What was the scope of their involvement?
Art & Science has helped us with SEO, Google AdWords, social media campaigns, website design and consultation, and general online marketing strategy.
We operate ten websites as a part of our organization. Our national site covers everything that we do, and each of our summer camps also has a separate page. We largely handled web design in-house, but leveraged Art & Science as a strategic partner during the process.
They helped us design a mobile-friendly user experience for users and ensured that our sites were optimized for search engines. We wanted to build accessible sites that were easy to use, relevant within our industry, and pleasant for our visitors.
They have designed some social media advertising campaigns for our summer camp promotion, which lends itself to a transactional business approach. Our campus submission side doesn’t accommodate social media advertisements as well.
What is the team composition?
My initial experience was with Adam Green [Vice President & Co-Owner]. Nitin Joseph [Sr. Digital Marketing Manager] acts as our project manager and account lead.
How did you come to work with Art & Science?
I initially connected with Adam Green, one of their vice presidents. I had worked with him in a previous capacity before and knew of his expertise. Adam is an out-of-the-box thinker who asks great questions and a brings a visionary approach to every situation.
He was a natural resource for me to approach when we were trying to build a more strategic and creative online presence. This evolved into a conversation about the different ways that we could potentially partner with Art & Science. The relationship has taken different forms over the last few years, but we mainly wanted to leverage their industry-leading expertise in SEO and paid advertising.
We considered other companies, but my previous relationship with Adam was a significant factor in our decision to fully engage Art & Science.
How much have you invested with them?
The overall cost of their work has been around $250,000, or about $50,000 to $60,000 per year.
What is the status of this engagement?
We started working with Art & Science four or five years ago, around 2013. The relationship is ongoing, and we’ve been looking for ways to expand it.