What evidence can you share that demonstrates the impact of the engagement?
Our traffic jumped once we released the new website and did some of the optimizations, and within the first couple of months, it almost quadrupled. We’ve seen growth in our programs and I attribute a lot of it to the new website and definitely the SEO work. We’re on the first page of results now, which is a big thing for us. We show up in the top results of organic searches for a bunch of other keywords, which has brought us a lot of clients.
How did Armix Group perform from a project management standpoint?
Armix Group is easy to work with and responsive. Because of our nonprofit structure, we went through several rounds of reviews and there was a board committee that had to sign off on certain things. We had to come back with a bunch of changes, and they weren’t made all at once.
Armix Group was open to that. I’ve had issues in the past with other companies because we do go through several rounds of reviews, but with Armix Group, we were able to keep the cost manageable and go through all the changes we were asking for.
They really had to teach us everything about the SEO process from the beginning because this was new to us altogether. They had to explain how it works and the value of the work they were doing, and I appreciated that because I felt like we received lots of training for free as part of this process.
What did you find most impressive about them?
Armix Group recommended the best hosting for the website as well as a great e-commerce tool that was both simple and affordable. I felt that they were really focused on our needs as a customer, and it made the process a lot easier.
Are there any areas they could improve?
One of the things that I got feedback from the board about was regarding the handoff process. There wasn’t a formal handoff as we were continuing the work. They probably could’ve ended the projects better or in a more structured manner. However, I don’t know if that is more on us or them, though probably on both.
Do you have any advice for potential customers?
From our experience, I would say that a company should really understand and research what they want to build. It took us a little while on the frontend because all we knew was that we needed a new website that was more responsive to the needs of the community, but I don’t think we understood exactly what that meant and the process took a long time.
The first one they came back with wasn’t what we were looking for, so we had to go back and look at the parameters. Once we understood the product we wanted, it was smooth sailing from then on.