Arlington Research

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Red Marker. We provide AI-powered marketing compliance software for enterprise businesses working in heavily regulated industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arlington Research?

We were looking to create thought leadership content but hadn’t done any preliminary research before, so we were missing those steps. With this research, we wanted to assess our value proposition and offer valuable content to our prospects.

SOLUTION

What was the scope of their involvement?

Arlington Research ran a market research study across three audiences and three markets: the US, Australia, and the UK. For this study, we surveyed legal compliance in marketing for insurance and financial services businesses.

During the first couple of meetings, I explained to Arlington Research what I was trying to achieve, some of the hypotheses I already had, and why I wanted to dig deeper into those. Over a couple of weeks, we worked together to develop a proposal that included qualitative and quantitative research. The qualitative research helped Arlington Research build the quantitative survey based on the outcomes.

What is the team composition?

I worked with two research directors from Arlington Research.

How did you come to work with Arlington Research?

I actually found them on Clutch; they looked like a nice boutique agency I wanted to work with. I felt I would have a close relationship with Arlington Research and work with the same people throughout the project, which I did.

How much have you invested with them?

We spent around £16,000 (approximately $20,000 USD).

What is the status of this engagement?

We worked together from January–June 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The success of this engagement is the outcome of the research and how it matched what I was trying to achieve. I was very happy because the content we ultimately created was unique and would be of interest to our prospects and clients.

How did Arlington Research perform from a project management standpoint?

Arlington Research’s project management was great. They always delivered on time and diligently kept up with meetings. Moreover, they quickly replied to my emails and gave me comprehensive answers.

Arlington Research was very proactive and easy to work with. They really understood our value proposition and what we were trying to achieve. When we were producing the report and press releases to go with that, they were more than happy to read through all the content and double-check that we were using the research’s outputs to ensure we had interpreted everything correctly. Moreover, they were very helpful whenever we needed them.

What did you find most impressive about them?

The most impressive thing about Arlington Research was how well they understood what we were trying to achieve. Throughout the project, they were very engaged, helpful, and communicative. No question was too silly.

Overall, we worked very closely and had a very nice relationship. I really felt that I could go to them with any query outside of the project’s scope, and they would always happily help me. I would absolutely work with them again.

Are there any areas they could improve?

I can’t think of anything Arlington Research could have done differently. Everything went very smoothly.

Do you have any advice for potential customers?

Spend time upfront walking them through your product and what you’re trying to achieve to help them deeply understand your goals. That way, you’ll ultimately get the best results.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer of a technology company, offering real-time location sensors and software for use in commercial applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arlington Research?

We had two gaps this project needed to close. Firstly, to better understand our client and prospect base, specifically their attitudes and adoption of IoT type technology. Secondly, we needed to create high quality content that would engage our audiences with a differentiated point of view. Arlington Research conducted both the survey and subsequent report as the basis of a series of content pieces.

SOLUTION

How did you select this vendor?

Arlington are affiliated with our primary PR and media agency.

Describe the scope of their work in detail.

Arlington Research scoped out the project including objectives and survey design, conducted the survey of more than 300 senior decision makers in our primary markets, compiled and presented the findings, and wrote the final report.

What was the team composition?

I worked closely with the research director at Arlington, together with the research team, our PR agency and in-house subject matter experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project delivered a number of content pieces including: - Research report - downloaded by more than 100 prospects from our website within the first quarter of launch - Press release with pick-up in publications totalling more than 4m readership globally - Three blog posts that have generated website traffic and social engagement - Data points for use in sales collateral and presentations that add credibility to our offering and expertise

How effective was the workflow between your team and theirs?

This is the second time we have worked with Arlington Research. The team is always well structured, organized, flexible, and able to deliver key milestones in the project plan. In addition, the people are very experienced, guiding us to the right outcomes, and enjoyable to work with.

What did you find most impressive about this company?

It's great working with Arlington Research - they have proven to deliver high-quality work to budget and on time, which gives great confidence for future projects.

Is there any area for improvement or anything that could have been done differently?

None

BACKGROUND

Please describe your company and your position there.

I'm the content manager for AnswerConnect, a live call answering and virtual receptionist service provider operating across the USA, UK and Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arlington Research?

We hired Arlington Research to conduct an international study into the use of the telephone (and telephony systems) within businesses. There is a dearth of reliable research into this subject, and our own outreach was hindered by only being able to talk with customers - meaning we'd be unable to procure impartial data on the scale we required.

Although we'd conducted individual conversations with business leaders in the past, we knew we would need an external organisation with a wealth of resources to gather the kind of information provided by Arlington research.

What were your goals for this project?

We wanted to establish just how businesses use the telephone as a means of outreach and support, with a secondary focus on how they had adapted their telephone sales and support during the covid-19 pandemic.

Our aim was to ascertain the true value of the telephone to businesses. The data would then go on to be used in marketing and sales materials, with an aim of establishing our authority on this topic, leading to an increase in traffic to our website and more sales.

SOLUTION

How did you select Arlington Research?

1. We established several requirements prior to selecting Arlington Research.
2. We needed an organisation capable of gathering responses on an international scale, from a diverse range of backgrounds (ie industries, positions, regions, etc.)
3. Obviously, we wanted a cost-effective solution in which the overall value of the data outweighed the cost.
4. We needed a trusted organisation with several large scale projects in their portfolio.
5. Although we didn't specify a specific number, we factored in their Clutch rating when deciding on Arlington research. We looked at 4-5 other potential agencies, but Arlington Research offered the best overall solution for our needs.

Describe the project in detail.

The project covered 400 respondents, 200 from the UK and 200 from the US. The questions would span a range of topics within the subject of business outreach and support via telephony systems. Of the central questions, each was multiple-choice, enabling us to gain a broader, more detailed understanding of respondents attitudes and actions. With the help of Paul and Carolyn, we whittled our initial list of questions down to ten (with multiple variables within each question), covering a range of topic related to the use of the telephone in business. We (AnswerConnect) contributed ideas and guidance prior to the launch of the study through regular video-conferences. We also managed and updated the research requirements through feedback sessions - including formatting and presentation. Throughout these pre-launch interactions, Arlington research were happy to discuss our ideas and suggest strategic changes based on our end objectives. The Arlington team also pushed for an initial pilot study, which allowed us to identify questions with limited value (ie those that would yield a high 'Don't know' response) and adjust prior to the launch of the official study.

What was the team composition?

We worked with Paul Stallard and Carolyn Ahanchian in the initial stages. They mentioned that a panel team would conduct the actual study, but I'm not sure of exactly how many people were within this panel team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were delighted with the clarity of the data and have since created various marketing materials from the information - including infographics, articles, landing pages and press releases. We have not yet published any of these, but anticipate a good uptake.

How effective was the workflow between your team and theirs?

Very - Carolyn and Paul were in regular contact, they were clear with their timeframes and open to using our preferred platforms for the data-provision. They were also clear about the benefits and limitations of our chosen study format and provided invaluable suggestions to help us get the most value from the study.

What did you find most impressive about this company?

I was really impressed by the versatility of Arlington research. They clearly know their stuff (and definitely knew more than us about conducting massive international studies), but were always open to our suggestions.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

Media Frenzy Global is an integrated communications agency focused on B2B technology clients. I am the Marketing Services Director, responsible for strategy and branding initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arlington Research?

We wanted to understand the how the U.S. market was responding to commercial communications during the COVID-19 pandemic relative to the rest of the world.

This involved identifying prospective respondents worldwide, fielding an online survey, aggregating and segmenting the data, conducting an analysis, and reporting the findings. We relied on Arlington for the survey design, recruitment, deployment, data collection, analysis, and write-up.

What were your goals for this project?

We wanted to understand the impact of the COVID-19 pandemic on how markets consume and engage with content of all kinds: earned, paid, customer communications, and even internal communications. Our first concern was making sure our clients were getting the services they need to persevere during this extraordinary time.

Many of our clients have international footprints, so the U.S. perspective relative to the rest of the world was important. We also recognized that such information would be of interest to a range of companies. So we were looking for broad and extensible insights that would serve more than just our clients.

SOLUTION

How did you select this vendor?

We have worked with Arlington in the past and had the best possible experience.

Describe the project in detail.

The survey received responses from 13,000 consumers worldwide, with 2500 in the U.S. alone. It consisted of an online survey of 12 questions with ranked responses, plus respondent profiling.

Due to the timeliness of the project, tabulation and analysis was performed on an accelerated schedule. Arlington also packaged the report for distribution.

What was the team composition?

Our primary interaction was with their Managing Director, while members of his team handled the day-to-day, each of whom was very seasoned and accomplished.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Use of the study in new client outreach drove the highest responses we've seen for paid social. While the topic was of great interest, the scope and detail of the study made it an extremely attractive offer.

It continues to attract a great deal of attention. Because the primary goal of the project was service to existing clients, it's not appropriate to share how this has influenced our work for them. But it has served us very well.

How effective was the workflow between your team and theirs?

The workflow was seamless. We enjoyed complete visibility into the process. Any questions we had were answered quickly and completely. And every one of the deadlines was met without fail. Most of the communications were via email, with conference calls at key milestones, and a routine cadence of status reports.

What did you find most impressive about this company?

Arlington are not bean-counters or bloodless statisticians. While they are rigorous and detail-oriented in their methodologies, they understand how research findings need to be leveraged. This places their greatest strength in their analysis. They structure their studies to deliver meaningful and actionable results.

They go where the findings lead. And they are able to interpret those findings in ways that serve larger business objectives. They don't conduct research for research's sake. They provide valuable aids to judgment in guiding business decisions. Their ability to identify the data that provides such guidance is truly impressive.

Are there any areas for improvement?

None whatsoever.

BACKGROUND

Please describe your company and your position there.

PFS is the operations business unit of PFSweb, Inc., a leading end-to-end eCommerce provider. Drawing upon 25+ years of experience and innovation in both the B2C and B2B channels, we provide the operational infrastructure, services, and systems to facilitate our clients' eCommerce channels. I am the Director of Marketing for PFS, in charge of all branding, content creation, PR/Media, tradeshows, analyst relations, and sales support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arlington Research?

We approached Arlington Research to help us conduct first-party research about the eCommerce purchasing behaviors of US citizens as a result of the COVID-19 pandemic. We had done a similar project with them in the UK the month before, and we wanted to follow that up so we could compare/contrast the results between the two countries.

What were your goals for this project?

We wanted to understand if consumers had changed their buying behaviors due to all of the local restrictions. This included how they shopped by category, brand, channel, etc. We wanted the data to create thought leadership content, to share with our PR firm for media reach out, and to share with our internal client base to consult with them about their business.

SOLUTION

How did you select this vendor?

We had used them in the past due to our relationship with Berkeley Communications being our PR firm of record for a year and a half.

Describe the project in detail.

We commissioned a 10 question survey that was aimed to gather insights about eCommerce purchasing behavior. We wanted to 2-3 identical questions from our UK survey so we could compare apples to apples as much as possible. Once we settled on the key themes, the Arlington team drafted questions for our review.

After a review call we had the survey questions done, and the Arlington team went to work gathering results. We got the initial raw data back in 2 weeks, and then an additional week for the analysis that was presented to us with key findings and recommendations.

What was the team composition?

We had a project manager for day-to-day contact, and the managing director was also involved to give insight and consultation. Also involved was our PR firm, Media Frenzy Global, who helped set everything up and will be composing the thought leadership and media outreach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we are still formulating the thought leadership piece and the overall project is not complete yet, we are thrilled with the work we got back from Arlington. They were thorough and helped us keep to best practices in regards to the research. I was especially grateful for the analysis document they put together (which they did in our template) to help us understand the key highlights and what data was useful. It was worth every penny.

How effective was the workflow between your team and theirs?

Even though there was a time difference, it was good. You had the client (us), our PR firm (MFG) and Arlington and while that can be a lot of cooks in the kitchen it worked well to get different perspectives.

What did you find most impressive about this company?

The analysis document given at the end was exactly what we needed. Going through raw data is hard, but the way they presented it with key themes written out, as well as charts, helped us look at each question from several angles to glean the best insights possible.

Are there any areas for improvement?

Only minor suggestion is since the survey (and the client) was based in the US, we had a few moments where the cultural use of terms was off for the US market. We easily corrected it, but a US-based resource would be ideal in the future to avoid those confusions.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a digital solutions agency. Marketing professional with over 15 years extensive experience in B2B/B2C, creating bespoke routes to market, delivering creative excellence, developing new business models and increased revenue streams. Key industries include; music, leading branded alcoholic beverages, media, management consultancy and software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arlington Research?

A research project into consumer opinions across the region

What were your goals for this project?

Understand consumer culture and get insights for our sales team

SOLUTION

How did you select this vendor?

RFP with three other agencies that were recommended but Arlingtons transparency and pitch made them the perfect fit for our needs.

Describe the project in detail.

Market research piece into consumer opinions of 2000 individuals.

What was the team composition?

We worked with 2 research directors with minimum of 20 years experience.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The data helped inform our sales team of next steps in region.

How effective was the workflow between your team and theirs?

Seamless omni channel comms strategy with end of day messaging and weekly wrap reports with easy to decipher data

What did you find most impressive about this company?

Expertise and consulting. We weren't just given the data, they explained clearly what this meant to us.

Are there any areas for improvement?

No, this is the first time working with them and I will be using Arlington for all future projects.