Do you have any statistics or metrics to track improvement from the project?
During the first month to two months, we saw an increase in downloads and great press. When we rereleased the app and fixed some bugs, we were able to get more positive comments. We went from a two-star rating up to a 4 1/2-star rating.
Are you satisfied with their performance?
Very satisfied. The Appular team has expertise in how to tap into the mobile community of developers and bloggers and influencers to build momentum. The money we spent paying his team to activate the strategy he proposed we made back with his expertise.
Is there anything unique or special about Appular that really makes them stand out compared to other online marketing companies?
They are a small agency, which means more hands on attention. To have the guys who run the company working with your team and answering emails with lightning-fast speed made us feel like we were their only client. That is something that is rare. It was a very cost-effective option that they gave us. They helped us understand what reasonable expectations were for the project. They have a great work ethic. They don’t waste your time. They are concise and professional. They have a great attention to detail and that inspires trust.
What advice would you give to future clients of theirs?
Mobile is a completely different space so even though you think you know the space, trust Appular’s recommendations. They live and breathe mobile. Be open to the suggestions they make even if it sounds counter intuitive based on your experience in the space.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
We didn’t take his recommendation to reach out to tech bloggers initially. We started out with fashion and beauty bloggers and that didn’t get us to where we needed to get. I don’t really have any negative feedback about Appular.