The premier mobile digital agency based in NYC

Appetizer Mobile is an award winning digital agency offering mobile application development, consulting and marketing. We support all major platforms, including Apple iOS (iPhone, iPad, Watch, Apple TV), Google Android (Phones and Tablets), HTML5, Unity and Unreal Gaming Engines, Wearables, IOT, Virtual Reality and Augmented Reality devices. We also support Microsoft HoloLens development and AI/Deep-Learning/Machine-Learning integration.

We provide services for clients to generate new revenue channels and maximize their ROI. We are headquartered in NYC and have developed over 175 apps for major brands, enterprises, small businesses and startups. All of our developers are in-house in our NYC office, with no outsourcing. We are experts at creating brand identity in the mobile space. We also specialize in web site development, design, ASO and optimization for mobile, tablet and PC/Mac browsing. Our apps have been featured in multiple Apple TV commercials, ranked at the top in app stores, publicized by major press outlets and highlighted by Apple in major billboard campaigns globally. Appetizer Mobile is a Forbes Agency Council approved member.

 
Undisclosed
 
$50 - $99 / hr
 
10 - 49
 Founded
2009
Show all +
New York, NY
headquaters
  • Appetizer Mobile
    115 West 45th Street, Suite 501
    New York, NY 10036
    United States
    212.613.1600

Portfolio

Key clients: 

Lady Gaga, Joe Girardi, Manager of the New York Yankees, Del Friscos Restaurant Group, Kim Kardashian, Interscope Records, NBA, City Jet, Steinway & Sons, Sony Music, LearnSmart, Zocdoc, Ariat, Epic, and more....

Chic Sketch

A new and innovative way to turn your “Latest Look” into a custom fashion sketch that’s obsessively instagramable.

Features:

- Snap a photo of your head-to-toe look or choose one from your gallery.
- Submit a photo via the app to our team of real fashion illustrators and wait for your sketch to be created.
- Drawn by an actual fashion illustrator and made custom for you.
- Upgrade to a high-resolution image or priority status to skip to the front of the line.
- Tag your Chic Sketches with the brands of your outfit.
- View the live gallery feed of other users' custom Chic Sketches.
- NEW: Use our new Shop feature to design phone cases and picture frames customized with your very own chic sketches.

Portal Ball

Incoming... Batters Up!

Join the world of PORTALBALL, an Augmented Reality baseball game created by Joe Girardi, Manager of the New York Yankees, and Appetizer Mobile.

STABLETRACK

StableBio brings the first realtime clinical trial specimen tracking software to mobile with StableTrack, designed by Appetizer Mobile. The flexible platform allows integration into new and ongoing clinical trials of all phases. Scan any barcode and paperwork in realtime to ensure your clinical sites are collecting the right samples with the right kits, saving countless hours.

DIM

Dïm is an eerie infinite maze game that challenges you to progress through levels before the lights dim out. Make it to the next level to replenish your light source. Beat the levels quicker to get bonus time for the next level and stack the odds in your favor. Race to the top of the leaderboard in Classic Mode or move through the maze at your own pace in Infinite Mode.

NBA

Virtual bobble heads created for several NBA players.

Kryptos

Kryptos is a secure, fully encrypted voice communications application. Kryptos utilizes military grade 256 bit AES encryption to encrypt voice communications before transmission using 2048 bit RSA for key exchange. There is a monthly service fee of $10.

Lady Gaga - Monster In You Official App

Lady Gaga’s Official Monster In You App empowers her fans to share with the world The Monster in them. Take a photo of yourself or upload a photo from your gallery and the app outputs a Little Monster version of your photo. 

Streem

The platform that provides longer exclusive video content from your favorite celebrities that current social media does not offer. Create a business from the posts you normally make for free, and provide premium content to turn a profit.

Mighty Tops

Danger, a virus has hit the Mighty Top’s AI Toy Factory. Spinning tops are cloning themselves in order to take over the world! Enter the world of Mighty Tops, a third-person mobile game developed in collaboration with Clover Dog LLC.

Sullivan’s Steakhouse

Appetizer Mobile developed Sullivan’s Steakhouse HTML 5 website making it compatible with mobile browsers. In addition, Appetizer Mobile optimized their social media and SEO/SEM. 

The Official Kim Kardashian Application

Listen to Kim's exclusive answers every week with her official iPhone app. The interactive app gives you a glimpse into Kim's fabulous life--watch as she strikes her signature poses or blows you a kiss. Discover different ways to interact with Kim, like shaking the phone to make her talk. Follow Kim's latest tweets, catch up on the latest Kim Kardashian videos and pictures--even locate your closest Sephora to find her new perfume!

Vox of God

The “Vox of God” app is a Voice Modulating iOS app developed for Lamb of God in support of the “Resolution" album release. The idea is to create a Lamb of God vocal simulation by applying advanced audio processing techniques and audio modulation to a voice that is recorded with the app. The results will generate a simulation of Randy Blythe’s vocal style by producing his signature scream/growling effect when the user records their voice using the app with their iPhone. The application features a growl level indicator to insure that the person is speaking loudly enough to be picked up and modulated by the app. Users will be able to record with or without an instrumental version of the “Ghost Walking” single, along with playback recording features, and social network integration where the user can share their resulted recording though email, Facebook, and Twitter.

Intro To Letters

★ Intro to Letters featured in the Apple iPad commercial and Apple's Best Apps! ★ Learn to trace, read, write and record letter sounds, names, and phonograms, based on the proven methodology of Montessori. Supports English (US & UK), French, German and Spanish languages.

——

"If you’re looking for an app to teach kids how to draw their ABCs, Intro to Letters is a solid option." - Macworld

"The app’s design is lovely, with beautiful letters against beautiful backgrounds." - PCWorld

"Can I just say how impressed I am by the overall design of these apps? They are gorgeous." - Swiss Miss

"Minimalist yet engaging, the sleekly designed app makes self-directed learning what it should be: Fun, simple, yet effective." - Maria Popova

——

YOUR CHILD WILL LEARN: ✔ Basic foundations of language ✔ To read, write and understand letters from a-z ✔ Lowercase letter symbols and their sounds (phonics) ✔ Phonograms - writing and pronunciation...

Intro To Math

★ Intro to Math featured in iPad 2 Commercial and Apple's Best Apps of the Year! ★ Learn to read, write and understand numbers from zero to nine, through a series of interactive, guided and challenging activities.

Based on the proven methodology of Montessori. ——

YOUR CHILD WILL LEARN:

✔ The basic foundations of math ✔ To read, write and understand numbers from 0-9 ✔ Number symbols and their units ✔ Sequence, order and spatial relationships ✔ An introduction to odds and evens ✔ Problem solving skills ✔ Fine motor skills

Del Frisco's Double Eagle Steak House

Del Frisco's Restaurant Group invites you to join us from the palm of your hand. Make reservations, check events, get directions, see menus of Del Frisco's Double Eagle Steakhouses, and more with the Del Frisco's mobile application!

LearnSmart+

LearnSmart+ is an extension of your existing LearnSmart learning management system giving you more power and access to the training you need. Get offline access to all of your favorite training courses anywhere and everywhere you are. Login while online and download the courses directly to your iPad. Now you can watch your training on planes, trains, and automobiles without needing a Wi-Fi or cellular connection.

Seamlessly switch between devices. iPad automatically updates LearnSmart when you get back online so your course progress is always in synch. Start learning from the website, switch to your iPad app, and back to the website and LearnSmart keeps track of everything.

Features:

Retina display ready - works with iPad 1, 2, and 3 Offline Access - watch your courses Full Screen - watch videos in full screen Progress Synch - iPad and LearnSmart update each other Course Index - complete list of all chapters and topics

Look for more features to be...

50 Cent - Baby By Me Calculator

50 Cent - Baby By Me Calculator From the man behind classic albums such as Get Rich or Die Tryin’ and Before I Self-Destruct, Formula 50 Vitamin Water, G-Unit clothing, and the inspirational book the 50th Law, comes the application Baby Mama’s and Baby Daddy’s all over the world have been waiting for: 50 Cent’s Baby By Me Calculator. “Have a baby by me baby, be a millionaire” Considering a potential jumpoff? Input a set of your jumpoff’s qualities to find out what size check you’ll be getting Want to find out your own Baby By Me Value? Answer a set of questions and find out how much you’ll be on the hook for per child. Features clips of advice from 50 Cent and Twitter integration so you can let everyone know how much 50 says you’re worth

Syndible

Whether you are interested in keeping up to date with the latest news around the world, or you are a sports junkie, fashionista, artist, journalist, or want to engage yourself in any or all of the thousands of stacks that Syndible has to offer, now you can. Along with keeping you the most visually informed on every significant event and trending topic worldwide, Syndible provides you with hours of entertainment via authentic and comprehensive images from real human experiences within seconds after they happen.

Syndicate what you see.

Fire Ants

Locked, Loaded, and Ready For Battle!!! Fire Ants is a turn-based strategy game that allows you to dominate your friends through a variety of explosive weaponry. Use the jetpack to gain an edge by taking high ground or clear out terrain with the Gatling gun to expose your target. Whether you are doing work on a random opponent or your best friend, have fun obliterating the competition.

Key Features: Challenge friends through Facebook In Game Messaging System Unlimited Game Sessions with friends Pass Back Version available

Epproachable

The toughest part of meeting someone through a dating app is starting a conversation. The first message can make or break the possible connection between two users. This app solves the problem by giving conversation starters to the people, by the people.

SHUV

Shuv is a groundbreaking fun, free app that lets you creatively customize and choose the ringtone that the person you are calling or sending a picture to will hear.

Communicating will never be the same again! With Shuv, you can “set the tone” for a conversation like never before!

Only your imagination is the limit - select a song, sound, or create your own custom ringtone to have fun while calling and sending pictures to your friends.

Reviews

Sort by

Mobile App Startup Project for Hospitality Industry

"The biggest thing that stood out was that Appetizer Mobile took a genuine interest in our vision and wanted to help us deliver it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2016 - Ongoing
Project summary: 

Appetizer Mobile designed and developed the UX/UI and functioning prototype for a new iOS app. These assets will be used to pitch outside investors to fund the full development of the app platform.

The Reviewer
 
2-10 Employees
 
Philadelphia Metro Area
Co-Founder, Mobile App Startup
 
Verified
Feedback summary: 

After completing the UX/UI and prototype phases, the team is moving into the investment stage. Appetizer Mobile has been responsive, patient, instructive, and committed to making this product idea a reality.

BACKGROUND

Introduce your business and what you do there.

I am the co-founder of a mobile app startup in the restaurant and hospitality industry. Our company is based in the Philadelphia area. We have less than 10 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetizer Mobile?

We had a thorough understanding of the target market, relationships within the industry, and expressed interest in our product concept. However, we lacked the knowledge, expertise, and capital necessary to develop the mobile app.

SOLUTION

What was the scope of their involvement?

At the time we engaged with Appetizer Mobile, we had already defined the proposed product features and prepared a detailed business plan. Appetizer Mobile is now developing our iOS app and providing industry consulting. We plan to develop an Android version after the initial launch phase.

How did you come to work with Appetizer Mobile?

With a limited pool of app developers in the Philadelphia area, we decided to search for a partner in New York. We interviewed a number of firms, looking for one that could assist us with our strategy in addition to developing the app. We found ourselves coming across two types of firms in general. Smaller, less-established firms were willing to develop our app at a discount but lacked the track record we wanted. In contrast, the higher-end, more established companies had a few big names under their belts. However, most firms in the latter category were outside our budget and had a “take it or leave it” attitude in our negotiations.

Appetizer Mobile was initially outside our budget as well, but instead of writing us off and sending us on our way, they insisted on finding a way to work with us. The biggest thing that stood out for my partner and I was that Appetizer Mobile took a genuine interest in our vision and wanted to help us deliver it. They proposed developing the UX/UI [user experience/user interface] and a functioning prototype within our budget. We could then use those assets to pitch an outside investor for the full development of the app. We never planned on going in that direction and had every intention of engaging a firm who could develop and launch the app within our budget. We ended up going with Appetizer Mobile because of the level of interest they expressed in our idea.

How much have you invested with Appetizer Mobile?

The cost of Appetizer Mobile's work has been about $50,000 so far. The overall cost is expected to be around $250,000 for the fully developed iOS app platform.

What is the status of this engagement?

We started working with Appetizer Mobile in June 2016. The UX/UI and prototype phases have been completed. We're now moving on to the investment stage.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have not yet launched the product, but we're very happy with the development work completed thus far. It's exciting to see our idea come to life. At the end of the day, everything was completed to our liking, on budget, and on schedule.

How did Appetizer Mobile perform from a project management standpoint?

There have been many conference calls and message posts to refine the product. My partner and I had no experience in the development world, so we had a big learning curve. Appetizer Mobile was patient with us. At the same time, they gave pushback when we were going off-track or deviating from industry norms. There's been a good balance of patience and guidance.

What did you find most impressive about Appetizer Mobile?

They are more focused on the long-term potential for success rather than short-term gains from development fees, and that's exactly what we're looking for. Instead of "Take-it-or-leave-it," their attitude was "This is a great idea. How can we make this work?"

Are there any areas Appetizer Mobile could improve?

There were a few instances during our back-and-forth when Appetizer Mobile didn't address a comment or question, so we had to reference them again. This is not a reflection of the Appetizer Mobile team being sloppy—it’s just a normal part of the collaborative process. There was simply a lot going on.

What tips or recommendations could you share that might increase the likelihood of success with Appetizer Mobile?

Clients need to interview as many firms as they can. Not only will this give them a better idea of who's out there, but they will get a tremendous amount of valuable feedback on their idea. Like many startups and entrepreneurs, we were very hesitant to share our idea with others when we first started out. But we soon realized in order to get the project done right, we needed to see what was out there. Protect your idea, sign NDAs [non-disclosure agreements], get out there, and educate yourself. If we hadn’t expanded our search, we would have chosen another firm without even meeting Appetizer Mobile. I have no doubt that we made the right decision in choosing a partner to build our business.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We worked through a fixed fee and were happy with the cost.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Gaming Startup Mobile Development

"Yes, absolutely satisfied. I loved what they have done. They have gone above and beyond. Every status meeting I see progress." 

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

The client is a mobile gaming startup with an idea for a mobile game and brand. There was a need to find a mobile app developer after a first vendor failed to deliver quality coding. Appetizer Mobile was selected to provide mobile app development on a partnership basis. The work is ongoing as the game mobile app will launch in January of 2015.

The Reviewer
 
Freelancer
 
New York Metro Area
President, Clover Dog
 
Verified
Feedback summary: 

The client is extremely satisfied with the work delivered by Appetizer Mobile. They have been a great partner and saved the client's idea after another company failed to deliver. Appetizer Mobile is highly recommended to others.

BACKGROUND

Please describe your organization.

I develop apps as a side job. I have three projects with Appetizer Mobile at this time.

What is your role and responsibilities?

I’m in partnership with Appetizer Mobile.

OPPORTUNITY / CHALLENGE

What was your goal for working with Appetizer Mobile?

We are developing a game together. Our goal is develop a very high quality entertaining game that is different from anything else. We also want to create a brand for this game.

SOLUTION

Please describe the scope of their work.

The original code of the game was horrible and Jordan [Edelson, founder and CEO of Appetizer Mobile] said it wouldn’t be worth the money to fix it. He brought in new ideas that raised the bar, and we became partners in this project. I meet with Jordan every week. 

What was your process for selecting Appetizer Mobile with which to work?

I had this idea for a game in 2013. I went to another company, and it did not work out.  I wanted to turn the project into something positive. I went to several companies, and they were not interested. Jordan listened to me and was willing to get into the details of the code. 

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

The original work was $50,000 to $200,000.

When was the work completed?

Hopefully, it will be released in January [of 2015].

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

It’s not launched yet, so I can’t answer that at this point.

Are you satisfied with their performance?

Yes, absolutely satisfied. I loved what they have done. They have gone above and beyond. Every status meeting I see progress.

Is there anything unique or special about Appetizer Mobile that really makes them stand out compared to other online marketing companies?

The point people working on the project are easily accessible. They are very responsive. The status meetings aren’t just about how the project is going, but they show everything they’ve done for that week. After a failed attempt with another company developing this game, Jordan is never condescending. He always explains things no matter how many times he has to repeat himself until you’re comfortable with the idea. He and his staff take an idea and it explodes.  He’s got a very talented team behind him.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

No. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Application Startup UX/UI Project

"It’s brilliant. They listened to everything I wanted. They suggested stuff for the parts I wasn’t quite sure about. They were great to work with. I’m very happy with the results." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

The client is a mobile application startup that produced a social media app with many special features. There was a need to find a partner to design and develop the front end of the app and concentrate on user experience. Appetizer Mobile was selected to provide the user experience/user interface work but none of the backend coding. The work is complete, but the client may add more work in the future if finances allow.

The Reviewer
 
Freelancer
 
Chicago Metro Area
Founder, Mobile App Startup
 
Verified
Feedback summary: 

The client is extremely satisfied with the work delivered by Appetizer Mobile. They produced a great user experience and completed the project on time and on budget. There are no complaints to report. Appetizer Mobile is highly recommended to others.

BACKGROUND

Please describe your company.

It’s just a single app startup company. The best way to describe it would be a social media app. It has different facets, different features. I am the founder.

OPPORTUNITY / CHALLENGE

What was your goal for working with Appetizer Mobile?

I wanted them to create the front end for me, and we did that. 

SOLUTION

Please describe the scope of their work.

They just did the UX/UI [user experience/user interface]. I did want them to do the back-end, the code, but it was too expensive. The quote they gave me was a bit too high.

What was your process for selecting Appetizer Mobile with which to work?

I Googled different app sites, and I think they were number 10 or 12. They fell within my price range, and they were highly rated. I think it was on your site.

Can you provide a sense of the size of the project, either the cost or the amount of hours spent?

For the UX/UI, it cost around $50,000. For the coding, they quoted about $350,000, but they didn’t do that part.

When was the project completed?

Their part was completed in May of 2014. 

RESULTS & FEEDBACK

What were the results of the project?

It’s brilliant. They listened to everything I wanted. They suggested stuff for the parts I wasn’t quite sure about. They were great to work with. I’m very happy with the results. If I do raise the money, I will definitely use them again. They were perfect for me. 

Do you have any statistics or metrics to track improvement from the project?

No. My partner handles the financials. I don’t have them.

Is there anything unique about them that really makes them stand out, compared to other companies?

I haven’t used any other companies so it’s tough for me to answer. I think they are definitely above average based on my positive experience.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Pink Stone Mobile Application Development

"Appetizer Mobile has been amazing and complete team players for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

The client is Pink Stone LLC, a startup in Arizona. There was a need to develop a very complex mobile for iOS. Appetizer Mobile was selected to develop the application and will support it in the future. The app will be launched in September of 2014.

The Reviewer
 
2-10 employees
 
Phoenix Metro Area
Founder, Pink Stone LLC
 
Verified
Feedback summary: 

The client is extremely satisfied with the work delivered by Appetizer Mobile. They have fixed all issues immediately and provided great service. There are no complaints to report. Appetizer Mobile is highly recommended to others.

BACKGROUND

Please describe your company.

I’m the founder and CEO of Pink Stone LLC.

What is your role and responsibilities?

I run the operations of the company.

OPPORTUNITY / CHALLENGE

What was your goal for working with Appetizer Mobile?

Our project is very large in scope. Our business goals are rather complex, and we've had a few of them. Our first goal was to find someone who could actually do it. I had an idea for this project and some of the firms we went to told us it could not be done.

I met with Appetizer Mobile to pitch the idea for the app. He figured out a way it could be done, and we recently were accepted by the App Store. If it weren't for their team, it would not have been possible.

SOLUTION

Please describe the scope of their work.

There will be some support afterwards, but we're just wrapping up now with the app development. Development is the main service.

What was your process for selecting Appetizer Mobile with which to work?

I Googled a list of the top app developers in the country, and they were ranked number eight at the time. I randomly chose them.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was thousands and thousands of hours. The project was very large in scope.

When will the project launch?

We plan to launch in September of 2014.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

I am beyond satisfied. I love the team at Appetizer Mobile. They have helped us throughout the entire long process. If we have any issues, we call them right away and it's fixed immediately. There were some areas where we needed help, and they worked with us to fill in the knowledge gaps that we had. I don’t know if we would have been able to do this without Appetizer Mobile.

Is there anything unique about them that really makes them stand out, compared to other companies?

I don’t have much experience with other developers, but I've heard some horror stories. They really became part of the team. We have a close team here who have been with us from the beginning. Appetizer Mobile came into the fold, and they’ve been part of the team. We don’t look at them as outsiders. We see them as part of our team. Appetizer Mobile has been amazing and complete team players for us.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

We haven’t had any problems with Appetizer Mobile. They’ve been great.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve beaten every schedule.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    They’re the only people I would recommend.

Corporate Training Firm iPad Development

"With Appetizer Mobile, we got exactly what we wanted, which was a flexible team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

The client is a corporate training provider that provides all types of corporate training to clients electronically online and via mobile applications. The client had a need to let client employees access its training content via mobile devices when not in the office. Appetizer Mobile was selected to do coding for the iPad app, and was given design and user interface specifications from the client. The app was launched, but the work to expand it to Android is ongoing.

The Reviewer
 
51-200 employees
 
Tampa, Florida Metro Area
President, LearnSmart
 
Verified
Feedback summary: 

The client is extremely satisfied with the app delivered by Appetizer Mobile. The client feedback has been great, and Appetizer Mobile was flexible and fair. The client has no negatives to report. Appetizer Mobile is highly recommended to others.

BACKGROUND

Please describe your company.

Our company is LearnSmart, and we make corporate training, HR compliance, workplace safety, a lot of IT training. It's all online, and it's also mobile online.

What is your role and responsibilities?

I'm the president and owner of LearnSmart.

OPPORTUNITY / CHALLENGE

What was your goal for working with Appetizer Mobile?

We make online corporate training. It's a fast solution, software as a service solution, meaning that the person has to be online to get our training. We also have a lot of government clients, or people that are in the field who don’t have access to their training through networks that aren’t their own. If a government employee is onsite and needs to access their training, they can’t get that. We wanted a mobile iPad app that would allow our customer to download videos and training that we produce to their iPad while they’re on an approved network. They can then watch it offline.

We also wanted that to have some degree of security in the subscription service, so we could shut it down, grandfather them into a certain amount of time in which they can use the training. Otherwise, they have to get back online to authenticate.

SOLUTION

Please describe the scope of their work?

We designed it, and we're fairly talented on that. We wanted to make sure that we kept it within the framework of the brand that we offer. We designed the look of it, and we gave them the scope of the interaction. We designed the UI and the UX of how you interact within the system. They had to figure out the back end to communicate with our servers. They were the coders.

Their performance was very nice. We're good at design work, and we have very good attention to detail. Because we didn’t have them do design, we usually interfaced with their engineers. To be fair, the missed a few thing with regard to QA, and making sure it's perfect. Every pixel is important to us, in terms of how everything matches up. They missed one or two of those. In our QA process, when we went back to them, they never got frustrated with us when we wanted a pixel moved over or something else changed a bit. They were willing and eager to go back and forth. They never expressed any frustration about the whole process. We probably went back and forth about 20 times on tiny revisions to get it right with our specs. There was not a single complaint.

Why did you select the iPad as opposed to Android or iOS?

The original version of the app is about a year and a half old. We talked to them about two years ago when I was in Washington, D.C., on a business trip. Two years ago, the iPad had a stranglehold on this. This was well before Samsung and the other companies got a foothold in tablets. The main reason was because the iPad was dominant, but also because of the fragmentation. We're a niche provider. We're not Pinterest or Facebook, and we're not going to sell to all these individuals, and we don’t have the flexibility or the affordability to make seven different versions of the Android app. We have always told Appetizer Mobile we would start with the iPad and, because we have a close relationship with Microsoft, porting it onto to Windows. They said they could do that, but we haven’t done it because the service hasn’t gotten any traction. It comes down to iPad market share. We fully expect to expand it into Android.

What was your process for selecting Appetizer Mobile to work with?

I did a Google search to find them, and I put a few feelers out there. There are a lot of international firms that offer iPad and iOS services, but we really wanted to work with a domestic firm. We knew what we wanted, but we weren’t well versed in the iOS terminology, and mobile was still relatively new. I wanted someone who was flexible and wouldn’t be so rigid with us so that they weren’t going to help us learn and be flexible as we learn to make sure that we got what we wanted.

I didn’t want to have a situation to be told that’s not what we agreed to. Flexibility and who they are as people are important to us. We went through a few companies that made all the promises, but you didn’t feel like you were getting the full story. We liked the fit as far as personalities, and the flexibility that they ultimately did give us.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

The fundamental need to download an app is fairly simple. The backend occupied more of the time for the build. The backend communicated and authenticated our access, used our user name and password that we granted the person and made sure that they didn’t have access to content that they weren’t permitted to have.

The project was in the $20,000 range. I was happy with the price, and I think we should have paid about $30,000. Because of that, we’ve gone back to them for a few revisions since then. They were very accommodating with the idea that we could continue to work with them.

When was the latest milestone completed for that work?

The first version was done in July of 2012, and the most recent version updated for iOS 7 was completed in October of 2013.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

I don’t have that available. Our product is not one that can be downloaded, and used without paying for our service. That wouldn’t be a fair representation. What would be a fair representation, is that we just had a presentation with a large multinational company. One of the gentlemen pointed out how much he loves the iPad app. It was one of the major differentiators in our service. I believe that mobile learning in my business will be the dominant way people learn in the future, and this is our first effort. People are very satisfied with it. It never had issues, and it consistently works.

Is there anything unique about them that really makes them stand out, compared to other companies?

With the exception of this app, we’ve always done development in house. Our company is about 15 years old, and in the early days of our company, we dabbled in some outsourcing, we weren’t satisfied. With Appetizer Mobile, we got exactly what we wanted, which was a flexible team. I haven’t worked with other mobile development firms to say whether they’re better or worse. I know they are a relatively small firm, and that we could get someone else to do the project on a grander scale or more quickly. As far as flexibility, and somebody working with a smaller company, they were exactly what we needed. I’ve recommended them at least three times since then. In my business, if you ask somebody if they would recommend someone to a friend or colleagues, that’s the best endorsement.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

No. I was very happy, and I have no complaints.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I always want it cheaper...As far as keeping to their budget, they didn’t charge me any more money, so I'll given them a five. They agreed to the price, and they stuck to it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Startup App Development

"Appetizer Mobile was great to work with. They may not look like the professional executives with a suit and tie, but that’s not what I was looking for. I’m very happy with them and their professionalism."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Professionalism: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

The client is a mobile application startup based in the United States. The client needed to build an app to provide consumers privacy on cell phone calls through voice encryption. The client selected Appetizer Mobile to develop the app, and provide general digital strategy. The client will continue to work with Appetizer Mobile to improve and update the app.

The Reviewer
 
2-10 employees
 
Miami/Fort Lauderdale Metro Area
Founder, Mobile App Startup
 
Verified
Feedback summary: 

The client is very satisfied with the app created by Appetizer Mobile. The Appetizer Mobile team is easy to work with and experts in mobile design. The client had no negatives to report. Appetizer Mobile is highly recommended to others.

BACKGROUND

Please describe your company.

Voxx is an app dedicated for voice encryption systems developed by Appetizer Mobile.

What’s your role and responsibilities?

I am the founder of the company.

OPPORTUNITY / CHALLENGE

What was your process for selecting Appetizer Mobile?

We did some research on people that have knowledge on app development, but also knowledge on systems. I narrowed the list down to three companies and received proposals from all three. Appetizer Mobile had the best presentation so I chose them. I am happy I made the correct choice.

What was your goal for the app?

It is a paid app so we want to drive revenue from it.

SOLUTION

Can you talk about the scope of their work?

I think they participated in every step. They helped us with Web development, app development, logo and design, and color selection. They were involved in the entire process. Some of it, they were driving in the forefront. Jordan, owner of Appetizer Mobile, is directly in contact with me all the time. They participated from concept to delivery.

Can you give us a ballpark dollar figure for the size of that project?

It was close to a $100,000.

When was the app completed?

It was first created 18 months ago, and then updated 6 months ago. It’s working very well. The app itself is solid. The backbone of it is really solid. The interconnectivity with the cloud servers and all that setup was also done by Appetizer Mobile. I really have nothing to complain about.

RESULTS & FEEDBACK

Do you have any stats or metrics to track improvement from the project?

I think we had about 3,000 downloads in the first two weeks, which was good for a specialized app like ours.

Is there anything unique or special about Appetizer Mobile that stands out compared to other IT firms?

Our relationship is quite strong. They want to grow their company and I think they are great partners.

Looking back, is there anything that you think Appetizer Mobile could improve upon, or something you would do differently?

No. Everything worked well. We are a small app compared to all the things they do. We’re probably just one small thing. We’re really happy with it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were perfect. The only glitch we had was when the App Store went down. We had to wait two weeks. That had nothing to do with the vendor.
  • 5.0 Cost
    Value / within estimates
    We were within budget. I cannot compare to other companies because I did not engage with others. The initial quote from others was lower, but they delivered on what we expected.
  • 5.0 Quality
    Service & deliverables
    I’m very happy with them.
  • 5.0 NPS
    Willing to refer
    I have already given them several clients.

Photo Sharing Mobile Development

"When they say that something will be done by a certain date or time, they always make sure that it’s done by that time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Professionalism: 
5.0
The Project
 
Confidential
Project summary: 

Appetizer Mobile provided end-to-end service for an original photo sharing app and website. They offered new ideas on improving the product even before they were contracted to the project.

The Reviewer
 
1-10 Employees
 
Ontario, Canada
Founder, Tech Startup
 
Verified
Feedback summary: 

Appetizer Mobile exceeded expectations from the beginning. They consistently fulfilled project milestones within scope and on time, often ahead of schedule. Appetizer Mobile's quality of work was above and beyond many other companies.

BACKGROUND

Please provide a description of your company.

Our company is a startup. We have a new photo-sharing application designed by Appetizer. It’s based on what we call stacks. Stacks are similar group content. So, anything of a similar topic or category that users can upload is grouped into these individual stacks.

Right now, we’re focusing on using these stacks and partnering with news networks and media outlets. We’re trying to cover any real-time events or breaking news, any big event. You have to be Facebook-verified to use our app, so it shows a credible source, and we take the location of where the photo’s captured from. Then users can upload the content, and the news networks are licensed to pull these images and use them on their own networks.

OPPORTUNITY / CHALLENGE

What was the main objective going into the project with Appetizer?

Basically, we started from scratch with Appetizer. I came in with an idea originally. Then with their help, we modified it quite a bit. They were really good with coming up with new ideas. Before we even engaged, they actually came up with ideas on how we could improve the project before anything was signed or any money was exchanged. The goal for them was to go and develop the iPhone app and the website for us.

SOLUTION

Did they handle the visual design as well as the back end?

Yes. They did everything.

How did you originally find Appetizer?

I was on Google and was researching different app development companies when I came across a site that rates the best app development companies. They were right at No. 7 at the time for the American companies. They were in a convenient location for me. I emailed them. This was actually something that impressed me instantly. It was late that night, and I was up working. It was 3 in the morning. I received an instant response, which was a real response, not an automated response, from Jordan who’s the CEO. We ended up talking for a while, going back and forth. I ended up going to New York and meeting with them. From there, we just ended up going back and forth, and then engaged them.

RESULTS & FEEDBACK

How happy are you with what they’ve produced so far?

I’m very happy. They’ve exceeded my expectations. They’re very efficient. When they say that something will be done by a certain date or time, they always make sure that it’s done by that time. In a couple of cases on the project, they were actually ahead of schedule.

The work itself I’m very happy with. I’m very particular. I went through a number of different app development companies before engaging with them. I really think they’re level of work is very high.

4.0
Overall Score I'm very happy with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    Well, compared to all the other firms that I have been checking out, it was kind of like right at the middle. It wasn’t extremely expensive, but wasn’t extremely cheap, either.
  • 5.0 Quality
    Service & deliverables
  • N/A NPS
    Willing to refer
    Yes, I would, definitely. I actually have already to a couple of people.