality results. I could tell that they put a lot of care into the work.
  • 5.0 NPS
    Willing to refer
    Art & Science is continually growing and learning as an agency, which shows that other people have realized their value.

Web Development & Marketing for Health Network Organization

"The quality of Art & Science's work was top-notch."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Spring 2013 - Ongoing
Project summary: 

Art & Science redeveloped and updated the existing website with a focus on usability. They additionally assisted with all aspects of their digital campaigns.

The Reviewer
 
11-50 Employees
 
Ontario, Canada
Dane Griffiths
Acting Director, Gay Men's Sexual Health Alliance of Ontario
 
Verified
The Review
Feedback summary: 

The Art & Science team is research-focused and brings strong ideas to the table. They've been easy to work with and responsive. With the exception of minor project management issues, Art & Science has been a reliable and effective resource.

BACKGROUND

Introduce your business and what you do there.

The Gay Men's Sexual Health Alliance of Ontario is a network organization funded by the Ministry of Health. We work with 30 other groups around the province to develop social marketing campaigns, generally related to sexual health. We develop programs and services, participate in research projects, and do a lot of training around the province on topics relevant to gay men's health. I am the acting director of the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Art & Science?

The project involved a website which had been launched in 2011. We needed to reinvent it. The page was old, outdated, and not user-friendly or adaptable.

SOLUTION

What was the scope of their involvement?

Art & Science redeveloped our campaign, including all aspects of production, marketing, and creative assets. Working with 30 organizations and trying to reach a consensus can be difficult. There were many moving pieces in our project, but Art & Science was very accommodating and put up with a lot from us.

How did you come to work with Art & Science?

We put forth an RFP [request for proposal], interviewed three agencies, and went with Art & Science. They came in with a good understanding of who we were and what we were looking for, which resonated with our group. We were impressed with the work examples from Art & Science, and they were able to sell us on what was being offered. At the end of the day, it was a combination of things which led to our decision. Art & Science laid out a proposal of how they would be working and what our involvement would be in the process, which didn't leave us with many questions. We've been happy with the decision.

What is the status of this engagement?

We started working with Art & Science in the spring of 2015. The campaign launched on January 23rd. We continue building out our campaign with Art & Science. We develop a new one every two years, so I anticipate that we will continue to work with Art & Science in the foreseeable future.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The quality of Art & Science's work was top-notch. Their group gets it right the first time in most cases, and they've done an incredible amount of research on their own. They became informed about the various topics they were speaking to and designing assets for. I feel that this is not typical when working with agencies like Art & Science. Their work is innovative and unlike anything else produced in Canada, not just in Ontario. I don't have enough good things to say about Art & Science.

How did Art & Science perform from a project management standpoint?

Art & Science's performance was not outstanding, but they certainly handled project management well. Considering what we were asking for, and the number of moving parts, the project was handled well. There are things which could have been done better to have a smoother process. Any time an element was served off base, all it required was an additional conversation to get it fixed.

What did you find most impressive about Art & Science?

Art & Science is a creative group. They not only come up with good ideas but also provide the execution for those elements. Art & Science can deliver big-picture thinking, and they also got us to think outside of the box, which resulted in a more impactful campaign which generated attention all over the world.

Are there any areas Art & Science could improve?

Apart from a couple of project management pieces, Art & Science has been a solid, open and easy-to-work-with company. They always kept in mind the goals and scope of the project, bringing us back into that space as well, whenever we deviated into places which we weren't able to achieve. We wouldn't hesitate to work with Art & Science again and have referred other people to Art & Science.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Search Engine Marketing for Luxury Goods Retailer

"The bottom line is that Art & Science has always delivered results in terms of sales and traffic."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Fall 2016 - Ongoing
Project summary: 

Art & Science provides ongoing search engine marketing and other various digital services. They additionally provide social aggregation and SEM performance analysis.

The Reviewer
 
10,001+ Employees
 
Ontario, Canada
Director of e-Business and Digital, Luxury Goods Retailer
 
Verified
The Review
Feedback summary: 

Art & Science is a detail-oriented team that consistently delivers on time. Due to their work, conversions and sales are trending upward, and paid marketing channels have become the highest source of website traffic. 

BACKGROUND

Introduce your business and what you do there.

We are a producer of luxury goods and jewelry. The company is a family-owned business started over two centuries ago, and I am the e-commerce director of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Art & Science?

We needed to improve our traffic and conversions through search engine marketing [SEM].

SOLUTION

What was the scope of their involvement?

Art & Science is our agency of record for digital media work. They've also provided social aggregation and search engine marketing work. Art & Science has run an analysis of our SEM performance, providing recommendations as a component of that. This is a typical part of the process.

How did you come to work with Art & Science?

I have worked with Art & Science for three consecutive companies in total, the first one being a Canadian retailer for which I was the digital marketing manager. Followed by that was a company where I was the director of digital marketing. There was a request for proposal process for my first two employers, but not for the current one.

How much have you invested with Art & Science?

This is confidential. [The cost of Art & Science's work will be between $250,000 and $300,000 in 2017.]

What is the status of this engagement?

My current company started working with Art & Science six months ago. The relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have been very pleased with Art & Science's work. Since they took over, Art & Science has turned our paid marketing channel into the highest source of traffic for the website. Our conversions are up, and sales are healthy through that channel. We've grown substantially during the six months in which Art & Science has worked with us, and I attribute this to the attention they've paid to our account.

How did Art & Science perform from a project management standpoint?

Art & Science is always on time. They go above and beyond when we make requests for additional insights or analyses for a particular month.

What did you find most impressive about Art & Science?

Art & Science pays a lot of attention to the accounts, becoming invested in the business. This is the reason we continue to hire them. In addition, Art & Science's team is good at what they do. Previously, we've worked with larger agencies and became lost in the shuffle. For a company of our size, Art & Science is a fantastic option. They give us all the attention we need.

Are there any areas Art & Science could improve?

No. I've been pleased with what Art & Science has done. They're always proactive in suggesting new things that we can do to grow our business.

4.5
Overall Score I'm very pleased with what Art & Science does. I would continue to work with them wherever I was.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    There have never been significant issues in this regard.
  • 5.0 Cost
    Value / within estimates
    Art & Science is fair with pricing, especially in terms of the man-hours put into our account.
  • 5.0 Quality
    Service & deliverables
    The bottom line is that Art & Science has always delivered results in terms of sales and traffic. They contribute a lot to the strategic approach for growing our business, not just with SEM, but across all the channels which drive traffic to the site.
  • 5.0 NPS
    Willing to refer
    I've done it in the past.

Jeopardy Style Game Development for Media Company

“A&S has it all.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Sept. 2017
Project summary: 

Art & Science created a TV Jeopardy game to increase brand awareness in a new way. The game allowed the customer to interact with the TV portal and the game at the same time.

The Reviewer
 
10,000+ Employees
 
Calgary, Canada
Corporate Events Manager, Shaw Communications
 
Verified
The Review
Feedback summary: 

These solid professionals impressed with their expertise, providing the brand exposure and intrigue they were hired for. They made excellent recommendations that resulted in a product that brought great feedback. And, the project was well-managed with effective communication.

BACKGROUND

Please describe your company and your position there.

Since connecting our first cable customer in 1971, our family of companies has grown to become Western Canada’s leading network and content experience company, delivering the highest-quality consumer, business and content products.

I am the Manager of Corporate Events for all of Shaw. I lead the events department, and we produce internal, culture-related events and external hosting and brand activations of all kinds across all regions.

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire Art & Science Digital Experience Design Inc.?

We were asked to build a brand activation that brings BlueSky TV to life. Our idea was to create a BlueSky TV Jeopardy game that would push the customer through the features of the platform while having fun with a game. The biggest challenges of the project related to the daily-changing elements within BlueSky TV (TV programs, movies, daily sporting updates, etc.) as well as the inability to manipulate BlueSky TV in any way. This meant we had to create a stand-alone game that would allow the customer to interact with BlueSky TV portal as well as the game, at the same time.

What were your goals for this project?

We wanted to increase brand exposure, intrigue, and sales of BlueSky TV product.

SOLUTION

How did you select this vendor?

They were recommended by Production Canada.

Describe the project in detail.

With 2.5 months notice until onsite execution, we set out to create a brand activation that could tour across Canada. The activation needed a branded road-traveling vehicle (Trailer or similar), experiences or games within the build, and a way to interact with BlueSky TV that felt less about selling and more about falling in love with the product. We decided to design a 48' trailer with an attached tent and stage deck, housing customized games and activities that enhance the product experience. We designed and built a BlueSky TV Jeopardy Game that would be our way to show the product to the customer. The entire build had to be modular as well, to allow it to go on the road in pieces when needed. We called Art & Science when we realized the complexity of creating a jeopardy game for this product as well as an extremely compressed timeline.

What was the team composition?

We worked with Spence Saunders, who is the Lead for building BlueSky TV Jeopardy, and Margaret Kwan, who is the Project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We heard positive feedback from all levels of Shaw and all customers when interacting with the BlueSky TV Jeopardy game. Shaw employees had a strong sense of pride to be a part of a company that would create something like this. The Jeopardy game was built in a way that could be easily learned by a non-technical person so a technical lead on the ground was not required. This resulted in even more positive feedback.

How effective was the workflow between your team and theirs?

It was flawless. A&S held us accountable, managed the project timelines impeccably regardless of how imperfect the timeframe was, and we always felt a sense of understanding when we hit internal roadblocks.

What did you find most impressive about this company?

I love working with professionals. The combination of 1) subject matter expertise, 2) smart business sense (ie: strong recommendations about how to spend the budget) 3) impeccable project management skills and 4) clear communication are really hard to find. A&S has it all.

Are there any areas for improvement?

I have no feedback to offer.

5.0
Overall Score One of the best new partners I've connected with in a long time.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Extremely talented and professional Project Management.
  • 5.0 Cost
    Value / within estimates
    Very fair and transparent.
  • 5.0 Quality
    Service & deliverables
    High end, polished and focused.
  • 5.0 NPS
    Willing to refer
    Very likely, without hesitation.