Arfadia

BACKGROUND

Introduce your business and what you do there.

PT Astra Aviva Life is an insurance products and services provider. I handle the purchasing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arfadia, PT?

We weren’t satisfied with our previous vendor’s technology and services. We needed a new vendor to help with our website development and design.

SOLUTION

What was the scope of their involvement?

They developed our company website and proposed new technologies and services to us. Since our marketing team isn’t tech savvy, Arfadia gave them easy tools to maintain the content better than before.

How did you come to work with Arfadia, PT?

A friend recommended them to me, and I also searched online. Their company profile was interesting, so I called them.

How much have you invested with them?

We spend between 300 and 500 million Indonesian rupias per year ($21,558–$35,929).

What is the status of this engagement?

We started working together in January 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They are helpful and meet deadlines. They’re capable of explaining a problem and solving it in a timely manner.

How did Arfadia, PT perform from a project management standpoint?

They use an agile methodology for projects. We have a WhatsApp group to make communication easy, though we also use email and contact their call center for urgent matters. They’re very good communicators.

What did you find most impressive about them?

They’re way more helpful than the previous vendor we had, making the migration of our website much easier.

BACKGROUND

Introduce your business and what you do there.

I am the owner and CEO of Ardena, a frozen food company. We have a small fish processing plant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arfadia?

We needed services for website design, content creation, and social media strategy.

SOLUTION

What was the scope of their involvement?

After we discussed our IT blueprints and best practices, they did web design and an IT funneling service. The latter helped covert leads into actual customers. For SEO, the team executed social media advertising and a YouTube strategy. Arfadia also designed content for our social media accounts, websites, and fliers. They handled all corporate branding as well.

What is the team composition?

The director was my main point of contact, but I also talked with the sales and marketing manager about technical issues.

How did you come to work with Arfadia?

We received multiple pitches. Arfadia had a good track record with multiple companies. Since I knew the director personally, it was a good option. They also worked with government entities, which was important to show their quality.

How much have you invested with them?

We spent between $20,000–$25,000.

What is the status of this engagement?

We worked with them between February–July 2017. We may re-engage them to redesign the site and add a marketplace functionality.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We won an award from the Junior Chamber of Commerce in Jakarta. We were happy with the achievement because it spoke to the marketing campaign’s quality. Their creativity exceeded our expectations. The team was familiar with current trends and infographics. They also used parallax scrolling, a new feature for us.

How did Arfadia perform from a project management standpoint?

We communicated via phone, email, and virtual meetings. The team visited our office after each milestone to discuss results and future plans. Testing was also on-site.

We reported bugs in emails and; they proactively updated us during each bug fix. Their approach, which distinguished them from our previous partners, kept the project on track.

What did you find most impressive about them?

Deliverables were timely and designs were high quality. The team also responded to problems quickly.

Are there any areas they could improve?

Communication skills were inconsistent. However, some barriers between team members and high-level managers were understandable. The team resolved this issue by recruiting an account manager after the first two months of engagement.