What evidence can you share that demonstrates the impact of the engagement?
So far, we don’t have any straightforward results. We can talk about it in a few months, but not yet. The only result I can share with you is the feedback from our consultants and experts, which was very positive. Archetype was able to implement their comments. After we showed the design, one of them said, "Okay, that's what I was talking about. That's exactly what we need. There are a few small corrections, but otherwise, it is working well." This happened often. We also showed the design to other consultants after we actually started doing the work, and they've been very happy with Archetype’s output.
Besides asking those experts, we also sent the design for blind valuation. We have a similar competitor on local markets, so the redesigned platform was compared with the design of our rival brand. We wanted to see which design looked more modern and which was preferred by users. The design done by Archetype performed better than our competitor’s platform. Before the redesign, the opposite was true.
How did Archetype perform from a project management standpoint?
We are very happy with the deadlines in general and their approach to work. More or less, we’ve kept all the deadlines. There are some minor delays, but they are not major ones. You can never hit the specific dates you plan, but more or less, it’s really not a problem.
The communication is very efficient. We have a project manager who is in touch with them on a daily basis. It is easy to reach them for extra comments or questions. Sometimes, we have to work extra hours, and they are ready to synchronize their time with us. If I send an email quite late, they would be ready to take a look at it, which is really something. Based on experience, we don't always get that.
What did you find most impressive about them?
Archetype seems like a boutique agency that cares about clients. They give us enough attention—we do not feel like we are just one client out of hundreds. They are easy and comfortable to work with. What makes them stand out is their attitude and flexibility. They are quite friendly and open.
They were quite open about sharing information even before we had a contract signed. They’ve given us a lot of free advice, which builds trust and demonstrates their professionalism. I like that approach.
They have a lot of experience in what they do. They already knew what we needed before we told them what we wanted. They're designers who know how to make a product look modern and friendly. They meet our expectations for the product.
Are there any areas they could improve?
In general, I'm happy with their work, but there's always room for improvement. If I were to be strict about it, the deadlines could be a problem.