Arcane Marketing

BACKGROUND

Please describe your company and your position there.

I'm a partner / COO at Just 4 Kids Urgent Care. We are a pediatric Urgent Care in Southeast Idaho.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arcane Marketing, and what were your goals?

We hired Arcane to rebuild and improve our existing website, and improve our SEO. We have since hired them them to assist us with multiple websites, and additional projects.

SOLUTION

How did you select Arcane Marketing and what were the deciding factors?

We liked the fact that Arcane was a local company, but more than anything, they were easy to contact, and they were willing to listen to our ideas and help make them a reality.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We met with them a few times to discuss our ideas and concerns with our previous website, and then they went to work! They made edits and rebuilt the website, with us being allowed access throughout the project to make notes and suggestions.

Near the end of the project, we met in person and reviewed the site, and made any final changes. Since then, we have continued to work with them each month to review the content they provide/create to improve our SEO.

How many people from the vendor's team worked with you, and what were their positions?

We really only had 1 point of contact during our projects, which was awesome! We worked with the owner, a web developer, and an SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our web traffic has increased, and our SEO positioning increased greatly. In many of our keyword categories, we are ranked #1.

Describe their project management style, including communication tools and timelines.

They are a very hands-on company. We would speak via phone or email multiple times a week.

What did you find most impressive or unique about this company?

What we appreciate most about Arcane Marketing is how accessible they are. They are also willing to listen to our ideas and help us bring them to life.

Are there any areas for improvement or something they could have done differently?

More communication is always appreciated. They weren't lacking, but more is always better!

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of a retail bicycle store providing wholesale and service to our customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arcane Marketing?

We’ve used several different marketing firms in the past and just never really found the kind of service we wanted.

SOLUTION

What was the scope of their involvement?

Their team manages my webpage, keeps it updated, provides keyword research and audience targeting, and makes sure we have good positioning on Yahoo! and Yelp and other secondary searches. They track all of the metrics from those various sources as well as number of visits to the site and resulting phone calls, and then provide me with a printout of the results every month.

What is the team composition?

Most of our interactions are with the two owners of the company, and then there are a few others involved in some of the more day-to-day elements of the engagement.

How did you come to work with Arcane Marketing?

I was working with an ad agency to redesign my website, and they had also done some work for Arcane, so they recommended I check them out. They explained how they could specifically target and track my impressions from Google and come up with better customer outreach strategies, so I decided to move forward with them.

How much have you invested with them?

The total cost has been about $15,000, including the $600 a month budget that I’ve set as a baseline for our regular operations.

What is the status of this engagement?

We’ve been partnering together since May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within the first few months, we noticed our website traffic going way up, our Google reviews going up, and other increases in pretty much every area we were targeting. We started performing significantly better than we ever had with any other marketing agency, and that trend has continued for the entire two years we’ve been with them.

How did Arcane Marketing perform from a project management standpoint?

They do a good job of managing the work, and always respond relatively quickly to any requests that I have for them. Even though they’re a good distance away from our physical office, they still come down in person 2–3 times a year to go over things in more detail and make sure we are on the same page about our longer-term plans moving forward.

What did you find most impressive about them?

One thing they did really well from the start was to get a great handle on our market and our industry so that they could understand where the opportunities that we could take advantage of were. Because of that effort and attention, they were able to show us where some of the holes in our current strategy were as well as to point out some potential strategies that I wasn’t even aware of.

For example, we don’t sell bikes online, but especially during COVID-19 there’s been a shortage of everything, so people have been more than willing to drive sometimes 400 miles to pick up a bike. Their team has been critical in helping us take advantage of opportunities to expand our clientele.

Are there any areas they could improve?

One thing they could do that I haven’t asked them for yet would be to walk me through the reports they provide in a little bit more detail. I get very comprehensive reports, but I’m sure there are things in there that I don’t entirely understand the implications of as I look through.

Do you have any advice for potential customers?

Sit down with the owners and have an in-depth conversation about what you want to accomplish. The better they understand your goals for the project, the more tactics they’ll be able to come up with to effectively pursue those goals.

BACKGROUND

Introduce your business and what you do there.

I’m the president and founder of a professional coaching company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arcane Marketing?

I had an outdated website, and my personal branding and online reputation weren’t very visible at all. I hired Arcane Marketing to redesign my site from a brochure site to a personally branded site.

SOLUTION

What was the scope of their involvement?

They created my new WordPress site. The team was able to pull in some of my YouTube channel videos, as well as my Facebook page posts. Additionally, they were able to set up links to my various sales funnels.

They’ve been able to integrate a lot of content from my old site into my new one. There’s a lot of links, too. Overall, they were able to turn my site into something that would showcase my background, skills, and abilities a lot better.

What is the team composition?

We worked with two people from their team, including a project manager.

How did you come to work with Arcane Marketing?

I met them through a networking event, and we had a good conversation.

How much have you invested with them?

For the web development, I spent $5,000–$6,000.

What is the status of this engagement?

We started working together in June 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I appreciate the continuity of the new site from the old site; it maintains the legacy and history of the domain. Their attentiveness and communication throughout the project have been very good, too. The quality of work is great, too.

How did Arcane Marketing perform from a project management standpoint?

They’re very quick. I usually send them an email with bullet points that I need,  and they go back through the list. The team has been great on following through.

What did you find most impressive about them?

Their strong point is their marketing, SEO, and other internet services.

Are there any areas they could improve?

Maybe their onboarding could be improved with a more streamlined approach to setting expectations. Perhaps a PDF document or a roadmap would be helpful.

Do you have any advice for potential customers?

In order to be successful, you need to be fast with your own content. It’s really important that the copy and text related to the various pages on the website have thought behind it. It slows things down when they’re waiting for me to send over copy. 

BACKGROUND

Please describe your company and your position there.

Wilding Wallbeds manufactures all-wood space saving furniture specializing in Wall Beds and Murphy Beds. I am on the Marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arcane Marketing?

We hired Arcane to manage our Online presence both SEO and PPC, and to assist us in the management of our social media accounts.

What were your goals for this project?

We wanted to improve our Google listings and to create and manage ads that bring in customers who are searching for the products that we manufacture.

SOLUTION

How did you select this vendor?

We interviewed several potential agencies and finally settled on Arcane because we felt that they shared the same goals and values as us.

Describe the project in detail.

Arcane has developed and manages our Google ads account and our SEO efforts. They have also helped us with our overall marketing strategy.

What was the team composition?

We communicate directly with Chad who is our account manager and Nate who is the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our revenue has increased significantly since we started using Arcane. Our Google listings have improved and we have found our site to be more efficient and more effective.

How effective was the workflow between your team and theirs?

The workflow has been seamless. We communicate with them constantly and we have a monthly call where we go into depth with them to go over results and finetune our plans. They answer emails and call as soon as they come in.

What did you find most impressive about this company?

It is rare to find people who are geniuses in the industry but also able to communicate with us in simple terms that we understand and can appreciate.

Are there any areas for improvement?

I don't have any recommendations for areas where they can approve. We have been absolutely thrilled with what they have done for our company.