Marketing Made to Measure
Armada is a South African advertising and consulting company that works with established organisations to improve marketing effectiveness and commercial performance. The company partners with leadership teams and in-house marketing functions on complex challenges where brand, performance, data, and customer experience need to operate as a single, coherent system.
Armada’s work spans strategy development, performance media, creative systems, customer experience design, and measurement frameworks. Rather than operating as a traditional execution-led agency, the company focuses on designing and running scalable marketing systems that can adapt over time, allowing for continuous optimisation, learning, and accountability.
Engagements are typically structured around retainers or multi-phase programmes, enabling deeper integration with client teams and a longer-term view of impact. Armada is selective about the organisations it partners with and is best suited to clients with existing scale, internal capability, and a desire to make marketing accountable to tangible business outcomes rather than isolated campaign metrics.
The company has experience working across regulated and high-consideration categories, including financial services, insurance, retail, and technology. Its approach emphasises clarity, rigour, and collaboration, with a strong focus on aligning strategic intent with execution and measurement in real operating environments.
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Min project size
$50,000+
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
Sandton, South Africa
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Year founded
Founded 2016
1 Locations
- Sandton , South Africa
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Our Story
Armada was formed to help established organisations make marketing more accountable to commercial outcomes. The company works at the intersection of strategy, execution, and measurement, focusing on long-term systems rather than isolated campaigns. Armada partners closely with leadership and in-house teams in complex environments where alignment, rigour, and sustained impact matter.
What Sets Us Apart
Brand Systems, Not Campaigns
Armada focuses on designing and operating marketing systems rather than delivering isolated campaigns. Work is structured to integrate strategy, media, creative, and measurement so performance improves over time, not just at launch. This approach suits organisations seeking sustained impact, not shoCommercial Accountability
Armada operates in environments where marketing decisions carry real commercial consequences. The team prioritises clarity, rigour, and measurable outcomes, working closely with leadership and in-house teams to align marketing effort with business performance rather than surface-level metrics.Senior, Hands-On Involvement
Client work is led by senior practitioners who remain directly involved throughout engagements. Armada does not delegate strategy to juniors or operate through hand-offs, ensuring decisions are grounded in experience and accountability rather than theory or process alone.Locations (1)
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