What evidence can you share that demonstrates the impact of the engagement?
The site won about four industry awards – a great recognition of our work. We didn’t use KPIs because this was a passion project. From an internal perspective, we loved the site and the creativity that went into it. Everyone was proud of the site; it was a positive experience.
We didn’t necessarily want to attract a specific number of people to the site, see a number of shares, or something similar. We wanted to create a compelling experience that resonated with people. To that end, the site experienced organic growth without paid media.
How did Apptension perform from a project management standpoint?
They were very responsive via Slack and phone. We had daily standup meetings each morning to review that day’s work. The team was flexible and adapted to our preferred methods. Our project manager helped them transition to our workflows. They performed well once they learned our processes.
They were experienced problem solvers; we felt confident about the integration between teams. We had access to senior developers. They were ambitious and worked late nights to deliver our vision.
What did you find most impressive about them?
Their approach enhanced the team dynamic. As a remote partner, Apptension extended themselves; they were interested in our work and make the project their own. That sense of responsibility and engagement truly distinguished them.
Are there any areas they could improve?
Near the end of the project, I spoke with the IT business manager about how we’d like to work with them in the future. We didn’t want to go through the same startup process again. Similarly, any future projects would need a more efficient onboarding process for new team members. We also had some specific feedback for improving QA, which didn’t perform on the same level as development. QA is just as important during the building phase.
Do you have any advice for future clients of theirs?
Outline requirements to Apptension as soon as possible, and make sure that expectations are clear. We had an upfront discussion on this topic but later found that our approaches differed slightly. Had we provided more information, and spent more time discussing how we wanted to run the project, they would have been in a better position initially to react to that.