What was the scope of their involvement?
We gave our initial concept to the Art & Science Digital Experience Design team and waited for them to review the scope. After a couple of weeks, they came back with feedback and suggestions. They recommended we stick to a digital campaign, so we asked them to fully develop the experience. The team delivered a microsite that reflected our Rube Goldberg concept, but we decided internally that it wasn’t the right path for the business at the time.
With that said, we were still very impressed with their digital capabilities, so we asked them to complete a set of digital promotional materials for Black Friday. In total, their team created about 200 different assets, including banners and social media posts. Following that project, we hired them again to help with our holiday campaign and are looking forward to those results.
What is the team composition?
We worked with Spencer (President, Art & Science Digital Experience Design Inc.) and Kirk (Chief Creative Officer, Art & Science Digital Experience Design Inc.) on the Rube Goldberg concept. They helped us plan the cause-and-effect interactions for the digital experience, turning our idea into a tangible experience. They were incredible in building on our initial idea and bringing it to life. Then, we worked with Sherif Taalab (Digital Project Manager, Art & Science Digital Experience Design Inc.), who helped project manage execution of all the numerous assets of the campaign.
How did you come to work with Art & Science Digital Experience Design?
We were looking for vendors both locally and nationally, and one of our internal art directors referred us to Art & Science with a glowing review. Following her recommendation to explore, we analyzed their team’s capabilities, past work, references, price points, and location information. Because it was a complex project that involved multiple stakeholders, we preferred to work with a nearby agency.
Art & Science Digital Experience Design met all of our criteria, so we scheduled the first meeting. They described the current projects they were working on and demonstrated some of their incredible technical experiences in a beautiful demo room. We were highly impressed—it was an easy choice.
What is the status of this engagement?
We worked with them from September–December 2018.