Archetype

BACKGROUND

Please describe your company and position.

I am the Director and creative consultant of a media company 

Describe what your company does in a single sentence.

Freelance

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Archetype to accomplish?

• Media, PR and comms
• Broaden knowledge and reach

SOLUTION

How did you find Archetype?

Referral

Why did you select Archetype over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Archetype were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Archetype provided comprehensive services of branding, concept development, webs design, illustrations, copy and vision. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project exceeded expectations and attracted a great amount of traction online, reaching global audiences. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is exceptional at Archtype, they are meticulous, creative, intelligent, insightful and care deeply about the work. They want to deliver the best possible project and always consult and guide where necessary at every step. They consider everything, and have a huge amount of experience, and that professionalism enhances any project they work on. 

What was your primary form of communication with Archetype?

Virtual Meeting

What did you find most impressive or unique about this company?

Archetype are more than a cut above other companies. The branding is fresh, dynamic and always gets the perfect tone. They understand a client's needs and the audience's needs remarkably well, and in this case, even better than the client themselves. They are a joy to work with, and deliver beyond expectations. 

Are there any areas for improvement or something Archetype could have done differently?

I did not see any areas needed for improvement. 

BACKGROUND

Please describe your company and position.

I am the General Manager of National Waqf

Describe what your company does in a single sentence.

Charitable Endowment fund 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Archetype to accomplish?

• New logo and brand guidelines

SOLUTION

How did you find Archetype?

Referral

Why did you select Archetype over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Archetype were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New logo 

Updated brand name 

Brand guidelines 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of completed brand guidlines and logo 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project was delivered on time and the team were receptive to our request for multiple iterations and changes to the initial design ideas. 

What was your primary form of communication with Archetype?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had great communication, timely updates, and overall excellent delivery.

Are there any areas for improvement or something Archetype could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Director of W Advisory

Describe what your company does in a single sentence.

Chartered Accountants & Tax Advisors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Archetype to accomplish?

• Branding
• Messaging

SOLUTION

How did you find Archetype?

Referral

Why did you select Archetype over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Archetype were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included:

• Rebranding
• Logo design
• Website design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The completion of the rebrand and website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Archetype thought outside the box and provided tailored solutions. 

What was your primary form of communication with Archetype?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Professionalism and meeting key delivery milestones. 

Are there any areas for improvement or something Archetype could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Manager of Dome Tours

Describe what your company does in a single sentence.

Hajj and Umrah Tour Operator

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Archetype to accomplish?

• Rebranding
• New Logo
• New Website

SOLUTION

How did you find Archetype?

• Referral
• Other

Why did you select Archetype over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebranding, with new logo and website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new branding quickly became popular amongst our clients 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They tracked and managed all delivereables, especially updating us on when to expect updates and they either delivered on time and some times before. They were responsive to our feedback and changes and very patient with us. They were always ready to advise us on best practices.

What was your primary form of communication with Archetype?

In-Person Meeting

What did you find most impressive or unique about this company?

hey understood us so well, they knew intimately our audience without us even having to explain everything. They clearly researched us and our product before talking.

Are there any areas for improvement or something Archetype could have done differently?

We felt we got more than we asked for; the advice and guidance were notably more beneficial than we ever imagined.