What was the scope of their involvement?
They used InVision to create a clickable, non-functioning app demo. The app is going to be unique in structure and will include recipes and videos. Rather than going through the cost of developing the full app and then changing it as I receive feedback, we decided to do the InVision demo app at a much lower cost. This has allowed us to work through a lot of the issues before showing it to potential clients and investors in order to raise money for full development. The app is for iOS and Android, and also involves building an administrative website for management.
There have been some challenges we’ve faced throughout the process due to the nature of how the app will work and flow. For example, recipes and selection thereof, linking for creating shopping lists, being able to attach things, and popups all need to work in a way that isn’t cumbersome. Originally, the recipes had the nutritional information on them, but AppIT Ventures recommended having an optional pop-up with the same information. There are now pop-ups that are linked to each recipe, as well as video links that contain quick demos for reinforcement.
What is the team composition?
I work with the owner and Brandy [Vice President of U.S. Operations, AppIT Ventures]. She has a team she’s working with, but I’m unsure how many people are on it.
How did you come to work with AppIT Ventures?
I used Clutch to research mobile app developers in the area and interviewed a lot of them. We didn’t want to work with a large company. I needed someone who could help me because I’d never created an app before.
The owner and I met when I went to Denver, and he seemed very clear about the process and associated costs. We also discussed ways in which the cost could fluctuate up or down.
How much have you invested in them?
We will be spending just over $60,000.
The app development is at a set price, which is helpful for me. They’ve stayed true and clear on that, and even though it’s taking a little longer, the price has remained the same. It has helped to develop a very clear budget for me in looking for investors. Everything is well-mapped out and itemized so in the case that I’m not able to get the full amount of money, I can pick and choose what I can afford.
What is the status of this engagement?
We started working with them in June of 2017, and the engagement is ongoing.