The Apricot Agency

BACKGROUND

Introduce your business and what you do there. 

I am the CEO of Backlink Theory and am in charge of the overall concept to implementation of this venture.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with The Apricot Agency?

I am more of a sales/operations person and I needed an expert who could jump in and take hold of our marketing strategy, do the research and put a plan together. As well, plan and manage our ad spend, particularly in Google and Meta. Experience and knowledge are an absolute must.

SOLUTION

What was the scope of their involvement?

My leadership team are very smart and experienced but not in Marketing. It’s always been a barrier and challenge for most of us so we need someone to understand where we’re coming from and execute without a lot of involvement. This task is not easy.

What is the team composition?

Myself in operations, 5 – 7 in sales, 3 in management, 2 in legal, 2 in admin roles, 3 in IT… the numbers always change as we look for the right people.

How did you come to work with The Apricot Agency?

I found The Apricot Agency on LinkedIn and then did some further research on Clutch and Google.

How much have you invested with them?

Somewhere around $60K which will increase quite a bit once we’re fully launched.

What is the status of this engagement?

Current / in progress. They’ve been so great that we want to keep them on permanently long term.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Duane (Founder) is so bright and experienced. He is able to join meetings, listen, understand, present concepts and also guide/steer us in the right direction. He understand what we want to do, applies his knowledge by providing proof and solid concepts on how and why. His knowledge and the way this business is run is extremely rare!

How did The Apricot Agency perform from a project management standpoint?

The project management was superb. There is a non-traditional way of planning things but I always feel that we’re taken care of. The ideas are expressed, plans are tabled and they are always met.

What did you find most impressive about them?

Duane I’d say is a bit “eclectic” which is non-traditional but I’d say that’s one of his special abilities. It makes him and the way he thinks different from competitors and he succeeds in using his creativity.

Are there any areas they could improve? 

No company or person is perfect. I’d say the only ‘improvement’ would be the adjustment to thinking a bit differently. If you’re looking for a traditional agency that, frankly, wastes time, wastes money, spends hours putting together nonsense to make themselves look good… TAA isn’t for you. They are much different but in a wonderful way!

BACKGROUND

Please describe your company and position.

I am the Registered Massage Therapist of a healthcare company

Describe what your company does in a single sentence.

Provides registered massage therapy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Apricot Agency to accomplish?

• SEO and Marketing

SOLUTION

How did you find The Apricot Agency?

Referral

Why did you select The Apricot Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from The Apricot Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review SEO to ensure efficiency 
• Report on performance of SEO 
• Discuss marketing strategies 
• Ensure SEO is performing well to meet targets 
• Provide business consulting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ensured that SEO is performing well for my target market 
• Provided insights for various forms of digital marketing strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were on time Needs and questions were responded to with positivity and enthusiasm. They alleviated the burden of digital marketing and made sense of what I needed to know. This allowed me to focus on what I love to do as a business owner.

What was your primary form of communication with The Apricot Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This company was comprised of a passionate team that invested in the growth of my business. They see the potential of your business to flourish and thrive in a very competitive market.

Are there any areas for improvement or something The Apricot Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of Uptown Wellness Psychotherapy

Describe what your company does in a single sentence.

Provides counselling and psychotherapy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Apricot Agency to accomplish?

• Advice on marketing
• Grow business effectively

SOLUTION

How did you find The Apricot Agency?

Referral

Why did you select The Apricot Agency over others?

Referred to me, Company values aligned

What was the size of The Apricot Agency’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Assessment of my current website and tips to improve it. Assessment of SEO Collected info about the demographics of my target age groups and their needs. Discussed options for different types of digital marketing and cost associated with each. Came up with potential strategy to use now and possible options in the future as business grows. Identified my business goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unable to determine increase in new clients yet

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliver was kept within the discussed amount of time. Available to answer any questions as I had them along the way!

What was your primary form of communication with The Apricot Agency?

In-Person Meeting, Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

Down to earth and approachable. Eager to be helpful and give me as much info as I needed to make choice. No pushy or focused on making the sale happen.

Are there any areas for improvement or something The Apricot Agency could have done differently?

Not to my knowledge