Can you share any outcomes from the project that demonstrate progress or success?
Use of the study in new client outreach drove the highest responses we've seen for paid social. While the topic was of great interest, the scope and detail of the study made it an extremely attractive offer.
It continues to attract a great deal of attention. Because the primary goal of the project was service to existing clients, it's not appropriate to share how this has influenced our work for them. But it has served us very well.
How effective was the workflow between your team and theirs?
The workflow was seamless. We enjoyed complete visibility into the process. Any questions we had were answered quickly and completely. And every one of the deadlines was met without fail. Most of the communications were via email, with conference calls at key milestones, and a routine cadence of status reports.
What did you find most impressive about this company?
Arlington are not bean-counters or bloodless statisticians. While they are rigorous and detail-oriented in their methodologies, they understand how research findings need to be leveraged. This places their greatest strength in their analysis. They structure their studies to deliver meaningful and actionable results.
They go where the findings lead. And they are able to interpret those findings in ways that serve larger business objectives. They don't conduct research for research's sake. They provide valuable aids to judgment in guiding business decisions. Their ability to identify the data that provides such guidance is truly impressive.
Are there any areas for improvement?