Imagination for a better World

Applied Wonder is an agency that uses creativity for Social Change. We are the distilled result of more than a decade of work, over the course of which we have given voice to remarkable brands, crafted impactful campaigns that have shaped policy, launched movements and products, directed hundreds of films that have informed and inspired and fashioned some of the most iconic behavior change campaigns.

Applied Wonder is one of the finest pure play creative agencies for the underdog – for social organizations and movements, for socially inspired businesses and impassioned startups. We specialize in Brand Design, Communication Design, Social Change and Behavior Change Campaigns and Films.

$200 - $300 / hr
2 - 9
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Ashwath Nagar, Armane Nagar Bengaluru, India
  • #35, 3rd Floor, BJ Temple Rd, RMV 2nd Stage
    Ashwath Nagar, Armane Nagar Bengaluru 560094


Key clients: 

White Swan Foundation, TamRas, IISc ( Indian Institute of Science), Magninsta LLP, Unifocus Global, HeadStreams, Bhavishyat, Finsafe, Lifebuoy Social Mission, Amnesty international, London School of Hygiene and Tropical Medicine, Ashoka Foundation, Azim Premji Philantropic Initiative.


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Re-Branding & Web Design for Research Institute

"The logo is a head-turner and has regenerated our company’s image…"

Willing to refer: 
The Project
$10,000 to $49,999
May 2017 - Ongoing
Project summary: 

Applied Wonder built a website and created marketing collateral to support a larger rebranding effort. Deliverables included a logo and videos. For the site, they created content and did the design.

The Reviewer
1-10 Employees
Bangalore, India
Yatishwar Dravid
Division Head, Society for Innovation and Development
The Review
Feedback summary: 

The site and supporting collateral have generated positive feedback. To the project’s benefit, Applied Wonder deftly manages relationships with multiple internal and external stakeholders. Timely deliveries and responsive service from such a small team are worth the cost.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I head one of the divisions at the Society for Innovation and Development (SID).


What challenge were you trying to address with Applied Wonder?

We needed to rebrand and create a new web identity to accommodate our three verticals: small companies, startup incubation, and mid-sized industries.


What was the scope of their involvement?

We asked Applied Wonder to understand our operational context and then build a new logo and brand philosophy behind that idea. We created three sub-logos for our different departments and ensured they came together correctly. We then developed a myriad collateral including a website and microsites for our three verticals.

Applied Wonder built the site on Amazon Web Services (AWS) after outsourcing the initial development to another vendor. The team wrote copy, created images, and executed web design. Subsequently, they connected us to a separate backend development company that now maintains the site.

The team also created branded collateral including mugs and t-shirts. In addition, Applied Wonder produced a five-minute video from two hours of interview footage they had compiled. We used these materials and the sites to carry out planned activities and programs for our mid-sized industry vertical.

What is the team composition?

I work with about four people. Jay (Founder and Creative Director, Applied Wonder) is responsible for conceptualization and overall strategy—what the brand will communicate, and what changes we have to make. The team also included two resources for graphics and visual communication and one development contact.

How did you come to work with Applied Wonder?

Around 2013, Jay approached me at my previous job. He had a philanthropy project in mind and wanted to develop something. We didn’t work together at that time but did engage Applied Wonder when they approached SID in 2017.

How much have you invested with them?

We’ve spent 800,000 Indian Rupees ($11,435 USD).

What is the status of this engagement?

We started working together in May 2017 and the partnership is ongoing. We just signed a retainer for seven days per month. They will work on graphical elements and site improvements.


What evidence can you share that demonstrates the impact of the engagement?

The logo is a head-turner and has regenerated our company’s image; it’s received positive feedback as well. Likewise, our visiting cards and brochures are irresistible and spark conversations where ever we go. In addition, the video came out well and we plan to engage them again for similar work.

How did Applied Wonder perform from a project management standpoint?

Communication with Jay and his team is always easy. We share Google Drive files and they document in-progress and completed tasks. We also use the tool to list the deliverables. They’re responsive via phone and email and often reply within a few hours.

What did you find most impressive about them?

The workflows go in-depth without being excessively analytical. The project was complex, but Applied Wonder produced an excellent concept quickly. They persuaded multiple internal stakeholders by talking to everyone and then distilling ideas into common points, which they converted into deliverables where everyone could share ownership.

Are there any areas they could improve?

I wasn’t too happy with the website at first, but now everything is good.

Overall Score
  • 4.5 Scheduling
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer